Here’s something we know about you: You’re brilliant at creating content that connects with your audience. Your stories resonate, your vision is clear, and you know exactly what your fans want. But when it comes to turning that vision into physical products? That’s where things can get a little complicated.
Let’s be real: just because you’re amazing at creating content doesn’t mean you were born with graphic design superpowers. And if design skills (or the lack thereof) have been holding you back from launching products your audience will love, we’ve got some exciting news that might just change everything.
Your skills aren’t holding you back — your tools are
Whether you’re a visual artist, a writer, or a videographer, it’s obvious you’ve got talent and taste… but bringing it to life in product form? Easier said than done.
It’s not because you aren’t capable (hello, you’re brilliant), or because you don’t have a vision (you do). The reason is actually pretty simple: your tools aren’t working for you.
Opening up professional design programs can feel overwhelming — like trying to pilot a spaceship with no training. There are countless buttons to push, and even when you figure out which ones to click, you still need to create something that looks professional enough for your audience to want to buy.
Exhausting, right?
While we have total faith in your ability to learn how to use professional design programs, it’s hard work. You could be using that time to create more content (or take a nap).
What you really need is a tool that lets you create designs the way you actually want to: quickly, with minimal heavy lifting, and with enough design guidance that it’s guaranteed to look good.
You need a product that bends to you — not the other way around. That’s where Adobe Express can help.
The Adobe Express X Amaze integration finally makes it easy to create designs your fans will love
Meet your new best friend: the Adobe Express X Spring integration. 🎉
We’ve partnered up with Adobe to remove all the roadblocks of designing high-quality products. Now it’s finally easy to create something beautiful without feeling overwhelmed by a design program.
It all starts with Adobe Express — Adobe’s design program that’s built specifically to help non-designers take advantage of professional-grade graphics and templates, without needing professional-grade skills. It comes loaded with tools that make designing fun, without the overwhelm:
Check out the generative AI features, which aren’t available anywhere else. Just type in a prompt, then watch Adobe Express create unique text effects and images!
Simplify the design process with one-click tools like background removal so you can get your products out to print faster.
Use thousands of professionally designed templates as inspiration or as a starting point for your creative experiments.
Take advantage of free Adobe images, graphics, and fonts to create standout designs that meet industry standards in creative quality.
Adobe Express gives you the tools you need to make beautiful, top-quality products your fans will actually want to buy, but also leaves enough creative freedom for you to make things your own. And when you design inside of Spring, you’ll be able to create something sellable in minutes, and publish it to your store instantly. 💅
All the power of Spring, with all the creativity of Adobe
Building a successful creator business shouldn’t depend on your graphic design skills alone. If you’ve got the creative vision and just need some help bringing it to life, the Adobe Express X Spring integration might be exactly what you’ve been waiting for.
Ready to transform your ideas into products your fans will love? When you sign up through Spring today, you’ll get a free 3-month trial of Adobe Express Premium. You’ll unlock access to exclusive features, graphics, and everything else you need to turn your creative vision into reality.
Let’s talk about something that might make you cringe a little at first – scarcity marketing. You know those “Only 2 spots left!” or “24 hours remaining!” messages that flood your inbox? Yeah, we’re going to break down how to use that strategy authentically, without feeling like you need to take a shower afterward.
Here’s the thing: You’ve already done the hard part. You’ve created something amazing that your audience wants. Now you’re facing that nerve-wracking moment of actually putting it out there. We get it – nobody wants their launch to fall flat. That’s where smart, ethical scarcity marketing comes in.
The Science Behind Why It Works
Our brains are fascinating (and sometimes frustrating) things. There’s this quirk in human psychology called loss aversion – basically, we hate missing out on stuff way more than we love gaining things. It’s the same reason why FOMO is such a real thing. When we think we might miss out on something special, our brains start sending us all sorts of signals to take action.
But here’s where a lot of marketers get it wrong: They try to manufacture fake urgency, and let’s be real – your audience can smell that from a mile away. That’s not what we’re about.
Making Scarcity Marketing Feel Natural (and Actually Be Real)
The key to using scarcity without feeling sleazy is making sure it’s genuine. Here are some ways to do it that won’t keep you up at night:
Holiday Magic
Holidays are like your best friend when it comes to natural deadlines. There’s nothing artificial about saying “Order by February 1st to get your Valentine’s gifts in time!” People get it – shipping deadlines are real, and nobody wants their gift to arrive on February 15th.
Limited Edition Drops That Are Actually Limited
If you’ve got a product that your community loves, creating a genuine limited edition version can be amazing. Maybe it’s a special color way of your most popular design, or a collaboration with another creator you admire. The key word here is genuine – if you say you’re only making 100 of something, stick to that number, even if the demand is through the roof. You can always run another sale next year!
Creator Collabs
Some of the coolest limited-time products come from creator collaborations. When you team up with another creator whose vibe matches yours, you can create something unique that truly only exists for a moment in time. Plus, it’s just fun working with other creative minds.
Strategic Flash Sales
Sometimes you need to inject some energy into your business, and a well-timed flash sale can do exactly that. The key is to make it special and not overdo it. A weekend sale with a solid discount can create excitement without devaluing your brand.
There are a couple of ways you can run flash sales. Here are some ideas:
Give a percentage discount on your entire store: Give your fans more value, and earn sales at the same time. Create a special 10%-20% discount on all items (or certain items within your catalog) for a limited period of time.
Bundle products together: Bundling is a great way to increase your average order value while still making your fans feel special. Choose 2-3 items that fans love and sell them together for a discounted price.
Offer a free gift: Make your fans’ purchases extra special with a small free gift. This can be something physical, like a keychain or enamel pin, or even a digital product. The gift doesn’t have to be huge — it just needs to be special.
Keeping It Real: The Do’s and Don’ts
Here’s the thing about scarcity marketing – it’s like spice in your cooking. A little bit adds flavor, but too much ruins the whole dish. Here’s how to keep it authentic:
Make it rare: If you’re running “limited time” sales every other week, they’re not really limited time, are they? Save these promotions for moments that matter.
Be crystal clear: Whether it’s a deadline or a product count, be specific and honest. “Sale ends Sunday at midnight PST” is much better than “Limited time only!”
Keep the vibes positive: Nobody likes feeling pressured. Focus on the excitement of the opportunity rather than the fear of missing out.
Think of Your Brand Like a Bank Account
Every interaction with your audience is either making a deposit or withdrawal from your brand’s savings account. While scarcity marketing can create some quick sales, using it authentically is what builds long-term trust with your community.
When done right, scarcity isn’t about manipulation – it’s about creating special moments for your audience. It’s about giving your biggest fans a chance to get something unique, or helping them save money during specific windows of time.
And what’s even cooler? When you use scarcity marketing authentically, it actually strengthens your relationship with your audience. They’ll trust that when you say something is limited or special, you mean it. That trust’s worth way more than any short-term sales boost.
Remember, at the end of the day, you’re creating these offers because you want to serve your community better. Keep that intention at the heart of your marketing, and you’ll never have to worry about feeling sleazy.
Ready to Level Up Your Marketing Game?
Dreams are great, but strategy is what turns them into reality. That’s why we’re rolling out a whole new set of resources to help you make 2025 your breakthrough year. Think small, consistent steps that add up to major wins – because real growth happens when you stack those 1% improvements day after day.
Whether you’re aiming to turn your side hustle into your main gig or just want to feel proud of what you create, we’ve got your back. Check out our Resource Hub to start implementing these strategies (and more) today.
Want to know the secret to creating products your fans can’t wait to buy? It’s simpler than you might think: just ask them what they want! The most successful creators know that their best product ideas come directly from their community. When you tap into your audience’s desires, you’re not just making products – you’re creating exactly what your fans have been waiting for.
This week’s tip is all about turning your social media into a powerful market research tool. By running simple polls and asking the right questions, you can validate your product ideas before you create them. Not only will this help you make better products, but it’ll also boost engagement and make your fans feel like they’re part of your creative journey.
Think of it like this: every time you ask your audience for input, you’re building a stronger connection with them. You’re showing them that their opinion matters, and you’re creating products with them, not just for them. Ready to learn how? Let’s dive in.
Formulating Your Question: The Key to Getting Useful Answers
When you survey your audience, it’s crucial to make space for them to give you their best ideas. That’s why the questions you ask are so important — they need to be open enough to leave room for creativity, but also constrained enough that it’s something you can actually create.
Here are some effective questions you can ask, depending on your situation:
If you have a product idea already:
“I’m thinking about creating [your idea]. Would you be interested in this?”
“Which version of this design would you prefer?”
“What price would you expect to pay for something like this?”
If you need product ideas:
“What’s one thing you wish I offered in my store?”
“Which of these product categories interests you most?”
“What would you love to see me create next?”
Be sure to ask questions about the product itself, but also make sure to ask questions about important things like pricing, sizing, materials, packaging, and more. You want to get the full picture of what your audience expects.
How to set up polls on Instagram, Twitter, or YouTube
When you’ve got your questions ready, it’s time to head over to your favorite social media platform and ask. Here’s how to do it on Instagram, Youtube, and X, but every platform should have a poll option.
Instagram:
In Instagram you have two places to engage with your audience: in your posts, and via stories and reels.
Posts are a great way to ask fans for longer bits of feedback. They can use comments to respond and give you a thoughtful answer.
Stories are great for getting more responses on the fly. We especially love using the built-in posts and questions tools to gather product intel:
Use the Two-option poll to answer simple yes or no questions
Use the Emoji Slider poll to gauge how much interest there is.
Use the Questions sticker for open-ended questions
Youtube:
Youtube is similar to Instagram: you can talk about your product ideas in your content, or leave a poll in your community tab to gather quick feedback.
The rule of thumb? Use your videos to talk about your product idea if it’s still forming or needs explanation. If it’s a big, complicated product (like a book or a course), use your videos to talk about the journey of making it. Your fans can use the comments to give you more detailed feedback (and cheer you on!).
If you’re looking for answers to simpler questions, or trying to narrow down your ideas, polls might be a better option. Fans can click a checkbox — and you’ll get deeper insights.
Twitter:
If X is more your jam, you can make polls there too! Choose the poll option when posting, or just ask an open ended question to your audience.
Turning insights into products
Now that you have feedback, it’s time to turn those insights into action. Remember: you don’t have to implement every suggestion, but look for patterns in what your audience is asking for.
If you’re new to product creation, start small: Take one of your top-performing designs and put it on a hoodie or t-shirt (these consistently rank as highest-selling categories across all Spring creators). Then you can test the waters with a small launch and see how people respond.
Ready for something more complex? Consider building a custom product through our partner service, Pietra. They can help you create virtually anything you can imagine, then sell it seamlessly through your Spring store.
Every poll helps you build something bigger
Sending out polls and asking for feedback might seem like tiny steps, but they can lead to huge leaps later on. When you know exactly what your fans want from you, it makes creating a product that people actually want way easier.
Plus, your fans are your biggest cheerleaders. When you engage with them through polls, comments, and feedback loops, you help build a stronger connection with them. 💖
If you’re ready to close your laptop every week knowing you’ve moved your business forward, grow your creative passion into real income, or just build better products that actually sell, this is your year to make it happen. Head over to our Resource Hub to discover more weekly tips that’ll help you build a thriving store, one small improvement at a time.
Let’s talk about something we’ve learned from working with thousands of successful brands: the biggest wins often start with the smallest steps.
You know that feeling when you look at other creators crushing it and wonder how they got there? Spoiler alert: they didn’t wake up like that. They got there by making tiny improvements, day after day, until suddenly – boom! – they’d built something amazing.
That’s why we’re dropping these weekly tips your way. Each one is designed to help you focus on one small but mighty aspect of your business.
This week? We’re diving into your analytics to uncover your hidden gems (aka your best-sellers) and turn them into your secret weapon for growth.
How to use analytics to find your best sellers
We know, we know. Numbers might not be your thing (you’re more of a creative, right?). But trust us, these analytics are about to become your new best friend. They’re like having a direct line to what your fans are loving most. And the best part? Everything you need is right inside of your Spring dashboard.
All you have to do to find your analytics, right inside of Spring is click on the Analytics tab to the left. From there, you’ll get taken to a screen that shows you your top sellers.
As you go through your analytics, be sure to play around with dates and categories. We suggest looking at a few different slices of the data pie:
Get the big picture: Look at your historic data and see what your top sellers are of all-time. You might not realize that something you sold two years ago was a huge hit!
Look for patterns across each year: Take a look at your yearly overview, and see if you can spot any big spikes in sales. You might find that some of your products perform better in different seasons.
Analyze each campaign: If you’re running campaigns, look at each of them and see what the most popular products were. You’ll be able to find out if your audience preferred certain designs or products over others and can plan ahead for next year!
I know my best sellers. Now what?
Now that you know what your fans love, it’s time for the real fun to begin. Here are a few different ideas on how you can take this knowledge and turn it into sales.
Build a flagship product:
Found that one product your fans can’t get enough of? Make it your signature piece. Feature it in your content, tell its story, and let it become what you’re known for. Just look at how Howie the Crab’s shop drops new products for each year’s molt – genius!
Bring back old fan favorites
Got a product your audience loved, but which has been out of stock for a while? It’s time to bring it back. Give it a glow up with some new colors, an updated design, or a refreshed selection.
Create spinoffs:
If there’s one design that’s crushing it, try giving your fans options on how to sport it. Take a look at how Yogi Bryan uses the same design on three different products.
Sell bundles:
Increase the average order value and give your fans more at the same time. Group together complementary products (hello, yoga mats, tote bags, and hoodies) to create a totally-unique set.
Build themed collections:
If one design is killing it, consider creating a whole themed collection around it. Your fans already love your vibe – give them more ways to show it off! Plus, collections make for killer social content and give you plenty to talk about in your marketing.
Don’t be amazing. Become amazing.
Creating something incredible happens one small win at a time. You’ve got the vision of where you want to go – now it’s time to become the creator who makes it happen. Dreams tell you where to point your compass, but these small, intentional steps? They’re what actually get you there.
Digging into your analytics might feel like a tiny step, but it’s exactly these kinds of moves that add up to something huge. Trust us, we’ve seen it happen time and time again with creators just like you.
Ready to uncover your next best-seller? Dive into those analytics and let the numbers inspire your next creative move. When you’re done with this challenge, hop over to the Resource Hub – we’ve got plenty more small-but-mighty improvements waiting for you there.
Dig into your analytics
Click the button below to log into your dashboard. We can’t wait to see what you discover!
Happy 2025! Ready to be a one-percenter? You will be if you follow our tips on how to do just 1% a day to reach your goals.
Here we go. Tip 1: It all starts with your storefront.
We told you we weren’t gonna let you get stuck and overwhelmed by your goals and we meant it. Remember — 1% a day. That’s all it takes.
When it comes to your storefront, it’s all about the visuals. Before we get into the 4 steps it takes to make your storefront unforgettable, here are a few reasons why the visual of your storefront matters so much:
First impression. Making judgments about what we see is just how our minds operate as human beings. Your storefront is the first thing we see. We immediately form our opinion about the product quality and the brand and for better or worse, it’s there forever.
Brand Identity. If your brand isn’t crystal clear to you, it won’t be to your fans.
Product Showcasing. Think of it like window shopping.
Attractiveness. Not what you think. We’ll explain.
If you’re confused on any of these points, no worries. We get into more detail below. So without further ado…
Here are 4 ways to make your storefront unforgettable.
Yes, of course the first impression is important because it influences the perception of product quality and the brand itself, but if you follow all 4 of the tips below, you will make an amazing first impression.
Brand Identity
You hear this term being preached all the time. Brand identity. Branding. Brand. Ok, but what exactly is it?
Here’s a simple way to look at it. You have values, right? And you have a personality, right?
Not only do you want to incorporate both of those elements into your brand and designs, you want to create that cohesive experience across all your platforms. That is your brand. And it starts on your storefront:)
Here’s a great example from a Spring creator:
It’s pretty darn clear what this person’s brand is.
Product Showcasing
Believe it or not, potential customers are not looking at your storefront for a reason to not buy your products. They are looking for a reason to buy your products. They want to.
Think about it. They are literally asking for you to give them any (reasonable) reason to buy.
Start by providing detailed descriptions of every product. Experience and research has shown us that the description helps them decide it’s a ‘yes.’
Highlight key features on your products. Be as clear as possible.
Showcase different variations.
Also, be sure to organize your products so the best-sellers are first, followed by the most recent.
When it comes to showcasing your products, remember—TMI doesn’t apply here (as long as you’re just talking about the product). Make the buying decision easy.
Attractiveness
We don’t mean good looking or handsome—although that could be the case—but rather… Does your storefront pull the viewer in or make them move on?
Are your images high quality?
Is the font readable?
Is there a great use of color?
Is the store attractive enough to encourage a customer to continue browsing?
These are key questions to not only ask yourself about your own storefront, but ask yourself those questions when you look at other storefronts as well; not just the ones you like but the ones you decided to move on from. What was it about the storefront that you found boring or uninteresting? What compels you? Odds are your answers are similar to other customers. Now you know what to do with yours 🙂
Here’s a Spring creator that really knows their aesthetic:
This image just makes you want to look at it, right? At least we think so.
Make it a “Banner” Year
The best way to make a first impression is to address the first thing the person is going to see… your banner! At the very least, ensure that it is in line with your brand promise. Then from there, the overall aesthetic and image quality is the icing on the cake.
Here’s a fun banner from a high-performing Spring creator:
This banner makes you want to know more, doesn’t it?
Ready to create your own? Here are some free banner templates to get you started.
Continue to Make 2025 the best year yet
Remember, this new year isn’t just about being amazing, it’s about becoming amazing.
We can’t stress enough how manifestation alone won’t help you move forward.
You still have to think practically about how to get there — and we will continue to be there to help.
Enjoy creating your new storefront. Head over to the Resource Hub whenever you feel the need. Happy New Year, and Happy Merch Sales!
Goals are awesome — we’re the first ones to admit it. But let’s talk about the tough part: actually chasing them. When you know exactly where you want to be, but the path there seems endless, it’s easy to feel stuck.
Here’s the problem with goals: they’ve got us all focused on the end result, not the actual work it takes to get there. The truth is that growth doesn’t happen in bursts. Instead, it happens in the tiny actions we take every single day.
As James Clear writes in Atomic Habits, “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” This powerful concept is transforming how we think about growth at Amaze — and we want to bring you along for the ride.
Don’t be amazing. Become amazing.
We’re just like you: we’ve got big goals we’re chasing. But in 2025, we’re switching things up. Instead of obsessing over being an amazing company by the end of the year, we’re focusing on becoming an amazing company every single week. That means looking for the tiny incremental changes we can make on the daily that lead to massive results by the end of the year.
We got to thinking though… and realized this concept was so powerful, we wanted to bring our creators along for the journey, too. After all, our goal isn’t just to help you create products — it’s to help you sell them and turn your ideas into income.
We’re changing everything about our business to make it all happen. Here’s what it means for you, and how we’re showing up differently:
You can expect lots of new content: We’re changing our content to focus on helping you find quick 1% improvements that help you build and sell products. You can expect to get weekly tips, videos, and other content that helps you turn your passion into profit. Plus, we’re opening a Discord community that’ll help you connect with other creators.
You’ll build skills that help you earn sales: The hardest part of creating a product-based business is building momentum. Every week you’ll get a mini-challenge that takes just a few minutes to complete, but which sets your store up for huge success.
We’re growing with you: Getting 1% better isn’t just for you — it’s also our internal guide for the year. We’ve heard your feedback, and 2025 is the year we’re taking action. 💪
The last point is particularly important. We’re committed to growing and changing and creating a better experience for you!
Make 2025 the best year yet
Look, we’re big fans of manifesting your dreams, but manifestation alone won’t help you move forward. You still have to think practically about how to get there — and that’s where we’re here to help. We’re changing everything about our business to support you in making those little, daily changes that turn into massive results. Because when you stack up enough 1% improvements, something magical happens.
If you want to close your laptop every week feeling accomplished, grow your side hustle into a real income, or just make the best content you can, this year’s the year to get it done. Head on over to our Resource Hub to check out the first challenges.
2024 was filled with a lot of very cool developments here at Amaze. We had our heads down for much of the year, building out new partnerships, products, and strategies to help you turn your passion into profits.
Here are some of the big wins this year — and how a few of our Creators used these new features to increase their revenue.
Going Global With New Fulfillment Centers And Product Lines
There’s nothing worse than going to check out and realizing the cool product you want comes with a $100 international shipping cost. That’s why over the past few years we’ve been working hard to expand our global footprint for fulfillment. In 2024 we opened new fulfillment centers in India and Mexico, which means you can get products to your fans in these regions faster, and at more competitive prices. Local fulfillment also means products don’t have to go all over the world for different parts of the production, which slashes their environmental impact.
We also expanded the types of products that you can add to your catalog, and added dozens of new options. Now you can choose from 180+ different products, add your design, and launch it in minutes. 🚀 Plus, we partnered with Pietra to make it easy for Creators to turn their ideas into real-world custom products.
We also recognize that not everybody wants to order a physical product, which is why we introduced 20+ new digital product categories this month (just in time for the holidays ✨). The new digital products mean you can earn more sales, without worrying about shipping products around the world.
New Integrations And Partnerships For Easier Product Creation
We had two big wins inside of the Spring by Amaze platform this year.
The first is Store Drop, which is a powerful tool that allows you to integrate your Spring store into your existing website. Just add a little piece of code added to your website’s HTML (you don’t need a software engineering degree to do it!), and you can create a totally seamless shopping experience for your fans.
Another major development is our new integration with Adobe Express. This is a game-changer because it means you can design products right inside of Spring using the powerful Adobe Express platform, then list the product as soon as you’re happy with it. The best part is you can get started with any of the thousands of professionally-designed templates, and preview what your design will look like as a product, all without the help of a graphic designer. Talk about total confidence to create something your fans will love. 💪
Developing inside the platform is just the start though. It takes a village to build out great e-commerce experiences. We’ve built several strong partnerships, all designed to help Creators take their businesses to the next level. From AI powered tools to enhance your creativity, to technology to train your mind and boost your output, our partners are finding new ways to make your life easier. Plus, our partnership with Pietra means you can bring any idea you have to life. If you want to build a custom product that’s not in our existing catalog, Pietra will help figure out a way to source it.
We’re also closing out the year with a merger with Fresh Vine Wine, which opens up a whole new world of product possibilities. The future is looking pretty bright!
Creator Wins
None of the work we do matters if it doesn’t actually help Creators see success. We’re so proud of all of our Creators — and a few had major wins this year that are worth highlighting:
Beach Reads & Bubbly launched her first custom collection in May. Her promotion strategy was a masterclass in generating buzz on Instagram, and she sold $250k worth of products during a two-week presale period.
Don Marshall launched his annual calendar to huge demand. In just 14 days he sold 1871 units ($75k)!
After the success of a previous plushie, Terminal Montage launched a custom plushie of his character Nabiu. He sold $67,000 worth of them in a 30-day presale – over 2500 units!
This is just a small sample of what’s possible. We’re looking for ways to help even more Creators get big wins in 2025!
Looking Forward to 2025
2024 was a big year, and we’re feeling so inspired by all of the Creators on our platform. It’s amazing to see the products you dream up, and even more amazing to see them out in the real world.
We built a lot of momentum this year, and in 2025 we plan to keep riding that wave. Our internal motto is to get 1% better every day, and we can’t wait to roll out the cool initiatives we have planned. Our goals are crystal clear: we want to help you develop deeper connections with your fans, and turn your passion into profits.
We can’t wait to see what you dream up next, and we’re here to support you on every step of the journey. 🎉 Here’s to a great year, and onto an even brighter one!
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified using words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “believe,” “estimate,” “forecast,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address various matters including statements regarding the timing or nature of future operating or financial performance or other events. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Among these risks and uncertainties are those set forth in Fresh Vine Wine’s (“Fresh Vine”) annual report on Form 10-K for the year ended December 31, 2023, and subsequently filed documents with the SEC. In addition to such risks and uncertainties, risks and uncertainties related to forward-looking statements contained in this press release include statements relating to Fresh Vine’s business and the pursuit of Fresh Vine’s strategic options, including the proposed business combination with Amaze (the “Business Combination”). Actual results may differ materially from those indicated by such forward-looking statements as a result of various factors, including without limitation: (i) the risk that the Business Combination may not be completed in a timely manner or at all, which may adversely affect the price of Fresh Vine’s securities; (ii) the failure to satisfy the conditions to the consummation of the Business Combination, including the adoption of the Business Combination Agreement by the stockholders of Fresh Vine; (iii) the receipt of certain governmental and regulatory approvals; (iv) the occurrence of any event, change or other circumstance that could give rise to the termination or abandonment of the Business Combination Agreement; (v) the potential effect of the announcement or pendency of the Business Combination on Amaze’s or Fresh Vine’s business relationships, performance and business generally, including potential difficulties in employee retention; (vi) risks that the Business Combination disrupts current plans and operations of Fresh Vine or Amaze; (vii) the outcome of any legal proceedings that may be instituted against Fresh Vine related to the Business Combination Agreement or the Business Combination; (viii) the risk that Fresh Vine will be unable to maintain the listing of Fresh Vine’s securities on NYSE American; (ix) the risk that the price of Fresh Vine’s securities, or the price of Pubco Common Stock following the closing, may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine’s or Amaze’s business and changes in the capital structure; (x) the inability to implement business plans, forecasts, and other expectations after the completion of the Business Combination and identify and realize additional opportunities; (xi) the risk of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which Amaze’s customers and suppliers operate in that could adversely impact Amaze’s operations; (xii) the risk that Fresh Vine and/or Amaze may not achieve or sustain profitability; (xiii) the risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; and (xiv) the risk that Fresh Vine and/or Amaze experiences difficulties in managing its growth and expanding operations. A further description of the risks and uncertainties relating to the business of Fresh Vine is contained in Fresh Vine’s most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q, as well as any amendments thereto reflected in subsequent filings with the SEC. Fresh Vine cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read Fresh Vine’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and Fresh Vine undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or changes in its expectations.
ADDITIONAL INFORMATION ABOUT THE TRANSACTION AND WHERE TO FIND IT
This communication is being made in respect of the proposed transaction between Fresh Vine and Adifex Holdings LLC, a Delaware limited liability company (“Company”), pursuant to which the Company and its future subsidiary Amaze will become subsidiaries of Fresh Vine, or its successor entity. In connection with the proposed transaction, Fresh Vine, or its successor entity, will file with the SEC a Registration Statement on Form S-4 that will include the Joint Proxy Statement of Fresh Vine and Company and a Prospectus of Fresh Vine, as well as other relevant documents regarding the proposed transaction. A definitive Joint Proxy Statement/Prospectus will also be sent to Fresh Vine stockholders and Company members.
INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE REGISTRATION STATEMENT AND THE JOINT PROXY STATEMENT/PROSPECTUS REGARDING THE TRANSACTION WHEN IT BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND FRESH VINE, THE COMPANY AND AMAZE.
A free copy of the Joint Proxy Statement/Prospectus (when it becomes available), as well as other filings containing information about Fresh Vine, may be obtained at the SEC’s Internet site (http://www.sec.gov). You will also be able to obtain these documents, free of charge, from Fresh Vine by accessing Fresh Vine’s website at www.ir.freshvinewine.com, by directing a request to Fresh Vine Stockholder Relations Manager, Mike Pruitt, at Fresh Vine via PO Box 78984 Charlotte, NC 28271, by calling 707.578.2238 or by sending an e-mail to mp@freshvinewine.com.
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.
Participants in the Solicitation
Fresh Vine, Company, and Amaze and certain of their respective directors, executive officers or other members of management may be deemed to be participants in the solicitation of proxies from Fresh Vine’s stockholders and Company members in connection with the proposed transaction. Information regarding Fresh Vine’s directors and executive officers is contained in Fresh Vine’s definitive proxy statement on Schedule 14A, dated November 6, 2023 and in certain of its Current Reports on Form 8-K, which are filed with the SEC. Additional information regarding the interests of those participants and other persons who may be deemed participants in the transaction may be obtained by reading the Joint Proxy Statement/Prospectus regarding the proposed transaction when it becomes available. Investors should read the Joint Proxy Statement/Prospectus carefully when it becomes available before making any voting or investment decisions. Free copies of these documents may be obtained as described in the preceding paragraph.
Want to know the real secret behind five-figure creator launches?
Most people assume it’s all about having the perfect product or a massive Instagram following. But here’s what we’ve learned from working with millions of creators: the game-changer isn’t your first viral post or even your killer designs.
The secret is this: landing that first sale is your biggest challenge – but it’s also your biggest opportunity. Nail that first impression, deliver an experience that makes them smile, and stay on their radar in a way that adds value? That’s how you turn a curious browser into a superfan who can’t wait to see what you create next. 💫
Ready to learn the strategies our most successful creators use to turn first-time buyers into lifelong fans? Here are three tips.
Tip #1: Make sure you stay in touch with your customers
Do you have an email list? Do you know if your customers follow you on social media? Make sure you give people the opportunity to stay connected!
Some creators worry about coming off as “annoying” if they ask for email addresses. That couldn’t be further from the truth! In reality, when somebody buys something from you, they’re inviting you into their life. If they love you enough to buy your product, they’ll want to hear about future updates. ✨
Reminder: Email newsletters are a great way to send occasional messages to past customers. Just make sure you don’t get too salesy in every single letter. Instead, focus on giving more value and perspective. Their inbox is busy, so work hard to earn a place in it. 💪
Tip #2: Create a sense of community around your products
People love buying products that make them feel like they belong to a certain group. That’s why aesthetics are so popular online!
If you can create a sense of identity around your products and foster a community around that identity, you’re not just selling items – you’re creating a movement. Share behind-the-scenes content of your creative process. Start conversations in your comments section. Create hashtags that your customers can use to show off their purchases. When someone buys from you, they’re not just getting a product – they’re joining your creative universe.
Pro tip: Give your past customers first dibs on new products! Show your gratitude for their support with an early release or a discount code. You’ll earn more sales (and look good doing it!).
Tip #3: Build a reputation for great products
You can do all the marketing you want, but if your product doesn’t meet your customer’s expectations, they probably won’t buy a second version of it. When you’re creating products you want to make sure they are top-quality and look great.
Tools like Adobe Express can be really helpful during the design process if you’re not a graphic designer. They come with thousands of professionally-made templates that you can use as a starting point for your creative ideas.
Your creative vision matters. A great shop can help you share it with the world.
Your creativity has so much to offer to the world. It’s time that you find a way to share it, and get rewarded for your efforts. 💖
If you’ve got an idea for a product, but want help sourcing it and shipping it, we’re here to help. Click the button below to get started.
We know it’s past Halloween, but here is a scary stat: 82% of consumers are less likely to make a purchase if a store looks “dated.”
Since shoppers are 5 times more likely to come to your storefront during the holiday season, it’s time to do some Holiday Housekeeping! Luckily, refreshing your storefront can be done in four easy-to-follow steps!
Step 1: (Super) Hero Banner
It’s called a “Hero” banner for a reason. It’s the first thing that a visitor sees and it’s the most visual aspect of an online store. If you think about it, the hero banner alone can grab a chunk of sales! And first impressions are no joke. Did you know that it only takes 60 milliseconds to make an impression on the human brain? In fact, 75% of consumers form an opinion on a store based on its design. That’s everything!
To update your banner:
Click on the hero banner in your store editor to drop in a new image.
Add a holiday touch with festive photos of yourself or your fans.
If you don’t have the time, tools like PlaceIt make it easy to create eye-catching lifestyle mockups. Just upload your design file, and you’re good to go.
Step 2: Refresh Your Content
As you evolve as a person, so does your brand and style. Re-evaluate your designs and products; how they represent you, your brand, and your voice in the world.
As you scrutinize your store, pretend you’re a fan on your first visit. Here’s a checklist to help:
Get rid of old messaging and add any new catchphrases.
Make sure your products are up to date! If something isn’t selling well, deprioritize it. Does that T-shirt need a new color? Change it up!
Consider refreshing your logo.
To add a logo to your store, clock on Stores – Edit Store.
Revamp your navigation bar and footer to make sure the aesthetic is consistent with your brand. Tip: coordinate the background and text color.
Re-order your products to highlight your newest products and best sellers. Featured products will appear at the top of your store, and there’s no limit to how many you can feature. Here’s how:
Go to your Store Editor
Click on Products
Click on the Star Icon to feature products
Another method to reorder your products: Remove them from your store (clicking on the circled x) and then re-add them based on the order you want them to appear.
P.S. New products get added to the bottom of your store, so add the ones you want at the top of your store first!
Step 3: Add Festive Holiday Flare
You’re already refreshing your store, so why not give it a holiday face-lift? Rinse and repeat for the navigation bar and footer. Your fans appreciate a creator who’s got lots of spirit.
Step 4: Integrate Your Socials!
Your social channels are the lifeblood of your business and how you drive fans to your store. 50% of consumers are disappointed when a brand has no social media presence, so get with it this holiday season and integrate your channels.
Here’s how to connect:
Go to Stores.
Scroll down to Social Profiles.
Connect your social media accounts.
Enable “Display Links” in your store editor under the navigation bar and footer.
If both are enabled, your social icons will then appear on the right-hand side of your navigation bar, as well as in the center of your footer.
And that’s it! These four steps will get you merrily on your way. Have fun connecting with your audience, fans, and customers. Happy Holidays and Happy Selling!
Switching from physical to digital products is effortless—especially if you utilize existing designs! Plus, digital products offer instant downloads, no shipping required.
From 12/12 to 12/23, join our 12 Days of Digital Products Contest! Each day you sell, you’re entered to win fun prizes like gift cards and samples. Sell daily, and you’ll be entered 12 times!
With 20 new digital product categories launching, now’s the time to give your fans even more holiday shopping options!
So you ready? First, here are a few digital products you can launch *today* by using an existing design:
Custom Digital Wallpapers: Just add your design and go live.
Printable Coloring Book: Let fans add their own creative spin to your designs.
Custom Digital Art Prints: Your designs are art, so treat them as such!
Gaming Emotes & Overlays: Got some cool characters? Get them downloadable!
Editable Template: Add your brand to all sorts of templates that fans can easily customize.
Want to offer more? Here are some exciting new products in our expanded digital categories:
Pet
Exclusive Pet Video Series: Turn your furry friend into a star with a fun video series that’s equal parts adorable and entertaining!
Pet Health Tracker: Help pet parents stay on top of their furry family’s well-being with this easy-to-use health tracker.
Pet Care Guide: Perfect for new pet owners, this guide is a thoughtful holiday helper for keeping pets happy and healthy.
Business & Finance
Business Strategy Workbook: Set your fans up for success with this all-in-one guide to mapping out a winning strategy!
Budgeting Spreadsheet Template: Every dollar counts! So create a practical tool for fans to master their finances.
Business E-Book: Your brand is a business that’s booming, so share the wealth with your expert tips and tricks for building a thriving business.
Entertainment
Special Commentary Track: Got some opinions? Share your POV with fans by creating a commentary track. The topics are endless!
Exclusive Video Series: Create exclusive VIP videos just for fans!
Downloadable Music Tracks: Let the gift of music strike a chord this holiday season.
Health & Wellness
Guided Meditation Video Series: Help your fans find their zen this season with a soothing video series.
Meal Prep Plan & Recipe Guide: Got some skill in the kitchen? Share delicious, healthy recipes for your fans to make!
Fitness Routine PDF: The new year is when everyone is looking to kickstart their fitness goals. So give them your best routines!
Political/Social/Religion
Documentary Video: Shine a light on the stories that matter most with an impactful doc.
Meditation or Prayer Guide (Audio): Offer personal and heartfelt affirmations for fans to get into a positive mindset each day.
Faith or Social Justice Digital Journal: Choose your most soothing designs to create a meaningful space for fans to document their journey and progress.
NOTE: For digital products, you can upload a file up to 600MB. If you have multiple videos, you can compress them down to under 600 MB.
Launch digital products now and sell through Christmas and on into the New Year. Keep an eye out on our socials for contest info and inspiration. Happy Holidays and Happy Selling!
