Month: March 2021

Categories
Creators Insights

Moriah x Rubik’s: A master class in creator and brand collaboration

On March 19, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. 

Now this is important for two reasons: First, it was the first-ever collaboration between a Spring creator and Rubik’s. And second, it generated an enormous response, becoming the most successful product Moriah has ever launched.

Let’s bring this back a bit. For those who don’t know, Moriah is a crafting genius with a YouTube channel of over 6 million followers. Late last year, a fan commented that Moriah should customize a Rubik’s cube. The comment blew up, eventually getting over 10,000 likes. 

It came at the perfect time. Funny enough, we were already in early talks with Rubik’s about partnering for creator collaborations. So with Moriah in mind, we locked in a licensing agreement. The terms were set, Moriah was in, and we went to work. 

First, we worked with Moriah to replicate her customized cube design. We then helped create an eye-catching promo video to amplify the launch, which got over 5 million views and over 80,000 comments. We created paid ads targeting her audience across YouTube, Instagram, and Facebook, as well as a drip email campaign geared toward her fans on Spring. 

As for the result? Moriah sold 10,000 units within the first 72 hours of launch. 

The folks at Rubik’s were pleased, too. “When we saw the overwhelming reaction from Moriah’s fanbase, it was a no brainer to join forces with her and Spring,” says xxx, Rubik’s. “We’ve worked with the biggest designers and household names in the world, so we’re thrilled to step into the booming creator economy for the very first time with Moriah.”

Brand collaborations bring tremendous potential for creators, and this is just the start. As we think of it—partnerships like these go beyond the new normal; rather, we call it “the new possible.”

Moriah’s custom Rubik’s cube

Categories
News

Spring. For creators.

What does it mean to be a creator?

Watch below to find out what we think.

That’s right. You don’t need a million views to be a creator. You don’t need brand sponsorships. You don’t need fancy equipment. 

If you have an idea and an audience, then you are a creator—and the world needs more of you. As we strive to be the link between you—the creators and commerce, our job is to help you create, share, and earn what you deserve.

Creators come in many forms

Some draw cartoons. Others build robots. Some cook meat, some make beats. Some sit and talk about their favorite football team. But every creator has one thing in common: A passion for what they do and the hustle to make it happen. 

Where does Spring come in?

Spring is the place to be as social commerce takes off, with everything you need to elevate your creator brand even further. Just upload your design to Spring, launch your store, and you can start selling immediately. Use powerful platform integrations to spread the message far and wide on social media. We’ll take care of inventory, shipping, customer service, and all the backend stuff. 

Essentially: You bring the hustle, we’ll provide everything else. 

There’s no single way to be a creator. If you bring ideas into the world, if you build what you believe in, then you’re a creator—and we’re here to help. 

So let’s make it happen.

Start creating


Categories
News

Spring’s quality overhaul: Introducing AS COLOUR.

Enhancing your freedom and ability to create, share, and earn with ease—product quality is our top priority. Create AS Colour products now.

The flawless basics collection

AS Colour’s success is powered by their dedication to the sustainability and quality of their supply. From material, feel, appearance and optimal surfaces for printing, AS Colour products stand the test of time. They have 3 key principles; quality is key, respect the details, and keep it simple. 

AS Colour look closely at the elements required to make the perfect blank garment— technology, skill, location, price, and efficiency. 

  • All AS Colour products are reviewed to achieve optimal quality, making sure garments fit correctly and are true to size.
  • All products are sourced from top grade materials—an essential requirement for the garment to hold its shape, making it built to last. All AS Colour products available within the launcher contain between 80-100% cotton.
  • The premium finish is everything. These products make the best surface for printing your designs.

Create AS Colour products

Click the link above to view AS Colour products available in the launcher now. Premium tees and hoodies characteristics include: 

  • All products are pre-shrunk so garments stay true to size after wash.
  • All products contain 80-100% cotton. 
  • All tees feature a crew neck and ribbing, double needle hems and side seams.
  • Multiple color options available
  • Sizes range from S-2XL

Environmental performance

If AS Colour can reduce environmental impact without sacrificing quality, they will certainly do so. By removing single use plastic throughout supply such as bags (retail and courier), product tags, and warehouse storage such as palettes, they’re aiming to improve all the time.

AS Colour have partnered with Cotton Australia, an organization with the goal of becoming the most socially and environmentally responsible production group in the global cotton industry.  Together, they’re looking for new ways to increase water productivity and reduce the use of pesticides during the cultivation and harvesting process. Learn more about the efforts AS Colour are making to ensure their production stays ethical here.

Social duty

Not only can you feel confident about the outstanding quality of these products, but also feel comfortable knowing they are sourced responsibly. AS Colour undergo a thorough review process before selecting partners throughout their supply chain.

AS Colour hold themselves responsible for the safety and treatment of every worker involved. Check out more about their Code of Conduct. Another element that makes us proud to partner with AS Colour is their ‘Better Cotton’ initiative. Other steps ethical steps AS Colour take: 

  • Improving livelihoods and economic development in cotton producing areas
  • Reduction of the environmental impact of cotton production
  • Commitment to the Better Cotton initiative throughout supply chain

Head to the launcher below to start applying your designs to AS Colour products or order samples.

Pricing structure

Note: The AS Colour collection is part of the Pricing Discount scheme, helping creators to earn more on each product sold. The amount of items you sold in the previous month can help to reduce the base cost for your AS Colour products the following month. See pricing discount tiers below.

Create and sell AS Colour products