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Creators Digital Insights News

Spring’s best bits—2021 roundup

It’s been a privilege to watch our exceptional creators and partners grow, evolve, and succeed in 2021. Let’s reflect on the best bits. 

With over 8 million Spring creators, spread over 120 different countries, and a mindblowing 16+ billion fans—there’s a lot to celebrate this year. Thank you for your hustle, we’re glad to have supported and grown with you. Read on to see our top 10 moments of 2021 (and some 2022 sneak peaks). 

The Spring brand

Teespring becomes Spring 

The end of 2021 marks the end of our first chapter as Spring. Our evolution from Teespring to Spring in February 2021 solidified our pledge to supporting you, our creators. With 2,400 people joining our platform every day—this was an exciting time. Since then, together, Spring has been an unstoppable force in carving the way for future creator commerce.

8 million creators milestone

To finish 2021 on a celebratory note, we said a big thank you to you. Spring’s CEO, Chris Lamontagne, said:

“I am humbled to announce there are over 8,000,000 creators on the Spring platform. Together, we’ve created moments so magical, they go beyond followers and likes—thank you, for allowing us to share in the joy you bring fans all over the world”. Moving the party to Instagram stories, Spring creators shared their most memorable moments, using the “Add Yours” sticker. 

Creator success

The Moriah x Rubik’s cube collab

Spring’s product offering continued to evolve in 2021. There’s one brand collaboration that specifically stands out: in March, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. It was the first-ever collaboration between a creator and Rubik’s, and generated an enormous response, becoming the most successful product Moriah has ever launched.

Matt Meagher—40K in a day

We saw unbelievable success over the holiday season when Instagram announced they would be giving creators 100% profits for all products sold through Instagram checkout. Matt Meagher: got the memo and gave it a try. After sharing one post on Instagram and tagging his new hoodie design, he made $40,000 in a single day—keeping every single cent. 

Product feature updates

New creator tools 

We brought you tools to help power your success and enhance your brand. As well as giving store customization a full revamp, we also added custom domains. Ever since, you’ve reaped the benefits. To name just a few; products featured in custom stores got 20% more views on average, conversion rates increased by up to 35%, and those with a custom domain sold 5x more. 

Improving the Spring platform

This year, we focused our efforts on changing the look and feel of the Spring platform. Focusing on the overall design, we made the experience cleaner for you to navigate. You can now choose and order samples in one swoop, manage your payouts and subscriptions in one place, and continue to create products with ease. We also refreshed the checkout process, introduced brand new sample boxes, plus added Afterpay for fans at checkout. The best part: there’s much more to come in 2022, so keep an eye out.

Partnerships and integrations

The Instagram Integration 

We’ve armed you with everything you need to engage your fans and promote your products natively within your creative content—but in June, we levelled up Instagram creators with long awaited Shops on Instagram. 13,000 creators now have access to the powerful product tagging features. 

Linktree

In June, we proudly partnered with Linktree, the leading link-in-bio platform. With this, you were able to give fans the ability to browse your products or head to your full Spring store—all from your Linktree in your social media bio. Seamless shopping for them, tons of new traffic for you. Since then, most Spring creators are still utilizing this powerful integration.

INFLCR

In August, Spring partnered with INFLCR to establish Spring stores for NCAA athletes. This was a huge moment: Empowering the next generation of sports stars to become creators in their own right, harnessing their direct relationship with fans and nurturing an entrepreneurial spirit. The innovative partnership gave athletes easy, compliant access to Spring’s platform, where they could build their own store and engage with fans. 

Expanded products

Digital products take off 

Spring is the #1 platform to sell digital products. With 600% sales growth since January, there’s now over 65,000 digital creators transforming their content into downloadable assets (88,000 digital products, to be specific). You’ve blown us away with your ingenuity; DIY creators have shown up with pop-up shed manuals, basketball champions have taught fans to jump higher with digital guides. We’ve seen meditation audios, 3D printing files, ferret feeding e-recipes and downloadable cheese making courses. 

NFTs arrive

Alongside the unprecedented growth of digital products, in May, we added NFTs to the mix. Sapien Medicine became the most successful digital creator ever on Spring. In fact, they’ve seen a 38% increase in profits since expanding beyond just physical products. Sapien offered a range of digital art and audio file NFTs, and racked up $50,000 within two minutes of the exclusive drop, selling out. Keep posted for more—NFT’s will be available to more creators in 2022.

Tapping into accessories 

This year, we aimed to give you a variety of trending new products, focusing on accessories. From bucket hats to wine tumblers, pint glasses to Airpod cases, and black mugs to backpacks—you’ve been busy creating all of them.

AS Colour 

Along with the rebrand announcement in February, we came through with a product quality overhaul. Along came AS Colour, a roaring success with all Spring creators ever since. From material, feel, appearance, optimal surfaces for printing, and long lasting quality, AS Colour products have lived up to expectations. 

So what’s next? Looking to 2022

There’s lots more to come. A few updates we’re looking forward to; rolling out a fresh new look for the platform, technology to protect your designs, expanding accessibility to NFT’s, and more. We’re excited to have a fully refreshed look next year. We’re excited to explore new ways to revolutionize creator commerce, our hope is that you will continue to grow alongside us in 2022.

Happy New Year, Spring creators ✨

Categories
News

More than a milestone; what 8 million creators really means to Spring

Creators have revolutionized the nature of commerce, and we’re honored to share this journey with them, and our partners.

We are humbled to announce there are over 8,000,000 creators on the Spring platform. Together, we’ve created moments so powerful, they go beyond followers and likes.

As of today, Spring serves almost 20% of the creator commerce market. Our creators represent over 120 different countries, and a mind blowing 16+ billion fans. It’s been a privilege to watch our exceptional creators and partners grow, evolve, and succeed alongside us. To celebrate this milestone, we are looking back on our most pivotal moments.

The evolution of Spring

Although we were founded in 2012, our first step towards becoming the world’s leading creator commerce platform started with YouTube in 2018. Up until that point, we put the “tee” in “Teespring”…but we knew we had much more to offer. 

In June 2018, our exclusive partnership with YouTube was announced; the Merch Shelf. This was a huge moment for both Spring and creators—the first integration of its kind. Creators immediately reaped the benefits of this partnership. In the same month, Joshua Slice launched a pre-order plushie of Lucas the Spider, a popular character from his YouTube channel. Joshua ended up selling over $2,000,000 worth of plushies in 39 days. Since then, a staggering 1,380 other creators have each earned over $100,000 by selling their Spring products through our YouTube merch integration.

After our YouTube integration, more partnerships followed. Now Spring offers powerful integrations with Linkree, Instagram, Twitch, Discord, Streamlabs, Facebook Gaming, and TikTok—we’ve armed you with everything you need to engage your fans and promote your products, natively within your creative content. 

Spring’s product offering continued to evolve as well. We went from a simple apparel platform to offering bespoke products, facilitating brand collaborations for creators, and much more. Breaking into digital products was another monumental moment for us and our creators alike.

Combined with our social integrations, digital products are driving new creator success stories daily. We have been blown away; DIY creators have shown up with pop-up shed manuals, basketball champions have taught fans to jump higher with digital guides. We’ve seen meditation audios, 3D printing files, ferret feeding e-recipes, cheese making courses, and mind-blowing NFTs just to name a few.  

Lastly, our evolution from Teespring to Spring in February 2021 solidified our pledge to supporting our creators. We’re approaching the end of year one in our new chapter as Spring, and with 2,400 people joining our platform every day—there’s no doubt we’ll work to become the best creator commerce platform out there. 

Looking to the future

As we continue to explore new ways to revolutionize creator commerce, our hope is that our creators will continue to grow alongside us, fueling passions and reaching their full creative potential.

So today, as we pass 8 million creators on the Spring platform, we humbly share this one simple message to our partners and creators: thank you.  

Categories
Digital

Sleigh the holidays with digital products: instant delivery, inspo, plus freebies

Over the coming weeks, take advantage of digital products. Don’t miss out on the chance to make bank right up to December 25th with instant delivery.

Tons of creators have already started. See 9 examples of best selling digital products we spotted this season. Also, try out the free templates we’ve provided.

Digital recipe e-books

There’s no better way for you and fans to share festivities than cooking together. Nutritional Sarah came through with her December recipes, The Cheese man got his fans craving dairy, and Alexandre Boulanger jotted down her favorite Cake marbré tarte. Delicious.

Collate your best home-made treats for the season and create a downloadable PDF using the Canva e-book builder below.

Digital gifting ideas

Gone are the days of nervously waiting for shipping. Perfect for last minute fans searching for the perfect gift—digital products are delivered instantly. 

Top of our wish list: Simons Cat’s 2022 digital planner, Bhooked’s cable knit hat guide, and Deliberately Creative’s festive coloring book. Get access to free templates below. 

Winter photo filters

Great for all creators with camera-happy fans. After download, they can apply your photo enhancement settings to their own images with a simple download. See Ali Gujjar’s Alaska preset.

If you want to create your preset from scratch, you might lower the saturation, apply a retro grain effect, or play with the exposure. Checkout our Preset guide for more tips. Otherwise, we’ve got free presets you can download, customize, and sell below.

Digital DIY guides

Join other creators in selling guides to keep fans busy over the holidays. Cooper Jason set the bar high. Ever wondered how to build a Christmas tree shaped shelving unit? Well now his fans do, with this PDF Christmas display plan. The Outsider walks you through how to create a pop-up-cabin

Got anything up your sleeve? Head to Canva below to create one for free.

Festive audio files

If you’re a music artist, producer (or just have a knack with sound), consider selling audio files. Sell limited edition albums for your fans to listen to while they enjoy the festivities. Take for example Miss Linky, who offered a Christmas Concert Song.