Month: January 2022

Categories
Digital News

Now, creators can sell on Apple’s App Store with Spring

Create with Spring, sell on the App Store. It’s all about connecting digitally—so we’re removing barriers for creators like you to expand the reach of your brand and tap into new products and platforms.

We’re excited to announce iMessage Stickers as the first digital product Spring creators can sell on Apple’s App Store. Since the initial beta release, many creators have seen fans go wild for this new product. One creator in particular even made it into the UK’s top trending app charts (more on that below). 

Giving you the ability to share your digital content using innovative tools and channels means it’s easier than ever for you to stay current in the creator space. Spring’s CEO, Chris Lamontagne, says: 

“By integrating with Apple’s App Store, we are able to build a brand new paradigm for creators, offering creatives a new way to interact with their community of fans and followers digitally. This addition has been created following Spring’s aim to start setting future digital trends within the creator economy.” 

In a constantly evolving creator commerce world, iMessage Stickers mean you can expose your products in spaces you haven’t before—even off social media. First, they’re an affordable option for fans to engage with and support you. Second, they’re a fun way to create a network effect. 

We’re rolling out access to iStickers on a case by case basis, once you’ve gained access we’ll notify you via email. Until then, let us know you’re interested in this exciting new product using the form below.

Register your interest

Comic book creator and illustrator @SiberianLizard  is one of Spring’s most recent iMessage Sticker success stories. After adding her first sticker pack to the App Store, she immediately sold over 100 sticker packs in just 7 days. Her digital product reached No.1 in the UK charts, and ranked #14 on the Top Paid iMessage app list. How’s that for brand exposure? Following Siberian Lizard’s huge success, she’s currently working on her second Sticker Pack.

This is just the beginning. Soon, we’ll be inviting creators to try out this new way of selling, and we’re looking forward to seeing the impact it has on their brand and communities. 

Sound good? Let us know if you’re interested below.

Register your interest
Categories
Creators News

The record breaking Instagram drop: How MMG hit $600k in 60 days

Harnessing the power of the Spring x Instagram integration, Matt Meagher sold close to 11,000 hoodies totaling $600,000 in sales. Here’s how he did it.  

It all started with an accidental tweet. While adding his new, Spring hoodie to his Shop on Instagram, Matt mistakenly published a tweet linking to the product in his Spring store. He immediately deleted it, but within 24 hours had generated 187 orders. Energized by the reaction of his fans, he quickly added the product to his Shop on Instagram, tagged it in a post, and sold over 739 ($40,000 worth of hoodies) in just 24 hours.  

Motivated by the success of his first launch, he decided to leverage the full suite of tools available through Shops on Instagram to supercharge his sales… generating a total of $600,000 and 10,855 purchases in just 2 drops. 

Matt’s next launch featured the same product, but this time he offered two color options and came prepared with a solid content plan; using integration features like product tags, a scheduled launch, and promoted on Instagram live. These tools enabled him to smash his original sales record by more than 110%—his sales totaled $116,000 in the first 24 hours.

Clearly, leveraging the full power of the Spring x Instagram integration works.

Scheduling a product launch through his shop caused 8,000 fans to set reminders and catch the moment. Hyping up the hoodie on Instagram Live allowed Matt to connect directly with fans, show off the new hoodie, and pin a clickable product tag to his Live in real time. Live Shopping features meant fans got shouted out in-chat every time a hoodie was purchased.

Matt used all these features in perfect succession; product tagging, a scheduled live drop, and going Live on Instagram—see it in action below.

Fans dialed into both product drops by reposting his content, as well as showing off their new hoodies in their own posts. Matt reshared them all—encouraging more engagement, and even more sales coming through his Shop on Instagram.

This is an incredible example of just one creator harnessing the power of the Spring x Instagram Integration. Matt has set the highest record of Spring sales through selling on Instagram, but this is only the beginning. Get inspired by the full journey below and learn more about the integration.

Instagram Integration

Categories
Digital

Unlock sales in 2022 with fresh digital products

Get fans back to your store in 2022 with digital products—here’s some ideas to get you going.

Use the popular digital products below to springboard your success in 2022, and take advantage of the free templates—you’ll be off to a flying start. 

Get organized

All creators have one thing in common—the need to keep organized. Content creation and community engagement is demanding while balancing everyday life, so why not share your secrets to productivity with your fans? We’re talking 2022 planners, to-do lists, meal planners, daily organizers, etc. You could launch a complete pack of planning resources for fans to use. 

Head to Canva to create your own collection. You can get access to 1000’s of free templates, just add your creative touch. 

Free templates

Level up skills 

For creators who are niche content or are a pro in something special—this year, give your fans exclusive, inside knowledge. Think about your strengths, then create a digital product so fans can learn them too.

For example, @gozitv helps fans to stretch by presenting 4 different techniques to loosen up. New Barns Languages teaches their fans the basics of the Japanese language. Collect the content you have already and build a guide on Canva for free. 

Build a digital guide

Try something new

For bloggers, vloggers, or any creator who documents their experiences: Lots of fans will make up for  lost time when it comes to exploring new places in 2022. @paddydoyleofficial has launched a series of e-books that follow his favorite places in Thailand as he discovers them. YouTubers Alex and Amy (KiteVanMan) have launched e-book guides on how to earn while travelling, as well as how to convert a van into a home on wheels. 

Create an e-book

Encouraging self care

Self care—an important topic for creators and fans alike. There’s a range of different digital products you can launch to aid your fan’s wellness journey; journals, e-book guides, audio files, and more. All Day I Eat Like a Shark (brilliant) is making Veganuary easier with Japanese plant based recipes, Emma Mcadam offers a Mental health check-in journal, and Sapien Medicine is offering meditation audio files. 

Head to the free templates linked above to build a guide or e-book, or learn more about creating audio files below.

Learn more about audio

Categories
Uncategorized

Run a sale

Time to generate some hype around your new product. How about creating an incentive? Offering a discount can increase sales by 60%. See your next steps below.

  1. Create a promo code in the Promotions tab of your dashboard. 
  2. Create content with your product and promo code.
  3. Be sure to include links to your store
  4. Create urgency and run the sale for limited time only

Watch this video to see how to create promo codes instantly in your dashboard.

Categories
Uncategorized

Activate integrations

Seamlessly promote your products with Spring’s social integrations. Make your products discoverable and accessible in fun and engaging ways. Start with Linktree and set it up in minutes.

Our advice?

  1. Activate Spring’s social integrations 
  2. Create engaging content
  3. Use integrations to link your products

See how @workforyourbeer promotes products with  Spring’s Social Integrations.

Categories
Uncategorized

Share with fans

Creating a product is the first step. Now it’s time to share product newness with fans. Create engaging promotional content by featuring samples of your products. Show them off. Chat about them. Take photos. Create some hype.

Our advice? 

  1. Order samples of your product
  2. Announce your launch on social media
  3. Include links to your product
  4. Share, and share again

Check out examples of @ashleyooacevedo’s promotional posts on Instagram.

By featuring samples in your content, you’ll be 6x more likely to get a sale compared to those who don’t. See how @workforyourbeer does it below.