Month: November 2022

Categories
Creators

Spring’s Holiday Contest Q&A

Since November is about giving thanks, we’re giving away cash prizes with our first annual HOLIDAY CONTEST to reward our hard-working creators! 

You read that right. We’re offering cash prizes to the Spring creators who make the most sales off of promo codes during Black Friday & Cyber Monday. 

We’ve crafted a quick Q&A primer about the contest below, but be sure to check out our official Contest Rules HERE for all the specifics.

Spring’s Holiday Contest Q&A

Can I Enter?

Yes. In fact, you’re already entered because all current Spring creators are automatically eligible to participate! That’s right, you don’t have to enroll, opt in, or attend any Zooms. If you are a current Spring creator, you’re in.*

*Must be a legal resident of the United States, the District of Columbia, Canada (excluding residents of Quebec), the United Kingdom, or Australia, and are at least 18 years old at the beginning of the contest period.

Who Do I Compete Against?

You’ll compete against other similarly ranged creators. We decided to even the field and split participants into groups as follows: 

  1. Those who sold over 85 units in Q3 (GROUP 1) 
  2. Those who sold under 85 units in Q3 (GROUP 2) 

When Does the Contest Take Place?

The contest is happening in 2 Rounds! That’s 2 chances to win! Please note that all times are Eastern Standard Time so you can take advantage of every minute.

  • ROUND 1 BLACK FRIDAY: Starts Midnight (EST) November 24, 2022 and ends 11:59 PM (EST) November 27, 2022 
  • ROUND 2 CYBER MONDAY: Starts Midnight (EST) and ends 11:59 PM (EST) November 28, 2022

Whats the Prize Again?

Cash, baby! Here’s the breakdown:

  • ROUND 1/Group 1 winner gets $10,000! 
  • ROUND 2/Group 1 winner gets $3,000!
  • ROUND 1/Group 2 winner gets $1,500!
  • ROUND 2/Group 2 winner gets $500!

How Does Spring Determine the Winner?

The creator who accumulates the most points within the Round will be the winner. So how do you get points? Each sale in your Spring store by a buyer off of a promo code = 1 POINT. The creator with the most points at the end wins.** 

**Winners will be notified by email and may be required to confirm their Eligibility within 3 business days of the date on the notification or an alternate winner may be selected.

So What’s the Fine Print?

Here’s a bunch of other stuff you should know:

  • You must currently be a Spring Creator to be eligible.
  • Only product purchases made (and paid for) using an authorized promo code during the contest window, from listings within your Spring account, will count as promoted sales under this Contest. 
  • Orders from buyers that are returned or canceled will not be counted for the purposes of this Contest.
  • You don’t need to buy anything yourself in order to enter or win. Your purchases will not increase your chances of winning. Winners are determined entirely by promoted sales to buyers, subject to the rules and conditions listed in the rules.
  • There is no limit to how many different promo codes you may implement. Keep in mind sales made under separate or multiple storefronts or user accounts will not be combined. 
  • Be sure to sell products at or above any applicable minimum sale price requirement (including the promo code discount). Units sold below the minimum sale price  (including discount) will not be counted for the purposes of this Contest.

For more specific rules and all the nitty-gritty click HERE.

GET THOSE PROMO CODES READY

Need a refresher on how to prepare promo codes and redeem them? You can instantly create different types of promo codes and offer discounts all within your Spring dashboard. Check out our How-To Video. 

And if you’d like some guidance on a solid Black Friday Weekend strategy, promotional imagery, top holiday promo hacks, creating a calendar, and preparing promo codes, read our Black Friday Road Map blog.

Best of luck! And as always, hit us up anytime with questions at creator.success@spri.ng 

Categories
Creators News

Amaze Partnership Allows Onlyfans Creators to Sell Merchandise to Fans for the First Time

Merchandise integration will provide OnlyFans Creators with an additional tool to build out their businesses and monetize to their fans.

London, UK (17 November 2022) – In keeping with its mission to empower creators from all genres to own their potential, OnlyFans has today announced that it has integrated Amaze Software, Inc’s Spring platform into its creator ecosystem, allowing creators to sell personalized merchandise to their fans on the platform for the first time. 

From today, OnlyFans Creators will be able to connect their Spring stores directly to their profile pages. This integration allows OnlyFans Creators to create and sell physical and digital merchandise, such as T-shirts, calendars, and puzzles, directly to their fans on OnlyFans. Creators who open a Spring store can seamlessly integrate it within their OnlyFans profile, making it easier to connect fans to their products and further grow their business. 

BKFC fighter and model Paige VanZant was one of the first OnlyFans creators to take advantage of the Spring store feature. Paige has designed a wide variety of custom merchandise–stickers, notebooks, backpacks, and apparel–which are now for sale direct to her fans through her OnlyFans profile. 

This new e-commerce integration is part of OnlyFans’ commitment to adding features – like the recent Statistics page, which helps creators make informed business decisions and monetise their creative output. 

OnlyFans CEO Ami Gan said, “Our creator community was looking for merchandise options to be able to share another side of their business with fans. As a creator-first organization, there are over 3 million creators on OnlyFans, meaning over 3 million small businesses now have access to a new monetisation tool.”

Aaron Day, CEO of Amaze, said: “Amaze cares about creator monetization, and by bringing new products and functionality, we put the power in the hands of the creator. This integration with OnlyFans enables a whole set of motivated creators with a new revenue stream and opportunity to connect with their fans in a new, innovative way.”

OnlyFans Chief Strategy & Operations Officer Keily Blair said, “Integrating a choice of e-commerce options for OnlyFans creators reflects the important role OnlyFans plays in the creator economy. By choosing to focus on integrations that support our creators’ businesses, we are ensuring a creator-first approach to strategic partnerships and platform growth.”

BKFC fighter and model Paige VanZant said, “I’m super excited to announce that I have a brand new Spring store merch collaboration coming out! I can’t wait to connect with you all through this amazing opportunity!”

CONTACT DETAILS 

Emma Wray, Lexington on behalf of OnlyFans: + 07771 101514 onlyfans@lexcomm.co.uk

Amaze Software, Inc – info@amaze.co

How It Works

It’s easy for OnlyFans creators to begin designing and selling their merchandise on their Spring store. To start, creators simply go to www.spri.ng to open an account, connect the OnlyFans integration, and upload their designs, which can be applied to over 120 available products–from apparel, to stickers and puzzles. Additionally, creators can use Spring to sell any other products they’ve produced outside of Spring’s print-to-order service.

Next, they can connect their Spring accounts to their OnlyFans profile using their unique Spring store URL. As a result, an embedded, scrollable storefront will automatically appear on their OnlyFans profiles. This way, fans won’t have to leave their favorite creator’s OnlyFans profile to peruse their merchandise. When they’re ready to make a purchase, fans will be directed to the creator’s storefront on Spring to complete the transaction. 

About OnlyFans

OnlyFans is the subscription social platform revolutionising creator and fan connections. Inclusive of creators from all genres, OnlyFans provides creators the opportunity to control and monetise their content as they develop authentic connections with their fanbase. Since being founded in 2016, OnlyFans has paid out over $10 billion (USD) in creator earnings and established itself as the go-to platform for 220 million users and over three million creators worldwide. 

About Amaze Software Inc. 

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere. 

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.Press inquiries – info@amaze.co

Categories
Creators News

Fast-growing Amaze acquires Spring in landmark deal to accelerate creator commerce

SAN FRANCISCO, November 8, 2022 – Amaze Software Inc. is excited to announce the acquisition of Spring’s best-in-class merchandising platform. 

We believe that anyone can be a creator and that creators play an important role in how we learn, connect, and find joy. We take our role to innovate on behalf of the creative economy seriously–enabling creators and creative entrepreneurs to unleash the potential of their content and connections with authentic, shoppable experiences that allow them to sell anything, anywhere.

Looking to the future, combined core capabilities will provide brands and creators with an expanded toolset that will help them drive success through unique opportunities to engage more authentically with customers, create products, and merchandise across social spheres.

Recent creator solutions launched include expansions of YouTube, TikTok, and Meta social commerce integrations, the Sam’s Club Photo and Customization platform, and SpringMark, which offers the ability to protect and manage creator’s designs. Launching soon is a simplified Amaze user experience streamlining page creation, access to expanded design services and the Spring Hat Studio, where creators can instantly create and merchandise embroidery. 

Spearheading the acquisition is Aaron Day, Chief Executive Officer of Amaze Software Inc. Aaron has extensive experience successfully leading large corporations, most recently as an executive at Canva. His in-depth knowledge of the creator economy has helped Amaze step out as an industry leader by building better and more comprehensive solutions for creator commerce.

“This acquisition will accelerate Amaze’s ability to enable creator success and monetize their passions. Pairing Spring’s 5.5M new creator stores with the leadership team’s vast social commerce, merchandising, and marketing experience–hailing from the likes of Adobe, Meta, Roblox, and Walmart–Amaze now has the ability to bring even more value to the creator economy,” said Aaron Day, CEO.

Joining Aaron on the leadership team is Spring’s former CEO, Chris Lamontagne, who will take on the role of President and lead the Creator Community and Commerce Group, and Annelies Jansen, who will become the Chief Business Officer. 

Continuing their leadership roles at Amaze are Laura Haines, Chief Product Officer, and Amelia Shepard, who will step into the Chief Marketing Officer role, managing marketing, eCommerce, and customer service teams. 

About Amaze Software Inc. 

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere. 

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.

Press inquiries – info@amaze.co

Categories
Insights

TIPS FOR WINNING HOLIDAY PRODUCTS

The Holidays are filled with excitement and anticipation. It’s also filled with lots of shopping. Having designs SPECIFICALLY for the Holidays is smart. Why?

1) It’s exciting and gets fans into the Holiday Spirit. 

2) It’s exclusive. Holiday designs are around for a limited time, creating that FOMO feeling. 

3) It’s different. People who shop this time of year are looking for something new. 

So there’s really no reason NOT to offer Holiday-inspired merch. Now, what to create? Spring has 3 Helpful Tips to ensure your Holiday products are poised for success. 

  1. Create Holiday-inspired clothing. Let’s get inspired by past winners. People love merch they can wear. So if you’re not selling clothing, now’s the time to start. Clothing items are consistently top sellers, especially when you feature fun and fanciful holiday designs. Here’s what sold well in 2021: 

Hoodies: The top seller is the Gildan 8 oz Heavy Blend Hoodie. This fabric is a mid-weight cotton and polyester blend. The hoodie is durable and soft to the touch. 

T-Shirts: A year-round favorite. Tees can be worn alone in warmer months and layered in cooler months. You’ll want something stylish, yet durable. Go for classics like Hanes Tagless Tee (people hate tags!), Next Level Tee (A premium quality T-Shirt that can be dressed up or dressed down), or for a high-quality T-Shirt that has a silky smooth feel, try the Premium Tee. 

Sweatshirts: Most people live in sweatshirts. We suggest a unisex style like the Hanes Unisex Crewneck Sweatshirt (Classic style that’s super comfy). 

  1. Use trendy color palettes. Here are some telling statistics:

93% of people believe that color/design is the #1 influencing factor in what they buy!

Within the first 90 seconds of seeing a product for the first time, we make a subconscious judgment. 90% of that judgment is made based on color alone! So how to apply color? 

Here are a couple color trends for this fall:

  1. Shades of Pink and Purple – Rose (light pink) and Mauve (pale purple) are both named after flowers. These shades bring a lighthearted, youthful energy to designs, whether you go with a shade that’s bright or muted. Examples: 
  1. Neutrals – Earthtone shades work well on clothing and appeal to a broad consumer base. You can make designs stand out when including a bright pop of color (such as orange and yellow) or keep it chill. Examples:
  1. Shades of Blue – Blue consistently ranks as everyone’s favorite color, most likely due to its calming effect on the brain. But know what else is cool? Blue can work for a variety of Holiday designs, especially when tying in wintry themes. Examples:

Or if you want to push the boundaries, tie-dye is in right now:

  1. Offer stocking filler gifts! STOCKING STUFFERS are always popular and many shoppers buy more than one! Try out some of our new products, which are ideal stocking stuffers for holiday gifting:  
  1. Die-Cut Stickers – This means that the sticker is cut around the contour of your design. Unlike stickers in the standard shapes of a circle, square, or rectangle, die-cut stickers will be completely customized to the shape of your artwork. Any shape sticker you’re imagining is possible as a die cut. Example:
  1. Mugs – winter’s top accessory and a great canvas for your most popular designs.
  1. Tumblers – A tumbler is an insulated mug or cup you can take on the go. Another great way to keep your brand in their hands all day long!
  1. And of course, Phone Cases. Always in style, always needed.
  1. Nintendo Switch Case – perfect for young gamers
  1. Notebook – decorative organization tool for lifestyle & wellness buffs
  1. Must haves for your techie friends, like Apple watch strap 
  1. and iPhone mag case 

The earlier you get your designs done the earlier you can start promoting, especially for products that need to ship in time for the holidays…Capitalize on that Holiday excitement and start creating those holiday designs!

Have questions? Reach out to creatorhelp@spri.ng anytime!