What an honor it’s been to see the hard work of our talented creators pay off. Our growing community has made 2022 Spring’s best year yet!
Take a look at our five biggest highlights.
1) A truly Amaze-ing year!
Amaze acquired Spring with plans to accelerate its growth and make it easier than ever for creators to sustainably monetize their passion.
2) We celebrated major milestones 🎉
Spring became one of the top 5 global commerce platforms focused on creator monetization with more stores now launched than Etsy!
3) We rolled out new tools, integrations, and products
Creators saw the addition of over thirty new products and benefited from powerful integrations with OnlyFans and TikTok, as well as some incredible tools like The Hat Studio, SpringBoard, and Amaze.
4) Creators experienced unprecedented success
Not only did our creators rake in over 1 billion dollars in GMV this year, but we also got to see the LOTR cast wearing creator Don Marshall’s merch!
5) Three products brought in over $24 million in GMV!
Our top 3 products in 2022 helped thousands of creators live their passion and allowed their fans to rep them in style.
As we wrap up 2022, I want to thank all our creators and fans who made these highlights possible. With new leadership in play, expect to see even bigger and better improvements next year. Let’s Spring into 2023!
Here we are, deep in the heart of the busiest and most profitable season of the year for creators–the holidays! Now is the time to employ your two best weapons: holiday products and promo codes.
The good news is that Spring makes it incredibly easy to do both.
We have tons of wonderful holiday products for you to choose from, customize, and sell to your fans. And after you’ve created some festive products, promo codes can easily be added to boost sales and inspire holiday shopping.
Scroll down to check out our best selling holiday products along with some helpful tips on how to best promote your merch.
Top-selling holiday products
Interested to know what’s working for other creators? We got you!
Below are the top five best selling holiday products. Throw on your branding and add them to your Spring store to start bringing in the holiday sales.
It’s no secret that one of the best ways to promote your holiday products is with promo codes.
Why?
Offering discounts with promo codes greatly increases traffic to your store, and it creates major Fear Of Missing Out (FOMO).
If you don’t believe us, then take a look at these five incredible facts found in a Blippr report:
Online shoppers spend 24% more when using coupons
29% of online shoppers will purchase a product they didn’t intend to buy if it’s significantly discounted
36% of coupon lovers will not make a purchase if a discount is not offered
77% of online shoppers follow brands on social media to stay updated on sales and offers
Brands that offer promos experience 26% higher average order values
Clearly, promo codes are great for optimizing your marketing strategy.
To make them even harder to pass up, make sure you’re offering limited time incentives. Discounts with a time limit incite action and help push reluctant buyers off the fence. It’s not only FOMO on the deal, but for the item itself (maybe a limited supply campaign works for you, too).
If you need a refresher on how to create promo codes, check out this blog.
How to promote your holiday products
So, with your holiday products and promo codes in hand, what do you do next?
Share the good news!
You want to let your fans know that you have festive, limited-time products available and that they’re getting a sweet deal by using your promo code.
Here are some of the best ways you can show off your holiday deals:
Email blasts
According to the same Blippr report, 81% of online shoppers enjoy receiving emails announcing sales and discounts and 91% of brands use email to share promotions.
Additionally, emails are a great way to let your fans know you’re offering holiday products in a fun and creative way. Even if you don’t include a promo code, visually appealing emails that showcase your holiday products will send many fans to your Spring store!
Social media
As stated earlier, many shoppers follow their favorite brands on social media in order to be made aware of current and upcoming promotions and sales.
Social media allows you to share your holiday products with all the creative flare you can muster up through images and videos. Even if you don’t have a large following, still post your holiday products! You may attract new fans from your posts and encourage existing followers to check out your holiday specials!
Blogs
Most creators have blogs, and if that’s you, then spinning up a quick blog announcing your holiday products can be a great way to direct fans to your store.
You can also use blogs to show the value of your products and why they need them.
Conclusion
As a creator, you’re probably already a rockstar at sharing your content with your fans. Use your skills and resources to share your holiday products and increase your traffic and sales through promo codes.
If you need help increasing product visibility and sales, check out this tips and tricks blog from Amaze.
As always, hit us up with questions anytime at creatorhelp@spri.ng and Happy Holidays!
SAN FRANCISCO, December 6, 2022 – Amaze Software, Inc. is excited to welcome Sam Altman, CEO of OpenAI and former president of Y Combinator, into its world-class investor team. As Amaze joins the ranks of the fastest growing global creator commerce companies,the powerhouse team of investors will enable exciting partnerships and growth opportunities.
“Fast growing innovative companies like Amaze can certainly appreciate having a seasoned investor like Sam joining the team especially in uncertain times,” says Jerry Murdock, Co-Founder of Insight Partners. “We are now a stronger team moving forward and I am looking forward to seeing the future that Amaze will help create.”
Amaze Software has over 9M creator stores with more than 33M designed products actively in the market. Everyday, almost 4K new creators join the Spring platform where they are supported with an ever-expanding set of merchandising and marketing tools.
“We anticipate that this partnership with Sam will bring forth new synergies that will allow us to further unlock potential for creators,” said Aaron Day, Amaze Software CEO. “Sam will play a vital role in helping us empower the Creative Entrepreneur to monetize in new ways and connect more efficiently with their fans.”
“I’m delighted to be an investor in Amaze Software,” says Altman. “The company is making tremendous strides forward in the creator space, and I’m excited to join the team.”
Within the last year, Amaze Software has partnered with companies like YouTube, TikTok, Discord, Twitch, OnlyFans, Sam’s Club and more. These powerful partnerships highlight the massive move eCommerce is making towards creator commerce and strengthens Amaze Software’s resolve to become the leading creator centric solution for all creators.
About Amaze Software Inc.
Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere.
We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.
Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.
For those who gave feedback about challenges designing hats, we heard you loud and clear.
Without further adieu, we’d like to officially introduce THE HAT STUDIO – Where creators can create and sell hats in minutes.
Just in time, too, because hats are the most in demand item on Spring, especially this time of year. Spring’s Hat Studio offers high-quality embroidered hats for creators, and each hat is made to order.
What led to this?
We realize that designing hats on Spring was a complicated journey, one that required considerable resources, making it difficult for most creators to successfully launch. So we took a slow and complicated tool and improved it. The previous hat-creation process is now gone! *applause*
Here’s how The Hat Studio works:
Find hats in the Launcher
Select the hat style you’d like to customize
Upload your design (simple works best) or choose from the free design library
Input other details (price, title, description)
Publish
Listing goes live
Voila! Hats are now in play and you are ready to promote.
What we improved
First off, there are no digitization fees, it’s mobile-friendly, and it’s available to all creators. There are new colorways and styles (with even more styles coming very soon). It’s an instant launch and it’s FREE!
Basically, the Hat Studio is the ultimate tool to make more money with higher quality hats.
Why hats make the perfect merch choice
As we said, hats are a top choice of shoppers on our platform. Besides being popular, there are a myriad of reasons to use hats to build your fan base. Here are a few fun ideas:
Use hats to foster team spirit (“team” logos are fun)
Autograph hats for personalization or exclusive giveaways
Design Holiday-themed PomPom beanies (perfect for gifting)
Test different concepts in front of your fans so they can vote for their favorite
Check out some of our Hat styles
Popular existing styles but with new color palettes:
Dad Hat
Snapback
Beanie
Trucker
Get excited for new styles Coming Soon:
PomPom Beanie
Otto 5 Panel
Bucket Hat
Tie Dye Dad Hat
We’re thrilled to offer this power tool for our creators. For some useful Hat Studio tips, check out our Embroidery Style Guide blog and happy hat selling!
Spring has always been committed to empowering creators with actionable data to make informed decisions about their brand. Today, we have taken another stride in that direction with SpringBoard.
What is SpringBoard?
SpringBoard is a new feature, available in each creator’s Dashboard, that helps the creator see how they rank among their peers on Spring based on their activity and performance on the platform.
How is it calculated?
Spring understands how complex it is to run a successful creator brand. Thus, a score is calculated for each creator based on a combination of multiple factors:
Activity: Does the creator stay current with the newest social media and eCommerce trends with regular product launches?
Quality: Has each new launch by the creator successfully found an engaged fan base?
Scale: With stories, posts, or tweets, how much store virality has the creator been able to drive to their store?
All the above factors are weighted and combined to create a score (between 0-100) for each creator. If a creator is in the “Top 10%” or 90th percentile, the creator has a higher cumulative score than 90% of creators on Spring.
How often is SpringBoard updated?
The score and percentile are computed daily based on the creator’s performance in the last 7 days on a rolling basis.
Eligibility, how do I participate i.e. see myself on the SpringBoard?
Creators who meet any of the criteria below are eligible to be a part of SpringBoard:
If you have signed up to the platform in the last 7 days
If you have launched a product in the last 7 days
If you have made a sale in a last 7 days
If you have purchased an Upgrade in the last 7 days
Note: If you satisfied any of the eligibility criteria today, you can expect to be present in the SpringBoard for a period of 7 days starting tomorrow.
Who can I contact if I have doubts or concerns about SpringBoard?
For any queries, please email us at creatorhelp@spri.ng.
