Month: March 2024

Spring is in the air, which means it’s time to capitalize on seasonal sales by adding springtime designs to your product lineup. 

There are a few ways you can bring the season into your designs while staying true to your brand. Read our top suggestions below!

1. Splash of spring colors

No need to reinvent the wheel! Simply add spring colors to your product listings or tweak existing designs with a limited edition spring palette. Think cheerful and uplifting hues like:

• Pastel pink: Soft and soothing, perfect for invoking feelings of warmth and joy.
• Mint green: Refreshing and invigorating, reminiscent of blooming gardens.
• Sunshine yellow: Radiant and energetic, sure to brighten anyone’s day.

Remember to stay true to your brand image. While spring colors can enhance your products, they should still align with your overall aesthetic.

If you’re a content creator who posts about Halloween or horror stories, adding pastels or bright, cheerful colors to your designs or color selections might be off-putting to your followers. Consistent branding should always come first. 

However, if springtime colors don’t fit your branding, but you still want to incorporate them, think about adding them in a creative way. If you normally feature a little monster, you can have him sitting down in a spring garden, looking down at a calendar showing how many days are left until Halloween. 

The more creative you get with it, the more likely your fans will be hitting that buy button. 

2. Celebrate spring activities 

Spring ushers in exciting events like Easter and spring break, and your audience craves designs that match the vibe. Consider offering event-styled products such as:

• Easter-themed goodies: Think bunny-printed shirts and egg-cellent mugs to celebrate the season.
• Spring break must-haves: Add spring break designs to tote bags, beach towels, and sunglasses – essentials for a sun-soaked getaway.

Introducing trendy event-inspired designs can amp up your brand’s visibility. Imagine if one of your followers flaunts your branded spring break beach towel during their trip – it’s sure to catch attention and pique curiosity among their friends and fellow travelers, potentially bringing in a whole new set of customers.

Jumping on the event-themed products train is a smart move to broaden your audience and seize the moment. But keep it cool and aligned with your brand’s vibe. Whether it’s slapping on a catchy “Spring break is here!” slogan to a top-selling design or crafting a funky text-only artwork that screams your brand’s spirit while capturing the event’s hype, ensure everything you create stays true to your brand’s essence.

3. Embrace nature-inspired designs

Spring isn’t just about flowers blooming and birds chirping; it’s about embracing nature’s wild side in your designs. Dive into the nature-inspired trend by incorporating elements like floral patterns, leafy motifs, or fluttering butterflies to infuse your creations with that springtime magic.

But hey, stay true to your vibe! If your brand revolves around anime, don’t just toss flowers onto your gear and call it a day. Showcase your anime characters holding flowers or sporting some fresh spring swag. That’s how you keep it real!

4. Get creative with light and airy typography

When adding light and airy typography to your spring designs, it’s important to consider your brand’s vibe. Try out different fonts and styles that match your brand’s personality and style. Whether your brand is bold and adventurous or sleek and minimalist, make sure the typography complements your brand’s overall look.

Stick to your brand’s style to keep things consistent and recognizable among your followers. Instead of straying too far from what your brand is known for, add some spring elements to your typography while staying true to your brand’s identity. For example, if your brand is known for being playful and fun, go for fonts with playful curves and organic shapes. If your brand leans more towards sophistication, opt for elegant and refined typography that adds a touch of luxury.

By finding the right balance between adding spring elements and staying true to your brand, you can create designs that capture the essence of the season while staying authentic to your brand. This ensures that your spring products not only feel fresh and exciting but also stay true to what your followers love about your brand.

Here are some fonts that can give your designs a springtime vibe:

1. Script Fonts: Script fonts bring elegance and charm to your designs with their flowing lines and decorative details. Examples include:
   • Great Vibes
   • Sacramento
   • Playlist Script
2. Handwritten Fonts: Handwritten fonts add a personal touch to your designs, making them feel warm and inviting. Examples include:
   • Amatic SC
   • Quicksand
   • Pacifico
3. Serif Fonts: Serif fonts give your designs a classic and sophisticated look, perfect for adding a timeless touch to your spring designs. Examples include:
   • Playfair Display
   • Merriweather
   • Lora
4. Sans-serif Fonts: Sans-serif fonts offer a clean and modern feel, making them versatile for a variety of spring designs. Examples include:
   • Open Sans
   • Lato
   • Montserrat
5. Decorative Fonts: Decorative fonts bring personality and flair to your designs, adding visual interest and creativity. Examples include:
   • Lobster
   • Lemon Tuesday
   • Cherry Swash

Experiment with different combinations and styles to find the perfect typography for your spring designs that resonate with your younger audience while staying true to your brand’s identity.

The point of spring designs

In wrapping up, spring is here, bringing with it a prime opportunity to spice up your brand and drive sales with trendy seasonal designs. By infusing your products with a springtime vibe while staying authentic to your brand, you can create designs that truly resonate with your audience.

Sticking to your brand’s identity while exploring spring designs isn’t just about aesthetics—it’s about seizing the moment and staying relevant. Incorporating vibrant spring colors, celebrating seasonal activities, and embracing nature-inspired themes not only captures the essence of the season but also deepens your connection with your audience.

Consistency with your brand image builds trust and familiarity among your followers, leading to increased sales. Whether you’re adding a touch of spring to your typography or crafting event-inspired designs, finding that sweet spot between seasonal trends and your brand’s essence is key.

So, as you venture into spring, remember to stay true to your brand, get creative with your designs, and watch as your products resonate with your audience, keeping your brand at the forefront of their minds.

Ready to turn your following into some serious cash? Selling your own branded merch is an easy way to do that and also helps you build a deeper connection with your fans. And guess what? If you’ve got a big or super-engaged following, you’re already halfway there! 

All that’s left to be done is get that community hyped up for your next merch drop, which guarantees a killer launch that’ll send your sales into orbit. So let’s dive in and learn 7 proven strategies on how to make your next merch drop break the internet! (Not literally, but you get the gist).

1. Know your fans inside and out

You probably don’t need a refresher here, but we’re going to give it to you anyway. If you’ve done the legwork of growing your fanbase, you most likely have a solid idea of what your fans are about and what they’re into. But let’s not diminish this key first step! Knowing their likes and dislikes is the key to making money. Understand their language. Design your merch with their desires in mind, which will greatly aid you in preparing a killer drop and getting the word out to your followers once it’s live. 

Also, be sure to tet familiar with your audience stats on your social media analytics. Most platforms give you this in the form of age, gender, when they’re most active, etc. Use this goldmine of data to schedule posts leading up to your merch drop and work out the best way to chat with your fans. 

2. Pick products that make sense

Ok, you’ve got your designs. What products do you put them on? This is where knowing your fans truly pays off. 

Let’s say it’s summertime and your fanbase is primarily in the U.S. You’re obviously gonna load up on warm-weather merch like tees, tank tops, water bottles, etc. But what if you have fans in Alaska or even Australia (where our summer is their winter)? In that case, you’ll want to have some cozy items like sweaters, jackets, hoodies, and beanies to keep your fans warm. Heck, even mugs for that hot cup of brew. 

Additionally, you need to pay attention to your niche. For example, if your content is all about gaming, then dropping gaming gear like a rad desk mat or a slick Nintendo Switch case will get your fans pumped up way more than beach towels or shower curtains. 

If you’re not sure what products to pick for your niche, check out our core collections for some awesome ideas!

3. Create hype

Once you have your products ready to go, you need to build excitement. Hop on your socials and other channels to get your fans hyped up for your merch drop. Tease some samples in your content so fans can actually get a sneak peek. Talk about your process of designing your merch (because everyone loves a good behind-the-scenes moment).

If you want to go the extra mile, take a few moments to explain why you created these designs or picked these products. Creators who can make an emotional connection with their fans over their merch perform significantly better than those who just say “Check out my new lineup!”

4. Hand out discounts

Hook up your fans with discounts before the big launch! Share a promo code over your socials ahead of time and encourage fans to use it as soon as your merch goes live. Just make sure to set up that promo code before you launch and clearly communicate when the code ends. (You can create codes easily on your dashboard here).

Discounts are great for getting your fans to snag your merch ASAP and can create some serious FOMO. After all, nobody wants to miss out on a deal, right?

5. Mix it up with other influencers or brands

Consider collaborating with other influencers or brands to spread the news of your merch drop so you can attract new customers. Collaborating with creators who share your vibe can help you expand your fanbase and create a buzz that spreads like wildfire.

6. Only offer merch for a limited time

Create some serious FOMO by offering limited edition merch! If fans snooze and don’t buy, they’ll miss out! Having a limited supply of anything increases value. Plus, if your launch is successful you can always bring it back in the future “by popular demand.” Making your merch scarce will have everyone scrambling to snag it before it’s gone and will get fans ready to pounce the next time you have a merch drop. 

7. Hit ‘em up with emails

Tap into email marketing to keep your biggest fans in the loop about your merch drop! If you’ve got an email list, send out must-read newsletters, sneak peeks, and special deals to keep your fans hyped and ready to shop.

And if you’re not rockin’ an email list yet but wanna blast out some merch news, hit us up at creatorhelp@spri.ng. Our crew might just hook you up and help you reach your past buyers with some epic merch updates!

So there you have it. You’re building your fanbase, so now you need to tap into it for some serious cash. As always, Happy Selling!