November 2024 - Spring

The holiday shopping madness has arrived, and so has Spring’s sitewide Black Friday/Cyber Weekend Sale! 🎉 From November 29th to December 2nd, your fans can score 15% off your products with the code MERRY15—on us! 🙌 This is your shot to boost sales and get your merch into the hands of even more fans during the biggest shopping weekend of the year.

To help you crush it, we’ve put together a few tips to maximize your sales and get prepped so you’re ready to shine when the sale goes live!

1. Plan Ahead

Preparation is everything when it comes to Black Friday weekend! 🎯 Start creating your posts, stories, and videos now, so you’re ready to roll as soon as the sale goes live. Schedule content to drop early on Black Friday to catch those morning shoppers, and have more posts queued up throughout the weekend to keep the momentum going.

Pro Tip:

Use a content calendar to map out your posts for the weekend.
Mix up your content formats—try stories, carousels, videos, and even polls to keep your fans engaged.
Sneak in reminders about the sale in comments and DMs when interacting with your fans.

2. Share Everywhere

Don’t leave any platform out of the loop! Whether it’s Instagram, TikTok, Twitter, YouTube, or your email list—let your fans know you’ve got a sale going on.

Here are some ideas of what to post:

Use Canva to whip up bold, scroll-stopping graphics that catch attention fast.
Film a quick video or story talking about your products—it’s the easiest way to connect with your fans and stand out in crowded feeds.
Shout out your stocking stuffers! Lower-cost items are total holiday wins and way easier to sell.
Need inspo? Check out our Stocking Stuffer Collection and add some to your store today!

Blast your sale across all platforms and make sure every fan knows where to snag your merch this season!

3. Show Off Your Products

Got product samples? Now’s the time to put them to work! 🎥 Post unboxings, try-ons, or styled flat lays to give your fans a closer look at your merch. Seeing your products in action makes them way more likely to hit “buy.”

No samples yet? No problem!

Use product images from your store to highlight your designs.
Try mock-up tools to showcase your products on models or in real-life settings—this helps fans imagine how they’d use or wear your merch.

Extra Tips:

Create a quick video showing how your products make great gifts or stocking stuffers. 🎁
Pair your designs with festive props (think lights, ornaments, or holiday decor) to make your visuals pop!
Don’t forget to include captions that shout out the 15% off sale to drive urgency.

Pro Tip: Use stories and TikTok to share behind-the-scenes content of your designs being used, styled, or gifted. It’s personal, fun, and super engaging! 💡

4. Post, Post, Post

One post isn’t going to cut it during Black Friday weekend—everyone’s scrolling for deals, so you’ve got to stay in their feed! 🛍️ Keep sharing about the sale until the very last moment. Think updates, stories, and quick reminders to keep the hype alive.

Tips to Stay on Top:

Share stories throughout the day with different angles: show your merch, post countdowns, or highlight the 15% off deal.
Engage in the comments! Reply to fans, answer questions, and remind them about the sale—it’s a great way to stay visible.
Try going live! Give fans a tour of your shop, talk about your designs, or even host a Q&A about your products.

5. Create Urgency

Everyone loves a good deal—especially when it’s limited-time! ⏳ Let your fans know they don’t have forever to grab 15% off your merch. Use phrases that create FOMO and keep the energy high:

“Only 2 days left to save 15%!”
“Last chance—sale ends tomorrow!”
“Get it before it’s gone!”

Tips to Amp It Up:

Start using countdowns in your Stories as Cyber Monday gets closer. Show exactly how much time is left to take advantage of the deal. ⏰
Add “final hours” posts to your feed on Cyber Monday to push those last-minute buyers into action.
Use phrases like “Limited stock!” or “Don’t wait!” to build excitement and urgency.

Let’s Make This Weekend Big!

With Spring covering the 15% discount, this is your moment to boost sales and attract new fans. 🎉 Use these tips to create hype, engage your audience, and maximize the sale. Don’t wait—prep your content now and be ready to share as soon as the sale drops! 🚀

📅 Mark your calendars: 11/29–12/2
🛍️ Promo code: MERRY15

Let’s crush it this Black Friday/Cyber Weekend! 💸

Make the most of your winter with Spring!

Puns aside, the holiday season is for real. It’s a time of year when creators can make 300%-more-sales-than-the-rest-of-the-year…For real.

Maybe you’ve spent all year pouring your heart and soul into creating killer designs and products (read here if you think you may have missed a step). Or maybe you haven’t been giving it your all and now you’re ready to make a big holiday push.

In either case, here comes the real challenge: Making sales and getting the word out there to make it happen. The answer to that challenge is showcasing product samples.

Here us out: Using samples of your products in your content is the easiest way to spread the word about your holiday products.

Why is this so effective?

First, it lets people see the product IRL. It’s one thing to see a static picture of a T-shirt, it’s another to see how that shirt looks on a human being (you).

Second, it sends a subliminal message to your fans that you are also a fan of your product. Your fans (and potential customers) are thinking, “They must really believe in their product if they’re showcasing it in their video.” A fan is your fan already because they like your style, trust you, and want to follow your lead. And to a potential buyer it’s a lot more credible than a stock image of your merch.

So, with that and Black Friday in mind, let’s triple your sales and more!

Step 1: Order Your Sample

This is the “duh” step. You can’t show off products in your content if you haven’t ordered them, so don’t delay—the sooner you order, the sooner your content gets made, the sooner you can promote and get sales in before shipping deadlines!

To order samples, watch this video or follow the steps below:

Sign into Spring
Click “Listings” on the left-hand menu
Click “Order a sample” of the product you want to order
Fill out your shipping and payment information
Click “Place your order”

You can also click here to go directly to your listings page.

Samples need to ship, so make sure you order them at least a week before you want to start posting content about your products!

Step 2: Create content using your samples

Ok. The samples have arrived. Now what? Maybe you already know what you’re doing, great. But maybe you feel lost. You have no idea how to create content with samples.

Here are a few tips to get started:

Un”Wrapping” Videos

Your first video may end up starting before you’ve even opened your sample! This is the time to really spread the hype! The excitement of watching you open your products for the first time in an unboxing video is contagious. And since the holidays are all about the excitement of opening gifts, treat your sample as a gift you just received in the mail. Show how special it is to open. Heck, wrap it up like a present and dig in! Then your fans will want to spread that experience to others, or even gift themselves your merch!

Holiday Photo Shoot

Get into the Holiday spirit, literally! Make your merch look like it belongs under the tree! Top it with a bow! Get creative.

It’s not terribly expensive to light a photo shoot well, but you should read up on lighting basics if you’re not familiar. The goal is to shoot your products in different styles and settings.

Whether it’s a DIY photoshoot at home or a professional one, showcase your products and how they can be incorporated into either special occasions or everyday life.

Experiment with different lighting techniques, backgrounds, and accessories to create content that is visually appealing.

Livestream a Try-On Party

Doing a livestream infuses spontaneity into your merch. Why not host a try-on sesh to demo your products in real-time?

When you’re LIVE, you can take questions from your audience, they can provide you with instant feedback, and even vote on their favorite designs and styles.

The interactive approach helps you build community, invites your fans to help you make future product design decisions, and of course showcases your current products!

Product Comparison Reviews

Ever wonder why so many advertisers use before-and-after pics? People naturally want to improve things, no matter what they are. It’s the same concept when comparing one product to another.

Pick any item in your house to compare to your product. Let’s say your product is a tank top. Hang it side-by-side to an average tank that pales compared to yours.

Or maybe your product is a coffee mug with a killer design on it. Put yours next to a plain white mug that really makes yours pop!

Showcase Styling Ideas

Let’s say you have multiple product samples that are either accessories or apparel. Show your fans how you can mix and match them with other pieces to complete a cohesive outfit. Example: You throw on some jeans, a blazer and some shoes with your branded tee that will make the whole outfit pop.

Or if you have a summer tote bag, try on a cute summer ensemble that goes great with your bag.

Influencer Holiday Collaborations

There’s no validation like 3rd-party validation. Another legit influencer or creator who endorses your merch is gold. But remember: You need to return the favor and do the same for them.

Join forces for epic collabs like videos, giveaways, or photo shoots that showcase both your brands. Make it a Holiday brand party! It’s a win-win that’ll help you boost your street cred and reach new audiences at the same time.

Storytelling and Brand Narratives

Are you a natural storyteller? If not, can you spin narratives? Or at the very least, share the heart and soul of your brand, whether it be customer testimonials, the inspiration behind your merch, or personal anecdotes. We just did a blog on telling your story! Check it out here.

The holidays are rapidly approaching!

There’s no time to wait! You need to start promoting now to get those sales rolling by Black Friday.

Whether it’s through user-generated content campaigns, styled photo shoots, or unboxing videos, each method offers a unique opportunity to connect on a deeper level with your fans, which of course drives them to making the purchase.

Oh, and by the way…Doing all of the above automatically checks off one of your Holiday Bingo Squares!

Remember, there are real cash prizes to be won! So start taking those steps—they will help you have a profitable holiday season!