Month: January 2025

Want to know the secret to creating products your fans can’t wait to buy? It’s simpler than you might think: just ask them what they want! The most successful creators know that their best product ideas come directly from their community. When you tap into your audience’s desires, you’re not just making products – you’re creating exactly what your fans have been waiting for.

This week’s tip is all about turning your social media into a powerful market research tool. By running simple polls and asking the right questions, you can validate your product ideas before you create them. Not only will this help you make better products, but it’ll also boost engagement and make your fans feel like they’re part of your creative journey.

Think of it like this: every time you ask your audience for input, you’re building a stronger connection with them. You’re showing them that their opinion matters, and you’re creating products with them, not just for them. Ready to learn how? Let’s dive in.

Formulating Your Question: The Key to Getting Useful Answers

When you survey your audience, it’s crucial to make space for them to give you their best ideas. That’s why the questions you ask are so important — they need to be open enough to leave room for creativity, but also constrained enough that it’s something you can actually create.

Here are some effective questions you can ask, depending on your situation:

If you have a product idea already:

• “I’m thinking about creating [your idea]. Would you be interested in this?”
• “Which version of this design would you prefer?”
• “What price would you expect to pay for something like this?”

If you need product ideas:

• “What’s one thing you wish I offered in my store?”
• “Which of these product categories interests you most?”
• “What would you love to see me create next?”

Be sure to ask questions about the product itself, but also make sure to ask questions about important things like pricing, sizing, materials, packaging, and more. You want to get the full picture of what your audience expects. 

How to set up polls on Instagram, Twitter, or YouTube

When you’ve got your questions ready, it’s time to head over to your favorite social media platform and ask. Here’s how to do it on Instagram, Youtube, and X, but every platform should have a poll option. 

Instagram: 

In Instagram you have two places to engage with your audience: in your posts, and via stories and reels. 

Posts are a great way to ask fans for longer bits of feedback. They can use comments to respond and give you a thoughtful answer. 

Stories are great for getting more responses on the fly. We especially love using the built-in posts and questions tools to gather product intel: 

• Use the Two-option poll to answer simple yes or no questions
• Use the Emoji Slider poll to gauge how much interest there is. 
• Use the Questions sticker for open-ended questions

Youtube:

Youtube is similar to Instagram: you can talk about your product ideas in your content, or leave a poll in your community tab to gather quick feedback. 

The rule of thumb? Use your videos to talk about your product idea if it’s still forming or needs explanation. If it’s a big, complicated product (like a book or a course), use your videos to talk about the journey of making it. Your fans can use the comments to give you more detailed feedback (and cheer you on!). 

If you’re looking for answers to simpler questions, or trying to narrow down your ideas, polls might be a better option. Fans can click a checkbox — and you’ll get deeper insights. 

Twitter:

If X is more your jam, you can make polls there too! Choose the poll option when posting, or just ask an open ended question to your audience.

Turning insights into products

Now that you have feedback, it’s time to turn those insights into action. Remember: you don’t have to implement every suggestion, but look for patterns in what your audience is asking for.

If you’re new to product creation, start small: Take one of your top-performing designs and put it on a hoodie or t-shirt (these consistently rank as highest-selling categories across all Spring creators). Then you can test the waters with a small launch and see how people respond. 

Ready for something more complex? Consider building a custom product through our partner service, Pietra. They can help you create virtually anything you can imagine, then sell it seamlessly through your Spring store.

Every poll helps you build something bigger 

Sending out polls and asking for feedback might seem like tiny steps, but they can lead to huge leaps later on. When you know exactly what your fans want from you, it makes creating a product that people actually want way easier. 

Plus, your fans are your biggest cheerleaders. When you engage with them through polls, comments, and feedback loops, you help build a stronger connection with them. 💖

If you’re ready to close your laptop every week knowing you’ve moved your business forward, grow your creative passion into real income, or just build better products that actually sell, this is your year to make it happen. Head over to our Resource Hub to discover more weekly tips that’ll help you build a thriving store, one small improvement at a time. 

We can’t wait to see what you make!

Hey creators! 

Let’s talk about something we’ve learned from working with thousands of successful brands: the biggest wins often start with the smallest steps. 

You know that feeling when you look at other creators crushing it and wonder how they got there? Spoiler alert: they didn’t wake up like that. They got there by making tiny improvements, day after day, until suddenly – boom! – they’d built something amazing.

That’s why we’re dropping these weekly tips your way. Each one is designed to help you focus on one small but mighty aspect of your business. 

This week? We’re diving into your analytics to uncover your hidden gems (aka your best-sellers) and turn them into your secret weapon for growth.

How to use analytics to find your best sellers

We know, we know. Numbers might not be your thing (you’re more of a creative, right?). But trust us, these analytics are about to become your new best friend. They’re like having a direct line to what your fans are loving most. And the best part? Everything you need is right inside of your Spring dashboard. 

All you have to do to find your analytics, right inside of Spring is click on the Analytics tab to the left. From there, you’ll get taken to a screen that shows you your top sellers. 

As you go through your analytics, be sure to play around with dates and categories. We suggest looking at a few different slices of the data pie:

• Get the big picture: Look at your historic data and see what your top sellers are of all-time. You might not realize that something you sold two years ago was a huge hit!
• Look for patterns across each year: Take a look at your yearly overview, and see if you can spot any big spikes in sales. You might find that some of your products perform better in different seasons.
• Analyze each campaign: If you’re running campaigns, look at each of them and see what the most popular products were. You’ll be able to find out if your audience preferred certain designs or products over others and can plan ahead for next year!

I know my best sellers. Now what?

Now that you know what your fans love, it’s time for the real fun to begin. Here are a few different ideas on how you can take this knowledge and turn it into sales. 

Build a flagship product: 

Found that one product your fans can’t get enough of? Make it your signature piece. Feature it in your content, tell its story, and let it become what you’re known for. Just look at how Howie the Crab’s shop drops new products for each year’s molt – genius!

Bring back old fan favorites

Got a product your audience loved, but which has been out of stock for a while? It’s time to bring it back. Give it a glow up with some new colors, an updated design, or a refreshed selection. 

Create spinoffs: 

If there’s one design that’s crushing it, try giving your fans options on how to sport it. Take a look at how Yogi Bryan uses the same design on three different products. 

Sell bundles: 

Increase the average order value and give your fans more at the same time. Group together complementary products (hello, yoga mats, tote bags, and hoodies) to create a totally-unique set. 

Build themed collections:

If one design is killing it, consider creating a whole themed collection around it. Your fans already love your vibe – give them more ways to show it off! Plus, collections make for killer social content and give you plenty to talk about in your marketing.

Don’t be amazing. Become amazing. 

Creating something incredible happens one small win at a time. You’ve got the vision of where you want to go – now it’s time to become the creator who makes it happen. Dreams tell you where to point your compass, but these small, intentional steps? They’re what actually get you there.

Digging into your analytics might feel like a tiny step, but it’s exactly these kinds of moves that add up to something huge. Trust us, we’ve seen it happen time and time again with creators just like you.

Ready to uncover your next best-seller? Dive into those analytics and let the numbers inspire your next creative move. When you’re done with this challenge, hop over to the Resource Hub – we’ve got plenty more small-but-mighty improvements waiting for you there.

Dig into your analytics

Click the button below to log into your dashboard. We can’t wait to see what you discover!

Goals are awesome — we’re the first ones to admit it. But let’s talk about the tough part: actually chasing them. When you know exactly where you want to be, but the path there seems endless, it’s easy to feel stuck.

Here’s the problem with goals: they’ve got us all focused on the end result, not the actual work it takes to get there. The truth is that growth doesn’t happen in bursts. Instead, it happens in the tiny actions we take every single day.

As James Clear writes in Atomic Habits, “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” This powerful concept is transforming how we think about growth at Amaze — and we want to bring you along for the ride.

Don’t be amazing. Become amazing.

We’re just like you: we’ve got big goals we’re chasing. But in 2025, we’re switching things up. Instead of obsessing over being an amazing company by the end of the year, we’re focusing on becoming an amazing company every single week. That means looking for the tiny incremental changes we can make on the daily that lead to massive results by the end of the year. 

We got to thinking though… and realized this concept was so powerful, we wanted to bring our creators along for the journey, too. After all, our goal isn’t just to help you create products — it’s to help you sell them and turn your ideas into income. 

We’re changing everything about our business to make it all happen. Here’s what it means for you, and how we’re showing up differently: 

You can expect lots of new content: We’re changing our content to focus on helping you find quick 1% improvements that help you build and sell products. You can expect to get weekly tips, videos, and other content that helps you turn your passion into profit. Plus, we’re opening a Discord community that’ll help you connect with other creators. 

You’ll build skills that help you earn sales: The hardest part of creating a product-based business is building momentum. Every week you’ll get a mini-challenge that takes just a few minutes to complete, but which sets your store up for huge success. 

We’re growing with you: Getting 1% better isn’t just for you — it’s also our internal guide for the year. We’ve heard your feedback, and 2025 is the year we’re taking action. 💪

The last point is particularly important. We’re committed to growing and changing and creating a better experience for you!

Make 2025 the best year yet

Look, we’re big fans of manifesting your dreams, but manifestation alone won’t help you move forward. You still have to think practically about how to get there — and that’s where we’re here to help. We’re changing everything about our business to support you in making those little, daily changes that turn into massive results. Because when you stack up enough 1% improvements, something magical happens.

If you want to close your laptop every week feeling accomplished, grow your side hustle into a real income, or just make the best content you can, this year’s the year to get it done. Head on over to our Resource Hub to check out the first challenges.