The holiday season brings more traffic, higher engagement, and major sales opportunities. Preparing your store now ensures you’re ready to make the most of it. These four steps will help your storefront look professional, stay on-brand, and convert more visitors into buyers.
⚡ Step 1: Refresh Your Store
Featured products receive 58% more views and sell 20% more on average. Your storefront sets the tone for every visitor.
- Update outdated messaging and highlight your best-selling products.
- Reorder listings so holiday collections appear first.
- Refresh visuals — consider adding a seasonal accent to your logo or color palette.
- Feature key products by selecting the ⭐ icon in your Store Editor.
🖼️ Step 2: Update Your Banner
Your hero banner is the first thing shoppers see—it should capture attention instantly.
- Add a clean, festive image that reflects your brand.
- Tools like PlaceIt make it easy to create professional mockups in minutes if you don’t have your own images to use.
🎁 Pro tip: Use consistent tones and imagery that evoke your brand’s personality while staying seasonally relevant.
💅 Step 3: Strengthen Your Branding
Consistency builds recognition and trust.
- Upload or refresh your logo (a subtle holiday variation works well).
- Adjust navigation and footer colors to match your current aesthetic.
- Ensure every visual detail—from fonts to backgrounds—feels cohesive.
✨ A polished, unified look can help drive credibility and repeat purchases.
🔗 Step 4: Connect Your Channels
Your audience should have a direct path from social media to your store.
- Link your socials under Stores → Social Profiles.
- Enable “Display Links” in both your navigation bar and footer.
- Simplify your domain name to make it easy to find and remember.
📱 Fact: Half of consumers say a brand’s online presence directly impacts their trust and likelihood to purchase.
🎁 Keep the Momentum Going
Explore our Creator Advent Calendar — your daily guide to challenges, rewards, and expert tips designed to help you boost engagement and sales all season long.