When Jason Corey dropped his first NFT project, he sold out within 72 hours. The secret behind getting fans to join him on his journey into Web3 was simple, but smart: come up with an idea fans really care about. Read the full story to learn more.
Step 1: find a topic you care about, others will too.
Jason Corey creates content on YouTube about his relationship with his beloved dog, Bruce Wayne. He’s passionate about sharing how incredible the Cane Corso breed can be (despite the fact they’re often seen in a negative light). Turns out there’s thousands of others who want to learn from Jason’s dog training methods:
“Within 6 months I hit over 100k subscribers. Since then, I’ve gained 250k total subscribers and changed the way people think of dog ownership along the way.”
Step 2: come up with a community driven NFT idea
Jason priced his ‘Bruce Wayne the Defender’ NFTs at $100 each—best of all, he pledged to donate 100% of the proceeds to a local animal shelter. His goal is to scale up, support larger charities, and make a widespread impact.
“Bruce Wayne has not only changed the entire Cane Corso world but just in general the dog world for the better. The community was strongly invested as it aligned with the well-being and protection of canines everywhere. I received quite a few messages after we sold out asking if we will be doing more charitable actions, which I am 100% going to do.”
The key to Jason’s first NFT project success was coming up with a community driven idea. His NFT drop gave fans a way to support him as a creator, and a cause they care about. Mint-On-Demand allowed him to upload his digital artwork and start selling in minutes.
Step 3: limited edition NFTs all the way
The decision to only launch 10 NFTs for his first drop was a smart one. The limited availability strategy creates urgency and increases the value—meaning Jason could sell them at $100 each. So what was the value for the NFT holders? Each of the buyers were officially the first to get behind the Bruce Wayne project. As the NFT project grows, they’ll be the original supporters.
Step 4: promote on social media organically
When it came to announcing his NFT drop, Jason found organic promotion worked best. Fitting it into his current content schedule and continuing to talk about the Bruce Project daily worked wonders.
“The best part was I didn’t even have to do heavy promotion to sell all 10. I mentioned it the start of a YouTube video, did 1 IG post and posted a couple stories each day. I have one of the best communities on YouTube. Everyone is so kind and generous and they were all quick to hop on board and show full support”
So, key takeaways. Think of a cause your community cares about. Come up a community driven idea, release limited NFTs, and increase value by communicating with fans about what’s coming up. We can’t wait to see what Jason does next.
Pins are a fun way for fans to show their support and rep your brand. We’ll help you source and sell—see how easy it is to sell your own and get started.
Spring handles everything for you including inventory storage, listing creation, order fulfillment, delivery, and fan support. All you need to do is pay a $50 deposit, design your pin and begin your presale (you need to sell 100 pins in 30 days to reach minimum order quantity).
Please read through design requirements and instructions before submitting your pin project below.
Soft enamel is our most popular pin type. Its defining characteristic is having colored paint recessed into the metal mold—giving the pins a dimensional look and textured feel fans love. These pins are a great option if you’re using simple designs with five colors or less.
Hard enamel (Cloisonne) pinsem
This type of pin features enamel that is polished flat across the design surface. They’re produced by adding and baking each individual color separately on the pin. After all colors are added, the pin is polished to achieve its iconic smooth finish. These pins are a great option if you’re using simple designs with five colors or less.
File formatting and design guidelines
This part is super important. Before you submit your design, you should check that it complies with the file formatting tips below.
File size: We recommend submitting high resolution files (300 DPI) with at least 2.5” x 2.5” (750 x 750 pixels) dimensions
Design complexity: A simpler, less detailed design works best.
Colors: Please use no more than 10 colors in your design. Submit designs only with block colors (no gradients or different transparencies).
Shape: Your design will be rejected if your pin features cut-outs—it needs to be a solid shape with no holes in the middle.
Choosing a size
The 1 inch option is the most popular size selection, however if your design features text or lots of details we may recommend choosing a larger size. Keep in mind, the larger the pin size, the more the base cost increases (which means your pin will need to be more expensive if you want to make a larger profit).
Finishing
We offer 16 different finishing options. You can choose from black, gold and silver. Your pin will feature a butterfly clutch backing. When your pins are fulfilled, they’ll be shipped in a clear polybag with an adhesive seal for protection.
2) How selling pins works
Pin pricing
Below is a price reference table. Please note these prices are not exact—they simply provide an indication of price range based on your pin size and quantity sold. Your pin’s base cost may be slightly lower or higher than the table based on how many you sell during your presale. The amount spent on the production of your pins (the base cost) will be deducted from your payout at the end of your campaign.
Here’s a breakdown of how the sourcing process works.
1) Submit request: Fill out the form with your pin characteristics and submit your request. We aim to process all requests within 24 – 48 business hours.
2) Receive your digital design file and pricing information—you’ll then be able to approve or reject.
3) Start selling: Pin production takes around 30-45 business days and inventory will be sent to our facility in the US. We’ll create product mockups for you and make sure to set the listing to ‘private’ so you can make it public and start selling when you’re ready. We can also send pins to you if you’d like to create promotional material or videos for the launch.
3) Promoting your pin to reach 100 sales
Once you’ve set your pin listing to “public”, you’ll need to have plenty of promotional content prepared to ensure you reach 100 sales in 30 days. You can do that in a number of ways—
<siberian lizard promo examples>
4) Pricing recommendations + fees
We’ll let you know what we think you should charge for your pin once your design is ready for you to approve. Spring charges a service fee which covers storing pin inventory (up to 60 days from last sale), creating product mockups, fulfilling orders, and handling customer service for you. Our service fee is 15% of the selling price (minimum $2). Normally pin retail prices range from $7 – $15. Pricing should depend on the a) base cost of your pins and b) how much you think fans will pay for this custom product.
For example, you source 1,000 pins with a base cost of $1.40 each. You pay $1,400 total. The selling price for each pin is $9.99 Spring’s fulfillment fee is $2. Therefore, your profit margin would be $9 (selling price) – $1.40 (base cost) – $2 (service fee) = $5.60 per pin. This means once you sell all your pins you keep $5,600 in profit.
Ready to go? Ensure you understand all of the design guidelines and begin submitting your pin project below.
A MOQ is the minimum number of units that need to be sold in order for us to start producing your product. For example, you need to sell at least 100 units to start pin production and generate earnings.
Why do I have to pay a $50 deposit?
The non- refundable deposit covers the cost of creating digital mockups and the time spent on reviewing and quoting your project.
What happens if I don’t reach the MOQ?
If after your 30-day campaign you have not sold 100 units (MOQ), we will need to notify your fans to cancel and refund their orders.
How long does the process take normally?
The entire pin process takes between 2 to 3 months. 30 days of pre-sale campaign, 30-45 days of production, 7-14 days of shipping to our facility.
When can I get paid?
You’ll be able to pay out your profits as usual only after your pins have been fulfilled at our facility and shipped to your fans.
Today, Linktree announced the launch of Marketplace, a suite of apps allowing you to find new ways to engage fans and sell your products all in one place. Find out how to sell on Linktree the smart way by using new Partner Link Apps.
With more than 30 integrations with third-party apps and Link Apps, fans are able to to watch, listen, shop and more. Read the full story here. Newly added apps like Typeform, Reddit, and Gleam will come in useful for selling more on Spring. Find our tips below.
Inviting fans to co-create with you and have a stake on what products you launch next is key. Adding the Typeform integration to your Linktree is the perfect way to do this. Create a short survey asking your community to vote and share the results on your social channels. You might ask for their input on several engaging topics:
Let them vote on your next design
Ask them which types of products they want next
Run contests—try setting up a quiz. Give the winner merch (send a sample)
Run design contests. Get fans to submit their designs. The winner gets their artwork featured on one of your products
Reward your community using Gleam
This app is a cool one. Run contests within the app, set up instant rewards for quick actions (for example: “follow my YouTube channel and get an exclusive 15% off promo code”). Providing incentives for fans helps you grow and gets you more sales. Rewarding fans for their loyalty lays dividends. Find out more here.
Discuss new products on Reddit
Reddit is the perfect space to share thoughts and have discussions with your community, plus it’s the ideal spot to drop products. Set specific topics for your fans to discuss together, for example ideas for your next drop, things going on in the world you care about (turn it into merch), and more.
Add new products to your store
Adding new products to your Linktree is the best way to get fans heading to your Linktree to check them out. Create engaging social content using samples and direct fans to your Linktree within your captions to start shopping. See the products trending this summer below.
Creators and their communities care about their impact on the environment—fact. Leading the change for responsible, eco packaging is also Spring’s top priority. That’s why we’ve partnered with EcoEnclose to introduce eco-friendly mailers for you and your fans.
From June 6th onwards, 75% of sample orders and fan packages will be shipped in new and improved recycled poly mailers. New eco poly bags are 91% recycled, 60% of which comes from post-consumer materials. The post consumer waste that we’ll be using comes directly from the blue bins, specifically in the form of a milk jug.
Each and every order will help to save resources, reduce water consumption, and release fewer greenhouse gasses into the atmosphere. See the difference we’re making annually by switching our packaging below for all mailers.
EcoEnclose’s CEO explains:
“EcoEnclose is on a mission to make e-commerce a force for positive environmental change. Our partnership with Spring has been an incredible step forward towards that end vision. To us, Spring represents a really exciting new trend in the future of commerce – they have highly localized production, producing small and highly customized runs, all of which elevates the messages of some of the world’s most climate-conscious change makers. It has been amazing working with their team to transition them to more circular and sustainable packaging – packaging that reflects their ethos and the values of the influencers they work with”.
How can I use my sample to get more sales?
Creators who feature samples in promotional content on social media earn as much as 200% more profit from their products, plus, they’re 6x more likely to get a sale. This is your chance to show off your design and showcase the quality of your product.
Pair social content with a link straight to your listing. See if you’re eligible to start using Spring’s integrations, tag your products in your Instagram stories, or connect your store with Linktree here to present your products
Learn more about how to use samples in your content below.
Find out how to run a summer sale and start the season on a high 💰 Follow our steps below and use free, editable social media templates to announce your discount.
Running a sale is easier than you think. The key: create top tier promotional content to announce your summer sale on socials and ensure fans can find your products easily. Follow these simple steps and you’ll be set for the summer, starting with Memorial day weekend.
Determine your content schedule and fit in your run summer sale announcements on social media. There’s tons of ways you can engage fans and keep them shopping your products with promo codes.
Open for sale inspo:
Align your sale with an event: Announce a sale to celebrate a special calendar event or a milestone you can share with your community. E.g. You just hit 100K followers, summer just started, Memorial day weekend.
New products: Use a promo code to celebrate a new product release (Slides are a great place to start this summer).
End of season sale: Offering discounts on ‘older’ spring designs before your summer product launch is a good way to encourage purchases on existing items while generating hype for what is to come.
First come first serve: Encourage purchases early-on by offering a limited number of discounted orders. For example, you say: “the first 50 people to buy my new design will get 10% off with the code FIRST50”. Turn the promo code’s active status to ‘off’ in your dashboard when you hit 50 orders.
Step 2) create promo codes
Head to your dashboard and turn their active status to ‘off’ until it’s time to run your sale. You can create three different types of promotions; free shipping (US delivery only), a discount amount (like $3), or a discount percent (like 10% off). Learn how in the video below.
Now, create the social media content you’ll use to promote your sale. Promotional images and videos of you wearing your products work best.
Spring’s design team mocked some up for you to edit and share on your socials for memorial day weekend. Tap a template below to open them in Canva and start editing.
Here’s what you need to include in your promo images and/or captions:
Image of your product
Your promo code
The date your sale starts and ends
The discount type – e.g. “Get 20% off”
Ready to get going? Tag @springforcreators in your promotional imagery for the chance to be featured on our Instagram to inspire our community of creators.
You’ve got first access to offer embroidered, official branded products; starting with Champion. So far, Spring creators who have created official Champion merch have made almost $690,000 in sales. Now it’s your turn.
Dropping limited edition products engages fans, big time. Plus, selling popular branded merch featuring your design is a testament to your success. Rely on Spring’s Custom Products team to handle everything from prototype design, sampling, logistics, listing creation, fulfillment, customer support, and more.
To start creating Champion branded products, read through the process, rules and guidelines, and top FAQs before filling out the submission form with your specifications below.
Note: You can only drop one product at a time. Please make separate submissions if you would like to launch more than one Champion product featuring different designs or colors. Fulfillment will take place in the US, but global shipping is available.
Champion product catalog
Look through the Champion products catalog below by clicking on the image. Choose the product you would like to offer and start thinking about the embroidered design element you’d like to add.
Click on the image above to see Champion products available.
Design rules
Please review the design rules carefully below before you submit your application. If you submit a design that does not follow the rules below, we’ll have to reject your submission.
Your design cannot feature the Champion logo or wordmark
If you would not like to use our design services and have your own design, you must submit designs in PNG format with a DPI of 150 or higher
Your design must not contain any offensive imagery or text including references to politics, alcohol, tobacco, nudity, swear words, etc.
To get started, fill your details via the form linked at the top of the blog. We’ll review your application and ensure your profile matches with Champion’s requirements.
Once you’re approved, we’ll send a link for you to pay a deposit of $200. After this is paid, we can begin the process.
What does the $200 deposit cover?
This non-refundable deposit covers the cost of designing your original concept, creating your sample, and mailing it to you. The design stage includes 3 revisions to get your final embroidered prototype perfect.
2) Bring your ideas to life with Spring’s design team
After you’ve paid your deposit, you’ll be sent a form to let us know what you’re imagining for your embroidery design. Before completing the form, ensure you’ve read through and understand the guidelines below:
Understand your design guidelines:
Your design needs to be 4×4 inches max
Embroidery artwork can have up to 5 individual block colors.
Avoid using gradients
For tees, hoodies, outerwear: your design must be placed on the upper chest area only (left, right or middle).
For joggers, shorts, and sweatpants: your design can only be located on the left or right leg, upper thigh area.
Once you’ve submitted the form, our professional design team will create an embroidery design for your drop. This usually takes up to two weeks (dependent on revisions needed. 3 are included with your deposit, any further are $50 each).
3) Receive your first sample
Once you’ve approved the design prototype, we’ll embroider it onto your chosen Champion product. We’ll then photograph it and send it to you for your approval. The sampling process usually takes around a week.
After you’ve approved, we’ll ship it to you and notify you once it’s on its way—delivery can take up to a week or anywhere from 1- 4 weeks for international shipping (outside of US).
4) Photograph your sample, prepare to go live
When your sample arrives, it’s a good idea to photograph yourself wearing it. Send finished imagery to unlockd@spri.ng for us to include them in your listing (this gets more sales).
In the meantime, we’ll check there’s enough inventory available to go live and get your listing ready. When you’re ready to go, head to the “Listings” tab in your Spring dashboard and change your campaign’s visibility settings to “public”. Edit the product price if you wish.
From the day you set your listing to public, the pre-sale campaign will be live for your fans to purchase for two weeks.
5) Meet your MOQ with these promo tips
As soon as you set your listing to “public”, you have 14 days to sell 50 units to meet the MOQ (minimum order quantity).Ensure you have promo content ready to post on social media
Open for promo tips
Start creating hype on socials before you set your listing to public. Teasing your product the week before your presale begins will drum up excitement.
Take pictures with your product, feature your item in video content, show it off live
Make sure the link to your listing is discoverable—we suggest using Linktree
Create FOMO. Let your fans know they only have 14 days to purchase your limited edition design before it’s too late
6) Merch gets shipped, you get paid
Once your 2 week pre-sale campaign is over and you’ve successfully reached 50 sales, we’ll remove your listing and end the campaign (If the MOQ is not met for any item, that campaign item will be canceled, and orders will be refunded). Here’s whats next:
Typically, production and fulfillment takes up to 2 weeks. Shipping timelines will depend on the shipping method your fans choose at checkout and where they are in the world.
Collect your profits from the Payouts section of your account once your branded products have been shipped. We’ll notify you once they’re ready to be cashed out.
Promotional rules for branded products
We know you’ll be excited to share these products with fans and followers and we encourage you to promote these products through all promotional channels.
However, because you are accessing products through Spring’s Brand Partnership Program, and not directly through the brand, there are strict stipulations to acceptable promotional language and graphics that can be used. Any Spring creator who uses this language will have their listing suspended and lose access to Branded products as well as Spring’s Brand Partnership Program in general.
Language guidelines
The use of language such as ‘official collab’ or ‘collaboration’ in reference to Champion or tagging any official Champion social media accounts is a direct violation of brand partnership promotional requirements. When mentioning your products in videos or posting on social media please keep the following do’s and don’ts in mind:
Don’t use phrases like:
I’m collaborating with Champion
These products are an official collab with Champion
Don’t tag @Champion in any promotional posts
Do use phrases like:
I’ve unlocked official Champion products
I’ve created official Champion merch
I’m selling official Champion merch
I’ve designed on official Champion products
I’ve gotten access to official Champion products through Spring
Do tag @springforcreators in any promotional posts if you want to
Branded product FAQs
What is a MOQ (minimum order quantity)
A Minimum Order Quantity (MOQ) is the minimum number of units that need to be sold in order for us to go into production for that product. In this instance, you will need to sell at least 50 units per product style to go into production and generate earnings.
What if I don’t reach the MOQ?
If after your 14-day campaign you are not able to reach the MOQ of 50 units, all orders will be canceled and your fans will receive a full refund.
What does the deposit cover?
The non-refundable down payment deposit gives you access to work with a professional design team member to create an original design. The nonrefundable fee also covers a sample of the garment you intend to release with your artwork embroidered as well as shipping the sample to your home address.
Is the down payment deposit refundable?
The down payment deposit is a non-refundable fee that allows you access to use branded products. This deposit will not be refunded, even if the MOQ isn’t reached after your pre-sale campaign has ended.
What is the Project timeline?
Each project will have varying lengths. This is dependent on the time it takes you to pay the non-refundable deposit, your response time to each email, and the number of revisions needed for your design.
Shipping to your fans: 1 week (US based) / 1-4 weeks (International)
What if I have to put the project on hold?
If you decide for any reason to put your project on hold, we will consider the latest version of your design and/or sample as approved and will complete the project at that stage and consider our obligations fulfilled.
What if my fan’s order doesn’t get delivered?
If your fans have any issues with their order, please have them contact fanhelp@spri.ng.
Fans love plushies: proven fact. So far, we’ve enabled creators to launch hundreds of thousands of plushies, making over $5,600,000 in sales. It works time and time again, and now it’s your turn.
Spring’s Custom Product Team are exclusively offering you the chance to create and sell your very own plushie. Diversify your revenue stream and rely on us to handle everything from prototype design, sampling, logistics, listing creation, fulfillment, customer support, and more.
To start creating your plushie, read through the process and top FAQs before filling out the submission form with your specifications below.
To get started, fill your details via the form linked above and upload sketches and/or imagery for our design team to reference (please submit as many details as possible). Once you’ve completed the submission form, we’ll send a link for you to pay a deposit of $500.
Please note: This non-refundable deposit covers the cost of designing your original concept, creating your sample, and mailing it to you. Both design and sample stages include 3 revisions to get your finished plushie perfect and ready for fulfillment (once you have met the MOQ, see FAQs at the bottom).
2. We design your plushie prototype
Next we’ll brief our plushie design team and they’ll bring it to life. It usually takes between 7-10 business days for us to get back to you with the first rendition of your design. You’ll then let us know if you approve or reject with feedback.
@Darrelthedoge’s initial prototype design
A useful way to offer feedback is sketching over the design provided so you can clearly indicate what you want to change. Please think carefully before submitting your feedback and try to submit it in one go. You’ll have a total of 3 design revisions. Anything beyond will cost $50 per revision.
3. Creating your plushie prototype IRL
Here’s the exciting part. Once you’ve finished with the design team, we’ll send it over to the vendor to begin crafting your plushie prototype. This process takes up to 10-15 business days. Once it’s ready, we’ll do a thorough quality check and send you an image of the sample. Then there will be another opportunity for feedback (the 3 revision rule counts here, too). See the example below of Simon’s cat’s feedback.
Example of Simons Cat’s ‘Baby Cat’ plushie from submission, to physical prototype, to final plushie sample.
4. Meet your plushie for the first time
Once you’ve approved, it’s time for you to give your plushie its first squeeze. We’ll notify you when we’ve shipped it to the address you provided when you first applied.
5. Choose your profit
Next, let us know what price you would like to sell your plushie for and the profit you’ll earn per sale. Our recommended retail price is between $24.99 and $29.99. To calculate your payout, deduct your plushie cost (we’ll let you know) and fulfillment cost ($4 per unit) from your desired retail price.
6. Photograph your plushie
Time to get your camera out (or a smartphone works)—we’ll customize your listing with the photos you take of your prototype. These are the photos that fans will see on your store and listing page. Here’s our top tips for photographing your plushie:
Ensure your lighting is right. We recommend using desk/standing lamps—make sure the plushie doesn’t cast any shadows and is clearly seen. Make sure your smartphone lens/ camera lens is clean and the pictures are clear and focussed.
Get all the angles. Photograph it from the front, the back, and one angled view.
Correct formatting. All photos should have a 1:1 aspect ratio (square). Use photoshop, or there’s plenty of tools online you can use.
See examples of @moriahelizabeth’s Pickle plushie listing imagery below.
Moriah Elizabeth’s Pickle plushie listing imagery
7. Go live and promote your plushie
Next, we’ll get your listing ready for you to announce your plushie to fans. When you’re ready to go live, head to the “Listings” tab in your Spring dashboard and change your plushie visibility settings to “public”.
Make sure you’re ready to promote before you set your plushie to public. After your first plushie sale, you have 30 days to sell 299 more to meet the MOQ (minimum order quantity). Make sure you are ready to promote before setting the listing “Public”.
Share the listing images you photographed on social media
Take pictures with it, feature your plushie in video content, show it off live. See how Simons Cat did it.
Make sure the link to your plushie listing is discoverable—we suggest using Linktree.
Create FOMO. Let your fans know they only have 30 days to purchase your plushie before it’s too late.
8. Plushies get shipped, you get paid
Once your campaign is over and you’ve successfully reached 300 sales, we’ll remove your listing and end the campaign. Then it’s time to start production for your plushie. Typically, production takes anywhere between 30-45 business days. Shipping often takes around 45 to 90 business days. You can collect your profits from the Payouts section of your account once your plushies have been shipped. We’ll notify you once they’re ready to be cashed out.
Plushie FAQs
Am I involved in the design of the plushie?
Yes, of course. We will not move each stage of creating your plushie prototype without your approval. You are able to approve or reject at both design and sample stages. You’ll be able to give feedback, too—your deposit covers 3 revisions. Any beyond that will cost $50 per revision, so ensure your feedback is detailed.
What is a minimum order quantity (MOQ)?
A MOQ is the minimum number of units that need to be sold in order for us to start producing your product. For example, you need to sell at least 300 units to start plushie production and generate earnings.
Why do I have to pay a deposit?
The deposit covers the cost of designing your original concept. It also covers the cost of creating and mailing you your product sample. Both design and sample stages include 3 revisions to get your finished product right.
Is the down payment deposit refundable?
The deposit is a non-refundable fee that covers the cost of designing an original plushie concept and producing your sample. This deposit cannot not be refunded, even if you choose to cancel your plushie project because you have not reached the MOQ.
What happens if I don’t reach the MOQ?
If after your 30-day campaign you have not sold 300 units (MOQ), we’ll reach out to you to discuss next steps. You’ll have 3 options:
Utilize the earnings you have made so far to cover the remaining cost needed for us to reach 300 plushies and start production.
If your earnings after 30 days are insufficient (not enough to cover the missing sales), you can send us a balance payment for the remaining amount needed for us to start production.
You may decide to cancel the project. In this case, Spring will notify and refund your fans. Please note, it is not possible to refund your deposit if you choose to cancel.
What happens with the remaining plushies I paid for with the balance payment/earnings?
In case you’re not able to reach the MOQ and we are still able to go into production (see options above), all remaining plushies will be shipped directly to you for $1.50 per unit
What if I have to put the project on hold?
If you decide for any reason to put your plushie project on hold, we will consider the latest version of your design and/or sample as approved, and will complete the project at that stage and consider our obligations fulfilled.
How long does the process take normally?
From conception (designing your plushie) to completion (receiving your plushies in our facility), this entire process takes between 3 to 5 months. This timeline varies depending on the number of revisions needed, or the delays related to the current state of the worldwide Supply Chain.
We feel immensely proud to welcome Spring’s new President and COO—former Meta VP of Commerce Partnerships, Annelies Jansen.
With over 25 years of valuable experience in the industry, specifically at Meta (Facebook), Annelies has achieved some incredible things; like launching Instagram Checkout and building a global network of commerce partners across over 20 countries.
Annelies says: “I believe Spring is uniquely placed to be THE commerce platform for creators… Creators are the heart of Spring, and serving their business end to end is unique. My experience in creating, running and building international growth through smart scaling with an ecosystem of partners in a number of businesses, is a right fit for the Spring’s next phase of growth.”
In her new role, Annelies will focus on developing Spring’s partnerships strategy, to drive growth across the core areas of the platform; enhanced tools for creators, distribution and a leading network of global fulfillment partners.
CEO Chris Lamontagne adds; “We are thrilled to welcome Annelies to Spring and look forward to working collaboratively across all areas of the business’ commerce, partnerships and growth operations. Spring’s goal has always been to put the power in the hands of the creator, and with Annelies working by my side, we can continue to ensure this objective is being met.”
We can’t wait to see how Annelies leads and inspires the Spring team, catapulting us forward on our journey to becoming the #1 creator commerce platform.
The Boosted Network is a service that helps amplify creators’ sales by as much as 15% through enhanced promotional efforts. In 2022, we’re focused on harnessing the power of email marketing to help creators capture even more sales.
We originally launched the Boosted Network in 2017 with a heavy focus on advertising and marketplaces (like Amazon, Ebay, etc). However, in the last year, we removed the marketplace element to focus our efforts on unlocking more sales for creators through new advertising channels and effective email marketing tactics. The results? Creators are seeing their sales amplified by as much as 15% thanks to the Boosted Network.
How does it work?
Why is the Boosted Network so powerful? It requires no additional time, effort or upfront investment from you, and helps you generate extra sales. Spring’s marketing experts handle all retargeting efforts through advertisements and email, and you’ll earn a guaranteed profit amount for every sale made.
The Boosted Network works best when you drive fans to your listings and stores. If they don’t purchase your product, we’ll encourage them to come back to your store with curated retargeting efforts such as paid ads, cart abandonment emails, and more.
Email is front and center.
First, we’re expanding and optimizing cart abandonment emails. No carts will be left empty. Over the last weeks of testing, these emails saw an average open rate of 65%+ from fans, and creators are raking in an extra 7% in sales. The more you send fans to your listings, the more chances you’ll have to capitalize on cart abandonment sales.
Next, we’re expanding product recommendation emails for fans. We curate product suggestions based on your fans’ interests and past purchases to increase your repeat buyer rate. We’ll recommend your latest product launch, or other products you’ve created we think they’ll like, so it’s important to create fresh new products that can be featured.
Please note: For now, these new email marketing efforts will feature simple, Spring branded templates. The plan is to incorporate custom creator branding across all buyer marketing emails. We’ll also aim to begin testing buyer marketing SMS in summer 2022.
Optimizing paid promotional efforts
Along with adding email marketing to the mix, we’ve focused specifically on enhancing our paid ad performance. This is an ongoing effort, but recently we have focused on Google and Facebook:
Google: Firstly, we’ve added Dynamic Search Ads (DSA) which means all Spring creators opted into the Boosted Network will notice their products will appear in higher google search results. We’ve improved the feed for Google Shopping too, meaning your listings will appear above competing ads.
Facebook and Instagram: We’ll be paying close attention to the performance of paid ads on Facebook by optimizing the wording, while tweaking the target audience where necessary. Additional changes include updated tracking in light of new iOS14 updates, and we’ve implemented retargeting ads to make your products appear first before others.
Your guaranteed profit
Don’t forget, this service requires no upfront costs, and the fee is only applied if a sale is captured due to boosted marketing efforts. You can find the boosted payout structure below for each product category.
To ensure your products are eligible for the Boosted Network, they must have the minimum profit margin listed below. For example, a sticker with a profit of $1 would not be eligible to be sold on the Boosted Network; it needs to have a profit margin of at least $2 to be eligible.
Boosted profit payout structure for each product category
Now, watch the sales roll in
From May 2nd onwards, email marketing sales will be attributed to the Boosted Network within your account analytics—so expect to see a jump in boosted profit. Check out the screenshot below to see how boosted sales will appear.
Example of how boosted sales will appear in your Analytics
Don’t want to earn extra sales through this service or fancy opting back in? No problem. Just untick the “feature my listings in Spring’s Boosted Network” option within your Spring account settings here to opt-out.
High-quality, one-of-a-kind, custom products for all. Like the sound of that? Here’s what to look out for this spring and beyond.
Last year was one for the books; we rebranded to Spring, hit 8 million+ creators, launched new partnerships, and expanded our product offering. We also made a commitment to provide top quality products to our creators and their fans. One of the ways we plan to empower more creators is to tap into bespoke products like never before—with the help of our brand new Custom Products Team.
Expanding custom product access
In the past, creators have had profound success with bespoke products like board games, NFTs, toys, plushies, and puzzles. Moving forward, we want more creators to dream big; launching everything from their own makeup collections, to candles, coin trays, pin packs, perfumes, jewelry, and even food products like coffees and teas.
Our Custom Products Team is dedicated to building powerful partnerships and creating opportunities for creators to offer one-of-a-kind products to their fans. We’ve also ramped up our digital efforts, removing barriers to exciting new products like NFTs, Metaverse merch, and much more to come.
Base cost adjustments
In tandem with expanding our product line, we also need to make adjustments to our current product offering. Due to increased inflation rates and energy prices, the base cost of several products need to be updated accordingly. This increase enables us to continue offering key features and services like order processing, production, shipping and handling, not to mention our in-house support teams who love to assist you and your fans.
These changes will take effect on June 1st, 2022. You can see impacted product and categories in the table below. You can also reference all product pricing here.
Here’s what to expect:
If you’d like to make adjustments ahead of time, you can edit product prices for your listings within your dashboard. If you prefer to wait, no sweat, here’s how the pricing update will work:
As of June 1st, 2022, the specific cost changes listed in the section above will be applied to new product launches.
For existing products on the list, the base cost will update once the product’s print cycle restarts (following a sale).
After the base cost is updated, if any products have a negative profit margin, we’ll automatically round the selling price up to the nearest $0.99 amount that ensures profitability.
You’ll receive an email notification indicating the products that have been updated so you can make further changes if you like.
For example, if your product has a selling price of $15.00 but has a negative profit margin because of the update to the base cost, we’ll round up the selling price to the nearest profitable amount, for example $15.99, to ensure there is a positive profit margin.
Don’t forget, if you’re running any promotions make sure you’ve got enough profit margin to support the discount you’re offering. As always, if you have any questions our Creator Experience Team is standing by to help at creatorhelp@spri.ng.
