Author: Accounts Amaze

If you missed our Instagram Live with FORJ, it’s worth catching up. Watch the discussion below and learn the in’s and out’s of utility, community engagement, and more as you enter the world of NFTs.

Ready to get in the game? Begin strengthening your community and start selling NFTs with Mint-On-Demand™ below (If you’re not eligible yet, sign up, you will be soon). 

1. NFTs are the next step for creators.

One thing is clear: NFTs are community builders. Fans are constantly searching for new ways to support you and your career as a creator; and NFTs make for the perfect way to do so publicly. Selling an NFT tokenizes your brand—allowing unlimited utility and endless ways to keep your community engaged in the future. See how other creators are killing it with Mint-On-Demand already.

2. Utility adds value: marking physical experiences for fans 

The future for the creator world is about seamless interaction with digital content and mixing it with the real, physical world. Once upon a time, fans would subscribe to an email list to stay in the know and receive updates. NFTs give communities the chance to have a stake in their creator’s brand—technology has never allowed that.

That’s where ‘utility’ comes in. Soon, creators selling NFTs on Spring will give fans the governance to vote on what content comes next, receive special benefits, and have a stake on brand decisions (stay tuned for ways to give back to NFT buyers).

3. Mint-On-Demand™ allows for eco-friendly NFT minting.

Firstly, the Mint-On-Demand service is designed to reduce energy wastage, by only minting after purchase (more about that further down).

FORJ also works with the Polygon blockchain, allowing more eco-friendly NFT minting. One minted NFT with Polygon uses 3x less energy than streaming a video online for 20 minutes. 

4. Minting after purchase and receiving crypto-wallets: real benefits.

NFTs are only minted after purchase on Spring, reducing energy wastage. Both the creator and the NFT buyer then receive a crypto-wallet containing the NFT—so no need to worry about the technicalities.

In the future, creators will be able to leverage their crypto-wallets to give back to their communities. Prepare to be able to drop surprises in your NFT holders’ wallets, give access to gated chats, send bonus content, and more. 

Mint-On-Demand™ makes launching NFTs easy. Shayne Anthony thought so too. After moving over from other NFT selling platforms to Spring, he launched a digital collectible alongside a new hoodie. See how he did it.

If you can engage fans with merch, you can sell NFTs too. Photographer and creative director @byshayneanthony tried his hand before selling NFTs via other platforms. Mint-On-Demand™ made for the perfect opportunity to go again with a more eco-friendly blockchain, zero upfront costs, and no risk.

The ease of Mint-On-Demand™ 

Shayne has experience selling merch to his community, so NFTs felt like the natural next step.  However, after trying to sell his digital collectibles on other marketplaces (like Opensea), Shayne quickly realized selling NFTs was a complicated process. Upfront, unsustainable minting, gas fees, and crypto wallet requirements for him and fans made the whole process intimidating.

That’s why he jumped at the chance to sell NFTs with Spring; Mint-On-Demand™ removes the upfront cost and risk, plus, no crypto requirements makes it easy for anybody to purchase NFTs.  

“Mint-On-Demand™ allows me to have my NFT in my store alongside my physical product range—if you sell merch for your channel, then I recommend bolting onto your physical product drops to create collectible NFTs.”

NFT inspiration

Shayne decided to launch his first NFT on Spring alongside a new merch drop; he took the design file from his Bad Signal Hoodie, and used it to create a limited edition NFT. Launching his hoodie and NFT at the same time was an engaging way for him to re-introduce digital collectibles to his community. Plus, taking inspiration from the hoodie design itself to create the digital collectible meant he could easily recycle his existing design asset to create a new NFT.

“My NFT captures the vibe of the new design, but in digital form. Something that isn’t just a graphic, but ties directly into the merch drop and my community.”

Please note: Currently, creators can use the Mint-On-Demand™ beta to launch NFT static file formats (JPG, PDF, PNG), we’ll introduce additional file formats soon.

NFT promotional strategy 

Shayne made sure to shout about his new launch on social media once it went live. Using Instagram stories and posts—he took advantage of the Spring x Linktree Integration. By pointing fans toward his Linktree, they’d be able to click, see his merch and NFT displayed together, and purchase both.

Super fans who purchased the NFT would now be able to start digital flexing. They now have a collectible that marks the moment Shayne’s Bad signal merch launched—and the NFT in their crypto-wallet proved they supported it.

Ready to launch your own?

Planning to launch new merch? Merge it with a digital collectible launch—it’s the perfect strategy to ease you into creating your first NFT.

We’re rolling out access to Mint-On-Demand™ right now, so if you haven’t received an email from us confirming your NFT access—hold tight. In the meantime, check out our ultimate guide to NFTs here and apply for access below.

How do you create an NFT your community will love? If you’ve already sold merch, you’re ready to go. Connor was new to NFTs, but with the right steps, he nailed his first launch. Here’s how you can too.

1. Finding NFT inspo 
2. Creating a collectible NFT 
3. Sharing with fans 

@Connor.DeWolfe creates video content about living with ADHD, educating his fans on what it’s really like to live with it. He’s been successfully selling merch (products like hats, backpacks, etc), so NFTs felt like a natural next step. With a loyal community following his cause and supporting his career as a creator, this made for the perfect foundation to enter web3.

Connor had read about NFTs before, but never found the platform to sell them easily. Mint-On-Demand™ made it easier than ever for creators like him to sell NFTs, plus he could launch crypto-free with no cost or risk.

1. Finding NFT inspiration

You might not realize it, but you may already have an NFT in your back pocket. Connor broke into NFTs by using one of our top recommended strategies: Bringing back a fan-favorite design from the past.

“I wanted to make a collectible moment around bees in my head that we could share together.”

His existing ‘Bees in my head’ physical merch skyrocketed sales—so next, using elements from this design felt right. Using a community driven strategy, using the same imagery made for the perfect digital collectible. For fans, buying the NFT would show allegiance to Connor, plus a homage to mental health awareness in his content. 

2. Creating the NFT

This didn’t need to be complicated for Connor (it doesn’t need to be for you, either). The next step for him was creating the digital art NFT. All Connor had to do was provide an image file. Taking elements from his Bee design, he made a cool, digitized .PNG file using the same bee in his design.

Connor’s strategy: Sell 10, first edition units of his NFT. Now, with limited numbers, they were true collectibles. Connor decided to price each unit at $150, affirming their value and exclusivity.

3. Promotional techniques

Connor’s promotional technique reflected its exclusivity—”if you know, you know”. Fans tuned into his announcements in Instagram Stories. He also did a great job creating hype: Getting fans involved in the discussion and answering questions live before launch.

“I really wanted to let my fans know as much information as possible before the NFT launch to create excitement and answer any questions they had about my NFTs.”

He set a countdown timer on his stories for fans to set reminders, and spoke about the fact his NFT was environmentally conscious. 

So how might you go about sharing the news of your NFT with fans? We’ve got a few suggestions to build the hype: 

• Post teasers on your social media channels a few weeks before your NFT release—build hype. Like Connor, explain the idea and value of your NFT to your fans.
• Create a countdown. Do this easily using Instagram stories and notify your community when your NFT goes live.
• Make your NFT easily discoverable. Ensure you’re using the Spring x Linktree integration. This way, fans can find and purchase your NFT.
• Communicate with fans. It’s likely some of your community may not understand what your NFT is. Go live, answer questions, reply to comments, and more. Describe the idea behind your NFT and why it’s a collectible. 

Be environmentally aware. There’s a chance you could get questions on how eco-friendly your NFT is. NFTs will only be minted once they are purchased. They’ll be minted on the Polygon blockchain, too. Let’s put this in perspective: One NFT minted by Polygon uses x3 less energy than streaming a video online for 1 hour—so you should communicate this with your fans. Read into this more on the Ultimate NFT Guide.  

Ready to get going? If you’ve got access, you’ll have received an email from us, or you’ll find the submission form in your dashboard. If not, our goal is to give all Spring creators access to this service within the coming weeks—watch this space. 

Read more about Mint-On-Demand™ with Spring below.