Author: Accounts Amaze

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Digital Insights

4 Hacks to promote digital products like a pro

Digital products are growing in popularity, and fast. Check out the most effective ways to promote and share yours using these tried and true promo hacks.

So you’ve added a digital product to your store, now it’s time to create promotional content and share it with your community. Follow these steps to start unlocking more sales now:

  1. Promote digital products using Spring’s social integrations.
  2. Feature digital products in your day to day social content.
  3. Demonstrate how fans can utilize your digital products with mockups and videos.
  4. Create incentives for fans to purchase your digital products. 

Your digital product promo checklist

1) Take advantage of Spring’s social integrations

Using platform integrations means fans can discover your digital products easily on your socials. You have access to the new  Linktree Integration right now—it enables you to embed your Spring store directly within your Linktree. If you’re eligible, you can use our YouTube Integration to display your digital product below your video content. Spring has tons of integrations available. See which ones you have access to below.

My integrations

2) Create social content featuring your digital product 

Prepare imagery or video content to showcase what your digital product can do. Nutritional Sarah created a recipe e-book and used imagery demonstrating the book can be read on an iPad. Wednesday Holmes created a printable coloring book, effectively featuring the printed sheets in an eye catching Instagram post. 

3) Use mock-up templates and video content to demo your product

To get going, you may need a few templates handy. Placeit has tons of mock-ups ready for you to insert your book covers, coloring sheets, planners, and more. We’ve collected some free ones for you below. 

Free mock-up templates

Include digital products in video content on platforms like YouTube, TikTok, or IGTV. Not only does Sadie Aldis announce her iOS icon pack using YouTube content, she explains how fans can start applying her designs to their devices after download. If you’re using the YouTube integration, don’t forget to include your digital products in the merch shelf below your video too 😉

4) Incentives on social media go a long way 

Share discount codes, run a giveaway to kick off the launch, or include a bonus gift when someone buys your digital product (such as a digital wallpaper). See examples from Wednesday Holmes and Nutritional Sarah below. Run your incentives for a limited time to create a sense of urgency. Create an attention grabbing post on Canva to make it unmissable.

Ready to launch your own digital product? Get tips for creating your first one and be sure to check out the mock-up vault. Start uploading your product below. 

Launch a digital product

Categories
Digital Insights

How to repurpose your existing designs into digital products

Looking to introduce digital products to your fans? It’s likely you already have everything you need. Pull your best-selling designs from the archives and keep scrolling to find out how to repurpose them into digital products.

It’s an easy win. Your community will be obsessed, and we’ve got just the tools you’ll need. We’ve collected the best examples from our talented creators so you can see just how effective the ‘reusing designs hack’ is. Not only will a digital/physical design collection look great on your store and compliment your brand, it will save you time.

Create a digital product

Re-formatting designs into digital artwork 

If you already have your design handy, we’d argue digital artwork is the easiest digital product to prepare and upload within minutes. Ashley Acevedo carries her design style consistently across all of her products, digital and physical. In the example below, the Not Afraid Of Dying t-shirt design works brilliantly as a piece of printable digital art too. Although Ashley is a digital artist, you don’t need to be a pro—if you fans love a design you’ve already launched, go for it.

All you’ll need to do is format your artwork or design file. The resolution needs to be at least 300dpi to allow for different print size options. It’s a great idea to provide several sizes (A5, A4, A3) in a zipped folder. Create the perfect listing image by using templates on Canva or VOUN. 

Encourage fans to color in your designs

Next, check this out. The Berry Sisters used the same Berry Logo hoodie design concept to create the Berry Best digital coloring book (see what they did there? 😉) Genius. 

Take your design, remove the color using free online tools (Pixlr or Gravit) or Adobe programmes such as Illustrator and Photoshop, and export your pages as PDFs. Fans can print out and customize IRL, or import your files into coloring apps such as Procreate, Pigment, or Colofy to color them digitally. 

Device customization 

Last but not least, Atomic Mari has the right idea when re-purposing her designs. Every successful physical product launch should mean a digital product collection to keep the hype going. We’re talking bundles—digital wallpapers for all devices, iOS icons, and widgets. 

Not only do these in-device design aesthetics look super cool, they mean fans will think of you and your content whenever they look down to send a text 🥺. If you’re uploading device customization products, be sure to bundle them together in a zipped folder and include instructions your community can follow after download. 

Want more ideas? Find your perfect digital product, as well as guidelines for formatting, pricing, and more via the Spring Digital Catalog. 

Or, start utilizing your designs right away and upload your products via the launcher. 

Upload a digital product
Categories
Digital

Go-to digital product ideas and tools for streamers

There’s a groundbreaking opportunity video content creators, gamers, and live streamers like you are missing: digital products.

Launch a digital product

We’re no stranger to the fact there’s dozens of ways to fund your stream or channel already. Take Twitch for example—fans can subscribe and gift them too, move tiers, and more—but selling digital products with Spring is a goldmine. 

Read on for digital product ideas to enhance the connection with your community.

Turn stream moments into audio, artwork, coloring pages, and more

There’s one thing sets streamers and video-based creators apart from others—they are their content. Whether you’re playing COD, discussing art, or chatting about your weekly food menu, there’s always a moment that can be transformed into a sellable digital product. 

Take for instance Chris Pearson, aka Pop Cross Studios. Weekly, he shares video content about his character designs and stories he writes. Anyone who subscribes to his channel can not only enjoy his “nerdy art nonsense” and follow his drawing process, but continue the fun by customizing his characters through purchasing digital coloring sheets.

This blog is a great place to start, or find some extra ideas below.

  • Turn favorite streaming moments and inside jokes with fans into colorless line drawings using free color removing tools, or Photoshop. If you’re a creative, also consider selling digital artwork and posters too.
  • Create wallpaper backgrounds using images your community will recognize. Find tons of free customizable designs on Placeit and Canva.
  • Sell snippets of your favorite taglines from your stream and sell them as audio files. Fans can download onto their devices and use them as ringtones and notification sounds.

Emotes, stream overlays, and panel designs

As a streamer, you’ll know how important elements like overlays and emotes are for communicating your brand. With the live streaming industry growing rapidly, many of your viewers are likely aspiring streamers. Why not offer your skills too in the form of purchasable stream elements? This way, you can give back to your community, while fans support you in the process.

Hind Ema is an artist and creator selling streaming packs that include overlay screens, panels and emotes all inspired by Japanese anime and cats. By offering this type of digital product, Hind’s followers can stand out when they stream. Check out some ideas as well as free online tools below to speed up the process by using templates and customizable designs.

  • Stream overlay templates and ‘brb screens’ using Placeit 
  • Audio files for fans to use as custom alerts (when someone subscribes to your channel, they’re called out in-stream)
  • Use Canva or Placeit to customize your own sellable profile banners and panels, or provide Adobe Photoshop or Illustrator files for fans to customize. (Recommended size for profile banners is 1200x480px, Twitch panel images should be 320px wide)
  • Create emotes for fans to offer on their stream. Images should be .png format. You will either need a single square image between 112 x 112px – 4096 x 4096px, or three image sizes: 28 x 28px, 56 x 56px and 112 x 112px.

Guides and tutorials

Share your knowledge with your fans. One of the best ways to extend the value of your content is to sell guides and tutorials. Identify the high engagement, frequently requested or content topics, and turn it into a resource for fans to learn more.

Alan, aka The Dungeon Coach, connects with fans by inviting them to join him in absorbing themselves in the world of Dungeons and Dragons via his YouTube channel. His goal is to enhance the experience of the game by encouraging his 21.5K (and rapidly growing) subscribers to think outside the box. He provides tips on combat, travel, character creation, and more via his YouTube channel. 

Then came the opportunity to create The Dungeon Locker, a Spring store full of PDF e-books offering inspo and guides, such as Homebrew Monsters: a guide to adding new and exciting abilities to monsters in the game to challenge players.

Even more digital product ideas for gamers

You’re not limited to the ideas above. Digital products are ideal for gamers too. They’re a great, low-cost way to run giveaways. Run contests on your live streams and reward your subs easily. How about these ideas too:

  • Playstation or Xbox backgrounds. Sell designs that can be uploaded and used as to customize your fans’ gaming devices. Be sure to provide instructions.
  • Coaching sessions, exclusive meet-ups, and 1:1 play-throughs. Create a PDF acting as a ticket for your fans to download and gain access. In your document, display your exclusive video call link, or any contact details (create a specific email).
  • Gaming mods. Provide add-ons for games you create content playing. I.e. cosmetic items,  equipment, game enhancements, etc. 
  • Sell your game design knowledge and skill. The ultimate gaming digital product inspo—Tacko Gamma. Isaack sells digital products designed to help game developers and designers level-up their projects. Check it out.

Now you’ve got the inspiration and tools to create your first digital product, what are you waiting for? Prepare your files and head to the Digital Launcher.

Launch a digital product
Categories
News

Create your drinkware collection today

Tumblers, water bottles, pint glasses—all-new drinkware products are ready for you to design and share with your fans. Here’s more on what’s new.

Create drinkware

Stainless Tumbler 

This stainless steel tumbler keeps drinks as hot or cold as you need, while the plastic lid slides shut to help prevent spillage—perfect for bumpy car rides or drinking while typing. Plus, it fits nicely into most car cup holders. 

Water bottle 

This 20 oz. water bottle keeps anything cold thanks to double-walled insulation, and makes a nice addition to your store. Pro tip: Promote these alongside joggers, fanny-packs, leggings, and more for a “complete look.”

Pint Glass

A true fan favorite, this classic 16 oz. pint glass lets you feature your logo, slogan, or branding from top to bottom—so every time they cheers, they’ll think of you. 

Start designing. Start sharing. Start sipping.

All four products are now ready to go. You can prepare designs, order samples, and start promoting on your social right away. Hit the link below to get started. And lastly…cheers.

Create drinkware

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News

Why your personal brand needs a custom domain

Add a custom domain to your store to level up your personal brand. Enhance your brand and increase conversions by over 35%. 

Why purchase a custom domain?

Since launching this new feature, over 10,000 custom domains are hosted through Spring. Custom domains enable you to claim your space and create a custom place your brand can flourish and grow.  

Plus, you can take advantage of the following benefits when you purchase a domain through Spring.

  • No technical knowledge needed
  • No domain verification required
  • Competitive pricing
  • Dedicated support
  • Simplified Meta (Facebook) pixel verification

Enhance your brand identity

A custom domain provides your community with a seamless, fully branded experience. Your brand is already ‘legit’, but a custom store URL allows you tostart “owning” your custom store. Connecting a custom domain  means fans won’t need to leave your website to visit your store. Above all, the aim is for you, your content, and your brand to take center stage.

Purchase a domain

Put yourself on the map

Connecting a custom domain bumps up your rankings on search engines, making it easy for your community to discover your store, as well as revisit it. Plus, your unique domain encourages trust. Fans are more likely to click on your promotional campaigns if they’re able to see a clear connection between your social media handle and store—in fact, we’re seeing a 35% increase in sales for products featured in custom stores.

Choosing a domain for your store

Choosing a domain name is easy. There’s just one rule—consistency is key. Make sure your domain reflects your brand presence across all your other social media platforms. Think about the name you go by online. It’s important to use wording fans will recognize right away. 

For example, if your Instagram social handle is @TheCreator and your YouTube URL is https://www.youtube.com/thecreator, your domain name should be https://www.thecreator.com or www.thecreatorshop.com/ 

Learn more about connecting a custom domain here or head to the store editor to browse available domains now. 

  

Choose a domain

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Uncategorized

Selling photo filters with Spring

What is a photo filter/preset?

Great for photographers and popular with lifestyle, beauty, and fashion creators, photo filters (such as Lightroom presets) are ready-made photo enhancement settings that fans can apply straight to their images to emulate your signature style.

Why should I sell presets?

Apart from the fact that digital products and services represent 74% of all online sales, there are a number of additional benefits you will love.

  • High profit margins
  • Immediate launch
  • Suitable for all types of creators  
  • No inventory limits
  • Instant delivery to customers

Selling presets IRL

Sadie Aldis, a lifestyle and fashion creator, sold over 4,000 Lightroom presets in less than 6 months to her fans using Spring. The presets enable Sadie to connect and engage with her followers in a new way through their shared love of photography and creating beautiful Instagram feeds.  

Check out Sadie’s video below for the lowdown on how photo-filters work and how fans can use them after purchase.  

Ready to start?

Choose your favorite preset from our exclusive, unique preset catalog. Tell your Strategic Partner Manager which one you like and they will help you get set up.

Spring Summer Presets Catalog
Categories
Creators Insights

Moriah x Rubik’s: A master class in creator and brand collaboration

On March 19, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. 

Now this is important for two reasons: First, it was the first-ever collaboration between a Spring creator and Rubik’s. And second, it generated an enormous response, becoming the most successful product Moriah has ever launched.

Let’s bring this back a bit. For those who don’t know, Moriah is a crafting genius with a YouTube channel of over 6 million followers. Late last year, a fan commented that Moriah should customize a Rubik’s cube. The comment blew up, eventually getting over 10,000 likes. 

It came at the perfect time. Funny enough, we were already in early talks with Rubik’s about partnering for creator collaborations. So with Moriah in mind, we locked in a licensing agreement. The terms were set, Moriah was in, and we went to work. 

First, we worked with Moriah to replicate her customized cube design. We then helped create an eye-catching promo video to amplify the launch, which got over 5 million views and over 80,000 comments. We created paid ads targeting her audience across YouTube, Instagram, and Facebook, as well as a drip email campaign geared toward her fans on Spring. 

As for the result? Moriah sold 10,000 units within the first 72 hours of launch. 

The folks at Rubik’s were pleased, too. “When we saw the overwhelming reaction from Moriah’s fanbase, it was a no brainer to join forces with her and Spring,” says xxx, Rubik’s. “We’ve worked with the biggest designers and household names in the world, so we’re thrilled to step into the booming creator economy for the very first time with Moriah.”

Brand collaborations bring tremendous potential for creators, and this is just the start. As we think of it—partnerships like these go beyond the new normal; rather, we call it “the new possible.”

Moriah’s custom Rubik’s cube

Categories
News

Spring. For creators.

What does it mean to be a creator?

Watch below to find out what we think.

That’s right. You don’t need a million views to be a creator. You don’t need brand sponsorships. You don’t need fancy equipment. 

If you have an idea and an audience, then you are a creator—and the world needs more of you. As we strive to be the link between you—the creators and commerce, our job is to help you create, share, and earn what you deserve.

Creators come in many forms

Some draw cartoons. Others build robots. Some cook meat, some make beats. Some sit and talk about their favorite football team. But every creator has one thing in common: A passion for what they do and the hustle to make it happen. 

Where does Spring come in?

Spring is the place to be as social commerce takes off, with everything you need to elevate your creator brand even further. Just upload your design to Spring, launch your store, and you can start selling immediately. Use powerful platform integrations to spread the message far and wide on social media. We’ll take care of inventory, shipping, customer service, and all the backend stuff. 

Essentially: You bring the hustle, we’ll provide everything else. 

There’s no single way to be a creator. If you bring ideas into the world, if you build what you believe in, then you’re a creator—and we’re here to help. 

So let’s make it happen.

Start creating


Categories
News

Spring’s quality overhaul: Introducing AS COLOUR.

Enhancing your freedom and ability to create, share, and earn with ease—product quality is our top priority. Create AS Colour products now.

The flawless basics collection

AS Colour’s success is powered by their dedication to the sustainability and quality of their supply. From material, feel, appearance and optimal surfaces for printing, AS Colour products stand the test of time. They have 3 key principles; quality is key, respect the details, and keep it simple. 

AS Colour look closely at the elements required to make the perfect blank garment— technology, skill, location, price, and efficiency. 

  • All AS Colour products are reviewed to achieve optimal quality, making sure garments fit correctly and are true to size.
  • All products are sourced from top grade materials—an essential requirement for the garment to hold its shape, making it built to last. All AS Colour products available within the launcher contain between 80-100% cotton.
  • The premium finish is everything. These products make the best surface for printing your designs.

Create AS Colour products

Click the link above to view AS Colour products available in the launcher now. Premium tees and hoodies characteristics include: 

  • All products are pre-shrunk so garments stay true to size after wash.
  • All products contain 80-100% cotton. 
  • All tees feature a crew neck and ribbing, double needle hems and side seams.
  • Multiple color options available
  • Sizes range from S-2XL

Environmental performance

If AS Colour can reduce environmental impact without sacrificing quality, they will certainly do so. By removing single use plastic throughout supply such as bags (retail and courier), product tags, and warehouse storage such as palettes, they’re aiming to improve all the time.

AS Colour have partnered with Cotton Australia, an organization with the goal of becoming the most socially and environmentally responsible production group in the global cotton industry.  Together, they’re looking for new ways to increase water productivity and reduce the use of pesticides during the cultivation and harvesting process. Learn more about the efforts AS Colour are making to ensure their production stays ethical here.

Social duty

Not only can you feel confident about the outstanding quality of these products, but also feel comfortable knowing they are sourced responsibly. AS Colour undergo a thorough review process before selecting partners throughout their supply chain.

AS Colour hold themselves responsible for the safety and treatment of every worker involved. Check out more about their Code of Conduct. Another element that makes us proud to partner with AS Colour is their ‘Better Cotton’ initiative. Other steps ethical steps AS Colour take: 

  • Improving livelihoods and economic development in cotton producing areas
  • Reduction of the environmental impact of cotton production
  • Commitment to the Better Cotton initiative throughout supply chain

Head to the launcher below to start applying your designs to AS Colour products or order samples.

Pricing structure

Note: The AS Colour collection is part of the Pricing Discount scheme, helping creators to earn more on each product sold. The amount of items you sold in the previous month can help to reduce the base cost for your AS Colour products the following month. See pricing discount tiers below.

Create and sell AS Colour products

Categories
News

How iOS 14 will impact advertising your products on Facebook

Apple’s iOS update will significantly impact the way creators track advertisements on Facebook. Continue reading to find out how connecting a custom domain will allow you to continue using your Meta pixel (Facebook pixel).

Apple’s upcoming iOS 14 update will moderate the amount of data iPhone apps can collect, restricting advertising on all social media platforms. If you’re a creator that advertises using the Meta pixel, you will be affected by this update. iOS 14 is expected to roll out in early Spring. For that reason, we’re encouraging you to start preparing.

Facebook receives and processes conversion events and other optimization goals from tools like the Meta pixel. Creators who have set up the pixel previously within the Spring dashboard will need to take note of the following changes.

Visit your dashboard now to connect or purchase a custom domain. Then follow the steps outlined below to verify it on Facebook.

Please note: you must connect or purchase a custom domain for your Spring store in order to sell products through Facebook ads.

My store

One pixel per domain

The biggest change this update is bringing is the fact that Facebook will only allow one tracking pixel per domain. If your store has not been connected with a custom domain, it will stop collecting valuable sales conversion data. Now you’ve been upgraded to a custom store, you’ll be able to purchase or connect a custom domain. 

Again, you must add a custom domain to your store and verify it with Facebook in order to continue using your tracking pixel.

Custom domains

Verifying your domain with Facebook

You need to verify your Meta pixel for it to fire on your Spring store(s). Please see the options below for verifying your pixel.

Spring hosted domains

You are able to verify Spring hosted domains with Facebook directly within your Spring dashboard. Follow these steps:

  1. Navigate to the stores section of your account.
  2. Click the 3 dots next to your custom domain and select “Facebook domain verification”.
  3. Enter your TXT record found within your Facebook business manager and click “Update”.
  4. After a few hours, navigate back to the Facebook business manager page where you found your TXT record and click “Verify”. 

Once verified you can select your 8 conversion tracking events for the pixel, see the Aggregated Event Measurement section here to learn more on how to do this.  

3rd party domains

To verify a domain purchased through a 3rd party site (like GoDaddy) you’ll need to verify your domain on Facebook through your custom domain’s DNS settings. Please refer to your hosting site for more information on how to do this. Once verified you can select your 8 conversion tracking events for the pixel, see Aggregated Event Measurement section here to learn more.