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Digital

Make some noise with audio digital products

We’ve seen audio files launched by the thousands since the Digital Launcher went live to all creators. Musicians, writers, influencers, artists and teachers have flocked allowing their fans to download their audio digital products and start listening within minutes.

An audio digital product is any file you can listen to–for example, we’ve seen podcasts, audio books, music files, house and jazz mixes, and many more. Start considering how yours will take shape and keep reading for details on how to sell audio files and get inspo from other creators.

Preparing audio files for upload

  • Audio files should be uploaded in MP3 format 
  • Use the product description in the Digital Launcher to explain what your audio digital product is, how it can be used, and how your community can listen after download.
  • Check out effective mobile templates in the mock-up vault to create the perfect product preview. Make sure the images you select for your listing sums up your audio digital product. You might come up with an album cover, a book cover with a play button (to make it clear it’s an audio file), or a phone with sound waves behind a phone mock-up to demonstrate a ringtone.

Music tracks and albums

Audio digital products are perfect for musicians, music artists and songwriters. Upload tracks, singles, mixes and jingles to the Digital Launcher for fans to enjoy in many ways. EIGHTEEN02 uses their product description to describe how their beat can be listened to as background music, applied as intro music on video projects, or simply played to listen to and help fans relax. The music covers they’ve downloaded as their preview images are super cool too, resembling album covers. Check out other cool audio products such as The Trip of Our Lives By THawks, Mad Love by DJ Sauna Fans Only and the amazing Bentley Jones albums.

Audio books 

Share your written pieces so your community can listen instead of read. Audio books make for a great way for writers, influencers and artists to share podcasts, read aloud fiction and non-fiction books, as well as selling inspiring, educational material. Check out how Weird Entertainment Network shares the chapters of their stories as several audio digital products. Upload a product preview image in the Digital Launcher as if it were a digital book cover. 

Wellness sound techniques

Researchers, scientists, as well as wellbeing, meditation and spiritual enthusiasts have been uploading audio digital products for their communities. Fans can download and use to either learn about interesting topics, better themselves or heal through sound technology. Lady Tina Social School also uploaded a Clear Speech Tongue Twister audio exercise for those who lack clear speech and wish to improve mumbling, slurring or speed talking. Lady Tina uploads product preview images that show earphones and phone mock-up, working brilliantly to demonstrate the products usability.

Ringtones 

Remember custom ringtones? They’re back. Thousands of creators from all different backgrounds such as lifestyle influencers, comedians, music artists, and many more are selling sounds for communities to use for notifications on their devices. Check out Bootsy Collins’s bundle of exclusive sound clips of Bootsy’s recorded voice for ringtones, alarms, and mail notifications. Be sure to let your fans know how to apply their newly downloaded ringtones within their device settings. 

Ready to start flexing your noisiest audio digital products? Get the sounds your community will love by uploading to the Digital Launcher below.

upload audio content

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Uncategorized

Everything you need to launch a digital product

Now the Digital Launcher is live for all creators to upload and sell their content as digital products to their community, we’re making sure you’ve got everything you need to get started. See the video above for a walkthrough of the sparkling new feature, and keep reading for our most helpful resources, as well as a catalog full of digital product ideas for different types of content creators.

 

Useful resources to help you get started

We’ve been publishing resources weekly to give you doses of inspo and guidance for your new digital venture. Check out the digital product section of the blog for a collection of the most useful inspiration, sure to give you a good starting point. Get advice on creating your first, learn why digital products are revolutionary, and read about how other creators like Bonnie Rzm are killing it with promotion and their variety of content. 

 

Don’t miss our digital product mock-up vault either–this is a helpful resource, allowing creators to insert their digital product previews into ready-made templates easily, making their listing images as effective as possible. Lastly, check out the digital product catalog below; you’ll find a collection of different digital product examples and descriptions, file formatting tips, and finally recommended retail prices for each product.

[button href=https://bit.ly/36KThlU target=_blank]Digital product catalog[/button]

 

 

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Digital

Digital products–for all industries, creators, and communities

With our Digital Launcher accessible for all creators, everyone can hop on the digital hype. 

The ability to offer downloadable files give give creators the chance to revolutionize your fans e-commerce experience. On top of the countless benefits of digital products—the biggest plus is how adaptable digital products are for all types of communities.

digital catalog

It doesn’t matter what your industry is, the social media platforms you use, or who your followers are. Digital products and their limitless options open up the opportunity for any type of creator to upload awesome content and start winning. Find a few of many digital products launched already by a range of different creators.

Beauty, fashion and lifestyle 

Many influencers are already experts when it comes to self promotion and product marketing around beauty and fashion. The influencer creator often holds a close relationship with fans by sharing more personal lifestyle content. Followers often become a strong support network when it comes to merch. Digital products are perfectly suited to this industry, allowing creators to offer valuable downloadable content as an extension of their social media feed. 

Firstly, photo filters are a great obvious choice. Check out Bailey Dedrick’s. Fashion photographer Bonnie Rzm creates swimwear pose guides and digital content planners. Sadie Aldis has launched a set of iOs widgets inspired by her favourite color palette to apply to fan’s iphones, and Geek out of water dropped a PDF face chart for followers to plan their makeup looks.

Examples of digital products for influencers
  • Photo filters/Lightroom presets
  • Digital Planners (weekly planners, to do lists, outfit planners, and more)
  • E-books
  • Guides (photo poses, make up, style, social media, routines)

Illustration and animation 

Digital products are an amazing way for creatives and designers (at all skill levels) to share their talents and knowledge with fans. Uploading digital content is also a brilliant way to allow communities to enjoy artwork work with a simple download. For example, upload a printable poster to the Digital Launcher, or transform your creations into digital wallpapers suitable for all devices like The Flat Type. Apply your illustrations and animations to a digital calendar like Simon’s Cat or create coloring sheets like Tofu Chan by removing the color from your drawings. MasakoX offers super cool downloadable e-comics. Get inspired by checking out our blog on digital products for all creatives.

Examples of digital products for creatives
  • E-book tutorials and guides
  • E-comics
  • Coloring pages & books
  • Wallpapers
  • Virtual backgrounds
  • Printable posters

Health & fitness

A variety of creators promote healthy lifestyles and share their fitness journeys with followers through sharing engaging, inspiring content. Uploading digital products to sell is an ideal way to help motivate fans to better themselves as well. A Healthy Alternative created an e-book designed to guide followers on a holistic wellness journey. Other creators have provided e-books like this Fitness For Creators workout guide for beginners, and Mrs Space Cadet created a digital planner for her community to plan their fitness schedules. Hench Herbivore shares secrets with the intention of providing a complete guide to a vegan diet where protein is concerned using a downloadable e-book.

Digital products for health and fitness creators
  • Meal planners
  • Recipes 
  • Workout planners 
  • Workout guides
  • E-books

Crafty digital DIY’s

DIY style content educating fans is certainly popular in 2020. Fans are staying indoors finding new ways to get creative and learn new skills. Uploading digital content is a great way to take advantage of this trend. Transfer your quirky hacks and unique processes and skills into e-books–The Outsider shares a pop up cabin “how-to”, Bhooked crafts several guides for knitting and crochet projects. Shifty Thrifting sells decorative cross stitch patterns for fans to display and followers can color in Leopard Gecko Talk’s illustration coloring books ready for a splash of digital color.

Examples of DIY digital products
  • DIY guides
  • E-book DIY guides and “how to’s”
  • Patterns (cross stitch, sewing, knitting)
  • Coloring pages

Entertaining followers

Following on from DIY genius’s above–you can turn just about any kind of content into a downloadable asset to keep your followers occupied. All you need is to know their interests and tailor it to the kind of material they love to see and hear about on your social media. Consider using audio files to create ringtones to use on devices as well as music tracks to download and listen to if you’re in the music industry, like Bootsy Collins. Other examples include Bin of Trash teaching fans how to draw like them with their How to Chibi e-book and Lulaboo Cooking Show has brought out a Mexican style recipe e-book. Pungence released the e-book story of Mystery of the Magic Toilet and followers can apply Cartoon Connect’s virtual background to their video calls.

Digital products for fan’s entertainment
  • E-books
  • E-comics
  • Sound effects
  • Coloring pages & book
  • Printable posters

Anyone can sell digital products with monumental success. Now’s the time–be first in your industry to offer them to your community. Get acquainted with the Digital Launcher and start uploading your content below, ready to share with your community (like Bonnie Rzm 😉) 

upload digital content

Categories
Digital

The digital product design tool vault

Find mock-up templates for your listings, as well as design tools helping you to create digital products from scratch, with no design experience needed.

We’ve teamed up with Placeit to offer you 20% off your subscription, giving you unlimited access to high quality mock-up templates for showcasing your digital products. Your Placeit subscription also gives you access to their digital product design tools. 

Unlimited Placeit templates

Free templates to create digital products

Find a variety of helpful (completely free) designs below on Placeit that allow you to pick designs and customize them to sell. Use the links below to create these digital products without using any software.

Free mockup templates for listing pages

Creating a collection of effective mock-up images is a powerful tool for providing high quality imagery to show your digital product in action, demonstrate its usability, and showcase your amazing designs. If you don’t have a subscription yet for Placeit, find freebies by clicking the images below.

Free poster templates
Free macbook templates
Free phone templates
Free tablet templates

Photo filters and image presets 

  • Consider utilizing image collaging apps such as Canva or Layout
  • Provide product preview images that show the ‘before and after’, so your fans will know what to expect
  • Show collages of the filter applied to your own images 

Ebook 

  • Feature a preview image of your book cover to generate interest for the valuable content inside 
  • Select a few pages of your book and drop them into an image to make it clear that your product is to be used on certain devices such as an ipad (and is an ebook, not a physical paper book)
  • As well as the templates linked below (access by clicking the images), try out these free tablet mock-up templates.

Digital planner 

  • Showcase the planner’s design for buyers to see the planner in action and understand it’s usability
  • If there are stickers included in the digital planner, don’t forget to show them off
  • Use “in action” pictures (like a person holding a tablet or ipad) using the planner 
  • Try the Placeit templates we’ve collected below for digital planners or check out these free ipad templates. (access by clicking the images)

Wallpaper 

  • Your wallpaper designs on several devices to promote value for money
  • Show your full bundle of designs if you have several ready to sell
  • Show your wallpapers in real life situations, like working-from-home desktop setups 
  • On Placeit, you’re able to adjust the background color of your preview image and also add branding such as your logo. Give the mockup templates linked below a go or check out free templates showing phones, desktops and tablets. (access by clicking the images)

Printable posters 

  • Select mock-up Images that show that the poster is printable and that it doesn’t come framed
  • Show your image printed in a variation of different sizes
  • It’s a good idea to use mock-up templates that show your poster in an interior setting so users can imagine it in their own space. Having recognizable objects or people next to your poster will show the scale effectively.
  • Take a look at the mock-up templates below or drop your poster designs into these free poster templates. (access by clicking the images)

Coloring books

  • Showcase a book cover that summarizes your coloring book or collection of sheets
  • Feature your favourite pages 
  • Preview your coloring book pages both colored and empty so users know what to expect when they download. Use the templates linked below or use these free tablet templates. (access by clicking the images)

Once you have your mock-ups sorted, head to the Digital Launcher to start uploading your digital product files and preview images ready to sell and begin by preparing your digital products and content for upload.

upload your digital content
Categories
Digital

Promoting digital products with Bonnie Rzm

Fashion photographer and influencer Bonne Rzm shapes her brand around empowering others through her content.

Keep reading to learn more about how she’s revolutionized her merch offering by incorporating digital products, the concepts behind them, promotional tips and digital product design inspiration.

Engaging her content-creating community 

Understanding what engages her fan base, Bonnie’s digital product designs are carefully aligned with events going on in her ‘Shutterbug’ community. 

  • Recently launching a Swimwear poses guide, buyers download her e-book for a step-by-step guide to taking photos during the Summer season
  • The Digital Launcher is so streamlined, it allows Bonnie time to focus on the design of her products, developing her brand, and creating effective promo content.
  • By transferring her content to downloadable resources, Bonnie’s monetizing her knowledge, services and branded visuals.

Sharing product preview images

Since releasing her first Vibin Lightroom presets and featuring them on her instagram, she’s released others based on their success. Posting ‘before and after’ images demonstrates their effectiveness and by using call to action techniques like “tap to edit” and “swipe up to buy”, she’s able to catch the interest of her audience quickly.

Displaying her Vibin wallpapers in the background of her selfies elevates her promotion and incentivizes the bundle as well as adding extra designs monthly. The key to Bonnie’s products is that her designs are versatile enough to reuse across several digital products. Check out her Shutterbug digital planner too–a helpful tool to use on a tablet for planning social media content.

Increasing traffic to her store 

Another key traffic driver to Bonnie’s Teespring storefront is linking to Facebook and Instagram platforms. Using the Instagram shopping feature allows her to link to specific digital products within her posts. Discoverability of her digital products is made effortless, the path to her storefront is simplified.

To summarize, follow Bonnie’s 3 promotional best practices and you’re winning: 

  1. Use preview images of your digital products to show how buyer can use them after downloading.
  2. Direct users from your social media platforms to your store by linking your Teespring store and using calls to actions
  3. Align followers when crafting your digital products and tailor your promotional content to grab their attention. 

Check out Bonnie’s store or visit her Instagram and TikTok to see her promotional content in action.

digital launcher

Categories
Digital

How to: digital Halloween at home

Halloween in 2020 is shaping up to be a low-key, indoors affair. With the dawn of digital products on Teespring, creators can use Halloween as the opportune time to help their fans celebrate safely without shipping to consider. Keep reading for top trending digital home-friendly Halloween ideas 🌒

Create photo filters with a creepy vibe

Preset photo filters are huge right now and are sought after by followers globally on social media. Provide your unique custom photo filters with fans so they can apply your Halloween aesthetic to their images. We created a Pumpkin pie Lightroom filter to try out for inspiration. Get started with your own by playing with the contrast and brightness, ramping up the fade and grain, and adding orange tones! 🍂 Learn more about photo filters in our full guide.

Get fans’ mobile devices Halloween-ready 

Consider sharing mobile friendly products for fans to personalize their cell phones and set the mood for Halloween this year. iOS widgets are easy and fun for fans to apply to their iPhone. Be sure to explain clearly how your widgets can be applied after download using your product description. Learn more about this clever product from Techdaily. 

While you’re preparing your downloadable file of widgets, think about adding another buying incentive like wallpapers to your listings using your current designs. Make sure bonus products like this are added to the rest of your files by packaging them together in a .zip folder and uploading them to the Digital Launcher.

Share spooky story e-books

Allow fans to download an e-book and read a scary story at the click of a button. Dark side writers have turned their love of spooking their community with scary stories and poems into an e-book they created on Canva. They also read stories aloud on their YouTube channel. Take a peep if you dare… 😏 You can also consider uploading your e-book creations as audio files for those who prefer to listen rather than read.

Scary stories not your thing? Offer Halloween themed e-books tailored to the content you create and your communities interests. Here’s a few ideas: 

  • Share your best pumpkin recipes or trick or treat goodies for fans to enjoy at home
  • A Halloween preparation check-list
  • Create crafty Halloween ideas for home decor such as cross stitch or knitting pattern printable sheets.
  • Frightening makeup tutorials to show off to friends and family on Zoom calls
  • Create an educational piece such as a guide to the moon phases.

Printable posters: on-trend decorative solutions 

Great digital products to offer this year also include printable home decorations. Check out our Halloween printable home decor Pinterest board for inspo. This year the trend is: 

  • It’s all about retro illustrations, graphic designs, and typography. This kind of on-trend imagery can stay up on the walls all year long. Fans will love designs inspired by vintage posters, music, events and traditional horror movies
  • Get quirky with your designs using clipart of quirky characters, motifs and patterns. Have fun with your designs and make your Halloween products lighthearted
  • Mystical themes such as tarot cards, healing crystals, spices and herbs, and crystal balls are popular themes this year.

Shout (or scream) about it on social media

Once you’ve got your Halloween digital products ready to go, think about fun and engaging ways you can craft the perfect promotional material to start making noise on social media platforms. Head to Placeit or Canva to start applying your designs to their brilliant Halloween themed social media post templates. Contemplate introducing fun ideas to increase engagement with your followers such as sharing your instagram story template for them to apply to their posts too. 

Set up a promo code the Friday before Halloween to provide an incentive for your fans to get prepared with Halloween by purchasing your digital products! Share a discount code such as PUMPKIN20 on social media and offer 10% off. Consider bundling an extra bonus product in your digital product listing such as a wallpaper.

Now you’ve got all the inspo you need to kill it this Halloween with digital products, head straight to the Digital Launcher to start uploading your designs.

Everyone now has access capability to take their merch digital and begin turning their content into downloadable products. Begin by preparing your digital products for upload and sharing right away. 

digital launcher

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News

TikTok x Teespring: The game changing integration for Sadie Aldis

Imagine being able to sell your merch directly through your TikTok account! If you hadn’t heard already, creators will soon be able to do exactly that. 😉 The TikTok x Teespring partnership everyone’s talking about is set to level up the commerce experience for content creators and their communities.

We’re currently testing the integration with selected creators, however the full release will be rolling out very soon. Be sure to register your interest below, and we’ll let you know when the integration is officially live. In the meantime, get prepared by creating your own TikTok account (if you haven’t already) and get clued up on the top merch promo techniques for this powerful platform.

Be the first to know

TikTok: a platform to be yourself and sell merch 

Lifestyle, fashion and wellbeing influencer Sadie Aldis is just one of our talented creators sharing content on the platform. TikTok allows Sadie to share more of her personality to fans in fun and engaging videos. For creators like Sadie, the TikTok x Teespring integration will revolutionize the social commerce experience for all. 

“My followers will be able to shop my merch without even having to leave the TikTok app” 

Sadie started creating and selling merch on Teespring as a way to give back to her fans who are always supporting her and the content she shares. Recently launching her Your Mind is a Magnet hoodie, she’s already begun making noise on TikTok. Using the platform to post promo content, Sadie’s community are already racing to purchase both her digital and physical merch. 

Thanks to Sadie for sharing her thoughts on the integration—we hope you’re now just as excited as we are! Discover more about Sadie via her official TikTok and YouTube channel and be sure check out her product collection. Don’t forget to follow @teespring on TikTok to be the first to know when the integration has launched! 

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Uncategorized

Upgrading your storefront using the new store editor

 

Introducing the *new* store upgrade along with Teespring’s improved sleek store editor–in this article we will show you updated functionalities and how to get started. Create the best lasting impression when your fans land on your storefront. A flawless, eye catching Teespring store will enhance your merch designs. Brand consistency is key– introducing the ability to make your storefront personal to you and recognizable for your followers is important to us. 

Once you’re invited to set up your new store within your dashboard, you’ll be able to preview how it looks by selecting “preview new store” before opting in. Some parts may look incomplete, but you’ll have the chance to fully customize your stores after upgrading. 

 

Personalize your store

With the innovative new store editor, you’re now able to edit the appearance and update the branding easier than ever before. Upload images for your banner, logo, text and button colors. Check out how your store looks on both desktop and mobile view by changing between devices on the right hand side of the editor.

The Hero section allows you to upload a background image for the top of your storefront. Your hero file dimensions should measure 1650 x 600px. Type out your title, subtitle, and body description and apply colors to each element. Change up the navigation bar by choosing a color for the background and menu item titles, as well as upload a logo to appear in the top left of your store.

Delete and star products from your storefront Product section of the store editor by using the cross and star icons next to each product in the left hand tab. 

 

Create pathways to your social platforms 

We know how important social media is for sharing content and engaging with your community. For this reason, the new store editor experience allows you to insert your social media platforms either to your navigation bar, or within the footer of your storefront.

In the stores section of your dashboard, add your social media profile URL for each platform. Make your icons appear by going to the “theme editor.” Go into the Navigation bar section of the editor to apply your icons to the top of your storefront by switching on “display links.” Also make your icons discoverable at the bottom of your store by following the same steps in the Footer section of the editor. 

 

Free myteespring.co domain and fully branded buyer experience

You’re now able to set up your free myteespring.co sub-domain and enjoy having your own unique identity separate from other Teespring users. With the new store editor, you have the option to create a single storefront. The new store editor is geared towards creators being able to sell all of their designs within a single, custom designed storefront URL, instead of dividing products into several by niche. With the ability to edit your new store comes an entirely branded experience for your fans from checkout–to receiving branded emails upon purchase. 

 

If you haven’t already, log in to your account to catch a preview of your upgraded new store by heading to the stores section of your dashboard. 

preview your new store
Categories
Digital

Creating your first digital product

Did you know you can sell digital content and designs as digital products with Spring?  Creators are selling photo filters, e-books, mobile wallpapers, and more from their Spring store.

You can easily enhance your store with digital products. We have plenty of inspirational content and tools available to help you succeed. Continue reading to learn about the most popular digital products creators are selling on Spring. For specifications and guidance on each digital product, check out our 2021 Digital Catalog. 

Ready to create and sell your own digital products? Head to the launcher now.

start creating

Digital wallpapers

Digital wallpapers are a great product to begin with. Fans can download and use your image files to personalize home screens on their devices such as phones, desktops, Apple watches or tablets. 

Consider providing a variety of designs and sizes for multiple devices in bundles to increase your profits per sale, as well as incentivise purchases. Check out Atomic Mari’s wallpaper design below.

Bonnie and Liam, and Jenny all re-use their existing physical product designs by applying them to digital products. You’ll be ready to start selling once you’ve inserted your designs mock-up templates to create your listing preview images on Placeit. 

Digital artwork

Turn your most popular designs and art into digital artwork you can sell. Digital artwork is ideal for fans to decorate homes, offices, or events. Fans can instantly download their purchases which saves a bundle on shipping and let’s them enjoy your products right away.

Format your artwork file for high-quality printing on a larger scale, including a variety of size options so they’ll fit any space. Ensure your digital artwork files have a high resolution of at least 300dpi. Create preview images for your listing like Daily Connoisseur below to show how your artwork will look once printed. There are plenty of templates you can use on Placeit perfect for showcasing your digital artwork. There are also tons of other opportunities for creators to utilize their artistic talents. Find out more here.

E-books and e-comics

There are plenty of free online e-book building tools you can use to create the perfect layout for your content, check out free e-book building templates on Canva. 

Pinpoint a specific type of content your followers engage with and use images and writing you’ve already got archived. Present the best pages of your product in your listing by putting them into an easy mock-up template using Placeit. Bonnie offers a Swimsuit poses guide for fans to follow for creating content, and Nutritional Sarah sells recipe e-books with simple tutorials her TikTok community can follow. 

Photo filters

Photo filters are a quick and easy way for your community to enhance their photos and Instagram feed aesthetic. Simply create a customized photo filter or preset using tools like Lightroom for your fans to apply to their images on mobile or desktop.

Provide instructions in your listing description so fans can start using your product after downloading. Utilize image collaging apps such as Canva or Layout so you can provide product preview images that show ‘before and after’ the filter has been applied. Check out Sadie Aldis’s Full of light preset below. 

Documents and gated content

Get fans excited about your digital products by offering exclusive items. From courses and guides to sharing a series of tutorial videos on dropbox, there are no limits to the kind of digital material you can offer. Art with Flo sells downloadable illustration brushes fans can use on Procreate to use for their own creations. Create images for your listing easily by using templates on Placeit.

Coloring books

Coloring books are a simple and easy digital product choice for creators who focus on artistic content. Bring your drawings and designs to life with these fun print out sheets, or alternatively fans can import them into coloring apps and complete them using their own palettes. 

Easily transform your drawings and images into coloring sheets by removing the color. Use Adobe programmes such as Illustrator and Photoshop and export your pages as PDFs. Popular free online tools that don’t require software include Pixlr or Gravit. For inspiration, check out the Simon’s Cat’s coloring book.

Digital planners

A great free tool for creating digital calendars and planners is the free Keynote app available on Apple. There are lots of tutorials you can find online for making your product interactive, too. Using this app, create interactive documents or export your file as a PDF for printing. Check out graphic designer and illustrator Ashley Acevedo’s vibrant digital planner below.

Audio files

Audio digital products are perfect for musicians, music artists and songwriters. Upload tracks, singles, mixes and jingles for fans to listen and enjoy on their devices. Effective mobile templates on Placeit to create the perfect product image for your listing. You display your album cover, a book cover with a play button (to make it clear it’s an audio file), or a phone with sound waves behind a phone mock-up to demonstrate a ringtone. 

Check out Lady Tina’s Clear speech exercises below and notice that the earphones making it clear fans need to listen to use this product.

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Digital

Champion your digital products using our top social promo hacks

Social media promotion is essential when demonstrating how your product works, presenting your digital creation and tailoring your promotion to your audience. Follow our guide to find our best practices and tips to really get to grips with digital products and creating the perfect campaigns. 

‘Call to action’ features on your social platforms

It’s important to make user journeys as straightforward as possible between your social media platforms, storefront, and listings. A call to action shows your community what action they need to take to buy your digital product, and how to do it. 

You might feature product previews on Instagram Stories and IGTV posts by inserting the “swipe up” action for buyers to be taken straight to your Teespring store. Consider adding arrows, circles and emoji’s to accentuate the action. Make sure to always use the bio area on your Instagram to create an easy pathway to your storefront by inserting your digital product URL. Take advantage of the Instagram shopping feature and include a clickable link to your digital products on your in-feed posts. Learn more about Instagram promotional techniques here.

Incentives for fans

Consider introducing incentives in your promotional strategy. For example, you might offer a promo code for the first in your community to buy your digital product or offer a discount for selling digital products together in your listings. Ensure you’re shouting about that extra treat in your product description and on social media. 

Think about promoting a limited edition digital product only available for a specific amount of time to add excitement and exclusivity to your products. Another great way to encourage purchases is to provide a “bonus” complimentary digital product by adding a free add-on to your listing, like a phone wallpaper. 

Video demos of your digital products 

Ensuring your audience understands exactly what your digital product does is key. Video is the perfect way to demonstrate their usability and showcase your designs. Consider filming yourself using your products or record your screen to show your products in action. TikTok and IGTV are great tools to catch your follower’s attention by posting short, effective videos (and linking to your products!). Check out the way Simon’s cat showcases the features and design of their digital planner below.

Generate hype

One of our best practices when coming up with promo material is sharing user generated content. Sadie shares her fan’s posts trying out their Lightroom presets on Instagram Stories. Showing excited buyers using her digital product generates excitement and interest, as well as affirming the value and quality of the digital products she’s selling. This also boosts social proof–acting as a collection of positive reviews to show the success and popularity of your digital products.

Also consider creating a countdown for your digital product drop, and post a teaser image a day for a period of time before putting your digital creation up for sale. Create polls on your instagram stories so fans can engage with you to show anticipation, not only that, you’re able to get an idea of your communities interests. 

Everyone now has access capability to take their content digital and begin turning their content into downloadable products. See how Bonnie Rzm promotes hers, and learn useful tips and next steps to take by visiting our Guide to digital products.