Author: Danielle Pederson

Amaze’s year-end celebration: A toast to our creator’s successes!

Post author By Danielle Pederson
Post date December 29, 2023

This year marked a period of major growth and transformation, not only for Amaze but for the remarkable creators we’ve teamed up with. From expanding our product catalog to witnessing powerful creator success stories, we’ve seen how Amaze isn’t just a collection of platforms – it’s a powerhouse for monetization and brand development in the creator community.

As we flip the script to 2024, let’s look back on the key milestones, the success stories, and the remarkable developments that made 2023 a memorable year.

New partnerships to enhance earnings

In our continuous effort to facilitate increased revenue for creators, this year, we intensified our efforts to streamline the process of selling merchandise through our Spring by Amaze platform. We are proud to announce some strategic collaborations that have contributed significantly to this goal.

Spring x TikTok

Our partnership with TikTok has transformed creators’ videos into profitable ventures. With this integration, showcasing Spring merchandise seamlessly on TikTok profiles, videos, and livestreams has become more effective, turning each account into a lucrative storefront. More information on this integration can be found here.

Beacons.ai + Spring

We have also collaborated with Beacons.ai, further expanding earning opportunities. Creators can now integrate their Spring Store URL into their Beacons link in bio, providing direct access for fans to shop Spring merchandise. This feature is available for free here.

Highlighting creator achievements

Amaze has played a pivotal role in the lives of millions of creators, significantly boosting their income through simple yet effective product launches and promotions. We are continually inspired and honored by the numerous success stories shared with us throughout the year.

We value our incredible creators immensely, and while there are countless success stories to share, here are a few highlights from 2023.

Jimmy and Clarence

The social media sensation Jimmy and his black labrador, Clarence, have experienced major wins this year. Their successful Black Friday sales challenge resulted in over 1,000 units from Black Friday to Cyber Monday, thanks in part to a highly engaging video. View Jimmy and Clarence’s Video here.

Danae Hays

Danae Hays achieved remarkable success with her merchandise launch in November, selling over 125 units within the first 48 hours. She used her content to drive a merch strategy that her fans were excited to see and purchase. Explore Danae’s Instagram Post for more insight.

Alex Kidd

Alex’s journey is a remarkable tale of resilience and the strength of community. Battling multiple cancer diagnoses since May 2022, Alex made the decision to relaunch an old design to fund his treatment and support his family’s needs in these tough times. The overwhelming sales he’s experienced since his relaunch this month are not just transactions but a powerful demonstration of communal support and the kindness inherent in humanity.

These stories provide just a snapshot of how Amaze unlocks new revenue opportunities for creators, aiding them in establishing and expanding their brands. Through these experiences, we see time and time again that Amaze is more than a platform; it’s a catalyst for entrepreneurial growth and personal success.

A year of transformation

In 2023, we significantly upgraded our Spring by Amaze platform to focus on simplifying sales and enhancing creator success for our expansive community of over 11 million creators.

A key strategy in achieving this was through the improvement of our social integrations. Creators utilizing Spring’s social tools have experienced a substantial increase in sales, being 11 times more likely to close a sale and tripling their earnings compared to those not using these features.

Key Social Integration Enhancements:

Introduction of TikTok and Beacons integrations for streamlined in-app selling.
Enhanced YouTube integration to tag Spring products in videos, shorts, and live streams.
For Twitch users, a revamped Twitch integration launching in January will provide an interactive shopping experience directly from channels.

Further Developments:

Improved order fulfillment efficiency and reliability.
Expansion of our reach with new fulfillment centers in Mexico.
Launch of “Custom Collections” for better product categorization.
Simplification of custom product request processes.
Modernization of our Subscriptions page.

Review of top-selling products

In 2023, several products stood out in popularity and sales. We recommend considering these for your 2024 lineup to enhance sales potential:

Additional product milestones:

Introduction of 29 new products, incorporating innovative printing methods like Digisoft and Embroidery.
Adjustments in EU catalog pricing, reducing base costs and retail prices while maintaining creator margins.
Diversification of production partners for a more reliable supply chain, particularly for stickers, posters, home products, and more.

Looking ahead to 2024

This year has been unforgettable. We’re in awe of how many lives have been changed by being able to easily monetize their content. We are profoundly grateful to have played a role in the journey of so many creators, contributing to their growth and the diversification of their revenue sources.

As we turn our sights to 2024, our dedication to empowering creators reaches new heights. Anticipate a range of exciting new products, impactful partnerships, enhanced integrations, and a host of other innovations.

Stay tuned as we step into a year brimming with opportunities, pioneering developments, and breakthrough features. Here’s to a year of prosperity and joy – Happy New Year!

Creator success Design tips Insights

How to crowdsource killer merch designs on social media

Post author By Danielle Pederson
Post date December 27, 2023

If you want to succeed as a creator, then learning how to tap into your fans’ desires is key. By crowdsourcing design ideas for your products–meaning, asking your fans what designs they want you to make, rather than just anything you think up on your own–you’re not just crafting merch; you’re building a direct connection with your audience.

By giving your fans a voice in the creative process, you’re not only launching products they genuinely desire but also increasing the odds of success. It’s a win-win strategy that transforms your passion into profits while making your fans feel like cherished collaborators in your creative journey.

But first, let’s dive into what crowdsourcing exactly is. Simply put, it’s the process of collecting ideas and/or content with the assistance of input from a large number of people (your fans) on a topic of your choice. Once you’ve collected those ideas, you can use that info to develop products and refine your marketing strategy.

Now, let’s explore some ways to leverage crowdsourcing.

Understanding Your Fans’ Needs & Wants through Social Media

Crowdsourcing is your chance to learn what your fans are all about – their buying habits, what they’re into, what they love, you name it. And the fastest way to get all these deets? Social media, baby!

How to Crowdsource on Social Media:

1. Understand Your Squad: Social Media Style

First things first, to sell effectively, you gotta understand who your followers are. What are they interested in and what do they enjoy? This is key to creating merch that they’ll actually want to buy.

For example, if you’re a gamer and play mostly first person shooting games, your followers will likely be interested in merch with gaming phrases like “I paused my game to be here.” They would also be more interested in specific products, such as a desk mat.

If you don’t already know the main interests of your followers, try the following:

📊 Polls & Surveys

Use Instagram polls, Twitter surveys, and Facebook questions to get a quick read on their likes and dislikes.

🤳 Stories & DMs

Share stories asking for feedback or slide into those DMs for a more personal touch.

2. Design idea campaigns

Drop a post asking your fans for their help. Announce you’re looking for fresh merch ideas and watch your comments section light up.

Ask followers to comment with their design ideas or themes they’re crazy about and create a unique hashtag for your campaign to make it easy to track all the suggestions.

3. Analyzing What’s Hot

Keep an eye on which ideas are getting the most love. Likes, shares, comments – they’re all clues to what your fans are really into.

Platforms like Instagram and Facebook have built-in analytics. Use them to see which ideas are trending among your audience.

4. Feedback Loop

Once you’ve got a bunch of ideas, throw some sketches or mockups back at your followers. This is where you get to say, “Hey, look what we made together!”

Then let your fans vote on their favorite designs. It’s like having a focus group without the stuffy room and clipboards.

5. Bonus Tips to Amp Up Your Crowdsourcing Game

Collabs with Micro-Influencers: Team up with influencers who vibe with your audience. They can provide insights and amplify your reach.
Creative Contests: Launch a design contest with a cool prize. It’s a fun way to get loads of ideas and engage your community.
Storytime Highlights: Share stories of fans wearing your merch. It’s a solid way to build community and get real-life feedback.
Q&A Sessions: Host live Q&A sessions on your socials. It’s like a digital hangout where you can ask about preferences and trends.

6. Launching Your Fan-Approved Merch

When you’re ready to drop your new line, create a hype train on all your channels. Remember, this is a celebration of your community’s ideas!

Offer exclusive deals for your social media fam. It’s a sweet way to thank them for their help.

By following these steps, you’re not just making merch. You’re creating a movement where your fans are the co-creators. This not only ups the chances of your merch flying off the virtual shelves but also strengthens the bond with your audience. It’s all about making them feel like they’re part of your creative universe. So go on, get out there, and start crowdsourcing like a boss!

Creator success

Just Released: Embroidered Hoodie and Jogger, and More New Products

Post author By Danielle Pederson
Post date December 19, 2023
No Comments on Just Released: Embroidered Hoodie and Jogger, and More New Products

At Spring, we’re always looking for ways to help creators maximize their success, and part of that is launching new, trending products and improving our printing capabilities. Check out our improvements and take this opportunity to create something new.

You can also click here to see all of our new products in the Spring platform.

Embroidered Hoodie and Jogger

Elevate your brand with embroidered designs, now available for our hoodie and jogger— comfy, casual pieces that appeal to just about everyone. If you’re not familiar with creating embroidery design files, check out our Embroidery 101 guide where we discuss the different types of stitches and give tips on creating the best designs.

Embroidered hoodie:

Soft wash hoodie made of 65% cotton/35% Polyester 3-end fleece with a 100% cotton face
3-panel hood and flat draw cords with silver grommets
Embroidery available for left chest and left wrist
Max thread colors: 6
Sizing S-3XL
Base price: $38.73

Embroidered jogger:

Soft-wash joggers made of 65% cotton/35% Polyester 3-end fleece
Ribbed bottom cuff and waistband, flat draw cords
2 angled side pockets and 1 back pocket
Tapered fit
Embroidery available for left leg
Max thread colors: 6
Sizing S-3XL
Base price: $38.28

Camper Mug

This Camper Mug is perfect for those who take their beverages with a splash of style. This mug is durable for the outdoors yet still elegant enough for when you stay in.

Light-weight stainless steel with durable enamel coating
12 fl oz capacity
$12.00 base price
Hand wash only
Not microwave safe

Ceramic Ornaments

Holidays come and go, but ornaments last for years! Our Ceramic Ornaments add a touch of fun to your tree. They are double-sided and offer a vibrant UV printing. It’s a great opportunity to have your brand be a part of your fans’ holiday festivities!

Two shapes: Circle and Oval
Double sided UV printing
Golden thread for hassle-free hanging
Circle – 2.88″ diameter
Oval – 2.36″ width x 3.27” height
Base price: $14.99

Gallery-Wrapped Canvas

Bring your art to life big time with our Gallery-Wrapped Canvas. Now available in three orientations—Square, Landscape, and Portrait—these canvases provide the backdrop to your creativity. From landscapes to portraits, your designs will get a spot of honor on your fans’ walls.

You might remember we offered a similar product in the launcher. See the specs for why these are a superior choice for your designs:

Gallery-wrapped
High-density pigment inks on acid-free archival quality canvas
Sawtooth hanger included for easy installation
Increased frame size (1 1/2″) to better stand out from the wall
6 available sizes in square, landscape or portrait orientation
Giclee Printing
UV & fade resistant

Time to Create

As the year winds down, opportunities for creators are revving up. Embrace the festive spirit, explore our new products, and take advantage of our enhanced print capabilities to set the stage for a successful year ahead. We want all of our Spring creators to have the tools they need to succeed, and we can’t wait to see what awesome creations you’ll bring to life. Happy selling!

Creator success Holiday Season

6 Powerful Strategies for Promoting Digital Products

Post author By Danielle Pederson
Post date December 14, 2023

Digital products are an easy way to make money without the hassle of shipping. Once the design is done, all you have left to do is promote.

We hope you’re ready to elevate your promotion game and ramp up your engagement, visibility, and most of all sales! Because at the end of the day, that’s what you’re here for, and we’re here for YOU! Here are 6 powerful strategies to promote your digital products this winter.

1. Leverage your social platforms:

As a content creator, you’re already plugged into social media. Now you need to leverage it to connect with your audience while promoting your digital products. Tailor your content to the platforms your target demographic uses most.

Run targeted ads, use visually appealing posts, and share behind-the-scenes videos and pics—which brings us to showing off in your posts.

Nothing wrong with a little showboating in your photos and videos (when it’s appropriate and on-brand!). No one likes an irrelevant bragging post. Be clever about it. Instagram Stories, Facebook Live, and X (the letter of the alphabet formerly known as Twitter) are great features to create shareable and interactive content.

2. Create compelling content showcasing you digital products:

The best way to get your digital products seen is to create valuable, high quality content that will resonate with your audience while showcasing your digital products.

Made a cool background? Use it in your posts! Have a song? Jam to it during your live stream. All of your videos, photos, and posts should be related to your digital products that are available so that you’re creating that FOMO if people don’t purchase.

3. Offer seasonal bundles:

Winter is a time of giving, and creating special seasonal bundles is a great way to attract customers looking for unique gifts. Bundle together complementary digital products or offer exclusive winter-themed collections.

Whether it’s a set of recipes, backgrounds, video or image files, providing bundled options adds value for customers and encourages them to purchase multiple items at once. That’s increased sales for you!

4. Request & repost UGC (User Generated Content):

Have you ever heard that it’s not bragging if others do it for you? It’s true. Get your users to toot your own horn by having them post after they purchase your digital products.

It works like this: When your users post using/showing the digital products (whatever they may be), have them tag you so you can repost it. When a product is awesome, eventually the word spreads so quickly, you couldn’t stop the spread if you wanted to!

5. Run limited-time promotions and discounts

Create more FOMO with a PROMO. Develop a sense of urgency by offering discounts and running limited-time promotions. Since digital products can be bought and downloaded instantly, offer holiday discounts and exclusive bundles all the way through the holidays. You’ll catch those last-minute shoppers, and keep the sales rolling all season long.

And don’t forget those promo codes, a vital tool in any digital marketing tool box, as they provide a huge incentive for your fans to purchase immediately for fear of losing out on a deal. Customers who are driven to make quicker decisions equal higher sales. Plain and simple.

6. Create emotional connections through storytelling

What is it to be human? Well, for one thing, we are unpredictable. But there is one thing about all humans that is predictable. We love to be told an intriguing story. People will see through an ad that just says “buy this.” But tell a story…that’s how you hook ‘em.

Not all stories are equally intriguing to all people. You must find out the story your audience wants to be told. A clearly defined brand—your brand—will help dictate what that story will be.

Sometimes it’s as simple as telling a story about how your designs came to be or why you chose the products you created. It’s about connecting with your audience through relatable stories. People buy because they connect with the brand they are buying from. They’re buying you.

7. Use Spring social integrations

Do yourself a favor and integrate your Spring store with your social media. This shouldn’t need to be said, but you’d be surprised how many creators still don’t do this. When a fan of yours wants to purchase your product, why make it hard? Make it simple for them to bounce back and forth between your social media and your Spring store. Why? Because it equals sales. It’s literally the difference between someone saying to themselves, “This is too complicated,” or tapping the “Buy Now” button and saying, “What should I have for dinner?”

Spring makes this as easy as it gets.

You can use the Integrations Tab on your Dashboard to activate your products on Instagram, YouTube, Twitch, Instagram, and others. This way, fans will be able to see the items on your merch shelf within the platform. And it’s just one click for them to get to your store to purchase.

Need a basic refresher on how? Click HERE.

And here’s a bonus fact: Creators who use the YouTube merch shelf integration earn 20x more on average than those who don’t. Once you connect your Spring store to YouTube, you can also tag merch directly in your Shorts and Lives to make it easier for fans to shop!

By implementing these strategies, you’ll resonate with your audience, get the exposure you and your products need, and achieve lasting success in the digital jungle. Adapt to changing trends, constantly refine your promotional strategies, and stay creative. Happy promoting and Happy Holidays!

Creator success Holiday Season

Unlocking the Power of Digital Product Success This Holiday

Post author By Danielle Pederson
Post date December 4, 2023

Why create digital products? It’s a valid question many creators have.

Let this sink in: JPMorgan recently conducted a study revealing that over $54 billion is annually spent on digital goods, and that number is expected to increase to $74 billion by 2025!

Yeah, that’s a huge number, but money is not the only reason to create digital products. Digital designs are cheap to make, you have more flexibility on the profit margin, and there is no upfront cost! Win!

Key benefits of digital products:

Easy for fans to purchase.

After your fans make a purchase, the digital product is in their inbox within minutes. No wait times. No shipping.

Easy for creators to sell.

Digital products allow creators to drive a heap of traffic through our integrations like Linktree, YouTube, and more.

Enjoy Spring’s support services.

We’ve got fan and creator support teams to offer help whenever you need it, even for digital products.

Lots of free digital product templates.

Not a designer? No problem. Use these free, customizable templates to create your high-quality digital products.

Easy to promote.

No need to wait for a sample to arrive. You can start promoting your digital products instantly. Once your product’s ready, use these tools and templates to help promote them.

Not sure what to create? Check out these cool digital products from Spring creators.

Tips on getting your digital products ready:

Use free tools like Canva to help you design.

Canva is a great tool to help you create your digital designs. They offer amazing assistance with images, videos, audio files, other media, text, illustrations, background features and editing techniques, to make a “new” creative work. Truly an invaluable resource.

Simple is best.

Pick designs that are easy to create and not too intricate. Why? It’ll be quicker to create multiple designs. The more designs you offer—the more ways you have to make a sale! And that’s always good!

Offer Freebies.

Weigh the pros and cons of giving out promos. In the long run, it’s really worth it because of the dividends you receive from future sales. One method is to offer digital products as freebies or as part of a promotion for your other products. Another go-to tactic, and one of the more popular methods, is offering a bundle.

Cut off dates? Nope.

Keep selling after shipping cut off dates, right up to the holiday. A good portion of your sales will come from last minute shoppers.

Ready to rock those digital products? Before you go, here are some of the most popular ones trending this year:

Digital art

Put out limited edition designs unique to your brand both for the holiday season and something that can be used throughout the year.

E-cards

E-cards let you celebrate a number of occasions. Think Christmas parties, tree lighting ceremonies, ugly sweater competitions, etc.

Coloring book

Digital coloring books are a great way to provide your fans with a fun, therapeutic task to take a break from the craziness of the holiday season.

Ebooks

The possibilities are endless from travel guides to recipes and everything in-between.

Music

Sell limited edition albums for your fans to listen to while they enjoy the season.

Online courses

Creating an online course is a great way to share your skills. As your fan base grows, courses can help build credibility for you in your field.

Wallpapers

Everyone wants a unique background for their desktop or smartphone, so give ‘em options.

Alright. It’s time to get those digital products ready so you can rake in the cash up until the final minute of the holiday season.

Uncategorized

Make Digital Products Your Jam After Shipping Cutoffs

Post author By Danielle Pederson
Post date November 29, 2023

‘Tis the season for holiday shopping. Are your digital products ready? Don’t wait for your Christmas Elf to do it—creating digital products is easy! We’ve got the most popular digital products that are trending this season, as well as information on shipping for physical products, so let’s get started!

First, why are digital products a must?

Here’s a mind-blowing stat: 91% of people admit that they have made holiday purchases at the last minute. Even more eye-opening: 30% say those last-minute grabs typically happened less than a week before and 7% say they’ve actually done shopping ON THE HOLIDAY.

Also, the shipping cutoff for physical products (Domestic U.S.) is December 5th.🫨

That’s just around the corner! These last minute shoppers will miss the window to get physical products before Christmas, but you can still grab their business by offering digital products since there’s nothing to ship! How great is that?!

What are the most popular digital products this year?

E-Book. Pass along your expertise from gaming tips to travel guides and everything in-between.
Color Book. Digital coloring books are a fun way to escape the chaos of the holiday season. Bonus when they’re coloring (and posting on socials) your original designs.
Digital Art. Release limited edition designs unique to your brand. Don’t limit yourself to the holidays; offer designs that fans can display all year round.
Digital Wallpaper. One of the most popular items we offer! Fans love having a unique background for their smartphones and desktops, so ingrain your brand in their minds every time they look at their device.
Music. Albums provide a musical backdrop to your fans’ holiday activities through the new year. Offer a limited edition album to create FOMO to drive sales.

Other digital products to consider

Why stop at the top products when you can launch an array of products? Fans will be enticed to buy more than one! Here are other digital products in your Spring store just waiting for your creative magic:

E-Card. Help fans send their love (instantly) without worrying about stamps and delivery dates. Design for a variety of activities: Christmas parties, tree lighting ceremonies, ugly sweater competitions, New Years parties, etc.
Photo Filter. Help your fans create social media magic by offering custom photo filters. If you ask fans to tag you, you’ll gain visibility and (potentially) more sales.
Recipe. Got a special dish or treat you like to make this time of year? Share it with your fans! Add a special twist only available on your digital recipe to create FOMO.
Course. Creating an online course allows you to share your skills so others can learn. Plus, courses help build credibility for you in your field.
Templates. Help your fans grow their online presence by offering branded templates that they can easily customize and launch.
Image & Video Files. Turn fans into customers when you create exclusive content only available in your Spring store. Make sure to tease the content on your socials so fans are excited to check ‘em out.
Emotes & overlays. Spread your brand by creating custom emotes and overlays for your fans to use when they post & stream. It helps build community and will spread awareness to new fans.

What about physical products?

While it’s a great perk that digital products can be sold all the way up to and through Christmas day, you may be wondering about your physical products. In order for them to arrive to your customers by Christmas, your shipping cutoff date is Tuesday, December 5th for standard shipping (U.S. based orders only). Start promoting those products ASAP and get those digital products ready for the late bloomers! Happy selling!

Holiday Season

Win $$ during Spring’s Black Friday Sales Challenge!

Post author By Danielle Pederson
Post date November 20, 2023

Black Friday stole the show in 2022, with over 50% of American shoppers on the lookout for unbeatable deals.

Now, as the excitement builds for another epic shopping spree, we’re adding to the fun with our Black Friday Sales Challenge. Read the deets below!

What is the Black Friday Sales Competition?

The Black Friday Sales Challenge is your chance to win $50. Every Spring creator who makes $250 or more in qualifying sales between Black Friday and Tuesday, November 28, will win!

What’s the Prize?

You’ll win a $50 credit to Tremendous, where you can choose your preferred payment option from a list of over 1000 choices, including Venmo, PayPal, Visa, and various gift cards. View the complete list here.

What Are Qualifying Sales?

Only products with a base price of $15 or more will count towards your $250 goal. Additionally, all digital products are excluded from this competition. So promote your shirts, jackets, and other items, while avoiding stickers, digital products, and other low-cost products.

Read the full terms and conditions here.

How Will I Get My Loot?

Getting your hands on that sweet reward is easy-peasy. We’ll slide into your inbox with a link to your Tremendous credit, where you get to pick from over 1000 payment options. It’s a surprise party for your wallet, delivered straight to your email within a week after the competition wraps!

How to Jump In:

No rocket science here! Just rack up $250 or more in qualifying sales between Nov 24-28, and bam, you’re automatically crowned the $50 champ!

How to Make That Moolah:

Sure, making $250 in sales might sound like a mountain to climb. But guess what? Last year, Black Friday unleashed a sales frenzy like never before—it was the sales jackpot of the entire year!

So if you want to make $250 in sales, this is YOUR moment.

Step 1: Craft Your Black Friday Promo Code

Did you know peeps using promo codes are 25% more likely to hit the ‘buy now’ button? This is especially true during Black Friday and Cyber Monday!

So whip up your own promo code in the Promotions section of your dashboard. Plan ahead, set ’em up, and get ready to watch the magic unfold!

Watch a quick run down of how to create promo codes on Spring here: https://youtu.be/A094kCpHw1E

Step 2: Shout It Out on Socials

Turn up the volume on your sale by making powerful social posts announcing your sale!

Create effective promotional content. Picsart is a great tool for creating eye-catching images on social media and has tons of powerful AI capabilities that make creating social images fast and easy. You can also get 30% off Kittl using Spring’s partnership to create sale announcements when you use the code: SPRING23 at checkout. There are hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type.
Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you’re doing it too!
Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to tag your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, which is available to all creators right now.

For more hacks on rocking your merch this Black Friday and Cyber Monday, take a look at our Black Friday blog.

Creator success Holiday Season

How to Create Content to Promote Your Black Friday Deals

Post author By Danielle Pederson
Post date November 17, 2023

In the ever-evolving landscape of commerce, two days stand out as monumental opportunities for creators to boost their sales and connect with their fans: Black Friday and Cyber Monday (plus the Saturday & Sunday in-between). These shopping extravaganzas have become global phenomena, with consumers eagerly awaiting the chance to snag exclusive deals and discounts from their favorite brands and creators.

But don’t just take our word for it! Here are some staggering stats:

According to the National Retail Federation (NRF), Black Friday and Cyber Monday consistently rank among the top shopping days of the year, with billions of dollars spent collectively.
Statista reports that in 2022, global online sales on Black Friday amounted to over $8 billion!

So enough with the reasons. Let’s roll with the reality that you’re ready to prep your store with products you’d like to promote for these two shopping sprees. Want to know how to cut through the noise and let shoppers know you have deals they should snag? Don’t worry, we’ll cover how you can set up Black Friday & Cyber Monday promotions in your Spring store and some best practices for creating content to promote on your socials. Let’s go!

How to create a Promo code on Spring

How to Create Content for Black Friday & Cyber Monday

When we talk about creating content, what we’re asking is: What content will you create that announces you are participating in the sales frenzy of Black Friday and Cyber Monday? The easiest way to do this is to announce that you are running a promotion (a discount) on products in your Spring store through the shopping weekend. Promotions are what your fans are expecting, so this will be the linchpin of your content.

Here’s what you should consider when creating promotions on Spring:

Pick a dollar amount or percentage discount to offer your fans. Note that this will apply to all items in your store, so do the math on what makes the most sense. For example, if you have a die cut sticker, instead of offering a discount dollar amount, choose a percentage because you may be taking a loss on the item. On the flip side, offering 15% off on a $50 item will cost you more money than giving a promo code for $5 off. Do the math. See which one favors you.
Consider free shipping. Be aware that Spring’s shipping is only free in the U.S. so make sure you’re within your profit margin if you’re shipping internationally.
Set a time limit on your promo codes. Keep in mind that Spring’s platform is on UTC time. So if you set your sale to end on Friday at midnight, it will end at 3:59 p.m. Friday PST.
Timing is everything. Set your promotion to go live at a specific date, and make sure you announce the promo either right before or on that date. More on announcing promos on your socials below.

Tips for Promoting on Your Socials

Promoting your discount on social media is the main avenue for getting word about your promotion to your fans. However, there are some key things to keep in mind when it comes to posting your sale on social media:

Tease your promo. Announce that you’ll have an upcoming Black Friday and/or Cyber Monday sale. Build excitement. Do count-down posts. Make sure you clearly state the date it starts AND the date it ends (Note: All Spring promo codes are in UTC time zone).
Use short videos & graphics. Canva has many free templates you can use to create stunning graphics, and they also have social media sales templates that can easily be customized to match your brand. You can also use CapCut for free to make short form videos announcing your sale (check out their sale templates that are easy to use).
Use samples! Photos and/or videos of you or others wearing your merch can increase sales by 300%. But if you don’t have samples to use, you can always use platforms like Placeit to drop your designs on models and use them in your content.
Post A LOT once your promo is live. Social is all about timing. Keep posting teasers and reminders about your promo and include a countdown to when it ends. FOMO is strong and if fans know time is running out, they’ll be incentivized to buy now.
Thank your fans when the sale is over. This is important. Once your promotion is over, be sure to thank your fans for participating. You don’t have to give numbers. But gratitude will go a long way, especially as you are asking fans to spend money on you. Give the love back.

Black Friday and Cyber Monday represent more than just days of frenzied shopping. For creators, these events are an opportunity to boost sales, connect with your fans, and position you and your brand as a player in a highly competitive market.

You got this! Happy selling!

Creator success Holiday Season

Steps for a Successful Black Friday and Cyber Weekend Promotion

Post author By Danielle Pederson
Post date November 2, 2023

You only get one chance to prepare for the biggest SELLING weekend of the year—Black Friday and Cyber Monday!

Here are some stats to get you motivated:

During the 2022 holiday season in the US, Cyber Monday was the day with the highest e-commerce conversion rate for online shopping.
Black Friday came in second place, with a desktop conversion rate of approximately 5.6% and a mobile conversion rate of 3.3%.
Busiest holiday sales days research by Statista shows that Black Friday was the most popular sales day in 2022, with over 50% of American shoppers planning to buy gifts!

That’s A LOT of shoppers! Let’s review the checklist so you can have the best-selling season you’ve ever had!

STEP 1: Go to the Holiday Resource Hub.

The amount of resources you’ll find in the Holiday Resource Hub are plentiful, not just for this topic but for maximizing your sales throughout the holiday season. The hub is also where you will find another crucial tool, the Countdown Calendar, but we will cover that in detail below.

STEP 2: Prepare Promo Codes and Promote.

Did you know that fans who visit a store off a promo code like are 25% more likely to purchase?

It’s an opportunity you can’t afford to pass up. When you choose to promote your products on social media, it’s good to have a promo code. These can be planned in advance and switched on when you’re ready. Make sure to have different promo codes for different times – it helps with tracking, what is working, etc.

Don’t fret—making promo codes is super easy! You can create them within the Promotions section of your dashboard. Line up your promo codes in advance and follow your calendar as to when they will activate. Find out more about creating promotions and promo codes here.

Promo codes can be applied to all of your products.

Reminder: You’ll need to ensure there’s enough profit margin to support the promo—no matter what product is being purchased, so do that math ahead of time.

More promo hacks:

Create effective promotional content. Canva is a great tool for creating eye-catching images on social media. You can also get 40% off Kittl using Spring’s partnership to create sale announcements when you use the code: SPRING23 at checkout. There are hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type.
Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you’re doing it too!
Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to begin tagging your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, available to all creators right now.

STEP 3: Go to the Countdown Calendar.

The Countdown Calendar will give you key dates through the Holiday Season, including cutoff dates, shipping deadlines, and some key dates we’ll mention below.

First, create your own “content & sales” calendar.

Calendars are super helpful, especially since you might run multiple sales leading up to Black Friday (for example, you might do your sales in one burst the week before, or several pre-sales in the weeks leading up—or both!). Plus, it’s not only sales you’ll be planning, but also promo codes you’re offering, when you choose to promote them on socials, and so forth. We recommend having your promos ready by November 1st.

Second, mark these key dates on your calendar:

OCTOBER 10: Get your holiday products designed and sample orders in by October 10th so you can start promoting.

NOVEMBER 1: Have all your promotional materials and promo codes ready by November 1st – Create your promotions in your dashboard so that you can switch them on when the time comes.

EARLY NOVEMBER: Include hints in your social content about upcoming sales and promos.

Build anticipation early with pre-sale benefits (like giveaways).
Run mini sales.
Run different promo types to the ones you plan to run during Black Friday/ Cyber weekend. Example: offer free shipping early in the month, then switch to percentage discounts as you get closer.

NOVEMBER 11 thru THANKSGIVING DAY: Offer discounts for early birds. Continue excitement & anticipation with pre-sale benefits.

BLACK FRIDAY thru CYBER MONDAY (CYBER WEEKEND):

Black Friday: Make the biggest impact on socials. Share promo codes in your content and be sure to feature sample imagery. See how other creators do it here.
Offer a percentage discount promo (ex. 15% off). Run it through Cyber Monday to maximize orders.
Cyber Monday: Highlight your newest digital products. You might add a bonus gift as part of your listing. Example: a free bonus wallpaper.
Giving Tuesday (day after Cyber Monday): Thank fans for their support. Offer a giveaway, or an extra discount for the rest of the week.

DECEMBER 1 – 18: Thank fans with more promotions

Use the beginning of December to continue running other mini sales leading up to the shipping cut-off dates for Christmas.
Mid-December onwards is the prime time to start offering digital products. With instant delivery and no shipping or logistics to worry about, there’s every reason to create a variety of digital content. In fact, you can sell digital products up to and through Christmas Day!

Here’s a free content schedule template you can use for November through the holidays.

We’ve armed you with everything you need to blow your previous holiday sales records away. Stay on course in the Countdown Calendar and utilize the Holiday Resource Hub as your Creator Bible. Get your designs, samples, and promo codes out there, Happy Holidays, and Happy Prospering!

Creator success News

Amaze and Cameo Join Forces to Maximize Creator Success

Post author By Danielle Pederson
Post date October 31, 2023

COSTA MESA, C.A., Oct. 31, 2023 — Amaze, an all-in-one, end-to-end creator commerce solution, and Cameo, the celebrity marketplace connecting talent with fans and brands, are thrilled to announce a partnership where Cameo creators will have access to an even broader and more powerful set of tools and store capabilities in order to provide unique merchandise to their fans on the Spring by Amaze platform.

In the initial phase of the partnership, Cameo talent will have the opportunity to leverage Amaze’s managed creator services that will enable their success in launching branded premium product offerings to fans all around the world. Referred creators will have full access to an expansive product catalog, streamlined fulfillment services, merchandising support, customer support, and more, providing creators with an effortless and scalable avenue to monetize their audience sustainably.

In the future, both Amaze and Cameo are committed to exploring additional opportunities that may arise from the complementary nature of their platforms. This ongoing collaboration will ensure that creators have broad monetization opportunities and will continue to find new and exciting ways to connect with their audience, strengthening the bond between creators and their fans.

”We’re incredibly excited about this partnership with Cameo,” says Aaron Day, CEO of Amaze. “This dynamic partnership will further enhance the creator’s journey and provide them with a platform that caters to their diverse merchandise needs. Our mission is to empower creators. This collaboration with Cameo is a significant step towards that goal. Together, we’re creating opportunities for creators and fans to engage in new and meaningful ways.”

“The breadth of the Amaze merch platform will provide flexibility and opportunity for many of Cameo’s existing and future talent,” says Steven Galanis, co-founder and CEO of Cameo. “We are excited to empower the continued success of our creators and explore additional partnership opportunities that will enhance the experiences for our talent and their fans.”

In light of this partnership, it’s important to note that Cameo will retain its Represent brand and technology. Certain talent will continue to leverage the Represent platform.

About Amaze Software Inc.

Amaze Software, Inc. is an all-in-one, end-to-end commerce solution for any creator looking to generate sustainable monetization and depth of community connection. Our creator success solutions include a merchandising platform, advanced commerce design application, and scalable managed services that help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion.

We’re on a mission to unleash potential and make it easy to create, share, and sell products and services. Build a no-code web page at www.amaze.co or launch a free store at www.springforcreators.com. For press inquiries, please email amaze@ragency.com‌‌

About Cameo

Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and events partnerships. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. In just over six years, Cameo has fulfilled more than 5 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct fan interactions on every continent in the world. The platform has also raised more than $1.5 million for a wide range of charities through its Cameo Cares program. For more information, visit https://www.cameo.com/