Happy 2025! Ready to be a one-percenter? You will be if you follow our tips on how to do just 1% a day to reach your goals.
Here we go. Tip 1: It all starts with your storefront.
We told you we weren’t gonna let you get stuck and overwhelmed by your goals and we meant it. Remember — 1% a day. That’s all it takes.
When it comes to your storefront, it’s all about the visuals. Before we get into the 4 steps it takes to make your storefront unforgettable, here are a few reasons why the visual of your storefront matters so much:
First impression. Making judgments about what we see is just how our minds operate as human beings. Your storefront is the first thing we see. We immediately form our opinion about the product quality and the brand and for better or worse, it’s there forever.
Brand Identity. If your brand isn’t crystal clear to you, it won’t be to your fans.
Product Showcasing. Think of it like window shopping.
Attractiveness. Not what you think. We’ll explain.
If you’re confused on any of these points, no worries. We get into more detail below. So without further ado…
Here are 4 ways to make your storefront unforgettable.
Yes, of course the first impression is important because it influences the perception of product quality and the brand itself, but if you follow all 4 of the tips below, you will make an amazing first impression.
Brand Identity
You hear this term being preached all the time. Brand identity. Branding. Brand. Ok, but what exactly is it?
Here’s a simple way to look at it. You have values, right? And you have a personality, right?
Not only do you want to incorporate both of those elements into your brand and designs, you want to create that cohesive experience across all your platforms. That is your brand. And it starts on your storefront:)
Here’s a great example from a Spring creator:
It’s pretty darn clear what this person’s brand is.
Product Showcasing
Believe it or not, potential customers are not looking at your storefront for a reason to not buy your products. They are looking for a reason to buy your products. They want to.
Think about it. They are literally asking for you to give them any (reasonable) reason to buy.
Start by providing detailed descriptions of every product. Experience and research has shown us that the description helps them decide it’s a ‘yes.’
Highlight key features on your products. Be as clear as possible.
Showcase different variations.
Also, be sure to organize your products so the best-sellers are first, followed by the most recent.
When it comes to showcasing your products, remember—TMI doesn’t apply here (as long as you’re just talking about the product). Make the buying decision easy.
Attractiveness
We don’t mean good looking or handsome—although that could be the case—but rather… Does your storefront pull the viewer in or make them move on?
Are your images high quality?
Is the font readable?
Is there a great use of color?
Is the store attractive enough to encourage a customer to continue browsing?
These are key questions to not only ask yourself about your own storefront, but ask yourself those questions when you look at other storefronts as well; not just the ones you like but the ones you decided to move on from. What was it about the storefront that you found boring or uninteresting? What compels you? Odds are your answers are similar to other customers. Now you know what to do with yours 🙂
Here’s a Spring creator that really knows their aesthetic:
This image just makes you want to look at it, right? At least we think so.
Make it a “Banner” Year
The best way to make a first impression is to address the first thing the person is going to see… your banner! At the very least, ensure that it is in line with your brand promise. Then from there, the overall aesthetic and image quality is the icing on the cake.
Here’s a fun banner from a high-performing Spring creator:
This banner makes you want to know more, doesn’t it?
Ready to create your own? Here are some free banner templates to get you started.
Continue to Make 2025 the best year yet
Remember, this new year isn’t just about being amazing, it’s about becoming amazing.
We can’t stress enough how manifestation alone won’t help you move forward.
You still have to think practically about how to get there — and we will continue to be there to help.
Enjoy creating your new storefront. Head over to the Resource Hub whenever you feel the need. Happy New Year, and Happy Merch Sales!
Goals are awesome — we’re the first ones to admit it. But let’s talk about the tough part: actually chasing them. When you know exactly where you want to be, but the path there seems endless, it’s easy to feel stuck.
Here’s the problem with goals: they’ve got us all focused on the end result, not the actual work it takes to get there. The truth is that growth doesn’t happen in bursts. Instead, it happens in the tiny actions we take every single day.
As James Clear writes in Atomic Habits, “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” This powerful concept is transforming how we think about growth at Amaze — and we want to bring you along for the ride.
Don’t be amazing. Become amazing.
We’re just like you: we’ve got big goals we’re chasing. But in 2025, we’re switching things up. Instead of obsessing over being an amazing company by the end of the year, we’re focusing on becoming an amazing company every single week. That means looking for the tiny incremental changes we can make on the daily that lead to massive results by the end of the year.
We got to thinking though… and realized this concept was so powerful, we wanted to bring our creators along for the journey, too. After all, our goal isn’t just to help you create products — it’s to help you sell them and turn your ideas into income.
We’re changing everything about our business to make it all happen. Here’s what it means for you, and how we’re showing up differently:
You can expect lots of new content: We’re changing our content to focus on helping you find quick 1% improvements that help you build and sell products. You can expect to get weekly tips, videos, and other content that helps you turn your passion into profit. Plus, we’re opening a Discord community that’ll help you connect with other creators.
You’ll build skills that help you earn sales: The hardest part of creating a product-based business is building momentum. Every week you’ll get a mini-challenge that takes just a few minutes to complete, but which sets your store up for huge success.
We’re growing with you: Getting 1% better isn’t just for you — it’s also our internal guide for the year. We’ve heard your feedback, and 2025 is the year we’re taking action. 💪
The last point is particularly important. We’re committed to growing and changing and creating a better experience for you!
Make 2025 the best year yet
Look, we’re big fans of manifesting your dreams, but manifestation alone won’t help you move forward. You still have to think practically about how to get there — and that’s where we’re here to help. We’re changing everything about our business to support you in making those little, daily changes that turn into massive results. Because when you stack up enough 1% improvements, something magical happens.
If you want to close your laptop every week feeling accomplished, grow your side hustle into a real income, or just make the best content you can, this year’s the year to get it done. Head on over to our Resource Hub to check out the first challenges.
2024 was filled with a lot of very cool developments here at Amaze. We had our heads down for much of the year, building out new partnerships, products, and strategies to help you turn your passion into profits.
Here are some of the big wins this year — and how a few of our Creators used these new features to increase their revenue.
Going Global With New Fulfillment Centers And Product Lines
There’s nothing worse than going to check out and realizing the cool product you want comes with a $100 international shipping cost. That’s why over the past few years we’ve been working hard to expand our global footprint for fulfillment. In 2024 we opened new fulfillment centers in India and Mexico, which means you can get products to your fans in these regions faster, and at more competitive prices. Local fulfillment also means products don’t have to go all over the world for different parts of the production, which slashes their environmental impact.
We also expanded the types of products that you can add to your catalog, and added dozens of new options. Now you can choose from 180+ different products, add your design, and launch it in minutes. 🚀 Plus, we partnered with Pietra to make it easy for Creators to turn their ideas into real-world custom products.
We also recognize that not everybody wants to order a physical product, which is why we introduced 20+ new digital product categories this month (just in time for the holidays ✨). The new digital products mean you can earn more sales, without worrying about shipping products around the world.
New Integrations And Partnerships For Easier Product Creation
We had two big wins inside of the Spring by Amaze platform this year.
The first is Store Drop, which is a powerful tool that allows you to integrate your Spring store into your existing website. Just add a little piece of code added to your website’s HTML (you don’t need a software engineering degree to do it!), and you can create a totally seamless shopping experience for your fans.
Another major development is our new integration with Adobe Express. This is a game-changer because it means you can design products right inside of Spring using the powerful Adobe Express platform, then list the product as soon as you’re happy with it. The best part is you can get started with any of the thousands of professionally-designed templates, and preview what your design will look like as a product, all without the help of a graphic designer. Talk about total confidence to create something your fans will love. 💪
Developing inside the platform is just the start though. It takes a village to build out great e-commerce experiences. We’ve built several strong partnerships, all designed to help Creators take their businesses to the next level. From AI powered tools to enhance your creativity, to technology to train your mind and boost your output, our partners are finding new ways to make your life easier. Plus, our partnership with Pietra means you can bring any idea you have to life. If you want to build a custom product that’s not in our existing catalog, Pietra will help figure out a way to source it.
We’re also closing out the year with a merger with Fresh Vine Wine, which opens up a whole new world of product possibilities. The future is looking pretty bright!
Creator Wins
None of the work we do matters if it doesn’t actually help Creators see success. We’re so proud of all of our Creators — and a few had major wins this year that are worth highlighting:
Beach Reads & Bubbly launched her first custom collection in May. Her promotion strategy was a masterclass in generating buzz on Instagram, and she sold $250k worth of products during a two-week presale period.
Don Marshall launched his annual calendar to huge demand. In just 14 days he sold 1871 units ($75k)!
After the success of a previous plushie, Terminal Montage launched a custom plushie of his character Nabiu. He sold $67,000 worth of them in a 30-day presale – over 2500 units!
This is just a small sample of what’s possible. We’re looking for ways to help even more Creators get big wins in 2025!
Looking Forward to 2025
2024 was a big year, and we’re feeling so inspired by all of the Creators on our platform. It’s amazing to see the products you dream up, and even more amazing to see them out in the real world.
We built a lot of momentum this year, and in 2025 we plan to keep riding that wave. Our internal motto is to get 1% better every day, and we can’t wait to roll out the cool initiatives we have planned. Our goals are crystal clear: we want to help you develop deeper connections with your fans, and turn your passion into profits.
We can’t wait to see what you dream up next, and we’re here to support you on every step of the journey. 🎉 Here’s to a great year, and onto an even brighter one!
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements generally can be identified using words such as “anticipate,” “expect,” “plan,” “could,” “may,” “will,” “believe,” “estimate,” “forecast,” “goal,” “project,” and other words of similar meaning. These forward-looking statements address various matters including statements regarding the timing or nature of future operating or financial performance or other events. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Among these risks and uncertainties are those set forth in Fresh Vine Wine’s (“Fresh Vine”) annual report on Form 10-K for the year ended December 31, 2023, and subsequently filed documents with the SEC. In addition to such risks and uncertainties, risks and uncertainties related to forward-looking statements contained in this press release include statements relating to Fresh Vine’s business and the pursuit of Fresh Vine’s strategic options, including the proposed business combination with Amaze (the “Business Combination”). Actual results may differ materially from those indicated by such forward-looking statements as a result of various factors, including without limitation: (i) the risk that the Business Combination may not be completed in a timely manner or at all, which may adversely affect the price of Fresh Vine’s securities; (ii) the failure to satisfy the conditions to the consummation of the Business Combination, including the adoption of the Business Combination Agreement by the stockholders of Fresh Vine; (iii) the receipt of certain governmental and regulatory approvals; (iv) the occurrence of any event, change or other circumstance that could give rise to the termination or abandonment of the Business Combination Agreement; (v) the potential effect of the announcement or pendency of the Business Combination on Amaze’s or Fresh Vine’s business relationships, performance and business generally, including potential difficulties in employee retention; (vi) risks that the Business Combination disrupts current plans and operations of Fresh Vine or Amaze; (vii) the outcome of any legal proceedings that may be instituted against Fresh Vine related to the Business Combination Agreement or the Business Combination; (viii) the risk that Fresh Vine will be unable to maintain the listing of Fresh Vine’s securities on NYSE American; (ix) the risk that the price of Fresh Vine’s securities, or the price of Pubco Common Stock following the closing, may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine’s or Amaze’s business and changes in the capital structure; (x) the inability to implement business plans, forecasts, and other expectations after the completion of the Business Combination and identify and realize additional opportunities; (xi) the risk of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which Amaze’s customers and suppliers operate in that could adversely impact Amaze’s operations; (xii) the risk that Fresh Vine and/or Amaze may not achieve or sustain profitability; (xiii) the risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; and (xiv) the risk that Fresh Vine and/or Amaze experiences difficulties in managing its growth and expanding operations. A further description of the risks and uncertainties relating to the business of Fresh Vine is contained in Fresh Vine’s most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q, as well as any amendments thereto reflected in subsequent filings with the SEC. Fresh Vine cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read Fresh Vine’s filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and Fresh Vine undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or changes in its expectations.
ADDITIONAL INFORMATION ABOUT THE TRANSACTION AND WHERE TO FIND IT
This communication is being made in respect of the proposed transaction between Fresh Vine and Adifex Holdings LLC, a Delaware limited liability company (“Company”), pursuant to which the Company and its future subsidiary Amaze will become subsidiaries of Fresh Vine, or its successor entity. In connection with the proposed transaction, Fresh Vine, or its successor entity, will file with the SEC a Registration Statement on Form S-4 that will include the Joint Proxy Statement of Fresh Vine and Company and a Prospectus of Fresh Vine, as well as other relevant documents regarding the proposed transaction. A definitive Joint Proxy Statement/Prospectus will also be sent to Fresh Vine stockholders and Company members.
INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE REGISTRATION STATEMENT AND THE JOINT PROXY STATEMENT/PROSPECTUS REGARDING THE TRANSACTION WHEN IT BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION AND FRESH VINE, THE COMPANY AND AMAZE.
A free copy of the Joint Proxy Statement/Prospectus (when it becomes available), as well as other filings containing information about Fresh Vine, may be obtained at the SEC’s Internet site (http://www.sec.gov). You will also be able to obtain these documents, free of charge, from Fresh Vine by accessing Fresh Vine’s website at www.ir.freshvinewine.com, by directing a request to Fresh Vine Stockholder Relations Manager, Mike Pruitt, at Fresh Vine via PO Box 78984 Charlotte, NC 28271, by calling 707.578.2238 or by sending an e-mail to mp@freshvinewine.com.
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction.
Participants in the Solicitation
Fresh Vine, Company, and Amaze and certain of their respective directors, executive officers or other members of management may be deemed to be participants in the solicitation of proxies from Fresh Vine’s stockholders and Company members in connection with the proposed transaction. Information regarding Fresh Vine’s directors and executive officers is contained in Fresh Vine’s definitive proxy statement on Schedule 14A, dated November 6, 2023 and in certain of its Current Reports on Form 8-K, which are filed with the SEC. Additional information regarding the interests of those participants and other persons who may be deemed participants in the transaction may be obtained by reading the Joint Proxy Statement/Prospectus regarding the proposed transaction when it becomes available. Investors should read the Joint Proxy Statement/Prospectus carefully when it becomes available before making any voting or investment decisions. Free copies of these documents may be obtained as described in the preceding paragraph.
We know it’s past Halloween, but here is a scary stat: 82% of consumers are less likely to make a purchase if a store looks “dated.”
Since shoppers are 5 times more likely to come to your storefront during the holiday season, it’s time to do some Holiday Housekeeping! Luckily, refreshing your storefront can be done in four easy-to-follow steps!
Step 1: (Super) Hero Banner
It’s called a “Hero” banner for a reason. It’s the first thing that a visitor sees and it’s the most visual aspect of an online store. If you think about it, the hero banner alone can grab a chunk of sales! And first impressions are no joke. Did you know that it only takes 60 milliseconds to make an impression on the human brain? In fact, 75% of consumers form an opinion on a store based on its design. That’s everything!
To update your banner:
Click on the hero banner in your store editor to drop in a new image.
Add a holiday touch with festive photos of yourself or your fans.
If you don’t have the time, tools like PlaceIt make it easy to create eye-catching lifestyle mockups. Just upload your design file, and you’re good to go.
Step 2: Refresh Your Content
As you evolve as a person, so does your brand and style. Re-evaluate your designs and products; how they represent you, your brand, and your voice in the world.
As you scrutinize your store, pretend you’re a fan on your first visit. Here’s a checklist to help:
Get rid of old messaging and add any new catchphrases.
Make sure your products are up to date! If something isn’t selling well, deprioritize it. Does that T-shirt need a new color? Change it up!
Consider refreshing your logo.
To add a logo to your store, clock on Stores – Edit Store.
Revamp your navigation bar and footer to make sure the aesthetic is consistent with your brand. Tip: coordinate the background and text color.
Re-order your products to highlight your newest products and best sellers. Featured products will appear at the top of your store, and there’s no limit to how many you can feature. Here’s how:
Go to your Store Editor
Click on Products
Click on the Star Icon to feature products
Another method to reorder your products: Remove them from your store (clicking on the circled x) and then re-add them based on the order you want them to appear.
P.S. New products get added to the bottom of your store, so add the ones you want at the top of your store first!
Step 3: Add Festive Holiday Flare
You’re already refreshing your store, so why not give it a holiday face-lift? Rinse and repeat for the navigation bar and footer. Your fans appreciate a creator who’s got lots of spirit.
Step 4: Integrate Your Socials!
Your social channels are the lifeblood of your business and how you drive fans to your store. 50% of consumers are disappointed when a brand has no social media presence, so get with it this holiday season and integrate your channels.
Here’s how to connect:
Go to Stores.
Scroll down to Social Profiles.
Connect your social media accounts.
Enable “Display Links” in your store editor under the navigation bar and footer.
If both are enabled, your social icons will then appear on the right-hand side of your navigation bar, as well as in the center of your footer.
And that’s it! These four steps will get you merrily on your way. Have fun connecting with your audience, fans, and customers. Happy Holidays and Happy Selling!
Switching from physical to digital products is effortless—especially if you utilize existing designs! Plus, digital products offer instant downloads, no shipping required.
From 12/12 to 12/23, join our 12 Days of Digital Products Contest! Each day you sell, you’re entered to win fun prizes like gift cards and samples. Sell daily, and you’ll be entered 12 times!
With 20 new digital product categories launching, now’s the time to give your fans even more holiday shopping options!
So you ready? First, here are a few digital products you can launch *today* by using an existing design:
Custom Digital Wallpapers: Just add your design and go live.
Printable Coloring Book: Let fans add their own creative spin to your designs.
Custom Digital Art Prints: Your designs are art, so treat them as such!
Gaming Emotes & Overlays: Got some cool characters? Get them downloadable!
Editable Template: Add your brand to all sorts of templates that fans can easily customize.
Want to offer more? Here are some exciting new products in our expanded digital categories:
Pet
Exclusive Pet Video Series: Turn your furry friend into a star with a fun video series that’s equal parts adorable and entertaining!
Pet Health Tracker: Help pet parents stay on top of their furry family’s well-being with this easy-to-use health tracker.
Pet Care Guide: Perfect for new pet owners, this guide is a thoughtful holiday helper for keeping pets happy and healthy.
Business & Finance
Business Strategy Workbook: Set your fans up for success with this all-in-one guide to mapping out a winning strategy!
Budgeting Spreadsheet Template: Every dollar counts! So create a practical tool for fans to master their finances.
Business E-Book: Your brand is a business that’s booming, so share the wealth with your expert tips and tricks for building a thriving business.
Entertainment
Special Commentary Track: Got some opinions? Share your POV with fans by creating a commentary track. The topics are endless!
Exclusive Video Series: Create exclusive VIP videos just for fans!
Downloadable Music Tracks: Let the gift of music strike a chord this holiday season.
Health & Wellness
Guided Meditation Video Series: Help your fans find their zen this season with a soothing video series.
Meal Prep Plan & Recipe Guide: Got some skill in the kitchen? Share delicious, healthy recipes for your fans to make!
Fitness Routine PDF: The new year is when everyone is looking to kickstart their fitness goals. So give them your best routines!
Political/Social/Religion
Documentary Video: Shine a light on the stories that matter most with an impactful doc.
Meditation or Prayer Guide (Audio): Offer personal and heartfelt affirmations for fans to get into a positive mindset each day.
Faith or Social Justice Digital Journal: Choose your most soothing designs to create a meaningful space for fans to document their journey and progress.
NOTE: For digital products, you can upload a file up to 600MB. If you have multiple videos, you can compress them down to under 600 MB.
Launch digital products now and sell through Christmas and on into the New Year. Keep an eye out on our socials for contest info and inspiration. Happy Holidays and Happy Selling!
The holiday shopping season is booming! Are you cashing in? It’s not too late to get your piece of the holiday pie!
As the year comes to a close, it’s the perfect time to give your online merch store a final boost. With shoppers on the hunt for gifts and end-of-year deals, here are five easy strategies to drive purchases and end the year on a high note. Ready? Let’s go.
1. Create a Sense of Urgency
It’s hard to believe, but there are only THREE WEEKS left until 2025! That’s it! Use this to create urgency. You want to encourage your fans to shop now vs. later. This is where limited time discounts come into play, because they have a deadline. So a simple post like, “Order by [date] to get XX% OFF my merch!” can create the urgency shoppers need to act quickly.
Pro Tip: FOMO (Fear of Missing Out) comes in all forms. In this case, use the “ticking clock” method to speed up their action. Add a countdown timer to your website or share daily reminders on social media to keep the deadline at the top of their mind.
2. Leverage Video through Stories and Reels
It’s easy to scroll past another “buy my merch” text post. So go for the “pattern interrupt” with creative videos. It’ll be a scroll-stopper to see you having a blast showing off your merch. Use Instagram Stories, TikToks, and Reels to showcase you and your merch in action with engaging content like “Top 3 Reasons This Hoodie Is a Winter Must-Have” or “Me Unboxing My Newest Merch.”
Pro Tip: Highlight fan photos and testimonials in your content to build hype around your products and create FOMO.
Reminder: Be both authentic and engaging in your videos. That energy is contagious and leads to more fans and sales.
3. Offer Exclusive End-of-Year Promo Codes
FOMO works in every category, but one of the best ones is through the use of promo codes. Everyone loves a deal, especially during the holidays. Grab last-minute shoppers by sharing a promo code (like “YEAREND10” for 10% off) to drive traffic to your store. Make these offers for a “limited time only” so fans have to act fast. You can even tease them ahead of time so that fans have to keep an eye on your content for when the deal will launch.
Pro Tip: Add this deal to your bio on your social channels and pin your promo post so fans won’t miss it.
4. Launch & Promote Digital Products
Physical shipping deadlines don’t mean the sales have to stop. Digital products like e-books, art prints, music tracks, recipes and downloadable wallpapers are perfect for those shoppers who waited until the absolute last second to buy gifts. And guess what: 91% of people admit that they have made holiday purchases at the last minute. Lucky for them that these products are instantly delivered—no shipping required! Spring has a wide array of digital products, even for pets! Check out the selection on your dashboard.
Pro Tip: Create an eye-catching design that can flow across different digital products and bundle them together in your content to entice fans to buy them all!
5. Collaborate and Cross-Promote
The great thing about selling merch is…you can piggy back OTHER people who sell merch! It can be a symbiotic relationship. Since the new year is coming, send off 2024 by teaming up with another creator to double your fan reach and your sales. Some ideas include shouting each other out on social media and recommending each other’s merch, or hosting a giveaway to generate buzz and attract more shoppers.
Pro Tip: Use your merch as a prize in a holiday-themed contest, encouraging followers to engage and share.
Make the Most of the Year-End Shopping Season
So, there it is. These quick strategies can help you capture last-minute shoppers and boost your year-end sales. Remember, consistency is key—keep your promotions active and engaging, and don’t forget to thank your fans for their support throughout the year.
Here’s to finishing strong and setting the stage for an even more successful new year! Happy Selling!🎉
