Saverio Montecalvo, Author at Spring

The Holidays are filled with excitement and anticipation. It’s also filled with lots of shopping. Having designs SPECIFICALLY for the Holidays is smart. Why?

1) It’s exciting and gets fans into the Holiday Spirit.

2) It’s exclusive. Holiday designs are around for a limited time, creating that FOMO feeling.

3) It’s different. People who shop this time of year are looking for something new.

So there’s really no reason NOT to offer Holiday-inspired merch. Now, what to create? Spring has 3 Helpful Tips to ensure your Holiday products are poised for success.

Create Holiday-inspired clothing. Let’s get inspired by past winners. People love merch they can wear. So if you’re not selling clothing, now’s the time to start. Clothing items are consistently top sellers, especially when you feature fun and fanciful holiday designs. Here’s what sold well in 2021:

Hoodies: The top seller is the Gildan 8 oz Heavy Blend Hoodie. This fabric is a mid-weight cotton and polyester blend. The hoodie is durable and soft to the touch.

T-Shirts: A year-round favorite. Tees can be worn alone in warmer months and layered in cooler months. You’ll want something stylish, yet durable. Go for classics like Hanes Tagless Tee (people hate tags!), Next Level Tee (A premium quality T-Shirt that can be dressed up or dressed down), or for a high-quality T-Shirt that has a silky smooth feel, try the Premium Tee.

Sweatshirts: Most people live in sweatshirts. We suggest a unisex style like the Hanes Unisex Crewneck Sweatshirt (Classic style that’s super comfy).

Use trendy color palettes. Here are some telling statistics:

93% of people believe that color/design is the #1 influencing factor in what they buy!

Within the first 90 seconds of seeing a product for the first time, we make a subconscious judgment. 90% of that judgment is made based on color alone! So how to apply color?

Here are a couple color trends for this fall:

Shades of Pink and Purple – Rose (light pink) and Mauve (pale purple) are both named after flowers. These shades bring a lighthearted, youthful energy to designs, whether you go with a shade that’s bright or muted. Examples:

Neutrals – Earthtone shades work well on clothing and appeal to a broad consumer base. You can make designs stand out when including a bright pop of color (such as orange and yellow) or keep it chill. Examples:

Shades of Blue – Blue consistently ranks as everyone’s favorite color, most likely due to its calming effect on the brain. But know what else is cool? Blue can work for a variety of Holiday designs, especially when tying in wintry themes. Examples:

Or if you want to push the boundaries, tie-dye is in right now:

Offer stocking filler gifts! STOCKING STUFFERS are always popular and many shoppers buy more than one! Try out some of our new products, which are ideal stocking stuffers for holiday gifting:

Die-Cut Stickers – This means that the sticker is cut around the contour of your design. Unlike stickers in the standard shapes of a circle, square, or rectangle, die-cut stickers will be completely customized to the shape of your artwork. Any shape sticker you’re imagining is possible as a die cut. Example:

Mugs – winter’s top accessory and a great canvas for your most popular designs.

Tumblers – A tumbler is an insulated mug or cup you can take on the go. Another great way to keep your brand in their hands all day long!

And of course, Phone Cases. Always in style, always needed.

Nintendo Switch Case – perfect for young gamers

Notebook – decorative organization tool for lifestyle & wellness buffs

Must haves for your techie friends, like Apple watch strap

and iPhone mag case

The earlier you get your designs done the earlier you can start promoting, especially for products that need to ship in time for the holidays…Capitalize on that Holiday excitement and start creating those holiday designs!

Have questions? Reach out to creatorhelp@spri.ng anytime!

The unofficial start to holiday shopping is the day after Thanksgiving, popularly known as Black Friday. But we like to think of it as Green Friday because some creators sell more during the holiday season than the entire year combined! Make this holiday season your most successful yet by planning your Black Friday promotions in advance so you can increase traffic and sales during this pivotal time.

From designing holiday products, to ordering samples and then setting up promo codes, the weeks leading up to Black Friday are vital. Don’t worry if it seems overwhelming—we’ve boiled it down to 3 Simple Steps to Prep for Black Friday!

Your first thought might be, “What is a content & sales calendar?” Seeing your different promotions outlined on a calendar will help you keep track of what you are offering and when. Especially as you might (and should) run multiple sales leading up to Black Friday. For example, you might do a huge sales push the week before, or offer several pre-sales in the weeks leading up—or both!

Here is a suggested timeline:

By November 1st – Create your promotions in your dashboard so that you can switch them on when the time comes.
Early November – Include hints in your social content about upcoming sales and promos.
Mid November – Build excitement & anticipation with pre-sale benefits (like giveaways).
The week before – run mini sales leading up to Black Friday to catch the early bird shoppers.
- TIP – Run different promo types leading up to Black Friday, such as free shipping in the days leading up and then switch to percentage discounts for your day-of sales.
Black Friday – Announce your sale on socials! Offer a percentage discount promo (i.e. 15% off) through Cyber Monday to maximize sales. See how other creators do it here.
December 1st onwards – Start offering digital products as there are no logistics or shipping deadlines to worry about.

Here’s a free content schedule template you can use for November through the holidays.

DID YOU KNOW THAT FANS WHO VISIT A STORE OFF A PROMO CODE LINK ARE 25% MORE LIKELY TO PURCHASE?

It’s an opportunity you can’t afford to pass up. When you choose to promote your products on social media, it’s good to have a promo code. As we said earlier, these can be planned in advance and switched on when you’re ready. Make sure to have different promo codes for different times – it helps with tracking, what is working, etc.

Don’t fret—making promo codes is super easy! You can create them within the Promotions section of your dashboard. Line up your promo codes in advance and follow your calendar as to when they will activate. Find out more about creating promotions here.

Promo codes can be applied to all of your products. Reminder: You’ll need to ensure there’s enough profit margin to support the promo—no matter what product is being purchased, so do that math ahead of time.

Why does your social content need to include your sales and promotions? It turns a fan into a shopper then into a customer. And there are a few proven tactics to maximize fans’ attention:

Create effective promotional content. Canva is a great tool for creating eye-catching images on social media. Choose from hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type. You can also sign up with 20% off using Spring’s partnership with Placeit to create sale announcements.
Feature samples. Crazy Stat Time! Creators who show off samples in promotional content earn as much as 200% more profit from their products! That’s a no brainer. Tag @springforcreators and use the hashtag #CreateShareEarn for the chance to be featured on Spring’s socials.
Use integrations. Make sure fans can easily find your store. Pair social content with a link straight to your listing. Use the YouTube Integration, which shows your products underneath the videos, or set up the Instagram Shopping Integration to tag your products in posts. For an easy start, Sprint’s Linktree Integration is available to all creators.

It’s time to stop reading and start promoting. Your Holiday Customers are waiting! As always, hit us up with any questions at creatorhelp@spri.ng. We’re here for you:-)