As we near the end of an unusual year, creators aim to wrap up 2020 on a positive, united note with their communities—what’s more, it’s all happening from home. With thousands supporting their favorite creators throughout unpredictable times, product sales have kept many afloat throughout the year.
Now, we’re coming through with the top trending products (both physical and digital). Check out our HOLIDAYS FROM HOME inspo collection. We’re turning everything traditional about the holidays on its head, celebrating one message: Merry Weirdmass ✨
Trend to get ‘all over’—Comfort is key.
We’re forecasting cosiness and comfort this year for fans worldwide over the holiday season. Spotted our brand new drinkware products in the video? Keep your eyes peeled, they’re coming soon for all creators to create and sell.
Go for head-to-toe all-over-prints (AOP) and create something a little different for fans. Bundle coordinating products together in your listings and jump on AOP sweatshirts and *new* AOP joggers. Imagine Christmas jumpers with a twist—get trippy with your patterns using loosely themed Christmas symbols in your designs and color palettes. Tie in accessories such as cool socks, fanny packs, and face masks.
Trending products to launch this holiday season
AOP Joggers
AOP sweatshirts
Socks
AOP leggings
Fanny packs
Face masks
Promote your new “out there” pieces by planning content to post on social platforms, celebrating a sense of individuality and weirdness your entire community can wear together. You’ll need to keep shipping cut off dates in mind, however, the beauty of your unique all-over print designs is they can be worn all year round. Continue pushing them into the New Year!
Digital products can be created and offered to your community beyond shipping cut off dates for instant delivery right up until Christmas. Communities will jump straight onto festive themed products, helping them enjoy the holiday season with family and friends within the comfort of their homes. Allow followers get into the holiday spirit on their social media feed by offering photo filters to apply to their images. Launch audio digital products like ‘Christmassy’ ringtones or limited edition holiday themed downloadable music tracks to play in the background during festivities. Upload festive wallpapers applicable to all devices too for fans to enjoy daily.
Head to the Digital Launcher to start uploading your content to sell now.
We’ve seen audio files launched by the thousands since the Digital Launcher went live to all creators. Musicians, writers, influencers, artists and teachers have flocked allowing their fans to download their audio digital products and start listening within minutes.
An audio digital product is any file you can listen to–for example, we’ve seen podcasts, audio books, music files, house and jazz mixes, and many more. Start considering how yours will take shape and keep reading for details on how to sell audio files and get inspo from other creators.
Preparing audio files for upload
Audio files should be uploaded in MP3 format
Use the product description in the Digital Launcher to explain what your audio digital product is, how it can be used, and how your community can listen after download.
Check out effective mobile templates in the mock-up vault to create the perfect product preview. Make sure the images you select for your listing sums up your audio digital product. You might come up with an album cover, a book cover with a play button (to make it clear it’s an audio file), or a phone with sound waves behind a phone mock-up to demonstrate a ringtone.
Music tracks and albums
Audio digital products are perfect for musicians, music artists and songwriters. Upload tracks, singles, mixes and jingles to the Digital Launcher for fans to enjoy in many ways. EIGHTEEN02 uses their product description to describe how their beat can be listened to as background music, applied as intro music on video projects, or simply played to listen to and help fans relax. The music covers they’ve downloaded as their preview images are super cool too, resembling album covers. Check out other cool audio products such as The Trip of Our Lives By THawks, Mad Love by DJ Sauna Fans Only and the amazing Bentley Jones albums.
Audio books
Share your written pieces so your community can listen instead of read. Audio books make for a great way for writers, influencers and artists to share podcasts, read aloud fiction and non-fiction books, as well as selling inspiring, educational material. Check out how Weird Entertainment Network shares the chapters of their stories as several audio digital products. Upload a product preview image in the Digital Launcher as if it were a digital book cover.
Wellness sound techniques
Researchers, scientists, as well as wellbeing, meditation and spiritual enthusiasts have been uploading audio digital products for their communities. Fans can download and use to either learn about interesting topics, better themselves or heal through sound technology. Lady Tina Social School also uploaded a Clear Speech Tongue Twister audio exercise for those who lack clear speech and wish to improve mumbling, slurring or speed talking. Lady Tina uploads product preview images that show earphones and phone mock-up, working brilliantly to demonstrate the products usability.
Ringtones
Remember custom ringtones? They’re back. Thousands of creators from all different backgrounds such as lifestyle influencers, comedians, music artists, and many more are selling sounds for communities to use for notifications on their devices. Check out Bootsy Collins’s bundle of exclusive sound clips of Bootsy’s recorded voice for ringtones, alarms, and mail notifications. Be sure to let your fans know how to apply their newly downloaded ringtones within their device settings.
Ready to start flexing your noisiest audio digital products? Get the sounds your community will love by uploading to the Digital Launcher below.
With our Digital Launcher accessible for all creators, everyone can hop on the digital hype.
The ability to offer downloadable files give give creators the chance to revolutionize your fans e-commerce experience. On top of the countless benefits of digital products—the biggest plus is how adaptable digital products are for all types of communities.
It doesn’t matter what your industry is, the social media platforms you use, or who your followers are. Digital products and their limitless options open up the opportunity for any type of creator to upload awesome content and start winning. Find a few of many digital products launched already by a range of different creators.
Beauty, fashion and lifestyle
Many influencers are already experts when it comes to self promotion and product marketing around beauty and fashion. The influencer creator often holds a close relationship with fans by sharing more personal lifestyle content. Followers often become a strong support network when it comes to merch. Digital products are perfectly suited to this industry, allowing creators to offer valuable downloadable content as an extension of their social media feed.
Firstly, photo filters are a great obvious choice. Check out Bailey Dedrick’s. Fashion photographer Bonnie Rzm creates swimwear pose guides and digital content planners. Sadie Aldis has launched a set of iOs widgets inspired by her favourite color palette to apply to fan’s iphones, and Geek out of water dropped a PDF face chart for followers to plan their makeup looks.
Examples of digital products for influencers
Photo filters/Lightroom presets
Digital Planners (weekly planners, to do lists, outfit planners, and more)
E-books
Guides (photo poses, make up, style, social media, routines)
Illustration and animation
Digital products are an amazing way for creatives and designers (at all skill levels) to share their talents and knowledge with fans. Uploading digital content is also a brilliant way to allow communities to enjoy artwork work with a simple download. For example, upload a printable poster to the Digital Launcher, or transform your creations into digital wallpapers suitable for all devices like The Flat Type. Apply your illustrations and animations to a digital calendar like Simon’s Cat or create coloring sheets like Tofu Chan by removing the color from your drawings. MasakoX offers super cool downloadable e-comics. Get inspired by checking out our blog on digital products for all creatives.
Examples of digital products for creatives
E-book tutorials and guides
E-comics
Coloring pages & books
Wallpapers
Virtual backgrounds
Printable posters
Health & fitness
A variety of creators promote healthy lifestyles and share their fitness journeys with followers through sharing engaging, inspiring content. Uploading digital products to sell is an ideal way to help motivate fans to better themselves as well. A Healthy Alternative created an e-book designed to guide followers on a holistic wellness journey. Other creators have provided e-books like this Fitness For Creators workout guide for beginners, and Mrs Space Cadet created a digital planner for her community to plan their fitness schedules. Hench Herbivore shares secrets with the intention of providing a complete guide to a vegan diet where protein is concerned using a downloadable e-book.
Digital products for health and fitness creators
Meal planners
Recipes
Workout planners
Workout guides
E-books
Crafty digital DIY’s
DIY style content educating fans is certainly popular in 2020. Fans are staying indoors finding new ways to get creative and learn new skills. Uploading digital content is a great way to take advantage of this trend. Transfer your quirky hacks and unique processes and skills into e-books–The Outsider shares a pop up cabin “how-to”, Bhooked crafts several guides for knitting and crochet projects. Shifty Thrifting sells decorative cross stitch patterns for fans to display and followers can color in Leopard Gecko Talk’s illustration coloring books ready for a splash of digital color.
Examples of DIY digital products
DIY guides
E-book DIY guides and “how to’s”
Patterns (cross stitch, sewing, knitting)
Coloring pages
Entertaining followers
Following on from DIY genius’s above–you can turn just about any kind of content into a downloadable asset to keep your followers occupied. All you need is to know their interests and tailor it to the kind of material they love to see and hear about on your social media. Consider using audio files to create ringtones to use on devices as well as music tracks to download and listen to if you’re in the music industry, like Bootsy Collins. Other examples include Bin of Trash teaching fans how to draw like them with their How to Chibi e-book and Lulaboo Cooking Show has brought out a Mexican style recipe e-book. Pungence released the e-book story of Mystery of the Magic Toilet and followers can apply Cartoon Connect’s virtual background to their video calls.
Digital products for fan’s entertainment
E-books
E-comics
Sound effects
Coloring pages & book
Printable posters
Anyone can sell digital products with monumental success. Now’s the time–be first in your industry to offer them to your community. Get acquainted with the Digital Launcher and start uploading your content below, ready to share with your community (like Bonnie Rzm 😉)
Find mock-up templates for your listings, as well as design tools helping you to create digital products from scratch, with no design experience needed.
We’ve teamed up with Placeit to offer you 20% off your subscription, giving you unlimited access to high quality mock-up templates for showcasing your digital products. Your Placeit subscription also gives you access to their digital product design tools.
Find a variety of helpful (completely free) designs below on Placeit that allow you to pick designs and customize them to sell. Use the links below to create these digital products without using any software.
Creating a collection of effective mock-up images is a powerful tool for providing high quality imagery to show your digital product in action, demonstrate its usability, and showcase your amazing designs. If you don’t have a subscription yet for Placeit, find freebies by clicking the images below.
Free poster templates
Free macbook templates
Free phone templates
Free tablet templates
Photo filters and image presets
Consider utilizing image collaging apps such as Canva or Layout
Provide product preview images that show the ‘before and after’, so your fans will know what to expect
Show collages of the filter applied to your own images
Ebook
Feature a preview image of your book cover to generate interest for the valuable content inside
Select a few pages of your book and drop them into an image to make it clear that your product is to be used on certain devices such as an ipad (and is an ebook, not a physical paper book)
As well as the templates linked below (access by clicking the images), try out these free tablet mock-up templates.
Digital planner
Showcase the planner’s design for buyers to see the planner in action and understand it’s usability
If there are stickers included in the digital planner, don’t forget to show them off
Use “in action” pictures (like a person holding a tablet or ipad) using the planner
Try the Placeit templates we’ve collected below for digital planners or check out these free ipad templates. (access by clicking the images)
Wallpaper
Your wallpaper designs on several devices to promote value for money
Show your full bundle of designs if you have several ready to sell
Show your wallpapers in real life situations, like working-from-home desktop setups
On Placeit, you’re able to adjust the background color of your preview image and also add branding such as your logo. Give the mockup templates linked below a go or check out free templates showing phones, desktops and tablets. (access by clicking the images)
Printable posters
Select mock-up Images that show that the poster is printable and that it doesn’t come framed
Show your image printed in a variation of different sizes
It’s a good idea to use mock-up templates that show your poster in an interior setting so users can imagine it in their own space. Having recognizable objects or people next to your poster will show the scale effectively.
Take a look at the mock-up templates below or drop your poster designs into these free poster templates. (access by clicking the images)
Coloring books
Showcase a book cover that summarizes your coloring book or collection of sheets
Feature your favourite pages
Preview your coloring book pages both colored and empty so users know what to expect when they download. Use the templates linked below or use these free tablet templates. (access by clicking the images)
Once you have your mock-ups sorted, head to the Digital Launcher to start uploading your digital product files and preview images ready to sell and begin by preparing your digital products and content for upload.
Fashion photographer and influencer Bonne Rzm shapes her brand around empowering others through her content.
Keep reading to learn more about how she’s revolutionized her merch offering by incorporating digital products, the concepts behind them, promotional tips and digital product design inspiration.
Engaging her content-creating community
Understanding what engages her fan base, Bonnie’s digital product designs are carefully aligned with events going on in her ‘Shutterbug’ community.
Recently launching a Swimwear poses guide, buyers download her e-book for a step-by-step guide to taking photos during the Summer season
The Digital Launcher is so streamlined, it allows Bonnie time to focus on the design of her products, developing her brand, and creating effective promo content.
By transferring her content to downloadable resources, Bonnie’s monetizing her knowledge, services and branded visuals.
Sharing product preview images
Since releasing her first Vibin Lightroom presets and featuring them on her instagram, she’s released others based on their success. Posting ‘before and after’ images demonstrates their effectiveness and by using call to action techniques like “tap to edit” and “swipe up to buy”, she’s able to catch the interest of her audience quickly.
Displaying her Vibin wallpapers in the background of her selfies elevates her promotion and incentivizes the bundle as well as adding extra designs monthly. The key to Bonnie’s products is that her designs are versatile enough to reuse across several digital products. Check out her Shutterbug digital planner too–a helpful tool to use on a tablet for planning social media content.
Increasing traffic to her store
Another key traffic driver to Bonnie’s Teespring storefront is linking to Facebook and Instagram platforms. Using the Instagram shopping feature allows her to link to specific digital products within her posts. Discoverability of her digital products is made effortless, the path to her storefront is simplified.
To summarize, follow Bonnie’s 3 promotional best practices and you’re winning:
Use preview images of your digital products to show how buyer can use them after downloading.
Direct users from your social media platforms to your store by linking your Teespring store and using calls to actions
Align followers when crafting your digital products and tailor your promotional content to grab their attention.
Check out Bonnie’s store or visit her Instagram and TikTok to see her promotional content in action.
Halloween in 2020 is shaping up to be a low-key, indoors affair. With the dawn of digital products on Teespring, creators can use Halloween as the opportune time to help their fans celebrate safely without shipping to consider. Keep reading for top trending digital home-friendly Halloween ideas 🌒
Create photo filters with a creepy vibe
Preset photo filters are huge right now and are sought after by followers globally on social media. Provide your unique custom photo filters with fans so they can apply your Halloween aesthetic to their images. We created a Pumpkin pie Lightroom filter to try out for inspiration. Get started with your own by playing with the contrast and brightness, ramping up the fade and grain, and adding orange tones! 🍂 Learn more about photo filters in our full guide.
Get fans’ mobile devices Halloween-ready
Consider sharing mobile friendly products for fans to personalize their cell phones and set the mood for Halloween this year. iOS widgets are easy and fun for fans to apply to their iPhone. Be sure to explain clearly how your widgets can be applied after download using your product description. Learn more about this clever product from Techdaily.
While you’re preparing your downloadable file of widgets, think about adding another buying incentive like wallpapers to your listings using your current designs. Make sure bonus products like this are added to the rest of your files by packaging them together in a .zip folder and uploading them to the Digital Launcher.
Share spooky story e-books
Allow fans to download an e-book and read a scary story at the click of a button. Dark side writers have turned their love of spooking their community with scary stories and poems into an e-book they created on Canva. They also read stories aloud on their YouTube channel. Take a peep if you dare… 😏 You can also consider uploading your e-book creations as audio files for those who prefer to listen rather than read.
Scary stories not your thing? Offer Halloween themed e-books tailored to the content you create and your communities interests. Here’s a few ideas:
Share your best pumpkin recipes or trick or treat goodies for fans to enjoy at home
A Halloween preparation check-list
Create crafty Halloween ideas for home decor such as cross stitch or knitting pattern printable sheets.
Frightening makeup tutorials to show off to friends and family on Zoom calls
Create an educational piece such as a guide to the moon phases.
Printable posters: on-trend decorative solutions
Great digital products to offer this year also include printable home decorations. Check out our Halloween printable home decor Pinterest board for inspo. This year the trend is:
It’s all about retro illustrations, graphic designs, and typography. This kind of on-trend imagery can stay up on the walls all year long. Fans will love designs inspired by vintage posters, music, events and traditional horror movies
Get quirky with your designs using clipart of quirky characters, motifs and patterns. Have fun with your designs and make your Halloween products lighthearted
Mystical themes such as tarot cards, healing crystals, spices and herbs, and crystal balls are popular themes this year.
Shout (or scream) about it on social media
Once you’ve got your Halloween digital products ready to go, think about fun and engaging ways you can craft the perfect promotional material to start making noise on social media platforms. Head to Placeit or Canva to start applying your designs to their brilliant Halloween themed social media post templates. Contemplate introducing fun ideas to increase engagement with your followers such as sharing your instagram story template for them to apply to their posts too.
Set up a promo code the Friday before Halloween to provide an incentive for your fans to get prepared with Halloween by purchasing your digital products! Share a discount code such as PUMPKIN20 on social media and offer 10% off. Consider bundling an extra bonus product in your digital product listing such as a wallpaper.
Now you’ve got all the inspo you need to kill it this Halloween with digital products, head straight to the Digital Launcher to start uploading your designs.
Everyone now has access capability to take their merch digital and begin turning their content into downloadable products. Begin by preparing your digital products for upload and sharing right away.
Did you know you can sell digital content and designs as digital products with Spring? Creators are selling photo filters, e-books, mobile wallpapers, and more from their Spring store.
You can easily enhance your store with digital products. We have plenty of inspirational content and tools available to help you succeed. Continue reading to learn about the most popular digital products creators are selling on Spring. For specifications and guidance on each digital product, check out our 2021 Digital Catalog.
Ready to create and sell your own digital products? Head to the launcher now.
Digital wallpapers are a great product to begin with. Fans can download and use your image files to personalize home screens on their devices such as phones, desktops, Apple watches or tablets.
Consider providing a variety of designs and sizes for multiple devices in bundles to increase your profits per sale, as well as incentivise purchases. Check out Atomic Mari’s wallpaper design below.
Bonnie and Liam, and Jenny all re-use their existing physical product designs by applying them to digital products. You’ll be ready to start selling once you’ve inserted your designs mock-up templates to create your listing preview images on Placeit.
Digital artwork
Turn your most popular designs and art into digital artwork you can sell. Digital artwork is ideal for fans to decorate homes, offices, or events. Fans can instantly download their purchases which saves a bundle on shipping and let’s them enjoy your products right away.
Format your artwork file for high-quality printing on a larger scale, including a variety of size options so they’ll fit any space. Ensure your digital artwork files have a high resolution of at least 300dpi. Create preview images for your listing like Daily Connoisseur below to show how your artwork will look once printed. There are plenty of templates you can use on Placeit perfect for showcasing your digital artwork. There are also tons of other opportunities for creators to utilize their artistic talents. Find out more here.
E-books and e-comics
There are plenty of free online e-book building tools you can use to create the perfect layout for your content, check out free e-book building templates on Canva.
Pinpoint a specific type of content your followers engage with and use images and writing you’ve already got archived. Present the best pages of your product in your listing by putting them into an easy mock-up template using Placeit. Bonnie offers a Swimsuit poses guide for fans to follow for creating content, and Nutritional Sarah sells recipe e-books with simple tutorials her TikTok community can follow.
Photo filters
Photo filters are a quick and easy way for your community to enhance their photos and Instagram feed aesthetic. Simply create a customized photo filter or preset using tools like Lightroom for your fans to apply to their images on mobile or desktop.
Provide instructions in your listing description so fans can start using your product after downloading. Utilize image collaging apps such as Canva or Layout so you can provide product preview images that show ‘before and after’ the filter has been applied. Check out Sadie Aldis’s Full of light preset below.
Documents and gated content
Get fans excited about your digital products by offering exclusive items. From courses and guides to sharing a series of tutorial videos on dropbox, there are no limits to the kind of digital material you can offer. Art with Flo sells downloadable illustration brushes fans can use on Procreate to use for their own creations. Create images for your listing easily by using templates on Placeit.
Coloring books
Coloring books are a simple and easy digital product choice for creators who focus on artistic content. Bring your drawings and designs to life with these fun print out sheets, or alternatively fans can import them into coloring apps and complete them using their own palettes.
Easily transform your drawings and images into coloring sheets by removing the color. Use Adobe programmes such as Illustrator and Photoshop and export your pages as PDFs. Popular free online tools that don’t require software include Pixlr or Gravit. For inspiration, check out the Simon’s Cat’s coloring book.
Digital planners
A great free tool for creating digital calendars and planners is the free Keynote app available on Apple. There are lots of tutorials you can find online for making your product interactive, too. Using this app, create interactive documents or export your file as a PDF for printing. Check out graphic designer and illustrator Ashley Acevedo’s vibrant digital planner below.
Audio files
Audio digital products are perfect for musicians, music artists and songwriters. Upload tracks, singles, mixes and jingles for fans to listen and enjoy on their devices. Effective mobile templates on Placeit to create the perfect product image for your listing. You display your album cover, a book cover with a play button (to make it clear it’s an audio file), or a phone with sound waves behind a phone mock-up to demonstrate a ringtone.
Check out Lady Tina’s Clear speech exercises below and notice that the earphones making it clear fans need to listen to use this product.
Social media promotion is essential when demonstrating how your product works, presenting your digital creation and tailoring your promotion to your audience. Follow our guide to find our best practices and tips to really get to grips with digital products and creating the perfect campaigns.
‘Call to action’ features on your social platforms
It’s important to make user journeys as straightforward as possible between your social media platforms, storefront, and listings. A call to action shows your community what action they need to take to buy your digital product, and how to do it.
You might feature product previews on Instagram Stories and IGTV posts by inserting the “swipe up” action for buyers to be taken straight to your Teespring store. Consider adding arrows, circles and emoji’s to accentuate the action. Make sure to always use the bio area on your Instagram to create an easy pathway to your storefront by inserting your digital product URL. Take advantage of the Instagram shopping feature and include a clickable link to your digital products on your in-feed posts. Learn more about Instagram promotional techniques here.
Incentives for fans
Consider introducing incentives in your promotional strategy. For example, you might offer a promo code for the first in your community to buy your digital product or offer a discount for selling digital products together in your listings. Ensure you’re shouting about that extra treat in your product description and on social media.
Think about promoting a limited edition digital product only available for a specific amount of time to add excitement and exclusivity to your products. Another great way to encourage purchases is to provide a “bonus” complimentary digital product by adding a free add-on to your listing, like a phone wallpaper.
Video demos of your digital products
Ensuring your audience understands exactly what your digital product does is key. Video is the perfect way to demonstrate their usability and showcase your designs. Consider filming yourself using your products or record your screen to show your products in action. TikTok and IGTV are great tools to catch your follower’s attention by posting short, effective videos (and linking to your products!). Check out the way Simon’s cat showcases the features and design of their digital planner below.
Generate hype
One of our best practices when coming up with promo material is sharing user generated content. Sadie shares her fan’s posts trying out their Lightroom presets on Instagram Stories. Showing excited buyers using her digital product generates excitement and interest, as well as affirming the value and quality of the digital products she’s selling. This also boosts social proof–acting as a collection of positive reviews to show the success and popularity of your digital products.
Also consider creating a countdown for your digital product drop, and post a teaser image a day for a period of time before putting your digital creation up for sale. Create polls on your instagram stories so fans can engage with you to show anticipation, not only that, you’re able to get an idea of your communities interests.
Everyone now has access capability to take their content digital and begin turning their content into downloadable products. See how Bonnie Rzm promotes hers, and learn useful tips and next steps to take by visiting our Guide to digital products.
Digital products are non-physical assets sold by means of a downloadable link online, they can be anything from a e-service, e-book, digital event, printable product, and much more! Now everyone’s got access to the Digital Launcher, enter the world of digital products and monetize your content, digitizing your merch line. Allow your community to purchase and download any product imaginable—from photo filters to audio files, wallpapers to e-comics.
Taking your merch game digital
As a content creator, you’ve got everything you need. It’s never been easier to tailor your digital products to your community by transforming your creative content into downloadable products. Share knowledge and skills with e-books, transfer illustrations and images into wallpapers, podcasts into audiobooks, or share your presets and filters for fans to apply to their photos.
Discover endless possibilities for your content
The beauty of digital products for creators (like you) is that they’re an easy way to provide a constant stream of digital creations to your fans with minimal effort and low maintenance. Digital product files are accessible to anyone across the globe.
Here’s why you should take this opportunity to build on your brand using digital products and revolutionize your fans’ commerce experience.
Worldwide availability. There’s no shipping or logistics to consider. It’s as easy as uploading your content.
Higher profit margins allow you to upload digital products for your community for free, while you set the profit.
Tap into a world of unlimited options. Digital products are limitless. Almost every type of creative content can be applied to a product no matter what kind of industry your content and community fit into. This is the perfect opportunity for you to try new things, offer your fans new skills, knowledge and share your creations. Easy peasy.
Be the one of the first to start uploading and reach digitally-savvy audiences just waiting for your innovative digital products.
Everyone now has access capability to take their merch digital and begin turning their content into downloadable products. In the meantime, begin by preparing your digital product to upload and start selling–begin by learning about launching your first digital product.
