High-quality, one-of-a-kind, custom products for all. Like the sound of that? Here’s what to look out for this spring and beyond.
Last year was one for the books; we rebranded to Spring, hit 8 million+ creators, launched new partnerships, and expanded our product offering. We also made a commitment to provide top quality products to our creators and their fans. One of the ways we plan to empower more creators is to tap into bespoke products like never before—with the help of our brand new Custom Products Team.
Expanding custom product access
In the past, creators have had profound success with bespoke products like board games, NFTs, toys, plushies, and puzzles. Moving forward, we want more creators to dream big; launching everything from their own makeup collections, to candles, coin trays, pin packs, perfumes, jewelry, and even food products like coffees and teas.
Our Custom Products Team is dedicated to building powerful partnerships and creating opportunities for creators to offer one-of-a-kind products to their fans. We’ve also ramped up our digital efforts, removing barriers to exciting new products like NFTs, Metaverse merch, and much more to come.
Base cost adjustments
In tandem with expanding our product line, we also need to make adjustments to our current product offering. Due to increased inflation rates and energy prices, the base cost of several products need to be updated accordingly. This increase enables us to continue offering key features and services like order processing, production, shipping and handling, not to mention our in-house support teams who love to assist you and your fans.
These changes will take effect on June 1st, 2022. You can see impacted product and categories in the table below. You can also reference all product pricing here.
Here’s what to expect:
If you’d like to make adjustments ahead of time, you can edit product prices for your listings within your dashboard. If you prefer to wait, no sweat, here’s how the pricing update will work:
As of June 1st, 2022, the specific cost changes listed in the section above will be applied to new product launches.
For existing products on the list, the base cost will update once the product’s print cycle restarts (following a sale).
After the base cost is updated, if any products have a negative profit margin, we’ll automatically round the selling price up to the nearest $0.99 amount that ensures profitability.
You’ll receive an email notification indicating the products that have been updated so you can make further changes if you like.
For example, if your product has a selling price of $15.00 but has a negative profit margin because of the update to the base cost, we’ll round up the selling price to the nearest profitable amount, for example $15.99, to ensure there is a positive profit margin.
Don’t forget, if you’re running any promotions make sure you’ve got enough profit margin to support the discount you’re offering. As always, if you have any questions our Creator Experience Team is standing by to help at creatorhelp@spri.ng.
Sapien Medicine is the most successful Mint-On-Demand™ creator on Spring. With an impressive 69 drops and a community of 2,400 NFT holders—read on to learn how do they do it.
@SapienMedicine is a YouTube creator who connects with their community of 242,000 subscribers through digital artwork, spiritual wellness, and guided meditation. There’s huge demand and value around their NFTs: find out how to engage your fans with NFTs too.
Ready to start your journey into web3 with your fans? Take note of the ways Sapien Medicine does it and give it a go. Check to see if you’ve got access (If not, you will soon—register your interest here).
Before Mint-On-Demand, Sapien Medicine started with digital products—selling 4,000+ of them in just over a year. Through only announcing new products via gated forums, the exclusivity around them grew. Sapien’s digital product success meant NFTs were the obvious next step.
Building value and introducing co-creation
Sapien continued to use their forums to exclusively announce new NFTs and discuss their value; an important community building tactic. They explained:
“Eventually, the process evolved into our community building what they would like in an NFT…then submitting it to me to create. The unique thing about having community project NFTs is that members are pre-invested in the idea, knowing they had a hand in creating it”.
Gated forums give fans the governance to vote on what content comes next, get benefits, and have a say in brand decisions. Becoming an NFT holder became much more than proving ownership—it made them part of the community.
Sapien Medicine then decided to take their NFT game to the next level; introducing the Corpus Spiritus Tarot Deck NFT. Each NFT holder received a bonus physical tarot card deck. Adding extra perks made for the perfect way to reward NFT holders for their support and mark the moment physically.
Members of the community went crazy for it. There’s now 205 NFT holders digitally flexing their NFT Tarot Decks. Sapien said:
“We try to add a real world value to it, so there is an actual worth. For examlpe, the Tarot Card Deck is a physical, and the NFT is used as a certifier of the purchase.”
See the full story below.
Now you’ve got tips from one of the best, start thinking about ways you can start co-creating with your community. Create and sell and NFTs for your fans below.
Tons of creators sell NFTs with Mint-On-Demand™—and their fans are already digitally flexing. Read how creator @superdacob dropped 50 NFTs to commemorate a milestone with his community.
Fans are always searching for new ways to support you and your brand. @SuperDacob saw the opportunity to sell NFTs, engage with fans, and mark physical experiences within his community. With Mint-On-Demand™, you can too.
Ready to mint a milestone you have coming up? Head to the card template to start selling your digital collectibles below.
YouTube creator @SuperDacob has a diverse, worldwide community tapped into high fashion, luxury, art and culture. Keeping a close eye on the industry, he noticed high profile fashion brands like Gucci and Louis Vuitton were offering NFTs.
After reaching 50,000 subscribers on YouTube, he decided to celebrate by dropping 50 unique NFTs. The limited edition collection would become a tokenized game for the community:
“We decided to launch our own series of fashion-inspired NFTs in a series of playful colors for my fans to collect and trade with each other, making the NFT experience interactive and fun”.
Making the NFT relevant to fans
Each of the 50 NFTs are 1 of 1, and mimic a different bag material and hardware. The NFT project virtually represents the chase for a rare “unicorn bag” (something his community can relate to). Dacob explains:
“The collector of the NFT gets to hunt down their favorite hardware… There are no two alike…It’s a game that reflects the chase after unicorn bags in the luxury fashion world, except it’s more sustainable.Once you catch a color-way you like, you can decide to swap it and chase down different variations.”
Promoting the NFT collection
Dacob sold out by nailing promotion and getting fans hyped. There’s several ways he announced their availability on his store:
Announced the drop during 50K celebrations on Livestream and shared the link to his store. Only members could access the live—making the drop exclusive.
Communicated the value of the NFT collection and questions in real-time
Featured the NFTs in his Linktree—making them discoverable across all social platforms
Shared promotional imagery on Instagram
What kind NFT will you sell first? Check to see if you’ve got access and get started below. (If not, you will soon—register your interest here).
If you missed our Instagram Live with FORJ, it’s worth catching up. Watch the discussion below and learn the in’s and out’s of utility, community engagement, and more as you enter the world of NFTs.
Full livestream with FORJ and Spring team
Ready to get in the game? Begin strengthening your community and start selling NFTs with Mint-On-Demand™ below (If you’re not eligible yet, sign up, you will be soon).
One thing is clear: NFTs are community builders. Fans are constantly searching for new ways to support you and your career as a creator; and NFTs make for the perfect way to do so publicly. Selling an NFT tokenizes your brand—allowing unlimited utility and endless ways to keep your community engaged in the future. See how other creators are killing it with Mint-On-Demand already.
2. Utility adds value: marking physical experiences for fans
The future for the creator world is about seamless interaction with digital content and mixing it with the real, physical world. Once upon a time, fans would subscribe to an email list to stay in the know and receive updates. NFTs give communities the chance to have a stake in their creator’s brand—technology has never allowed that.
That’s where ‘utility’ comes in. Soon, creators selling NFTs on Spring will give fans the governance to vote on what content comes next, receive special benefits, and have a stake on brand decisions (stay tuned for ways to give back to NFT buyers).
3. Mint-On-Demand™ allows for eco-friendly NFT minting.
Firstly, the Mint-On-Demand service is designed to reduce energy wastage, by only minting after purchase (more about that further down).
FORJ also works with the Polygon blockchain, allowing more eco-friendly NFT minting. One minted NFT with Polygon uses 3x less energy than streaming a video online for 20 minutes.
4. Minting after purchase and receiving crypto-wallets: real benefits.
NFTs are only minted after purchase on Spring, reducing energy wastage. Both the creator and the NFT buyer then receive a crypto-wallet containing the NFT—so no need to worry about the technicalities.
In the future, creators will be able to leverage their crypto-wallets to give back to their communities. Prepare to be able to drop surprises in your NFT holders’ wallets, give access to gated chats, send bonus content, and more.
Mint-On-Demand™ makes launching NFTs easy. Shayne Anthony thought so too. After moving over from other NFT selling platforms to Spring, he launched a digital collectible alongside a new hoodie. See how he did it.
If you can engage fans with merch, you can sell NFTs too. Photographer and creative director @byshayneanthony tried his hand before selling NFTs via other platforms. Mint-On-Demand™ made for the perfect opportunity to go again with a more eco-friendly blockchain, zero upfront costs, and no risk.
The ease of Mint-On-Demand™
Shayne has experience selling merch to his community, so NFTs felt like the natural next step. However, after trying to sell his digital collectibles on other marketplaces (like Opensea), Shayne quickly realized selling NFTs was a complicated process. Upfront, unsustainable minting, gas fees, and crypto wallet requirements for him and fans made the whole process intimidating.
Shayne and Spring’s Creative Director chat all things NFT Live on @springforcreators
That’s why he jumped at the chance to sell NFTs with Spring; Mint-On-Demand™ removes the upfront cost and risk, plus, no crypto requirements makes it easy for anybody to purchase NFTs.
“Mint-On-Demand™ allows me to have my NFT in my store alongside my physical product range—if you sell merch for your channel, then I recommend bolting onto your physical product drops to create collectible NFTs.”
Shayne launched his NFT alongside a merch drop for maximum engagement
NFT inspiration
Shayne decided to launch his first NFT on Spring alongside a new merch drop; he took the design file from his Bad Signal Hoodie, and used it to create a limited edition NFT. Launching his hoodie and NFT at the same time was an engaging way for him to re-introduce digital collectibles to his community. Plus, taking inspiration from the hoodie design itself to create the digital collectible meant he could easily recycle his existing design asset to create a new NFT.
“My NFT captures the vibe of the new design, but in digital form. Something that isn’t just a graphic, but ties directly into the merch drop and my community.”
Please note: Currently, creators can use the Mint-On-Demand™ beta to launch NFT static file formats (JPG, PDF, PNG), we’ll introduce additional file formats soon.
NFT promotional strategy
Shayne made sure to shout about his new launch on social media once it went live. Using Instagram stories and posts—he took advantage of the Spring x Linktree Integration. By pointing fans toward his Linktree, they’d be able to click, see his merch and NFT displayed together, and purchase both.
Creators can easily sell NFTs through Spring x Linktree Integration
Super fans who purchased the NFT would now be able to start digital flexing. They now have a collectible that marks the moment Shayne’s Bad signal merch launched—and the NFT in their crypto-wallet proved they supported it.
Ready to launch your own?
Planning to launch new merch? Merge it with a digital collectible launch—it’s the perfect strategy to ease you into creating your first NFT.
We’re rolling out access to Mint-On-Demand™ right now, so if you haven’t received an email from us confirming your NFT access—hold tight. In the meantime, check out our ultimate guide to NFTs here and apply for access below.
How do you create an NFT your community will love? If you’ve already sold merch, you’re ready to go. Connor was new to NFTs, but with the right steps, he nailed his first launch. Here’s how you can too.
Finding NFT inspo
Creating a collectible NFT
Sharing with fans
@Connor.DeWolfe creates video content about living with ADHD, educating his fans on what it’s really like to live with it. He’s been successfully selling merch (products like hats, backpacks, etc), so NFTs felt like a natural next step. With a loyal community following his cause and supporting his career as a creator, this made for the perfect foundation to enter web3.
Connor had read about NFTs before, but never found the platform to sell them easily. Mint-On-Demand™ made it easier than ever for creators like him to sell NFTs, plus he could launch crypto-free with no cost or risk.
1. Finding NFT inspiration
You might not realize it, but you may already have an NFT in your back pocket. Connor broke into NFTs by using one of our top recommended strategies: Bringing back a fan-favorite design from the past.
“I wanted to make a collectible moment around bees in my head that we could share together.”
His existing ‘Bees in my head’ physical merch skyrocketed sales—so next, using elements from this design felt right. Using a community driven strategy, using the same imagery made for the perfect digital collectible. For fans, buying the NFT would show allegiance to Connor, plus a homage to mental health awareness in his content.
2. Creating the NFT
This didn’t need to be complicated for Connor (it doesn’t need to be for you, either). The next step for him was creating the digital art NFT. All Connor had to do was provide an image file. Taking elements from his Bee design, he made a cool, digitized .PNG file using the same bee in his design.
Connor’s strategy: Sell 10, first edition units of his NFT. Now, with limited numbers, they were true collectibles. Connor decided to price each unit at $150, affirming their value and exclusivity.
3. Promotional techniques
Connor’s promotional technique reflected its exclusivity—”if you know, you know”. Fans tuned into his announcements in Instagram Stories. He also did a great job creating hype: Getting fans involved in the discussion and answering questions live before launch.
“I really wanted to let my fans know as much information as possible before the NFT launch to create excitement and answer any questions they had about my NFTs.”
He set a countdown timer on his stories for fans to set reminders, and spoke about the fact his NFT was environmentally conscious.
So how might you go about sharing the news of your NFT with fans? We’ve got a few suggestions to build the hype:
Post teasers on your social media channels a few weeks before your NFT release—build hype. Like Connor, explain the idea and value of your NFT to your fans.
Create a countdown. Do this easily using Instagram stories and notify your community when your NFT goes live.
Make your NFT easily discoverable. Ensure you’re using the Spring x Linktree integration. This way, fans can find and purchase your NFT.
Communicate with fans. It’s likely some of your community may not understand what your NFT is. Go live, answer questions, reply to comments, and more. Describe the idea behind your NFT and why it’s a collectible.
Be environmentally aware. There’s a chance you could get questions on how eco-friendly your NFT is. NFTs will only be minted once they are purchased. They’ll be minted on the Polygon blockchain, too. Let’s put this in perspective: One NFT minted by Polygon uses x3 less energy than streaming a video online for 1 hour—so you should communicate this with your fans. Read into this more on the Ultimate NFT Guide.
Ready to get going? If you’ve got access, you’ll have received an email from us, or you’ll find the submission form in your dashboard. If not, our goal is to give all Spring creators access to this service within the coming weeks—watch this space.
Read more about Mint-On-Demand™ with Spring below.
It’s been a privilege to watch our exceptional creators and partners grow, evolve, and succeed in 2021. Let’s reflect on the best bits.
With over 8 million Spring creators, spread over 120 different countries, and a mindblowing 16+ billion fans—there’s a lot to celebrate this year. Thank you for your hustle, we’re glad to have supported and grown with you. Read on to see our top 10 moments of 2021 (and some 2022 sneak peaks).
The Spring brand
Teespring becomes Spring
The end of 2021 marks the end of our first chapter as Spring. Our evolution from Teespring to Spring in February 2021 solidified our pledge to supporting you, our creators. With 2,400 people joining our platform every day—this was an exciting time. Since then, together, Spring has been an unstoppable force in carving the way for future creator commerce.
8 million creators milestone
To finish 2021 on a celebratory note, we said a big thank you to you. Spring’s CEO, Chris Lamontagne, said:
“I am humbled to announce there are over 8,000,000 creators on the Spring platform. Together, we’ve created moments so magical, they go beyond followers and likes—thank you, for allowing us to share in the joy you bring fans all over the world”. Moving the party to Instagram stories, Spring creators shared their most memorable moments, using the “Add Yours” sticker.
Creator success
The Moriah x Rubik’s cube collab
Spring’s product offering continued to evolve in 2021. There’s one brand collaboration that specifically stands out: in March, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. It was the first-ever collaboration between a creator and Rubik’s, and generated an enormous response, becoming the most successful product Moriah has ever launched.
Matt Meagher—40K in a day
We saw unbelievable success over the holiday season when Instagram announced they would be giving creators 100% profits for all products sold through Instagram checkout. Matt Meagher: got the memo and gave it a try. After sharing one post on Instagram and tagging his new hoodie design, he made $40,000 in a single day—keeping every single cent.
Product feature updates
New creator tools
We brought you tools to help power your success and enhance your brand. As well as giving store customization a full revamp, we also added custom domains. Ever since, you’ve reaped the benefits. To name just a few; products featured in custom stores got 20% more views on average, conversion rates increased by up to 35%, and those with a custom domain sold 5x more.
This year, we focused our efforts on changing the look and feel of the Spring platform. Focusing on the overall design, we made the experience cleaner for you to navigate. You can now choose and order samples in one swoop, manage your payouts and subscriptions in one place, and continue to create products with ease. We also refreshed the checkout process, introduced brand new sample boxes, plus added Afterpay for fans at checkout. The best part: there’s much more to come in 2022, so keep an eye out.
Partnerships and integrations
The Instagram Integration
We’ve armed you with everything you need to engage your fans and promote your products natively within your creative content—but in June, we levelled up Instagram creators with long awaited Shops on Instagram. 13,000 creators now have access to the powerful product tagging features.
In June, we proudly partnered with Linktree, the leading link-in-bio platform. With this, you were able to give fans the ability to browse your products or head to your full Spring store—all from your Linktree in your social media bio. Seamless shopping for them, tons of new traffic for you. Since then, most Spring creators are still utilizing this powerful integration.
In August, Spring partnered with INFLCR to establish Spring stores for NCAA athletes. This was a huge moment: Empowering the next generation of sports stars to become creators in their own right, harnessing their direct relationship with fans and nurturing an entrepreneurial spirit. The innovative partnership gave athletes easy, compliant access to Spring’s platform, where they could build their own store and engage with fans.
Expanded products
Digital products take off
Spring is the #1 platform to sell digital products. With 600% sales growth since January, there’s now over 65,000 digital creators transforming their content into downloadable assets (88,000 digital products, to be specific). You’ve blown us away with your ingenuity; DIY creators have shown up with pop-up shed manuals, basketball champions have taught fans to jump higher with digital guides. We’ve seen meditation audios, 3D printing files, ferret feeding e-recipes and downloadable cheese making courses.
Alongside the unprecedented growth of digital products, in May, we added NFTs to the mix. Sapien Medicine became the most successful digital creator ever on Spring. In fact, they’ve seen a 38% increase in profits since expanding beyond just physical products. Sapien offered a range of digital art and audio file NFTs, and racked up $50,000 within two minutes of the exclusive drop, selling out. Keep posted for more—NFT’s will be available to more creators in 2022.
Tapping into accessories
This year, we aimed to give you a variety of trending new products, focusing on accessories. From bucket hats to wine tumblers, pint glasses to Airpod cases, and black mugs to backpacks—you’ve been busy creating all of them.
Along with the rebrand announcement in February, we came through with a product quality overhaul. Along came AS Colour, a roaring success with all Spring creators ever since. From material, feel, appearance, optimal surfaces for printing, and long lasting quality, AS Colour products have lived up to expectations.
There’s lots more to come. A few updates we’re looking forward to; rolling out a fresh new look for the platform, technology to protect your designs, expanding accessibility to NFT’s, and more. We’re excited to have a fully refreshed look next year. We’re excited to explore new ways to revolutionize creator commerce, our hope is that you will continue to grow alongside us in 2022.
When Matt Meagher learned he could earn 100% profit on all Spring products sold through his Shop on Instagram, he got to work. Fast forward 24 hours—and now he’s $40,000 richer.
Creator Matt Meagher, otherwise known as MMG (Madden Mobile Gods), built a passionate community on YouTube around the popular sports video game ‘Madden Ultimate Team’.
On November 2nd, Spring announced creators would earn 100% profit for each sale made through their shop on Instagram. Matt saw the opportunity and grabbed it:
“100% Profit is honestly insane. Nobody can compete with that, and it makes me feel so much better about releasing a high quality product to my fans.”
After launching his ‘Dialed In’ merch on Spring, he ordered samples, took photos, and shared them with his community. Using Instagram’s powerful shop features, Matt tagged his products in stories and posts so fans could easily discover his products right within the app.
In just 24 hours, he sold 728 hoodies and earned over $40,000 in profit.
“The seamless integration makes the purchase incredibly easy for my fans. They don’t even have to leave the app. Easier for them, easier for me, it’s a win-win.”
Matt continued to promote his products on Instagram, bringing in over $75,666 in just five days. This is just the beginning, and we can’t wait to see what he does next.
It’s your turn now. Check your eligibility by heading straight to the app below and start winning over the holiday season. Plus, U.S. based fans will enjoy free shipping (up to $15) on all Spring products sold through your shop on Instagram until December 31, 2021. What are you waiting for?
We’ve got your back—here’s tips for getting the most out of peak season, while making sure fans receive their orders in time for Christmas.
This year, the holiday selling season is going to be huge. That’s why we’re working to make it run smoothly for you; we’ve sourced inventory to maintain stock levels throughout peak production and coordinated with delivery partners to confirm optimum shipping timelines—everything is in place to ensure your fans’ orders arrive on time for December 25th.
But don’t let the cutoff dates hold you back, learn how to extend your selling period all the way through peak selling season.
2021 Christmas delivery cutoff dates
Take note of the important dates below. Fans need to place orders for physical products (i.e. hoodies, t-shirts, water bottles, etc.) by the standard shipping date to receive their order in time for Christmas. After the standard cutoff date, they should select rush shipping at checkout to get their order in time for December 25th. Make sure to mention these dates as you’re promoting products to your fans—this can create a sense of urgency and help you drive more sales.
Don’t forget we’ll communicate estimated delivery dates to your fans at checkout, in order confirmation emails, and in order status updates—so they should be informed of their order status every step of the way.
How to extend your peak selling period
There’s lots of ways to max your profits from now through December 25th—and you get going now. There’s two ways: start running sales from now through to shipping cutoffs, then push your digital product promotion hard right up to Christmas.
Start running sales (like, now)
It’s proven that offering a discount can increase sales by 60%. Don’t wait for Cyber Weekend—last year orders began to spike as early as November 1st. Start promoting those early bird discounts and extend your peak selling period ASAP. Learn how creators are running successful sales in our guide now. Also, don’t miss our Cyber Weekend Guide for more tips.
Promoting digital products is the smartest way to keep profits coming in right up to 25th December. With instant delivery, there’s no shipping to worry about.
Already selling digital products? You can “holidize” them to put a new spin on a successful product. New to digital products? No worries, find digital inspo below, as well as free templates and tools. No design experience required.
So you’ve got your promo code, what’s next? One of the highest priority items on your to-do list: plan effective promotional content to get your community flocking to your store and filling up carts.
The key: use sample imagery
Creators who feature samples in their promotional content earn as much as 200% more profit on their products. @loudmouthpod (below) and her photoshoot collages—genius as always. Head to Canva and you’ll have access to hundreds of free social media post templates.
Make your promo code stand out
For fans to apply your discount, they’ll need to know which code to apply at checkout. Ensure you either include it in your promotional imagery or within your caption. @hellomynameiswednesday (above) draws attention to theirs by including it in their graphic.
Thank fans for their support
Running a sale is a great way to thank your community for their support. Check out this video content too, featuring samples (of course). Absolute promo goals from @explorerffectgear, who has thanked their followers in their caption.
Include details of your sale in your caption
Don’t want to come across too ‘salesy’ or disrupt the theme of your content? Include the details of your sale within your caption instead. Also provide a link directly to your product (important one). @ms.christinacosta is making great use of the Instagram integration below. If you don’t see the “Add Shop” button, be sure to embed your store within your Linktree.
Your discount amount should be the boldest part of your promo content. You need to give your community a reason to purchase your products in this limited amount of time‑ state the percentage or amount of money they will be saving.
Last minute sale? No worries. Use typography.
We’ve used an example from our grid here. A promo post can be text based and still catch the eye of your fans. Plus, it looks great (and unmissable) on your grid. Create Instagram stories to go with it, and you’ll watch the sales roll in.
