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PRESS RELEASE: ‘Creator commerce’ drives Teespring to hyper-growth

Teespring has released new statistics demonstrating the power of creators monetizing their audiences through creating and selling their own merch. Powered by a category dubbed as ‘creator commerce’, the platform has reported four quarters of compounding growth with 97% growth in Q2 2020 alone.

Teespring pivoted in 2018 to focus on building a creator-first platform and forged deep partnerships with YouTube, Twitch and Instagram that has resulted in explosive growth of 300,000+ creators signing up to the platform to build their socially integrated ecommerce stores. Teespring revealed it has on average 2400 global creators signing up to its platform every day, and has paid out over $80M in creator profits over the past 2 years. Average revenue per successful creator has grown by 31% since lockdown, showcasing the power of creator commerce during COVID.

In response to ongoing monetization challenges for creators, Teespring has focused on building a platform-wide approach, making many, if not all of its features available to creators of all sizes. Whilst the platform hosts some large creators eg. Phil DeFranco [6mil YT subscribers], Liza Koshy [17mil], Faze Clan [8mil], Will Smith [8mil] and Mr Bean [21mil], it also supports more niche creators—the likes of Team Kentucky, Mauna Built, and the Fitness Marshall. The effects of COVID-19 on online shopping have been monumental – retail websites generated 14.34 billion visits in March 2020, up from 12.81 billion global visits [Statista.com] in January 2020.

Teespring stats show that its growth in successful selling creators on the platform has been monumental with 213% growth since 2018. One key catalyst of success for the business has been moving away from its roots of tees and apparel. In mid 2019, Teespring rebuilt its technology to allow creators to design their own bespoke products. Bespoke and non-apparel products have driven $49M in sales since launching and are currently growing 109% YoY. As they continue to accelerate, it is expected that non apparel categories will be the majority of all sales by the end of 2021. 

CEO, Chris Lamontagne comments “For us, tees and apparel should be like what books were to Amazon—it was only the beginning. It will always be core to our business, but the future is deep diversification of product range, allowing our creators to sell anything to their communities. Teespring is leading the way in bringing an unrivaled offering to creators which can only be achieved through our deep-rooted relationships with the creators we work with.”

The company’s return to ‘hyper-growth’ follows a dramatic and well documented turnaround led by Lamontagne. The business has pegged its next phase of growth as potentially its most transformative, as it undergoes a radical facelift [due in early September] as well as a product redesign that will help carve the way for selling digital goods and a new set of deep social partnerships soon to be announced.

Teespring, CEO, Chris Lamontagne comments “It’s our continued objective to make ecommerce social. We continue to strive to create a platform that will act as a utility for our creators in helping them build their businesses. By removing all of the difficult parts of selling online – eg, design, social selling, customer service and fulfillment, we are in essence, creating a Shopify designed specifically for creators. We have a lot of work to do, but it’s great to be back on our growth track”.       

                                                           

For all media and press enquiries please contact Teespring at teespring@rebeccaabigailpr.com 

Teespring is the leading social commerce platform which empowers creators with an end-to-end solution to design, promote and sell customized on-demand products without cost, risk or hassle. Integrations with YouTube, Instagram, Twitch, Discord and Streamlabs have helped Teespring to become the go-to company for over 300,000 creators to monetize their content creation and create and sell authentic products to their fans. Teespring has most recently announced its Brand Partnership Program, connecting creators with enhanced merchandise options from top-level brands like Champion, changing the face of e-commerce for creators. In 2019, Teespring became the fourth top visited apparel website in the United States and announced its profitability.

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Create merch for the *entire* family with new pet hoodies 🐾

*UPDATE* We strive to ensure all the products you create and sell are of the highest quality for your community. We make meaningful relationships with our vendors to do so. Unfortunately, our Pet Hoodie vendors have been unable to make the products adhere to the highest standard that we hold. Therefore, we have made the decision to discontinue pet apparel as part of our product offering. We are very sorry for any inconvenience and would like to thank you for your patience. 

As of today you can create merch for *all* members of the family including dogs, cats, bunnies, pigs, and more! Create pet hoodies instantly in the Teespring Launcher and offer a variety of size and color options to fit all your customers’ furry friends. 

Product details

Not only do pet hoodies look adorable, they’re also designed for comfort and durability.

  • Features quality poly/cotton blend material with a soft interior 
  • Available sizes range from S – 6XL 
  • Double stitched for durability 
  • Features an opening on the back so leashes can be clipped onto collars
  • The printable area dimensions are 7.5″ width x 9.5″ height (720 x 912px) For sizes S-M, art work will be scaled down to fit.
  • The recommended retail price is $25.99 for this product

We’ve also provided a sizing chart on listing pages so shoppers can see the correct size based on their pet’s measurements and weight. There are even size suggestions based on breed. 😏 

Design inspiration

We’ve collected popular pet apparel design trends to help inspire you! Check out our Pinterest design board below and think about your top-selling designs; would they look good on pet hoodies too? Pet hoodie inspiration

Try offering product combos to increase cart size (image source)

Increase shopper’s cart size by offering matching human + pet design combos (like in the image above). You can also add different designs to different products within your listings to create funny product combinations like “fur mom” and “fur baby” (learn how).

If you don’t have a design handy, you can use the text tool in the Teespring Launcher and add playful slogans or phrases like “sleep, eat, bark, repeat” to your pet hoodies too.

Feeling inspired? Head to the launcher now to create pet hoodies.

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Selling custom cloth face masks

You can instantly create and sell custom cloth face masks in the launcher. This product is fulfilled globally, meaning we’re able to optimize production and delivery timelines based on your fans’ location. Adding face masks to our product offering is the direct result of numerous requests from our user community. We hope this new product offers creators and their followers a sense of community and self-expression in the process.  

Customizing your mask 

Product details: Cloth face masks provide full nose and mouth coverage when worn. Each mask’s exterior is made of 100% polyester and can be customized using sublimation print. The interior of the mask contains 100% cotton lining in white. Masks include two white, elastic ear loops on each side so people can comfortably wear them over their face. 

Please note cloth face masks are not medical grade products. You can reference the Center for Disease Control (CDC) and the World Health Organization (WHO) for recommendations on the best types of face coverings to use for self-protection

  • Single-sided print (exterior)
  • 7″ w by 3.5″h size
  • Two elastic, white ear loops  
  • Covers mouth and nose
  • 100% polyester exterior with 100% cotton lined interior
  • $7.50 base cost and $12 – $15 recommended retail price
  • Care instructions: machine wash cold, line dry, do not bleach

Design formatting tips: Face masks are fully integrated in the launcher so you can create them instantly. The exterior of each mask is decorated using sublimation print so you can create a variety of vibrant and eye-catching designs. If you plan to add a logo or text to your mask, consider using our design template to check the ‘safe’ area for placing these elements (see image below)—when worn, the sides of the mask may fold to fit the curve of the face, so design elements outside of the safe area may be hidden under the folds.

Keep in mind we recommend creating design files that are 8.3″w by 7.8″h (2490 px x 2340 px) @ 300 ppi. Check out our free pattern collections that can be uploaded to the launcher as well as our inspiration board for more design ideas. Quick tip, you can easily apply your existing t-shirt designs to this product and choose a colored background in the launcher too. 

How your design will look from template to preview

Head to the launcher now and select “Cloth Face Mask” to upload your design. If you’re new to Spring you can check out our full launch tutorial here. 

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Fanny packs have arrived

Fanny packs, also known as waist bags or hip packs, will continue to trend as one of the hottest selling accessories this year. You can earn $15+ with each fanny pack sale while giving customers a stylish way to carry their stuff with plenty of storage options and an adjustable fit. Head to the Teespring Launcher to create this exciting new product instantly. 

Product details

Designs are printed on the front of fanny packs (single sided print) and the back panel is black, which matches the adjustable strap, interior lining, and zippers. With a base cost of $19.75, Teespring users can expect to make $15+ in profit when selling fanny packs at our recommended retail price of $34.99.

  • Fanny packs are made of lightweight, 100% spun polyester with a fully lined interior.
  • They also feature a strap which can be adjusted to 52” at full length to accommodate a variety of sizes. 
  • The back panel is made to protect from wear and tear and is easy to clean. 
  • Fanny packs offer a variety of storage options and feature a back pocket with zipper plus an interior pocket with zipper and three card holders. 

Design inspiration

You’re able to customize the entire front area of this product, which leaves a lot of room for imagination. Check out our free design patterns linked below plus our fanny pack inspiration board on Pinterest to see what’s selling. When designing fanny packs, keep in mind the printable dimensions are 15.56″ x 5.72″ (2,334 x 858 pixels) for the main panel, and 15.56″ x 2.04″ (2,334 x 306 pixels) for the top panel. We recommend creating designs that are 300 DPI (minimum of 120 DPI) for highest quality print possible.

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Sourcing + selling custom patches

We’ve streamlined the process to help you easily source and sell custom patches. This product is perfect for adding a personal touch to items like backpacks, beanies, jackets, and more. Now you’ve unlocked patches in the launcher, you’ll be able to submit your product request for processing. 

Just like lapel pins and keychains, patches cannot be produced on demand and require a minimum order quantity of 100 units. You have the option to pay for inventory upfront, or you can create a pre-order listing and we’ll process orders using the money generated from pre-order sales. Don’t forget as part of our TeespringGo service we’ll handle inventory storage, order fulfillment, custom support, etc. for you too. Continue reading to learn more about how you can source and sell custom patches.

Part 1: Customizing your patch

The patch type you choose will depend on your design.

  • Embroidered patches make the most of high-contrast designs and are the perfect combination of affordability, durability, and design potential. Embroidery makes designs look sharp and textured by highlighting details
  • Printed patches offer a higher level of design detail compared to embroidered patches. Choose printed patches if you want to create a vibrant, full-color design. 

Patch Characteristics

  • Backing: embroidered patches feature iron-on backing—this way customers can easily attach their patches to various fabrics (following these steps for example). Keep in mind customers can also attach patches to clothing and accessories by sewing them on or using safety pins if they prefer. 
  • Base material: patches feature polyester blend twill base material. This provides each patch with a stiff base to embroider on. 
  • Border: patches feature a merrowed border (overlock stitch) to secure design threads.

When submitting your embroidered patch request, these are the characteristics you can customize using the form:

Design file

Vectorized design files are preferred, but we can accept JPEG, .JPG, .PNG, .AI, .EPS,.PSD, .TIFF and .PDF design files. We recommend submitting high resolution files (300 DPI) with at least 2.5” x 2.5” (750 x 750 pixels) dimensions. If you’re not able to submit a design file through the form you can provide a design link in the comments section of the form instead. Keep in mind small fonts/details are not recommended for embroidery. We recommend limiting designs to 9 colors or less; adding 10+ colors will increase the base cost of your patches. Keep in mind if your patch design features neon colors this may increase the base cost slightly as well.

  • Embroidered patches: Small fonts and details are not recommended for embroidery. We recommend limiting designs to 9 colors or less; adding 10+ colors will increase the base cost of your patches and/or require the use of printed patches instead. Keep in mind if your embroidered patch design features neon colors this may increase the base cost slightly as well. 
  • Printed patches: Printed patches enable you to use full-color designs. Keep in mind the complexity of your design will determine the print method used; for example screen printing is typically used for basic designs and patterns, while direct-to-garment printing is used for photo-realistic images and complex, multi-color designs.

Patch size

The most popular patch size is 3 Inches, however, if your design features text or lots of details we may recommend choosing a larger size. Keep in mind the larger the patch size the more the base cost increases. Standard sizes range from 2 inches to 6 inches. Custom sizes are available upon request.

Quality (base cost)

Because patches are not produced on demand they require a minimum order quantity of 100 units—meaning you must order (or pre-sale) at least 100 units for your inventory to be produced. Keep in mind that the more units you order, the lower the base cost. Please note we also recommend ordering an additional 5% of inventory for replacements and exchanges. Below is a table with examples of price ranges, please note your quote may vary depending on the number of thread colors in your design and patch size.

Selling price

Popular pricing for patches ranges from $4 to $12. You will decide what selling price you want your patch to have and how much profit you’ll earn per sale. Spring charges a fulfillment fee that is 15% of the selling price (minimum $2) which covers inventory storage, order fulfillment + packaging, customer support, etc. This fee is collected each time a patch is sold.

Part 2: Sourcing & selling patches 

Here’s a breakdown of how the sourcing process works.

1. Submit request

Once you’ve unlocked patches you’ll see the ‘Custom patch’ product icon in the launcher. Click the icon and fill out the form with your patch characteristics and submit your request. We aim to process all requests within 24–48 business hours.

2. Pay deposit

Once we receive your submission we’ll send you a non-refundable deposit payment link for $50. The deposit will go towards the inventory cost once you’re ready to place your order. 

3. Approve quote

Once the deposit is paid we will process your request and follow up with a quote and product mockups in the next 24-48 business hours. These will require your approval before we continue with processing your request.

4. Source + sell

You have the option to source patch inventory upfront, or you can run a pre-order listing and use the funds from pre-orders to pay for inventory. Here’s how it works:

Quotation 1: Pay for inventory upfront

When you approve the quote and the mockups the next step is to pay for the full inventory. Once full inventory payment is received your patch order will be processed and we’ll confirm the estimated delivery time for your patches to reach our facility. Once payment is processed your patches should reach our facility within 14 business days. 

Once inventory arrives we’ll take product photos and create the patch listing for you. We’ll make sure to set the listing to ‘private’ so you can make it public and start selling when you’re ready. You can sell your patches until stock runs out.

Quotation 2: Pay for inventory upfront

We offer a pre-order option for creators who are unsure how much inventory to order or would like to avoid paying for inventory upfront. Here’s how it works:

  • After approving the mockup you’ll need to confirm the minimum order quantity (MOQ) you’re comfortable with — i.e. the minimum number of patches you plan to sell. Note the MOQ must be at least 100 units and the quoted price is locked in once the listing is created (i.e. if you sell over 100 units the base cost will not change). 
  • Next we’ll create a pre-order listing for buyers to reserve their patch. The pre-order period usually lasts two to four weeks. The limited time aspect can create FOMO (fear of missing out) and result in more orders placed within a short period of time. 
  • We’ll inform buyers of the estimated delivery timeline for their order on the listing page and within confirmation emails. We’ll also advise them of the minimum order quantity so if the MOQ isn’t reached they’ll understand why their order is cancelled. 
  • After the pre-order period ends (and MOQ is reached), we will use the funds from orders  to pay for the inventory. Please note we also recommend ordering an additional 5% of inventory for replacements and exchanges.  
  • Inventory should arrive within 14 business days once production begins. At that time we’ll send the orders to your buyers.

5. Get Paid

After patch orders are shipped to buyers, profit from sales will be available for withdrawal within your Spring account.

Visit the launcher now to see if you’ve unlocked patches.

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Creating and selling popsockets

Millions of product sales have made the PopSocket® brand a popular household name. Their exclusive phone accessories can only be sold through specific, approved retailers…so we’re excited to announce that you can now sell PopSockets. Don’t forget we offer customizable phone cases too—create matching phone case + PopSocket collections to increase sales even more. 

Please note PopSockets are a specialty product, so you need to unlock them in the launcher in order to sell them.  PopSockets are not produced on demand, so users will need to source  a minimum of 100 units in order to sell this product. You have the option to pay for inventory upfront, or you can create a pre-order listing and we’ll process orders using the money generated from pre-order sales . Continue reading to learn more about how you can source and sell PopSockets with Spring.

Part 1: Design your PopSocket

You can customize your PopSocket from top to bottom! Check out all the available options below. 

Model

You can choose between two PopSocket models; the original PopGrip, or the new PopGrip – Swappable. 

PopGrip: The original PopGrip sticks to the back of phones, tablets or cases with it’s rinseable, repositional gel. Once extended, PopGrip becomes a media stand for phones, a photo or texting grip, or lower for video calls. PopGrip can stick to almost any brand of phone or phone case, but may have issues sticking to silicone, waterproof cases or textured materials like leather.

PopGripswappable: Like a classic PopGrip, the PopSwap sticks to your phone with a repositional gel, once extended becomes a media stand and grip.  The swappable function makes it easy to remove the PopTop from the base. Swap out the PopTop as needed to match your phone with your mood. Remove the PopTop to use your phone’s Qi wireless charging capabilities. 

Color options

You can customize your PopSocket from top to bottom. 

PopTop: You can customize the top face (PopTop) with a 2 color, 3 color, or full color design. Note the amount of colors will impact the base cost and setup deposit of your PopSocket (see pricing section below for more info). 

Base: Both models’ base is available in three colors options: white, black and white/black.

 

Design 

We require EPS or vector files when creating designs for your PopSocket.  You must follow the guidelines provided in the design  template so make sure to download it before submitting your request in the Teespring Launcher. Keep in mind the number of colors featured in your design will impact the base cost of the product; you can submit a  2 color, 3 color, or full color (4+ colors) design.  Check out our free design collections you can apply to this product as well as our PopSocket inspiration board below. Consider creating phone cases to match your PopSockets—this is a great way to promote product collections and increase sales.

Pricing

The amount of colors featured in your design and the amount of PopSockets ordered will determine the base cost per product. See the table below for a breakdown of prices and keep in mind the base cost includes inventory transport costs too.

Setup deposit: A nonrefundable setup deposit is required in order to process any PopSocket requests. The deposit is determined by the number of colors in your design. Setup deposits range from $35 for 2 colors, $70 for 3 colors and $105 for full color. The setup deposit only needs to be paid once, so if you order additional stock in the future the deposit will be waived.

Fulfillment fee: As with all custom fulfillment products, a fulfillment fee of  15% (minimum $2) is applied when a product is sold.

Profit per sale: As an example, let’s say you want to source 100 PopSockets with a 2 color design. Your selling price is $19.99. This means your deposit will be $35 and your fulfillment fee will be $2.99 (15% of the $19.99 selling price).

  • 100 units x $5.94 base cost = $594 base cost
  • 100 units x $2.99 fulfillment fee = $299 fulfillment fee
  • 2 color design  = $35 setup deposit
  • 100 units x $19.99 selling price = $1,999 revenue
  • $1,999 revenue – $594 base cost- $299 fulfillment fee – $35 deposit  = $1,071 profit
  • In this scenario you’re earning around $10.71 in profit per PopSocket sale. 

Part 2: Source & sell PopSockets

Here’s a breakdown of how the process works once you’ve designed your PopSocket. Please note it will take around 7 to 10 business days from the day you submit your request to listing creation. 

1. Submit request

Once you’ve unlocked this product you’ll see a ‘PopSocket’ product icon in the Launcher. Click the icon and fill out the form with your PopSocket characteristics and submit the request. We aim to process all requests within 24 – 48 business hours.

2. Pay setup deposit

Once we receive your submission we’ll send you a non-refundable deposit payment link. The deposit goes towards the set-up fee required to enable the machines to print your custom design. Setup deposits range from $35 for 1 color, $70 for 2 colors and $105 for full color. The setup deposit only needs to be paid once, so if you order additional stock in the future the deposit will be waived. Keep in mind you will only be able to withdraw profits from sales once orders are shipped to customers. 

3. Approve quote & mockup

Once the deposit is paid we will process your request and follow up with a prototype mockup and quote for approval.  Keep in mind inventory transportation and storage costs are included in the base cost quoted. 

4. Source & sell

You have two options for sourcing and selling PopSockets with Teespring. Note the minimum order quantity (MOQ) for PopSockets is 100 units. Also, the minimum selling price for PopSockets is $9.99 and the recommended retail price is $15.99 – $29.99.

Option 1: Pay for inventory upfront: When you approve the prototype the next step is to pay for the full inventory order. Once full inventory payment is received your PopSocket order will be processed and we’ll confirm the estimated delivery time for your PopSockets to reach our facility. Please note we also recommend ordering an additional 5% of inventory for replacements and exchanges.  

Once inventory reaches our facility we’ll take product photos and create the PopSocket listing for you. We’ll make sure to set the listing to ‘private’ so you can make it public and start selling when you’re ready. You can sell your PopSocket until stock runs out. You will be able to withdraw profits from sales once orders are shipped to customers

Option 2: Run a pre-order listing: Teespring offers a pre-order option for creators who are unsure how much inventory to order or would like to avoid paying for inventory out of pocket. This enables you to avoid the risk of sourcing too much inventory or having to pay for the products upfront.

  • After approving the mock up you’ll need to confirm the minimum order quantity (MOQ) you’re comfortable with—i.e. the minimum number of PopSockets you plan to sell. Note the MOQ must be at least 100 units. 
  • Next we’ll create a pre-order listing for buyers to reserve their PopSocket. The pre-order period usually lasts two to four weeks. The limited time aspect can create FOMO (fear of missing out) and result in more orders placed within a short period of time. 
  • We’ll inform buyers of the estimated delivery timeline for their order on the listing page and within confirmation emails. We’ll also advise them of the minimum order quantity so if the MOQ isn’t reached they’ll understand why their order is canceled. 
  • After the pre-order period ends (and MOQ is reached), we will deduct the cost of PopSocket inventory from the reservation profit in your Teespring account and place the order. Please note you can withdraw profits once orders are shipped to customers. 
  • Depending on the quantity of PopSockets, inventory should arrive within one to two weeks. At that time we’ll send the orders to your buyers. Once orders are dispatched your profit will be available for withdrawal. 

Please note, if you do not achieve the minimum order quantity required by the end of the selling period, all orders will be cancelled and buyers refunded. Also, with pre-order listings the quoted base cost is “locked” once approved and will not be adjusted if you sell into the next price bracket. For example, you chose the base cost for 100 units, and you sell 502 by the time the pre-order period ends. In this case your base cost will remain the same and not be adjusted.

5. Get Paid

After all PopSocket orders are shipped to buyers, profit from sales will be available for withdrawal within your account. 

Visit the Launcher now to see if you’ve unlocked PopSockets!

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How communities are supporting local businesses

With the global outbreak of COVID-19 many businesses find themselves in a challenging situation. Establishments that traditionally rely on foot traffic and appointments are taking a hard hit to their income with social distancing being practiced in countries worldwide. So how can businesses garner support from their loyal customers until things return to normal?

Creating new opportunities through merchandise

A growing number of local businesses have started selling merch on-demand in an effort to supplement income during this time. This concept isn’t new, in fact we’ve seen many businesses use branded merch over the years as a marketing tool and source of diversified income. Selling merch on demand is free because there’s no upfront inventory required, plus Teespring handles order fulfillment and customer support so valuable time can be focused on running your business instead of dealing with logistics and hassle.

Jamie and Evan Shipp, owners of GoodShipp Alpaca Co. in Louisville, Kentucky, used merchandise to supplement their income as they expanded their Alpaca shearing products and services. The revenue earned from merch sales has gone toward general farm expenses, but has also helped expand their herd with a new alpaca named Hank!

D&B Performance and Automotive Repair, located in Burrillville, Rhode Island is owned by Dawn and Bob Tufano. This local auto shop has been family owned and operated since 2000. After customers began to inquire about their employees’ unique uniforms, daughter Rachel Tufano created print-on-demand apparel and added them to a store on Teespring.  Current profits are put towards funding daily expenses, such as payroll, new uniforms, and garage supplies, and customers wearing their merch around town helps to attract new customers.

“The customers were actually a pretty big part of why I chose Teespring as well, because I’d be able to just give people the links to the designs and they could purchase them on their own versus us having to order hundreds in bulk and either give them away for free (which is SO costly) or make little to no profit on them because they were so expensive to buy to begin with (again, SO costly).”

Emily and Marc Vance of Dill Farms created branded merch is another example of a small business using merchandise to market their services and engage with their local community in Fort Scott, Kansas.  

Do you know a business that needs support?

If you know a business going through a tough time due recent events send them our way. We’ll help them set up their own online merch store and provide additional promotional tools and assistance if necessary. This service is totally free to use, and businesses will keep all profits from product sales. Plus we’ll handle order delivery and customer support too so they can focus on running their business.

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COVID-19: Full production capacity restored as growth continues

It’s been a challenging few months but we’re happy to report our production facilities are running at full capacity once more. Record-breaking sales and site traffic continue as we enter Q3 2020, and we’re optimistic for what the future holds in the world of social commerce and merchandise.

Members of Teespring’s support + operations teams at our US facility (February 2020)

Full production capacity restored

New orders are being produced and shipped on time and we’re so grateful to our wonderful print partners around the world who helped us keep production going uninterrupted over these last few weeks. We’re also pleased to confirm orders are no longer being re-routed and will be fulfilled within their corresponding regions moving forward.

Support team updates

While all new orders are being produced and shipped on time, some orders experienced delivery delays during COVID-19 lockdowns. We have contacted customers who were impacted by delays and are working to find a suitable solution for them. If you have any buyers who need assistance or have questions regarding their order, please send them to our support team (learn more).

Please note due to the unprecedented volume of sales alongside COVID-19 lockdowns, our support teams are currently experiencing longer-than-normal response times. We’ve hired new support team members and are working around the clock to assist everyone as quickly as possible. It will take us some time to get back to our normal 24 – 48 hour response time so please bear with us and thank you for your patience. 

Looking forward to the future

We’ve added new hires across departments to reinforce our teams to better support you and your customers during this time of growth. In the coming months we plan to roll out many new product options as well as feature enhancements to help you take your merch business to the next level. As we return to a ‘new normal’, our team is excited to provide you and your customers with the quality service and support you deserve. Thank you for your continued trust and understanding. Stay safe and take care!

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The conscious collection: merch that makes a difference

It is impossible to deny the impact of the fashion industry on the environment. Conscious consumption and rising awareness of sustainability issues demand action, and fast. That’s why we’re excited to announce the launch of our new Conscious Collection—a product line that empowers you to create and sell eco-conscious merch you can be proud of. To start, the collection will feature organic tote bags, eco unisex tees, organic long sleeve tees, and eco unisex hoodies. 

The Conscious Collection products are fully integrated in the Teespring Launcher and can be designed and launched instantly. They’re also global products, which means we’ll offer the best shipping prices and delivery timelines no matter where your customers are located. 

[button href=https://teespring.com/design-launcher/pick/d2321c4a-09e6-4329-a9d2-b1dc3c2acb78=_blank]Create your collection[/button]

Introducing the Conscious Collection

The collection features four global products: tote bags, unisex shirts, long sleeve tees, and hoodies. All products are either made of 100% organic cotton or feature a combination of organic cotton and recycled materials. Each product is eco-friendly in its own unique way, but overall the collection shares characteristics such as:

  • All products are made of fibres that require little or no pesticides to grow and avoid contributions to air, water and land pollution. 
  • These products  are cruelty-free, made from non-animal fibres, and are harvested in animal-friendly ways (with reduced impact on their habitats). 
  • The materials used in these products also contribute to green practices that reduce the use of resources like water and energy. 
  • Our US supplier for hoodies, long sleeve tees, and totes donates a portion of every product sale to an environmental non-profit organization—by selling one of these products you can make a direct, positive impact on the environment. 

Products in the collection are labeled as “Organic” or “Eco” based on the percent of organic cotton they contain. Due to the fact that eco-friendly products require slightly more investment to produce, this also means they can generate higher profit margins ranging from $10+ to $15+ per product. Keep in mind 49% of Nielsen survey respondents said they are willing to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices (organic + eco-friendly).

Teespring’s eco-conscious commitment

We’ve been working on our eco-friendly agenda since the company’s inception in 2011. With the fashion industry dumping over 92 million tons of solid waste into landfills each year, Teespring’s on-demand business model provides a significant solution for reducing waste. Our entire operation revolves around products that are created on demand (i.e. after an order is placed)—enabling us to avoid overproduction, textile waste, and only source supplies as needed. In the rare occurrence we have unusable inventory due to damaged goods or misprints (note Teespring has some of the lowest misprint rates in the industry), our team aims to recycle or donate these items as much as possible. 

Apart from our eco-friendly business model, we’ve made other enhancements to reduce our environmental impact over time. We’ve established an entirely paperless operation at our production facility in the U.S. and we’re working to reduce and terminate paper usage with our global partners too. We have eliminated double-packaging across our global fulfillment network, which has reduced plastic output by millions of plastic bags per year! Moving forward, we are committed to on-going research into eco-friendly products and packaging opportunities to further support conscious commerce on our platform. 

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How to sell more merch using YouTube’s new livestream update

Now you can ‘pin’ your merch to the top of chat while live streaming! This feature enables you to drop merch in an engaging way by highlighting your products for all viewers on stream. It’s also extremely effective for driving sales when combined with samples, promo codes, and limited edition merch drops. Keep in mind you need to have access to the YouTube merch shelf in order to pin merch when using YouTube Live. 

Don’t forget, Teespring’s integration with Streamlabs empowers YouTube streamers to reward and engage fans with live OBS alerts for every merch purchase. Alerts have proven effective for encouraging other viewers on the stream to follow suit and purchase as well

3 way to increase sales while streaming + pinning merch

There are lots of ways you can take advantage of this feature to drive more sales (especially during Black Friday and over the holidays). Check out the most popular methods below.

  1. Samples: Currently creators are using samples to increase sales by up to 50% and when combined with YouTube Live this can be an extremely effective promotional technique.  Order samples of your merch ahead of time and wear them while streaming to get viewers excited about your products. 
  2. Limited time promo codes: Another great way to drive sales and engagement while streaming is to offer promo codes that expire in a short amount of time (like after the stream ends). You can create promo codes instantly in your Teespring account to share on stream.
  3. Limited edition merch: Announcing limited edition merch during live stream is also very effective. Make the product available for a very limited amount of time to create a sense of urgency and make the purchasing experience both special and memorable. If you’re planning a merch drop make sure to update the listing’s visibility setting to ‘public’ ahead of time so your products will be added to your Merch Shelf product catalog.

 

How to pin your merch during live streams

Follow the steps below to create your own live stream merch drops now. 

  1. In YouTube’s Live Control Room, create a new live stream or navigate to one you have already created
  2. Click on the Merchandise tab below the live stream preview
  3. Select the merchandise item you would like to promote by searching through your list of items, and click it or drag it to the Merchandise preview panel
  4. Click on “Pin merchandise” to pin the item on top of chat and promote it to your viewers
  5. To end the promotion, click on “Unpin merchandise”

Ready set up YouTube Mech Shelf?

 

FAQ’s 

For more information on YouTube Live merch, visit YouTube’s help center article.

Can you pin multiple products throughout the course of a stream?

Yes, you can pin one item at a time, but you can unpin and pin any other item among those approved.

Can you pin multiple products at the same time?

Users can pin one item at a time, this maximizes the effectiveness of the feature.  

How long does a product say ‘pinned’?

The product stays pinned until the stream ends. Fans can also dismiss the card if they prefer not to see it.

Is there a way to tell the difference between live sales from video sales in the YouTube dashboard?

Not yet, all sales will be reflected in the merchandise section of your YouTube Studio.