June 20, 2024 — Amaze, an all-in-one, end-to-end creator commerce solution is thrilled to unveil Store Drop—a groundbreaking feature designed to seamlessly integrate any Spring store anywhere that supports HTML with just one click. Store Drop empowers creators to effortlessly showcase their products across multiple digital landscapes, maximizing their reach and boosting sales without any technical skills required.
For too long, creators have faced the limitations of single-platform selling, struggling to reach new fans and maximize earnings. This uphill battle has stifled growth, creativity, and the freedom to fully capitalize on their talents. Store drop changes the game, enabling creators to integrate their stores across various channels, including social media platforms like YouTube and TikTok, as well as personal websites and beyond.
“Our mission has always been to empower creators to reach their fullest potential,” says Aaron Day, CEO of Amaze. “With the addition of Store Drop on the Spring by Amaze platform, we’re giving creators the freedom to expand their reach and connect with their audience in ways they never thought possible. This is the beginning of a new era in digital commerce, and we’re excited to see how our creators will thrive with this powerful tool.”
The transformation that Store Drop brings is about more than expanding reach and increasing sales; it is about freedom. Creators gain the freedom to innovate, connect, and strengthen their communities. Their products are no longer confined to one place—they are everywhere their followers are, which allows them to strengthen the connection with their community.
Before Store Drop:
Limited Reach: Products confined to a single platform.
Restricted Sales: Traffic and orders limited to one spot.
Audience Engagement: High engagement through content, but limited interaction outside.
After Store Drop
Expanded Reach: Stores now accessible across multiple platforms, reaching communities wherever they are.
Boosted Sales: Orders flowing in from every corner of the internet.
Enhanced Engagement: Strengthened connection with audiences through both content and products.
It’s time to say goodbye to limitations and hello to endless possibilities. With Store Drop, your digital world becomes a playground of opportunity. Drop your store like it’s hot and watch it thrive on every spot.
About Amaze
Amaze Software, Inc. is an all-in-one, end-to-end commerce solution for any creator looking to generate sustainable monetization and depth of community connection. Our creator success solutions include a merchandising platform, advanced commerce design application, and scalable managed services that help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion.
We’re on a mission to unleash potential and make it easy to create, share, and sell products and services. Build a no-code web page at www.amaze.co or launch a free store at www.springforcreators.com. For press inquiries, please email info@amaze.co.
You’ve poured your heart and soul into creating some killer product designs (if you missed this step, read how here!), but now comes the real challenge: getting the word out there and making sales.
Thankfully, using samples of your products in your content is an easy way to do that! In fact, Spring creators who show off their products in their content triple their sales on average.
Why does it work so well? Well, when your fans see you rocking your own stuff, it shows them that you actually like what you created. They trust your style and want to follow your lead. Plus, when they see you actually using the products yourself, it’s way more convincing than just tossing up a stock image of your merch.
So, with that in mind, follow the steps below to start using samples to amp up your sales!
Step 1: Order your samples
Before going any further, you’ll need to actually order samples of your products in order to start using them in your content.
To order samples, watch this video or follow the steps below:
Click “Order a sample” of the product you want to order
Fill out your shipping and payment information
Click “Place your order”
You can also click here to go directly to your listings page.
Samples take a few days to arrive, so make sure you order them at least a week before you want to start posting content about your products!
Step 2: Create content with your samples
Alright, now that you’ve got those product samples in hand, it’s time to get creative with how you show them off to your crew. Here are some creative ways to promote your products in your content:
Unboxing Videos
Time to spread the hype! Share the excitement of receiving your products with your audience by creating unboxing videos. Show every detail and capture your genuine reactions. This personal touch can significantly increase engagement and anticipation among your followers.
Styled Photo Shoots
Get your creative juices flowing with a photo shoot featuring your products in different settings and styles. Whether it’s a professional shoot or DIY at home, showcase how your products can be incorporated into everyday life or special occasions. Experiment with various backdrops, lighting, and accessories to create visually appealing content.
Live Try-On Party
Host live or recorded try-on sesh where you demo your products in real-time. Invite your audience to ask questions, provide feedback, and even vote on their favorite styles or designs. This interactive approach not only showcases your products but also helps you create community and invites your fans in on helping you make your future product designs.
Product Comparison Reviews
Put your products to the test by comparing them to similar products you have hanging around your home. If you threw your design on a coffee mug, show it next to a plain white mug that makes yours pop. Or if you have a tank top, hang it side-by-side to an everyday tank that is easily outshadowed by yours.
Outfit Ideas
If your product samples include apparel or accessories, show your fans how you can mix and match them with other pieces to make a complete outfit. For example, if you have a branded tee, then throw on a blazer, some jeans, and some shoes that make your merch pop. If you have a summer tote bag, then try on a cute summer fit that goes great with you bag.
Influencer Collaborations
Team up with other influencers to spread the word about your products. Join forces for epic collabs like photo shoots, videos, or giveaways that showcase both your brands. It’s a win-win that’ll help you reach new audiences and boost your street cred.
Storytelling and Brand Narratives
Share the heart and soul of your brand through storytelling. Whether it’s sharing personal anecdotes, customer testimonials, or the inspiration behind your merch, weave a compelling narrative that connects with your crew on a deeper level. It’s not just about selling merch – it’s about building a community.
Now go order some samples!
By showcasing your products in creative and authentic ways, you not only boost engagement with your audience but also establish trust and credibility.
Whether it’s through unboxing videos, styled photo shoots, or user-generated content campaigns, each approach offers a unique opportunity to connect with your fans on a deeper level and drive them towards making a purchase. So, don’t hesitate to dive in, get creative, and let your products and your designs shine – your sales will thank you for it!
Spring makes it easy for you to create products and make money selling them. However, many of our users struggle to make even one sale. If that’s you, or you believe you’re not getting as many sales as you should, don’t sweat it! Check out the steps below to learn the secrets to creating and selling like a boss on Spring!
1. Design Graphics Tailored to Your Following
Your fans are your biggest supporters–and who you’re selling your products too,–so make them the inspiration behind your designs. Center your creations around those special moments from your content that your fans know and love—the funny jokes, the memorable quotes, or even your beloved sidekick, like your pet. Let your designs reflect the vibe of your community, with a playful touch that only your true fans will appreciate.
If you’re stuck on what to make, take advantage of your social media fam by running polls or surveys to get their input directly. Find out what designs they’re vibing with, what gets them excited, and let their feedback guide your creative process.
And if you’re looking for some extra design mojo, dive into the world of AI design tools. Check out these three free platforms:
Canva:
Canva is a great beginner tool with an easy interface that makes designing images and text easy to do. It also offers a new AI feature where you can request specific images to be created for you.
Pixlr:
Whether you’re a newbie or a pro, Pixlr’s AI-powered tools have got you covered. From basic edits to cool effects that’ll make your designs pop, Pixlr makes it easy to bring your vision to life.
Gravit Designer:
Try vector design with Gravit Designer’s intuitive features and AI-driven capabilities. With powerful tools at your fingertips, you’ll be creating captivating designs in no time.
With these tools in your arsenal, you’ll be whipping up designs that speak directly to your audience, paving the way for a merch launch that’s as unique as you are.
2. Pick the Perfect Products
When it comes to choosing products for your designs, think about what your fans would actually want to snag. If you’re a gaming creator, consider slapping your designs on desk mats, phone cases, and other cool tech gear. Or, if you’re more into the fitness scene, try leggings, sports bras, or water bottles. You want to make sure you cater to your audience’s interests.
You’ll also want to keep the seasons in mind. When the chilly weather rolls around, cozy hoodies and long sleeves are a must-have. But when the sun’s shining, tank tops and board shorts are where it’s at.
Spring gives you the green light to launch as many products as your heart desires. Why? So you can experiment, of course! Test out different designs and product types to see what gets your followers buzzing. And hey, if something doesn’t quite hit the mark, no sweat—you can easily unlist it and move on to the next big thing.
But here’s where the magic happens: Take note of what works and what doesn’t. What designs have your fans raving? What products are flying off the shelves? Use that golden info to fine-tune your strategy for future launches and keep the good vibes rolling.
4. Highlight Your Hottest Hits
Give your best sellers the spotlight they deserve and make them easier for your fans to find on your storefront.
Here’s how to place products at the front of your store:
Click on Stores on the left-hand menu.
Select Edit Store
Click Products
From there, you can star any products you want to feature at the top of your store.
5. Order Samples and Use Them in Your Content
Using samples in your content can increase your sales by 300%! So get your hands on some samples of your products and incorporate them into your content strategy. Whether it’s unboxing videos, photoshoots, or giveaways, showing off your products in action can drive interest and sales.
Once you have your designs and products live, it’s time to turn up the volume on your socials and get the word out about your awesome merch! Hit up all the platforms where your fans hang out and start showing off your awesome products.
Whip up some eye-catching social graphics and videos that showcase your products in all their glory. Talk ’em up, show ’em off—whatever it takes to get your fans excited to hit that “add to cart” button.
Also, don’t forget to drop your store link in your bio to make shopping for your products easy, as well as add our social integrations.
7. Reach Out with Email Campaigns
Email campaigns are a great way to boost sales and keep your fans engaged/aware of your new drops.
If you have an email list, use it to share exciting updates about your latest merch drops, exclusive deals, or behind-the-scenes peeks into your creative process. With the right message, you’ll have ’em hitting that “buy now” button in no time.
If you don’t have access to an email list, but have gotten a lot of sales, reach out to us at creatorsupport@spri.ng. We’ve got your back, and we’re here to help you make magic happen.
Now Go Start Earning!
Our platform is designed to help you earn with ease, and with these tips in mind, you can become unstoppable!
Follow us on Instagram, Facebook, or Twitter for weekly tips and tricks on how to succeed on Spring!
Short-form videos are taking the stage across social media.
They have the power to go viral, increase engagement, captivate audiences, and best of all, get your sales to shoot through the roof when you use them to show off your merch!
Sometimes it’s a good idea to get a visual for how much of a big deal something is. Take a look below at how effective short-form videos really are in your world.
So if you’re ready to learn 7 creative ways to use short-form videos to boost your merch sales, we’re ready to help!
1. Product Demos
People wish they could physically touch a product when they shop online, but obviously they can’t. So help them live that experience through you (or someone you ask or hire to demonstrate handling, using, or wearing your product). Showcasing a sample of your product is a “virtual shopping” experience that helps the potential buyer see what your product looks like in the real world.
Make sure you highlight the key benefits and features of your product. Brevity is the soul of wit, so keep the dialogue lean and to the point. Online, attention spans last even shorter than IRL.
Also, actions matter, not words. No one wants to hear about your product. They want to see it in action. When you show it, your product is literally doing the talking (in action) for you.
Lastly, don’t be boring. Whether it be catchy music, humor or creative editing, show off your personality and keep it fun. The two key words to focus on here are: informative & entertaining! The more engagement you keep up with your fans, the more sales and long-term customers you acquire.
2. Behind-the-Scenes
There are many reasons why BTS videos are a good idea, but here are two really strong ones:
It forms an emotional bond between you and your audience. They see you in every day action, which shows that you’re human just like them. They see that you have to deal with the same every day trials and tribulations that they do. Who doesn’t want to support someone that they can relate to?
It builds trust and authenticity. Your audience sees the actual processes and people involved in creating your amazing designs. This also gives them a story to pass along when people ask, “hey, where did you get that?”
3. User-Generated Content
Have you ever heard someone say, “No one likes a braggart. But if other people brag about you, it gets attention.” User-generated content (UGC) is the online version of other people bragging about you.
Encourage your customers to create and share their own short-form videos featuring your products (if they’re happy with it, of course). If need be, offer incentives to do so. This not only generates authentic content but it fosters a sense of community around your brand—Something you will already be building if you have followed steps 1 and 2!
People also like to be given the greenlight to make their own creative calls. Let them decide what kind of video to make (unless they request you to come up with the idea). It makes them feel like part of the team, knowing they can showcase your merch in a fun and unique way.
User-generated content (UGC) promotes trust and absolutely influences buying decisions.
4. Brand Awareness on Social Media
Ask yourself where short videos are mostly seen. Tiktok? Facebook? YouTube? Instagram? The answer is all of the above (and more) but these platforms have the most massive user bases. The best thing about these platforms, though, is that they offer a lot of ways to promote videos, such as algorithmic recommendations, discovery pages, hashtags, and more. They are also easily shareable not just on the platform but in messaging apps. When viewers like a video or think it’s interesting, it’s so simple to share it (it’s probably harder to NOT share it lol), increasing exposure of your brand and its reach (maybe to the point of going viral). If it does, in fact, go viral, you’re looking at widespread brand awareness immediately.
When it comes to increasing brand awareness, not all short-form videos on social media are created equal, however. Here are a couple quick suggestions:
Customer testimonials. Share positive reviews and feedback from real customers who’ve experienced your product firsthand. This includes their thoughts, emotions, and experiences about how the product has either improved or impacted their lives for the better. This is similar to UGC, but sometimes you can’t get them to make a video of their own, so you need to incorporate fragments into your content.
How-to or challenge videos. How-tos can teach an important skill and they’re always popular. Same with challenge videos, where you ask your fans to compete or complete a task. Again, these build trust and credibility. Don’t forget to make the videos humorous and fun! In fact, humor is the number one common trait between most successful videos.
Unboxing or reviewing videos. These typically include showcasing the unpacking of your product for the very first time. In recent years, these videos have gained massive popularity, and they’re an amazing way to engage your audience. Note: Don’t do a fake “unboxing” video. It must be authentic because no one is really that good of an actor, not even actors. Authenticity is so important because it’s essential to be genuine and allow the excitement to shine through as the product is discovered and explored. And once again, what does this build? We’ll say it over and over and over again because it’s the key to everything involved in being successful: Connection on a personal level, trust, and credibility.
5. Team-up with Influencers
The hot-button word of the moment is “collab.” Collaborating with influencers can significantly widen the reach of your brand. A lot of influencers have engaged followers across multiple channels. If one of them endorses your products, you just hit a whole new audience.
One of the greatest ways to partner with influencers is in the short-form video format. Either influencers can create short videos, showing their audience your products, you can make the video with the influencer for your audience, or ideally, both! Any of the types of videos we covered in point #4 will work. The more the merrier!
6. Q & A with Customers
You would think we’ve harped on connection, trust, and credibility enough, right? Well….one of the best ways of building those three key elements is to hold a Q & A. Sometimes your fans have questions. Sometimes it’s tough to get to each individual. If this is the case, hop on a Q & A video and answer those questions. Be funny or at least light-hearted and sweet about it. Bots don’t take care of everything. Plus, people (your fans) want that personal connection. And who wants to pay a live agent out of their revenue? I’m sure you don’t. Make it known you will be holding a Q & A every month or so. It’s fine to have a FAQ section on your site, but you will be answering these questions with more nuance and a personal touch.
Also, think beyond just providing “answers.” You can provide step-by-step explanations, product demonstrations, and examples. Studies have shown that this clarity reduces frustration and confusion on the viewers part, leading to higher customer satisfaction.
7. Contest Teasers
Who doesn’t love a contest? They’re a no-brainer if you want to reach a larger audience. Contests also create buzz around upcoming product launches, and short-form videos are one of the best ways to execute buzz. Here are some tips on how to go about using short-form videos to hype up a contest:
Playfully hint at contest details.
Feature catchy jingles, quirky characters, or a mini storyline that leaves your fans craving more.
Keep the videos short and snappy. Give fans a taste of what’s in store but don’t give away all the juicy details.
Keep it fun and think outside the box. The more memorable it is, the more it gets shared with their friends. The more they share, the more your visibility and reach increases.
Highlight the prizes that can be won. Showcase them in an engaging and creative way, and make sure they’re aligned with your target audience’s interests and your brand.
Make the prizes really enticing. The more enticing, the more eager people will be to share your videos and enter the contest.
In Closing
These 7 surefire strategies will help you use short-form videos to boost your popularity and your sales. Since videos are really what the entire planet is responding to right now, the possibilities are endless. So start filming and happy selling!
