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Want to know the secret to creating products your fans can’t wait to buy? It’s simpler than you might think: just ask them what they want! The most successful creators know that their best product ideas come directly from their community. When you tap into your audience’s desires, you’re not just making products – you’re creating exactly what your fans have been waiting for.

This week’s tip is all about turning your social media into a powerful market research tool. By running simple polls and asking the right questions, you can validate your product ideas before you create them. Not only will this help you make better products, but it’ll also boost engagement and make your fans feel like they’re part of your creative journey.

Think of it like this: every time you ask your audience for input, you’re building a stronger connection with them. You’re showing them that their opinion matters, and you’re creating products with them, not just for them. Ready to learn how? Let’s dive in.

Formulating Your Question: The Key to Getting Useful Answers

When you survey your audience, it’s crucial to make space for them to give you their best ideas. That’s why the questions you ask are so important — they need to be open enough to leave room for creativity, but also constrained enough that it’s something you can actually create.

Here are some effective questions you can ask, depending on your situation:

If you have a product idea already:

• “I’m thinking about creating [your idea]. Would you be interested in this?”
• “Which version of this design would you prefer?”
• “What price would you expect to pay for something like this?”

If you need product ideas:

• “What’s one thing you wish I offered in my store?”
• “Which of these product categories interests you most?”
• “What would you love to see me create next?”

Be sure to ask questions about the product itself, but also make sure to ask questions about important things like pricing, sizing, materials, packaging, and more. You want to get the full picture of what your audience expects. 

How to set up polls on Instagram, Twitter, or YouTube

When you’ve got your questions ready, it’s time to head over to your favorite social media platform and ask. Here’s how to do it on Instagram, Youtube, and X, but every platform should have a poll option. 

Instagram: 

In Instagram you have two places to engage with your audience: in your posts, and via stories and reels. 

Posts are a great way to ask fans for longer bits of feedback. They can use comments to respond and give you a thoughtful answer. 

Stories are great for getting more responses on the fly. We especially love using the built-in posts and questions tools to gather product intel: 

• Use the Two-option poll to answer simple yes or no questions
• Use the Emoji Slider poll to gauge how much interest there is. 
• Use the Questions sticker for open-ended questions

Youtube:

Youtube is similar to Instagram: you can talk about your product ideas in your content, or leave a poll in your community tab to gather quick feedback. 

The rule of thumb? Use your videos to talk about your product idea if it’s still forming or needs explanation. If it’s a big, complicated product (like a book or a course), use your videos to talk about the journey of making it. Your fans can use the comments to give you more detailed feedback (and cheer you on!). 

If you’re looking for answers to simpler questions, or trying to narrow down your ideas, polls might be a better option. Fans can click a checkbox — and you’ll get deeper insights. 

Twitter:

If X is more your jam, you can make polls there too! Choose the poll option when posting, or just ask an open ended question to your audience.

Turning insights into products

Now that you have feedback, it’s time to turn those insights into action. Remember: you don’t have to implement every suggestion, but look for patterns in what your audience is asking for.

If you’re new to product creation, start small: Take one of your top-performing designs and put it on a hoodie or t-shirt (these consistently rank as highest-selling categories across all Spring creators). Then you can test the waters with a small launch and see how people respond. 

Ready for something more complex? Consider building a custom product through our partner service, Pietra. They can help you create virtually anything you can imagine, then sell it seamlessly through your Spring store.

Every poll helps you build something bigger 

Sending out polls and asking for feedback might seem like tiny steps, but they can lead to huge leaps later on. When you know exactly what your fans want from you, it makes creating a product that people actually want way easier. 

Plus, your fans are your biggest cheerleaders. When you engage with them through polls, comments, and feedback loops, you help build a stronger connection with them. 💖

If you’re ready to close your laptop every week knowing you’ve moved your business forward, grow your creative passion into real income, or just build better products that actually sell, this is your year to make it happen. Head over to our Resource Hub to discover more weekly tips that’ll help you build a thriving store, one small improvement at a time. 

We can’t wait to see what you make!

Hey creators! 

Let’s talk about something we’ve learned from working with thousands of successful brands: the biggest wins often start with the smallest steps. 

You know that feeling when you look at other creators crushing it and wonder how they got there? Spoiler alert: they didn’t wake up like that. They got there by making tiny improvements, day after day, until suddenly – boom! – they’d built something amazing.

That’s why we’re dropping these weekly tips your way. Each one is designed to help you focus on one small but mighty aspect of your business. 

This week? We’re diving into your analytics to uncover your hidden gems (aka your best-sellers) and turn them into your secret weapon for growth.

How to use analytics to find your best sellers

We know, we know. Numbers might not be your thing (you’re more of a creative, right?). But trust us, these analytics are about to become your new best friend. They’re like having a direct line to what your fans are loving most. And the best part? Everything you need is right inside of your Spring dashboard. 

All you have to do to find your analytics, right inside of Spring is click on the Analytics tab to the left. From there, you’ll get taken to a screen that shows you your top sellers. 

As you go through your analytics, be sure to play around with dates and categories. We suggest looking at a few different slices of the data pie:

• Get the big picture: Look at your historic data and see what your top sellers are of all-time. You might not realize that something you sold two years ago was a huge hit!
• Look for patterns across each year: Take a look at your yearly overview, and see if you can spot any big spikes in sales. You might find that some of your products perform better in different seasons.
• Analyze each campaign: If you’re running campaigns, look at each of them and see what the most popular products were. You’ll be able to find out if your audience preferred certain designs or products over others and can plan ahead for next year!

I know my best sellers. Now what?

Now that you know what your fans love, it’s time for the real fun to begin. Here are a few different ideas on how you can take this knowledge and turn it into sales. 

Build a flagship product: 

Found that one product your fans can’t get enough of? Make it your signature piece. Feature it in your content, tell its story, and let it become what you’re known for. Just look at how Howie the Crab’s shop drops new products for each year’s molt – genius!

Bring back old fan favorites

Got a product your audience loved, but which has been out of stock for a while? It’s time to bring it back. Give it a glow up with some new colors, an updated design, or a refreshed selection. 

Create spinoffs: 

If there’s one design that’s crushing it, try giving your fans options on how to sport it. Take a look at how Yogi Bryan uses the same design on three different products. 

Sell bundles: 

Increase the average order value and give your fans more at the same time. Group together complementary products (hello, yoga mats, tote bags, and hoodies) to create a totally-unique set. 

Build themed collections:

If one design is killing it, consider creating a whole themed collection around it. Your fans already love your vibe – give them more ways to show it off! Plus, collections make for killer social content and give you plenty to talk about in your marketing.

Don’t be amazing. Become amazing. 

Creating something incredible happens one small win at a time. You’ve got the vision of where you want to go – now it’s time to become the creator who makes it happen. Dreams tell you where to point your compass, but these small, intentional steps? They’re what actually get you there.

Digging into your analytics might feel like a tiny step, but it’s exactly these kinds of moves that add up to something huge. Trust us, we’ve seen it happen time and time again with creators just like you.

Ready to uncover your next best-seller? Dive into those analytics and let the numbers inspire your next creative move. When you’re done with this challenge, hop over to the Resource Hub – we’ve got plenty more small-but-mighty improvements waiting for you there.

Dig into your analytics

Click the button below to log into your dashboard. We can’t wait to see what you discover!

Goals are awesome — we’re the first ones to admit it. But let’s talk about the tough part: actually chasing them. When you know exactly where you want to be, but the path there seems endless, it’s easy to feel stuck.

Here’s the problem with goals: they’ve got us all focused on the end result, not the actual work it takes to get there. The truth is that growth doesn’t happen in bursts. Instead, it happens in the tiny actions we take every single day.

As James Clear writes in Atomic Habits, “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” This powerful concept is transforming how we think about growth at Amaze — and we want to bring you along for the ride.

Don’t be amazing. Become amazing.

We’re just like you: we’ve got big goals we’re chasing. But in 2025, we’re switching things up. Instead of obsessing over being an amazing company by the end of the year, we’re focusing on becoming an amazing company every single week. That means looking for the tiny incremental changes we can make on the daily that lead to massive results by the end of the year. 

We got to thinking though… and realized this concept was so powerful, we wanted to bring our creators along for the journey, too. After all, our goal isn’t just to help you create products — it’s to help you sell them and turn your ideas into income. 

We’re changing everything about our business to make it all happen. Here’s what it means for you, and how we’re showing up differently: 

You can expect lots of new content: We’re changing our content to focus on helping you find quick 1% improvements that help you build and sell products. You can expect to get weekly tips, videos, and other content that helps you turn your passion into profit. Plus, we’re opening a Discord community that’ll help you connect with other creators. 

You’ll build skills that help you earn sales: The hardest part of creating a product-based business is building momentum. Every week you’ll get a mini-challenge that takes just a few minutes to complete, but which sets your store up for huge success. 

We’re growing with you: Getting 1% better isn’t just for you — it’s also our internal guide for the year. We’ve heard your feedback, and 2025 is the year we’re taking action. 💪

The last point is particularly important. We’re committed to growing and changing and creating a better experience for you!

Make 2025 the best year yet

Look, we’re big fans of manifesting your dreams, but manifestation alone won’t help you move forward. You still have to think practically about how to get there — and that’s where we’re here to help. We’re changing everything about our business to support you in making those little, daily changes that turn into massive results. Because when you stack up enough 1% improvements, something magical happens.

If you want to close your laptop every week feeling accomplished, grow your side hustle into a real income, or just make the best content you can, this year’s the year to get it done. Head on over to our Resource Hub to check out the first challenges.

Spring is in the air, which means it’s time to capitalize on seasonal sales by adding springtime designs to your product lineup. 

There are a few ways you can bring the season into your designs while staying true to your brand. Read our top suggestions below!

1. Splash of spring colors

No need to reinvent the wheel! Simply add spring colors to your product listings or tweak existing designs with a limited edition spring palette. Think cheerful and uplifting hues like:

• Pastel pink: Soft and soothing, perfect for invoking feelings of warmth and joy.
• Mint green: Refreshing and invigorating, reminiscent of blooming gardens.
• Sunshine yellow: Radiant and energetic, sure to brighten anyone’s day.

Remember to stay true to your brand image. While spring colors can enhance your products, they should still align with your overall aesthetic.

If you’re a content creator who posts about Halloween or horror stories, adding pastels or bright, cheerful colors to your designs or color selections might be off-putting to your followers. Consistent branding should always come first. 

However, if springtime colors don’t fit your branding, but you still want to incorporate them, think about adding them in a creative way. If you normally feature a little monster, you can have him sitting down in a spring garden, looking down at a calendar showing how many days are left until Halloween. 

The more creative you get with it, the more likely your fans will be hitting that buy button. 

2. Celebrate spring activities 

Spring ushers in exciting events like Easter and spring break, and your audience craves designs that match the vibe. Consider offering event-styled products such as:

• Easter-themed goodies: Think bunny-printed shirts and egg-cellent mugs to celebrate the season.
• Spring break must-haves: Add spring break designs to tote bags, beach towels, and sunglasses – essentials for a sun-soaked getaway.

Introducing trendy event-inspired designs can amp up your brand’s visibility. Imagine if one of your followers flaunts your branded spring break beach towel during their trip – it’s sure to catch attention and pique curiosity among their friends and fellow travelers, potentially bringing in a whole new set of customers.

Jumping on the event-themed products train is a smart move to broaden your audience and seize the moment. But keep it cool and aligned with your brand’s vibe. Whether it’s slapping on a catchy “Spring break is here!” slogan to a top-selling design or crafting a funky text-only artwork that screams your brand’s spirit while capturing the event’s hype, ensure everything you create stays true to your brand’s essence.

3. Embrace nature-inspired designs

Spring isn’t just about flowers blooming and birds chirping; it’s about embracing nature’s wild side in your designs. Dive into the nature-inspired trend by incorporating elements like floral patterns, leafy motifs, or fluttering butterflies to infuse your creations with that springtime magic.

But hey, stay true to your vibe! If your brand revolves around anime, don’t just toss flowers onto your gear and call it a day. Showcase your anime characters holding flowers or sporting some fresh spring swag. That’s how you keep it real!

4. Get creative with light and airy typography

When adding light and airy typography to your spring designs, it’s important to consider your brand’s vibe. Try out different fonts and styles that match your brand’s personality and style. Whether your brand is bold and adventurous or sleek and minimalist, make sure the typography complements your brand’s overall look.

Stick to your brand’s style to keep things consistent and recognizable among your followers. Instead of straying too far from what your brand is known for, add some spring elements to your typography while staying true to your brand’s identity. For example, if your brand is known for being playful and fun, go for fonts with playful curves and organic shapes. If your brand leans more towards sophistication, opt for elegant and refined typography that adds a touch of luxury.

By finding the right balance between adding spring elements and staying true to your brand, you can create designs that capture the essence of the season while staying authentic to your brand. This ensures that your spring products not only feel fresh and exciting but also stay true to what your followers love about your brand.

Here are some fonts that can give your designs a springtime vibe:

1. Script Fonts: Script fonts bring elegance and charm to your designs with their flowing lines and decorative details. Examples include:
   • Great Vibes
   • Sacramento
   • Playlist Script
2. Handwritten Fonts: Handwritten fonts add a personal touch to your designs, making them feel warm and inviting. Examples include:
   • Amatic SC
   • Quicksand
   • Pacifico
3. Serif Fonts: Serif fonts give your designs a classic and sophisticated look, perfect for adding a timeless touch to your spring designs. Examples include:
   • Playfair Display
   • Merriweather
   • Lora
4. Sans-serif Fonts: Sans-serif fonts offer a clean and modern feel, making them versatile for a variety of spring designs. Examples include:
   • Open Sans
   • Lato
   • Montserrat
5. Decorative Fonts: Decorative fonts bring personality and flair to your designs, adding visual interest and creativity. Examples include:
   • Lobster
   • Lemon Tuesday
   • Cherry Swash

Experiment with different combinations and styles to find the perfect typography for your spring designs that resonate with your younger audience while staying true to your brand’s identity.

The point of spring designs

In wrapping up, spring is here, bringing with it a prime opportunity to spice up your brand and drive sales with trendy seasonal designs. By infusing your products with a springtime vibe while staying authentic to your brand, you can create designs that truly resonate with your audience.

Sticking to your brand’s identity while exploring spring designs isn’t just about aesthetics—it’s about seizing the moment and staying relevant. Incorporating vibrant spring colors, celebrating seasonal activities, and embracing nature-inspired themes not only captures the essence of the season but also deepens your connection with your audience.

Consistency with your brand image builds trust and familiarity among your followers, leading to increased sales. Whether you’re adding a touch of spring to your typography or crafting event-inspired designs, finding that sweet spot between seasonal trends and your brand’s essence is key.

So, as you venture into spring, remember to stay true to your brand, get creative with your designs, and watch as your products resonate with your audience, keeping your brand at the forefront of their minds.

Ready to turn your following into some serious cash? Selling your own branded merch is an easy way to do that and also helps you build a deeper connection with your fans. And guess what? If you’ve got a big or super-engaged following, you’re already halfway there! 

All that’s left to be done is get that community hyped up for your next merch drop, which guarantees a killer launch that’ll send your sales into orbit. So let’s dive in and learn 7 proven strategies on how to make your next merch drop break the internet! (Not literally, but you get the gist).

1. Know your fans inside and out

You probably don’t need a refresher here, but we’re going to give it to you anyway. If you’ve done the legwork of growing your fanbase, you most likely have a solid idea of what your fans are about and what they’re into. But let’s not diminish this key first step! Knowing their likes and dislikes is the key to making money. Understand their language. Design your merch with their desires in mind, which will greatly aid you in preparing a killer drop and getting the word out to your followers once it’s live. 

Also, be sure to tet familiar with your audience stats on your social media analytics. Most platforms give you this in the form of age, gender, when they’re most active, etc. Use this goldmine of data to schedule posts leading up to your merch drop and work out the best way to chat with your fans. 

2. Pick products that make sense

Ok, you’ve got your designs. What products do you put them on? This is where knowing your fans truly pays off. 

Let’s say it’s summertime and your fanbase is primarily in the U.S. You’re obviously gonna load up on warm-weather merch like tees, tank tops, water bottles, etc. But what if you have fans in Alaska or even Australia (where our summer is their winter)? In that case, you’ll want to have some cozy items like sweaters, jackets, hoodies, and beanies to keep your fans warm. Heck, even mugs for that hot cup of brew. 

Additionally, you need to pay attention to your niche. For example, if your content is all about gaming, then dropping gaming gear like a rad desk mat or a slick Nintendo Switch case will get your fans pumped up way more than beach towels or shower curtains. 

If you’re not sure what products to pick for your niche, check out our core collections for some awesome ideas!

3. Create hype

Once you have your products ready to go, you need to build excitement. Hop on your socials and other channels to get your fans hyped up for your merch drop. Tease some samples in your content so fans can actually get a sneak peek. Talk about your process of designing your merch (because everyone loves a good behind-the-scenes moment).

If you want to go the extra mile, take a few moments to explain why you created these designs or picked these products. Creators who can make an emotional connection with their fans over their merch perform significantly better than those who just say “Check out my new lineup!”

4. Hand out discounts

Hook up your fans with discounts before the big launch! Share a promo code over your socials ahead of time and encourage fans to use it as soon as your merch goes live. Just make sure to set up that promo code before you launch and clearly communicate when the code ends. (You can create codes easily on your dashboard here).

Discounts are great for getting your fans to snag your merch ASAP and can create some serious FOMO. After all, nobody wants to miss out on a deal, right?

5. Mix it up with other influencers or brands

Consider collaborating with other influencers or brands to spread the news of your merch drop so you can attract new customers. Collaborating with creators who share your vibe can help you expand your fanbase and create a buzz that spreads like wildfire.

6. Only offer merch for a limited time

Create some serious FOMO by offering limited edition merch! If fans snooze and don’t buy, they’ll miss out! Having a limited supply of anything increases value. Plus, if your launch is successful you can always bring it back in the future “by popular demand.” Making your merch scarce will have everyone scrambling to snag it before it’s gone and will get fans ready to pounce the next time you have a merch drop. 

7. Hit ‘em up with emails

Tap into email marketing to keep your biggest fans in the loop about your merch drop! If you’ve got an email list, send out must-read newsletters, sneak peeks, and special deals to keep your fans hyped and ready to shop.

And if you’re not rockin’ an email list yet but wanna blast out some merch news, hit us up at creatorhelp@spri.ng. Our crew might just hook you up and help you reach your past buyers with some epic merch updates!

So there you have it. You’re building your fanbase, so now you need to tap into it for some serious cash. As always, Happy Selling! 

‘Tis the season for holiday shopping. Are your digital products ready? Don’t wait for your Christmas Elf to do it—creating digital products is easy! We’ve got the most popular digital products that are trending this season, as well as information on shipping for physical products, so let’s get started!

First, why are digital products a must? 

Here’s a mind-blowing stat: 91% of people admit that they have made holiday purchases at the last minute. Even more eye-opening: 30% say those last-minute grabs typically happened less than a week before and 7% say they’ve actually done shopping ON THE HOLIDAY.

Also, the shipping cutoff for physical products (Domestic U.S.) is December 5th.🫨 

That’s just around the corner! These last minute shoppers will miss the window to get physical products before Christmas, but you can still grab their business by offering digital products since there’s nothing to ship! How great is that?!

What are the most popular digital products this year?

• E-Book. Pass along your expertise from gaming tips to travel guides and everything in-between. 
• Color Book. Digital coloring books are a fun way to escape the chaos of the holiday season. Bonus when they’re coloring (and posting on socials) your original designs.
• Digital Art. Release limited edition designs unique to your brand. Don’t limit yourself to the holidays; offer designs that fans can display all year round. 
• Digital Wallpaper. One of the most popular items we offer! Fans love having a unique background for their smartphones and desktops, so ingrain your brand in their minds every time they look at their device. 
• Music. Albums provide a musical backdrop to your fans’ holiday activities through the new year. Offer a limited edition album to create FOMO to drive sales. 

Other digital products to consider

Why stop at the top products when you can launch an array of products? Fans will be enticed to buy more than one! Here are other digital products in your Spring store just waiting for your creative magic:

• E-Card. Help fans send their love (instantly) without worrying about stamps and delivery dates. Design for a variety of activities: Christmas parties, tree lighting ceremonies, ugly sweater competitions, New Years parties, etc.  
• Photo Filter. Help your fans create social media magic by offering custom photo filters. If you ask fans to tag you, you’ll gain visibility and (potentially) more sales.
• Recipe. Got a special dish or treat you like to make this time of year? Share it with your fans! Add a special twist only available on your digital recipe to create FOMO.
• Course. Creating an online course allows you to share your skills so others can learn. Plus, courses help build credibility for you in your field.
• Templates. Help your fans grow their online presence by offering branded templates that they can easily customize and launch.
• Image & Video Files. Turn fans into customers when you create exclusive content only available in your Spring store. Make sure to tease the content on your socials so fans are excited to check ‘em out.
• Emotes & overlays. Spread your brand by creating custom emotes and overlays for your fans to use when they post & stream. It helps build community and will spread awareness to new fans.

What about physical products? 

While it’s a great perk that digital products can be sold all the way up to and through Christmas day, you may be wondering about your physical products. In order for them to arrive to your customers by Christmas, your shipping cutoff date is Tuesday, December 5th for standard shipping (U.S. based orders only). Start promoting those products ASAP and get those digital products ready for the late bloomers! Happy selling!

CALIFORNIA, June 22nd, 2023 – Amaze Software. Inc, the world’s leading creator commerce platform, and parent company of the Amaze, Spring, and Outfts platforms, joins forces with TikTok, the globally renowned video sharing platform to unveil an integration that revolutionizes the way content creators monetize their TikTok presence. This collaboration empowers creators to effortlessly sell their own custom products, boosting their earnings and transforming the landscape of digital entrepreneurship. 

The Amaze and TikTok integration liberates creators, granting them the power to unlock their full income potential on TikTok Shop with unparalleled ease. Creators now have the ability to curate, showcase, and sell their own products, seamlessly transforming their devoted fan base into loyal customers. This integration empowers creators to monetize their TikTok videos, engage fans through livestreams, and create captivating shopping experiences, all while Amaze handles the logistics of payments, shipping, and inventory management.

Aaron Day, CEO of Amaze Software says: “This integration is the latest in a long line of innovation, which we have been proud to bring to market through significant partnerships with the biggest social platforms on the planet. With YouTube, Instagram, Twitch – and of course TikTok – we have introduced breakthrough integrations that are firsts for the sector, empowering creators to truly transform the way they monetize their talent. Amaze and TikTok share an ethos of investing in our creators; our collective goal is to unleash creator potential and make it easier for this powerful group to create, share, and earn.”

TikTok sensation, Jon Dretto, one of the first to use the integration expressed his enthusiasm, stating, “The integration has transformed the way I connect with my fans. Being able to offer them my own merchandise seamlessly through TikTok Shop has opened up both a new way for me to monetize and connect with my community. I’m thrilled to continue providing my fans with unique products that truly reflect my passions and brand identity.”

Visit here to find out when the Spring + TikTok Shop integration will be available to you.

About Amaze Software Inc.  

Amaze Software, Inc. is an all-in-one, end-to-end commerce solution for any creator looking to generate sustainable monetization and depth of community connection. Our creator success solutions include a merchandising platform, advanced commerce design application, and scalable managed services that help anyone sell anything, anywhere. 

We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. 

We’re on a mission to unleash potential and make it easy to create, share, and sell products and services. Build a no-code web page at www.amaze.co or launch a free store at www.springforcreators.com.
For press inquiries, please email us at amaze@ragency.com

On the surface, integrating social channels with your Spring store may seem like a no-brainer, but let’s dive further into why utilizing our social integrations is so valuable.  

Social media connects you to your fans. Social integration connects your fans to your products by giving them a direct link to your Spring store while they are engaging with you on your socials. It’s an effective way to build awareness of your brand, increase loyalty, and generate sales. 

Let’s look at why social integration is so important, how it works, some of the benefits, and even some tips. Ready? Here we go!

First off, what are social media integrations? 

Feel free to skip this section if you already know, but social integration is the process of connecting social media accounts with a website. Have you ever been on a website and seen little logos like Instagram or TikTok? That’s one way. Another way is to have links out to your site directly from your social accounts. Think of it as a two way highway.

What social integrations does Spring offer?

Spring makes it easy to connect your store to your socials and offers integrations for the following platforms:

• YouTube
• Instagram
• Twitch
• Linktree
• OnlyFans
• PopUpShop

If you want to connect your Spring store to any of the platforms above, simply click on them and we’ll walk you though how! Our social integrations only takes a few minutes to connect and can help you earn EIGHT to TWENTY times MORE than creators who aren’t using our integrations!

Why are our social media integrations important?

There is only so much you can do by mass mailing and begging on social media for people to spread the word about your products. And it gets expensive paying for ads. The main thing customers want (once they’re interested in a product) is convenience––that goes for shopping on their platform of choice, easy access to info on the product, and finally, what every creator wants––the purchase! Put simply, social media integration drives a LOT more traffic to your Spring Store.

Let’s examine a few reason why:

1. Social Media Integration opens the door to building relationships with future customers. About 80% of consumers, after having a positive interaction on social media, are more open to buying from a brand. Customers are more likely to buy from you when they have an easy way to learn more about your services and products.
2. Social Media Integration helps you track your engagement and brand’s reach. You want to know which posts drive the most engagement. How many likes and clicks did you get? How much traffic are you driving to your store and from which posts? Having this data helps you determine how to spend your time and resources in the most efficient way possible and most importantly, which content resonates with your audience the best. 
3. Social Media Integration gives your Spring store greater reach. People who would never even know about your products now have an easy way to see what you have to offer––all because you included links to your Spring store on your social media accounts. 

At the end of the day, human nature doesn’t change. People are more likely to buy what they see. Your products will be more visible with social media integration. It allows you to connect your fans to your products without them having to search for them outside of your social channels. 

Social media integration tips

Before you do anything, make sure at least some of your social media accounts align with your mission, your voice, your brand, etc.––who you are, what you sell and why. This process will assist you in determining which content is most appropriate and which platforms are most relevant to your audience. 

1. Call out your products. Make sure you are highlighting your products and letting fans know they exist! Just including a link with no context won’t help you. Draw attention to your designs and direct fans to where they can click to purchase.  
2. Links. Make sure the links between your Spring store and social media pages are accurate and easy to use. Customers will give up on your social media presence if they have technical issues while clicking, or have trouble finding links. 
3. Relevance. We get you need to be promotional and focus on your own products but the trap many fall into is not to point out how that actually benefits your audience; what they can gain from your products. Remember––it’s about them. How are your products relevant to them? Design your campaign in a way that will grab their attention. 
4. Post regularly. Audiences are fickle. If they don’t see new content, they’ll move on. There isn’t one rule on how often, but stay consistent. Loyal customers will know when the next post is coming because you follow a reliable schedule. 

Social Media Integration is the best way to grow your business as a creator. If you need a refresher on how to do this, click here. Happy prospering! 

As always, reach out with any questions at creatorhelp@spr.ing.