Category: Uncategorized

Goals are awesome — we’re the first ones to admit it. But let’s talk about the tough part: actually chasing them. When you know exactly where you want to be, but the path there seems endless, it’s easy to feel stuck.

Here’s the problem with goals: they’ve got us all focused on the end result, not the actual work it takes to get there. The truth is that growth doesn’t happen in bursts. Instead, it happens in the tiny actions we take every single day.

As James Clear writes in Atomic Habits, “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” This powerful concept is transforming how we think about growth at Amaze — and we want to bring you along for the ride.

Don’t be amazing. Become amazing.

We’re just like you: we’ve got big goals we’re chasing. But in 2025, we’re switching things up. Instead of obsessing over being an amazing company by the end of the year, we’re focusing on becoming an amazing company every single week. That means looking for the tiny incremental changes we can make on the daily that lead to massive results by the end of the year. 

We got to thinking though… and realized this concept was so powerful, we wanted to bring our creators along for the journey, too. After all, our goal isn’t just to help you create products — it’s to help you sell them and turn your ideas into income. 

We’re changing everything about our business to make it all happen. Here’s what it means for you, and how we’re showing up differently: 

You can expect lots of new content: We’re changing our content to focus on helping you find quick 1% improvements that help you build and sell products. You can expect to get weekly tips, videos, and other content that helps you turn your passion into profit. Plus, we’re opening a Discord community that’ll help you connect with other creators. 

You’ll build skills that help you earn sales: The hardest part of creating a product-based business is building momentum. Every week you’ll get a mini-challenge that takes just a few minutes to complete, but which sets your store up for huge success. 

We’re growing with you: Getting 1% better isn’t just for you — it’s also our internal guide for the year. We’ve heard your feedback, and 2025 is the year we’re taking action. 💪

The last point is particularly important. We’re committed to growing and changing and creating a better experience for you!

Make 2025 the best year yet

Look, we’re big fans of manifesting your dreams, but manifestation alone won’t help you move forward. You still have to think practically about how to get there — and that’s where we’re here to help. We’re changing everything about our business to support you in making those little, daily changes that turn into massive results. Because when you stack up enough 1% improvements, something magical happens.

If you want to close your laptop every week feeling accomplished, grow your side hustle into a real income, or just make the best content you can, this year’s the year to get it done. Head on over to our Resource Hub to check out the first challenges.

Spring is in the air, which means it’s time to capitalize on seasonal sales by adding springtime designs to your product lineup. 

There are a few ways you can bring the season into your designs while staying true to your brand. Read our top suggestions below!

1. Splash of spring colors

No need to reinvent the wheel! Simply add spring colors to your product listings or tweak existing designs with a limited edition spring palette. Think cheerful and uplifting hues like:

• Pastel pink: Soft and soothing, perfect for invoking feelings of warmth and joy.
• Mint green: Refreshing and invigorating, reminiscent of blooming gardens.
• Sunshine yellow: Radiant and energetic, sure to brighten anyone’s day.

Remember to stay true to your brand image. While spring colors can enhance your products, they should still align with your overall aesthetic.

If you’re a content creator who posts about Halloween or horror stories, adding pastels or bright, cheerful colors to your designs or color selections might be off-putting to your followers. Consistent branding should always come first. 

However, if springtime colors don’t fit your branding, but you still want to incorporate them, think about adding them in a creative way. If you normally feature a little monster, you can have him sitting down in a spring garden, looking down at a calendar showing how many days are left until Halloween. 

The more creative you get with it, the more likely your fans will be hitting that buy button. 

2. Celebrate spring activities 

Spring ushers in exciting events like Easter and spring break, and your audience craves designs that match the vibe. Consider offering event-styled products such as:

• Easter-themed goodies: Think bunny-printed shirts and egg-cellent mugs to celebrate the season.
• Spring break must-haves: Add spring break designs to tote bags, beach towels, and sunglasses – essentials for a sun-soaked getaway.

Introducing trendy event-inspired designs can amp up your brand’s visibility. Imagine if one of your followers flaunts your branded spring break beach towel during their trip – it’s sure to catch attention and pique curiosity among their friends and fellow travelers, potentially bringing in a whole new set of customers.

Jumping on the event-themed products train is a smart move to broaden your audience and seize the moment. But keep it cool and aligned with your brand’s vibe. Whether it’s slapping on a catchy “Spring break is here!” slogan to a top-selling design or crafting a funky text-only artwork that screams your brand’s spirit while capturing the event’s hype, ensure everything you create stays true to your brand’s essence.

3. Embrace nature-inspired designs

Spring isn’t just about flowers blooming and birds chirping; it’s about embracing nature’s wild side in your designs. Dive into the nature-inspired trend by incorporating elements like floral patterns, leafy motifs, or fluttering butterflies to infuse your creations with that springtime magic.

But hey, stay true to your vibe! If your brand revolves around anime, don’t just toss flowers onto your gear and call it a day. Showcase your anime characters holding flowers or sporting some fresh spring swag. That’s how you keep it real!

4. Get creative with light and airy typography

When adding light and airy typography to your spring designs, it’s important to consider your brand’s vibe. Try out different fonts and styles that match your brand’s personality and style. Whether your brand is bold and adventurous or sleek and minimalist, make sure the typography complements your brand’s overall look.

Stick to your brand’s style to keep things consistent and recognizable among your followers. Instead of straying too far from what your brand is known for, add some spring elements to your typography while staying true to your brand’s identity. For example, if your brand is known for being playful and fun, go for fonts with playful curves and organic shapes. If your brand leans more towards sophistication, opt for elegant and refined typography that adds a touch of luxury.

By finding the right balance between adding spring elements and staying true to your brand, you can create designs that capture the essence of the season while staying authentic to your brand. This ensures that your spring products not only feel fresh and exciting but also stay true to what your followers love about your brand.

Here are some fonts that can give your designs a springtime vibe:

1. Script Fonts: Script fonts bring elegance and charm to your designs with their flowing lines and decorative details. Examples include:
   • Great Vibes
   • Sacramento
   • Playlist Script
2. Handwritten Fonts: Handwritten fonts add a personal touch to your designs, making them feel warm and inviting. Examples include:
   • Amatic SC
   • Quicksand
   • Pacifico
3. Serif Fonts: Serif fonts give your designs a classic and sophisticated look, perfect for adding a timeless touch to your spring designs. Examples include:
   • Playfair Display
   • Merriweather
   • Lora
4. Sans-serif Fonts: Sans-serif fonts offer a clean and modern feel, making them versatile for a variety of spring designs. Examples include:
   • Open Sans
   • Lato
   • Montserrat
5. Decorative Fonts: Decorative fonts bring personality and flair to your designs, adding visual interest and creativity. Examples include:
   • Lobster
   • Lemon Tuesday
   • Cherry Swash

Experiment with different combinations and styles to find the perfect typography for your spring designs that resonate with your younger audience while staying true to your brand’s identity.

The point of spring designs

In wrapping up, spring is here, bringing with it a prime opportunity to spice up your brand and drive sales with trendy seasonal designs. By infusing your products with a springtime vibe while staying authentic to your brand, you can create designs that truly resonate with your audience.

Sticking to your brand’s identity while exploring spring designs isn’t just about aesthetics—it’s about seizing the moment and staying relevant. Incorporating vibrant spring colors, celebrating seasonal activities, and embracing nature-inspired themes not only captures the essence of the season but also deepens your connection with your audience.

Consistency with your brand image builds trust and familiarity among your followers, leading to increased sales. Whether you’re adding a touch of spring to your typography or crafting event-inspired designs, finding that sweet spot between seasonal trends and your brand’s essence is key.

So, as you venture into spring, remember to stay true to your brand, get creative with your designs, and watch as your products resonate with your audience, keeping your brand at the forefront of their minds.

Ready to turn your following into some serious cash? Selling your own branded merch is an easy way to do that and also helps you build a deeper connection with your fans. And guess what? If you’ve got a big or super-engaged following, you’re already halfway there! 

All that’s left to be done is get that community hyped up for your next merch drop, which guarantees a killer launch that’ll send your sales into orbit. So let’s dive in and learn 7 proven strategies on how to make your next merch drop break the internet! (Not literally, but you get the gist).

1. Know your fans inside and out

You probably don’t need a refresher here, but we’re going to give it to you anyway. If you’ve done the legwork of growing your fanbase, you most likely have a solid idea of what your fans are about and what they’re into. But let’s not diminish this key first step! Knowing their likes and dislikes is the key to making money. Understand their language. Design your merch with their desires in mind, which will greatly aid you in preparing a killer drop and getting the word out to your followers once it’s live. 

Also, be sure to tet familiar with your audience stats on your social media analytics. Most platforms give you this in the form of age, gender, when they’re most active, etc. Use this goldmine of data to schedule posts leading up to your merch drop and work out the best way to chat with your fans. 

2. Pick products that make sense

Ok, you’ve got your designs. What products do you put them on? This is where knowing your fans truly pays off. 

Let’s say it’s summertime and your fanbase is primarily in the U.S. You’re obviously gonna load up on warm-weather merch like tees, tank tops, water bottles, etc. But what if you have fans in Alaska or even Australia (where our summer is their winter)? In that case, you’ll want to have some cozy items like sweaters, jackets, hoodies, and beanies to keep your fans warm. Heck, even mugs for that hot cup of brew. 

Additionally, you need to pay attention to your niche. For example, if your content is all about gaming, then dropping gaming gear like a rad desk mat or a slick Nintendo Switch case will get your fans pumped up way more than beach towels or shower curtains. 

If you’re not sure what products to pick for your niche, check out our core collections for some awesome ideas!

3. Create hype

Once you have your products ready to go, you need to build excitement. Hop on your socials and other channels to get your fans hyped up for your merch drop. Tease some samples in your content so fans can actually get a sneak peek. Talk about your process of designing your merch (because everyone loves a good behind-the-scenes moment).

If you want to go the extra mile, take a few moments to explain why you created these designs or picked these products. Creators who can make an emotional connection with their fans over their merch perform significantly better than those who just say “Check out my new lineup!”

4. Hand out discounts

Hook up your fans with discounts before the big launch! Share a promo code over your socials ahead of time and encourage fans to use it as soon as your merch goes live. Just make sure to set up that promo code before you launch and clearly communicate when the code ends. (You can create codes easily on your dashboard here).

Discounts are great for getting your fans to snag your merch ASAP and can create some serious FOMO. After all, nobody wants to miss out on a deal, right?

5. Mix it up with other influencers or brands

Consider collaborating with other influencers or brands to spread the news of your merch drop so you can attract new customers. Collaborating with creators who share your vibe can help you expand your fanbase and create a buzz that spreads like wildfire.

6. Only offer merch for a limited time

Create some serious FOMO by offering limited edition merch! If fans snooze and don’t buy, they’ll miss out! Having a limited supply of anything increases value. Plus, if your launch is successful you can always bring it back in the future “by popular demand.” Making your merch scarce will have everyone scrambling to snag it before it’s gone and will get fans ready to pounce the next time you have a merch drop. 

7. Hit ‘em up with emails

Tap into email marketing to keep your biggest fans in the loop about your merch drop! If you’ve got an email list, send out must-read newsletters, sneak peeks, and special deals to keep your fans hyped and ready to shop.

And if you’re not rockin’ an email list yet but wanna blast out some merch news, hit us up at creatorhelp@spri.ng. Our crew might just hook you up and help you reach your past buyers with some epic merch updates!

So there you have it. You’re building your fanbase, so now you need to tap into it for some serious cash. As always, Happy Selling! 

‘Tis the season for holiday shopping. Are your digital products ready? Don’t wait for your Christmas Elf to do it—creating digital products is easy! We’ve got the most popular digital products that are trending this season, as well as information on shipping for physical products, so let’s get started!

First, why are digital products a must? 

Here’s a mind-blowing stat: 91% of people admit that they have made holiday purchases at the last minute. Even more eye-opening: 30% say those last-minute grabs typically happened less than a week before and 7% say they’ve actually done shopping ON THE HOLIDAY.

Also, the shipping cutoff for physical products (Domestic U.S.) is December 5th.🫨 

That’s just around the corner! These last minute shoppers will miss the window to get physical products before Christmas, but you can still grab their business by offering digital products since there’s nothing to ship! How great is that?!

What are the most popular digital products this year?

• E-Book. Pass along your expertise from gaming tips to travel guides and everything in-between. 
• Color Book. Digital coloring books are a fun way to escape the chaos of the holiday season. Bonus when they’re coloring (and posting on socials) your original designs.
• Digital Art. Release limited edition designs unique to your brand. Don’t limit yourself to the holidays; offer designs that fans can display all year round. 
• Digital Wallpaper. One of the most popular items we offer! Fans love having a unique background for their smartphones and desktops, so ingrain your brand in their minds every time they look at their device. 
• Music. Albums provide a musical backdrop to your fans’ holiday activities through the new year. Offer a limited edition album to create FOMO to drive sales. 

Other digital products to consider

Why stop at the top products when you can launch an array of products? Fans will be enticed to buy more than one! Here are other digital products in your Spring store just waiting for your creative magic:

• E-Card. Help fans send their love (instantly) without worrying about stamps and delivery dates. Design for a variety of activities: Christmas parties, tree lighting ceremonies, ugly sweater competitions, New Years parties, etc.  
• Photo Filter. Help your fans create social media magic by offering custom photo filters. If you ask fans to tag you, you’ll gain visibility and (potentially) more sales.
• Recipe. Got a special dish or treat you like to make this time of year? Share it with your fans! Add a special twist only available on your digital recipe to create FOMO.
• Course. Creating an online course allows you to share your skills so others can learn. Plus, courses help build credibility for you in your field.
• Templates. Help your fans grow their online presence by offering branded templates that they can easily customize and launch.
• Image & Video Files. Turn fans into customers when you create exclusive content only available in your Spring store. Make sure to tease the content on your socials so fans are excited to check ‘em out.
• Emotes & overlays. Spread your brand by creating custom emotes and overlays for your fans to use when they post & stream. It helps build community and will spread awareness to new fans.

What about physical products? 

While it’s a great perk that digital products can be sold all the way up to and through Christmas day, you may be wondering about your physical products. In order for them to arrive to your customers by Christmas, your shipping cutoff date is Tuesday, December 5th for standard shipping (U.S. based orders only). Start promoting those products ASAP and get those digital products ready for the late bloomers! Happy selling!

CALIFORNIA, June 22nd, 2023 – Amaze Software. Inc, the world’s leading creator commerce platform, and parent company of the Amaze, Spring, and Outfts platforms, joins forces with TikTok, the globally renowned video sharing platform to unveil an integration that revolutionizes the way content creators monetize their TikTok presence. This collaboration empowers creators to effortlessly sell their own custom products, boosting their earnings and transforming the landscape of digital entrepreneurship. 

The Amaze and TikTok integration liberates creators, granting them the power to unlock their full income potential on TikTok Shop with unparalleled ease. Creators now have the ability to curate, showcase, and sell their own products, seamlessly transforming their devoted fan base into loyal customers. This integration empowers creators to monetize their TikTok videos, engage fans through livestreams, and create captivating shopping experiences, all while Amaze handles the logistics of payments, shipping, and inventory management.

Aaron Day, CEO of Amaze Software says: “This integration is the latest in a long line of innovation, which we have been proud to bring to market through significant partnerships with the biggest social platforms on the planet. With YouTube, Instagram, Twitch – and of course TikTok – we have introduced breakthrough integrations that are firsts for the sector, empowering creators to truly transform the way they monetize their talent. Amaze and TikTok share an ethos of investing in our creators; our collective goal is to unleash creator potential and make it easier for this powerful group to create, share, and earn.”

TikTok sensation, Jon Dretto, one of the first to use the integration expressed his enthusiasm, stating, “The integration has transformed the way I connect with my fans. Being able to offer them my own merchandise seamlessly through TikTok Shop has opened up both a new way for me to monetize and connect with my community. I’m thrilled to continue providing my fans with unique products that truly reflect my passions and brand identity.”

Visit here to find out when the Spring + TikTok Shop integration will be available to you.

About Amaze Software Inc.  

Amaze Software, Inc. is an all-in-one, end-to-end commerce solution for any creator looking to generate sustainable monetization and depth of community connection. Our creator success solutions include a merchandising platform, advanced commerce design application, and scalable managed services that help anyone sell anything, anywhere. 

We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. 

We’re on a mission to unleash potential and make it easy to create, share, and sell products and services. Build a no-code web page at www.amaze.co or launch a free store at www.springforcreators.com.
For press inquiries, please email us at amaze@ragency.com

On the surface, integrating social channels with your Spring store may seem like a no-brainer, but let’s dive further into why utilizing our social integrations is so valuable.  

Social media connects you to your fans. Social integration connects your fans to your products by giving them a direct link to your Spring store while they are engaging with you on your socials. It’s an effective way to build awareness of your brand, increase loyalty, and generate sales. 

Let’s look at why social integration is so important, how it works, some of the benefits, and even some tips. Ready? Here we go!

First off, what are social media integrations? 

Feel free to skip this section if you already know, but social integration is the process of connecting social media accounts with a website. Have you ever been on a website and seen little logos like Instagram or TikTok? That’s one way. Another way is to have links out to your site directly from your social accounts. Think of it as a two way highway.

What social integrations does Spring offer?

Spring makes it easy to connect your store to your socials and offers integrations for the following platforms:

• YouTube
• Instagram
• Twitch
• Linktree
• OnlyFans
• PopUpShop

If you want to connect your Spring store to any of the platforms above, simply click on them and we’ll walk you though how! Our social integrations only takes a few minutes to connect and can help you earn EIGHT to TWENTY times MORE than creators who aren’t using our integrations!

Why are our social media integrations important?

There is only so much you can do by mass mailing and begging on social media for people to spread the word about your products. And it gets expensive paying for ads. The main thing customers want (once they’re interested in a product) is convenience––that goes for shopping on their platform of choice, easy access to info on the product, and finally, what every creator wants––the purchase! Put simply, social media integration drives a LOT more traffic to your Spring Store.

Let’s examine a few reason why:

1. Social Media Integration opens the door to building relationships with future customers. About 80% of consumers, after having a positive interaction on social media, are more open to buying from a brand. Customers are more likely to buy from you when they have an easy way to learn more about your services and products.
2. Social Media Integration helps you track your engagement and brand’s reach. You want to know which posts drive the most engagement. How many likes and clicks did you get? How much traffic are you driving to your store and from which posts? Having this data helps you determine how to spend your time and resources in the most efficient way possible and most importantly, which content resonates with your audience the best. 
3. Social Media Integration gives your Spring store greater reach. People who would never even know about your products now have an easy way to see what you have to offer––all because you included links to your Spring store on your social media accounts. 

At the end of the day, human nature doesn’t change. People are more likely to buy what they see. Your products will be more visible with social media integration. It allows you to connect your fans to your products without them having to search for them outside of your social channels. 

Social media integration tips

Before you do anything, make sure at least some of your social media accounts align with your mission, your voice, your brand, etc.––who you are, what you sell and why. This process will assist you in determining which content is most appropriate and which platforms are most relevant to your audience. 

1. Call out your products. Make sure you are highlighting your products and letting fans know they exist! Just including a link with no context won’t help you. Draw attention to your designs and direct fans to where they can click to purchase.  
2. Links. Make sure the links between your Spring store and social media pages are accurate and easy to use. Customers will give up on your social media presence if they have technical issues while clicking, or have trouble finding links. 
3. Relevance. We get you need to be promotional and focus on your own products but the trap many fall into is not to point out how that actually benefits your audience; what they can gain from your products. Remember––it’s about them. How are your products relevant to them? Design your campaign in a way that will grab their attention. 
4. Post regularly. Audiences are fickle. If they don’t see new content, they’ll move on. There isn’t one rule on how often, but stay consistent. Loyal customers will know when the next post is coming because you follow a reliable schedule. 

Social Media Integration is the best way to grow your business as a creator. If you need a refresher on how to do this, click here. Happy prospering! 

As always, reach out with any questions at creatorhelp@spr.ing.

If you’re a content creator, a big priority of yours should be to create and sell merch. Products extend your brand voice. There’s nothing more fulfilling than seeing your fans show you love by eating up your designs and products. Why? Because creating and selling your merch is a way of connecting with them. And in turn, buying your merch is their way to connect with you. They’re not just buying things, they’re buying you. So really search your soul for what you want to put out into the world. With that said, let’s get to it. 

Where to start? How do you create merch and how do you sell it? The first step is your Spring store (it’ll be integral to your success). But we’re getting ahead of ourselves. Let’s start with your audience.

Find out who your audience is and what they like

You need to learn how fans interact with you and your brand. What social platforms are they active on? For example, you can guess your fanbase is mainly Gen Z & Millennials if most of your engagement is on TikTok. So then you take that information, and based on their shopping habits, create and design merch for that audience. You can also interact with fans directly in polls on Facebook groups, email, Instagram Stories, etc. There’s another advantage to asking for feedback from your audience – it makes them feel like they helped create the merch that they are going to eventually buy. 

Brainstorm merch ideas

Okay. Now you know your audience. Next step. Design the merch you know will appeal to their taste. How do you do that? Maybe there’s something you did (Ex: a running joke) that got the most engagement? The most comments? This is where your creative ability comes in. Identify what’s resonating and design around it, maybe a catchphrase or something you wore. Or try the reverse: pick a product your fans will like and then think what types of designs will stand out. Need inspiration? Here are some recent bestsellers that might get your creative juices flowing: 

• Notebooks: Awesome for both professionals and creatives
• Die cut stickers: Fans can show their support everywhere
• Tank tops: Great for the warm seasons
• Coffee mugs: Your fans start the day with your brand in mind 
• Phone cases: Everywhere their phone goes, your brand goes!

Start doing mock ups and designing!

This is the fun part! You just figured out what your fans will love. Now it’s time to execute. Check out websites for inspiration and ideas. If you’re having “designer’s block,” you can find a designer to create for you. For top-quality designs that are affordable, check out the professional design services being offered exclusively to Spring creators.[link] 

Here are some tips when working with a designer:

• Explain what you want in a clear way and provide as many details as possible (such as your aesthetic, preferred font style, color scheme, etc).
• If you want designs that are relevant to your brand, share your user profiles and information on your audience so the design captures what you’re about. 
• Create a mood board—this is a board filled with inspiration, examples, and references that will give a head start to your designer. 

Once you have your design, you might even ask your fans for feedback. Again, this makes your fans feel they are helping you create the merch, when in fact…they are! 

Use Spring as your print-on-demand partner

Once your designs are finalized, you’ll need to place them on products! You’ll need a print-on-demand service so that you only pay for the products that are being ordered. This is where Spring comes in. We are your go-to print-on-demand partner. Also, you’ll want to order samples on your dashboard (which is easy) because sometimes images and typography can look one way on a computer screen, and another way in real life. By ordering a sample, you can see the product the way your customers will and then you can use that sample to promote your merch to your fans. 

Ok, now your merch is done, how do you sell it? 

There are a few proven marketing strategies that can help your merch capture a fan’s interest:

• Launch targeted ads. Have a little bit of money to play with? This will immediately help get your merch in front of an audience. Pick which platforms your followers use regularly and which ones have the fans you interact with most. Many times you don’t need to continue targeted ads because word-of-mouth and ongoing audience engagement takes over. Which brings us to…
• Word of mouth. Now that you have a fanbase, even if you don’t have the money for targeted ads, your most effective tool for promoting is “word-of-mouth marketing.” One way is to encourage fans to showcase your merch in various ways – hold a contest on social media, for example, and ask fans to give feedback (and tag you) after trying your products. Return the favor by offering prizes that your fans would like, such as early access to products, free shipping, etc. They can even use your branded hashtag for their stories and images they upload with your merch. This makes it easier for you to track the results and involvement, helping you keep the activities in your contest in one place. 
• Run a promotion using promo codes with incentives. Spring makes it easy to create promo codes, check out our post on how to run promo codes. Create urgency with the idea that supply and time is limited. This gives you an indicator of interest-level and immediate feedback. 
• Free giveaways. A great way to build your audience and get sales. Everyone likes free merch. If they like your merch, they’ll buy more.
• Partner with other brands and creators – especially for product drops. This drastically increases the views on your brand.
• Make your products easy to find on your socials. Use Linktree integration (link) to display and sell your merch on your channels.
• Schedule posts on different platforms and be consistent. For example, promote for a “limited time” before launch to build anticipation, then again halfway through the run to keep up excitement, and lastly near the end to encourage last-second sales. Always thank your fans for purchasing merch. 
• Use your existing channels by utilizing Spring Social Integrations. Word of mouth is great, but by leveraging the existing channels you already have, the chances of making sales greatly improves. You can easily sell your merch on socials by integrating your Spring store directly with your social channels. Here are some places you can explore:

• Instagram: Point your fans toward your IG Shop by tagging your merch in your Stories & posts.
• YouTube: Put a call-to-action at the end of your video and share links to your merch in the video description or cards. 
• TikTok: Partner with other TIkTok creators to get them to create content with your merch.
• Buy button: You can embed your merch or collections if you have an outside website or blog, etc.

Marketplaces

Merch marketplaces are a great way to gain access to bigger audiences. It’s basically an ecommerce site that organizes products from different creators. Examples are Represent, Hello Merch, and MerchNow. Showcase your products at these or other merch marketplaces. They all have different commissions and guidelines so do your research. 

To sub-brand or not to sub-brand

As your business grows, you may want to have a sub-brand within your brand that doesn’t necessarily align with your main brand. It’s quite profitable for some creators. This approach could be advantageous if you’re trying to grow your audience beyond the reach of your current brand. Sales might be slow to begin with, but it’s a chance for your business in the long run to gain steam. Another nice by-product of sub-branding could be that your sub-brand is attractive to another creator who wants to partner on the sub-brand, but not your main brand. It opens more doors. 

Start selling!

Creating and selling merch is the key to creator success and with Spring, these steps are easy. Give your fans something to remember you by. When your brand lives in their head, they support you. They buy. They spread the word. They come back. They generate revenue for you. And Spring is here to help you achieve all of the above!