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Protecting your digital products

When it comes to regulating the usage and accessibility of your digital products, we’re taking the safety of your content extremely seriously. Keep reading to learn what we’re doing for your peace of mind selling digital products on Teespring and how we’re preventing resale, and distribution of your products, while ensuring your community is able to access your digital products easily and get the customer service they deserve.

 

Your digital product download protection 

Creators selling digital products online will often like to ensure the safety of their content. We’re giving you the option. Your community is made aware of our policy on our digital products answers page that any resale or distribution of digital products violates our terms and conditions and can lead to legal action. Creators selling digital products have two options: 

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[su_spoiler title=”1. Unlimited downloads” open=”no” style=”default” icon=”chevron” anchor=”” class=””]You can choose to allow your community to have unlimited downloads of your product after purchase.[/su_spoiler]

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[su_spoiler title=”2. Capped downloads” open=”no” style=”default” icon=”chevron” anchor=”” class=””]Alternatively, we’ve implemented a feature that prevents users from downloading your product on more than 5 occasions after receiving the link provided after purchasing your digital product. Users may need to download more than once for reasons such as: 

  • The ability to download digital products to several devices, or to download a digital product again after a device loss or damage.
  • Internet connection or other technical implications may mean users need to download your digital product on more than one occasion.[/su_spoiler]

 

Ensuring your digital product sales run smoothly

Once payment for your digital products are processed at checkout, buyers will receive a confirmation email as well as an additional digital download email. The digital download email will contain a link containing your digital product files they can download to start using them. Your fans are advised to allow five minutes for the email to arrive and to check their email spam/junk folder for their download link. If there are issues with this, support@teespring.com are ready to help once they have received the name and email associated with the order as well as the URL of the digital product they purchased. For questions about our policies on digital products and more information on the side of your community, visit the digital products FAQ on the answers page.

 

We’re allowing more creators access to the Digital Launcher every week, so be sure to register your interest. In the meantime, begin by preparing your digital product to upload and start selling–begin by learning about launching your first digital product. 

If you’re already eligible, get started below.

[button href=https://bit.ly/30OIYLq target=_blank]Digital Launcher[/button]

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Benefit from Facebook and Instagram ad campaigns

To help creators grow, increase brand awareness, and increase sales, Spring is introducing Facebook and Instagram ads to help promote and connect our creators with targeted audiences. 

Features 

  • We manage your custom ads from start to finish. You don’t need to lift a finger.
  • We create image assets, write advertisement copy, and manage their performance. (Of course, your input at any step of the process is welcome)
  • On average, creators set up with Facebook ads see a staggering 30% increase in sales. 

Each sale generated from a Facebook ad is a boosted sale and follows the boosted payout. Keep in mind, these will not interfere with your organic sales. For example, if both Spring and the creator send the same customer to a listing during a seven day period, the sale will automatically be counted as an organic sale and you will receive the higher payout. See how it works by checking out the table below. 

  • Your guaranteed profit is estimated based on past performance of your ads and costs. The price of an advertisement is measured by cost per action (CPA). CPA is calculated by dividing the total spent on an add by the number of sales produced by that ad.  
  • The CPA varies based on many factors, for example, we might look at your audience size and ad auction prices. However, Spring’s growth team optimizes the CPA for each individual listing. 
  • If the CPA is low, we’ll work on increasing your audience so we can achieve more sales. If high, then we’ll redesign the ad campaign to equate lower costs.  
  • No Facebook ad campaign is the same, but creators are guaranteed the same boosted payout. Fluctuations in the cost of advertising will not affect this.

Get started

  1. Reach out to your account manager or apply below to let us know you’re interested.
  2. Spring will select which of your products to promote, based on new releases and best sellers. 
  3. Our design and growth team will build your campaign with images and written content. 
  4. We’ll send you a request to link our Facebook business account with yours. This easy step allows us to run ads that appear as if they are coming from your account—linking accounts does not give us access to edit your page or view sensitive information. 
  5. Due to IOS 14 and Facebook’s new advertising restrictions, all creators that sign up for this program must have a custom domain connected to their Spring account. Once this step is complete, we can help you verify your domain with Facebook.

Spring will handle the rest. Now watch the sales roll in! 😉

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How to source & sell custom pins

Creators can’t get enough custom pins! We’ve simplified the process to help you source and sell custom pins as quickly as possible with Spri.ng. Check out the content below to learn how easy it is to design and sell your very own custom pins.  

Don’t forget pins cannot be produced on demand. This means you will pay for inventory upfront before your listing is created. Spring will handle inventory storage, listing creation, order fulfillment + delivery, and fan support too. All you need to do is design your pin, purchase inventory, and start selling—we’ll handle the rest!

 

Part 1: Design the perfect pin

First choose the type of pin you want to create. 

Soft enamel: Soft enamel is our most popular pin type. Its defining characteristic is having colored paint recessed into the metal mold—giving the pins a dimensional look and textured feel people love. These pins are a great option if you’re using simple designs with five colors or less.

Hard enamel (Cloisonne’): Hard enamel pins feature enamel that is polished flat across the design surface. They’re produced by adding and baking each individual color separately on the pin. After all colors are added, the pin is polished to achieve its iconic smooth finish. These pins are a great option if you’re using simple designs with five colors or less.

Offset printing with thin epoxy coating: Offset printed pins are perfect for detailed designs because they do not alter or distort the image. This type is also recommended if your design features text, gradient effects, or lots of colors. Designs are printed onto the pin surface and a clear epoxy resin is applied over the imprint. This protects the image surface from scratches and damage.

Offset printing with thick epoxy dome:  This product is very similar to offset printing with thin epoxy coating, the main difference is the clear epoxy resin is applied multiple times, creating a thicker, dome-like shape over the design for additional protection.  

3D Mold: 3D mold is ideal for creating striking, three dimensional pins. This pin type offers depth of detail with multiple surface levels at multiple angles to create a three dimensional look and feel. It’s best for designs of animals, objects, shapes, etc. Please note 3D mold pins cannot feature any custom colors—the color of the pin is based on the finishing you select. 

Die struck: Die struck pins use raised and recessed metal to create your design, just like a coin.  Die struck pins begin as a simple sheet of metal plating, then a custom die is created for your design and stamped onto the metal leaving the design impression on the sheet. The recessed areas are sandblasted to add contrast and bring out design details. Please note die struck pins cannot feature any custom colors—the color of the pin is based on the finishing you select. 

Design files

We can accept JPEG, .JPG, .PNG, .AI, .EPS,.PSD, .TIFF and .PDF design files. We recommend submitting high resolution files (300 DPI) with at least 2.5” x 2.5” (750 x 750 pixels) dimensions. If you’re not able to submit a design file through the form you can provide a design link in the comments section of the form instead. Keep in mind the design concept you submit should reflect the pin type you choose—for example, a simple design works better with soft enamel pins while detailed designs with text work best with offset printing.

  • When creating designs intended for offset printed pins we recommend using CMYK color system.  
  • When creating designs intended for enamel pins we recommend using RGB / Pantone color system.

teespring spring logo

Design file, PNG format, 750 pixels (2.5″) long and 300 DPI

Example: In addition to the design file, you can also specify measurements and color codes

Choosing a size

The 1 inch option is the most popular size selection, however if your design features text or lots of details we may recommend choosing a larger size. Keep in mind the larger the pin size the more the base cost increases.

Finishing

Teespring offers 16 different finishing options. See the table below for compatibility options based on pin type. 

Backing  

The butterfly clutch is the most common pin backing option. We also offer a black rubber clutch or traditional safety pin backing too. Keep in mind the safety pin packing is best for pins that don’t need to be removed and/or reattached often, but this option is considered an add-on and will increase the base cost.

Packaging

You can choose between two packaging options. The clear plastic bag is the most popular and affordable option and each pin is individually packaged in a poly bag for protection. The second option is the 3″ x 3″ custom backer card which is ideal if you’re interested in additional branding. If you select this option you’ll also need to submit a backer card design (288 x 288 pixels with 300 DPI). You can choose between glossy or matte finish for your backer cards too. Please also note backer cards are an add-on feature that will increase the base cost of your pin order (around $0.90 extra per unit if you order 1k pins).

Pricing reference + add-ons

Below is a price reference table. This is an example of price ranges for soft enamel pins with 5 colors and no add-ons. Please note these prices are not exact—they simply provide an indication of price range. Pin type, number of colors, size, etc. will determine the base cost. Your pin’s base cost may be slightly lower or higher than the table below depending on the characteristics you choose.

Add-on characteristics that can increase the base cost of your pin include:

  • 6+ colors: adding six or more colors to soft and hard enamel pins 
  • Glitter/Glow paint: Glitter and glow in the dark paint are available for hard and soft enamel pins
  • Engraving: You can add custom engravings to the back of all pins
  • Shiny silver: The shiny silver finish incurs additional cost. 
  • Size: selecting sizing above 0.5 will increase the base cost
  • Backing: safety pin backing is an add-on
  • Packaging: backer cards are a custom add-on

Part 2: Sell custom pins

Here’s a breakdown of how the sourcing process works.

1) Submit request

Fill out the form with your pin characteristics and submit your request. We aim to process all requests within 24 – 48 business hours.

2) Order inventory

Once we receive your submission we’ll send you a deposit payment link for $50. Once the deposit is paid we will process your request and follow up with an exact quote and product mockups. When you approve the pin mockups and quote we will send you another payment link for the total inventory cost (minus your deposit). Once full inventory payment is provided your pin order will be processed.

3) Start selling

Pin production takes around 30 business days and inventory will be sent to our facility in the US. We’ll create product mockups for you and make sure to set the listing to ‘private’ so you can make it public and start selling when you’re ready.  We can also send pins to you if you’d like to create promotional material or videos for the launch. 

Pricing recommendations + fees

You decide how much profit you want to make per pin. Keep in mind Teespring charges a service fee which covers storing pin inventory (up to 60 days from last sale), creating product mockups, fulfilling orders, and handling customer service for you. Our service fee is 15% of the selling price (minimum $2). Normally pin retail prices range from $7 – $15. Pricing should depend on the base cost of your pins and how much you think your audience will pay for this custom product.

For example, you source 1,000 pins with a base cost of $1.40 each. You pay $1,400 total. The selling price for each pin is $9. Teespring’s fulfillment fee is $2. Therefore, your profit margin would be $9 (selling price) – $1.40 (base cost) – $2 (service fee) = $5.60 per pin. This means once you sell all your pins you keep $5,600 in profit.

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Unlocking speciality products

On Spring, there are an array of speciality products, custom product sourcing (ex. pins and plushies) and fulfillment services available to unlock.

Our specialty on-demand products include products such as all-over print hoodies, crop tees, zip hoodies, sports bras, hats, swimsuits, backpacks, duffle bags, and more. Our goal is to incorporate these products into the launcher for everyone to access, but until then, we are giving access to users on a case by case basis.

Once you are eligible to create these types of products, they will become visible in the launcher.

Increase your sales

Because requests are processed manually, we want to ensure that creators receive the fastest launch turnaround time possible. To do this we have limited access to users with a proven sales history. Therefore, the more sales you make, the more products you can unlock in the launcher. Please note, you also need to comply with Spring’s design policies.

That’s it!

Once you’ve unlocked specialty products you’ll see them in the launcher.

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Boosted network merger: more SEO and SEM sales

Not only are payouts be simplified thanks to our guaranteed profit system, but our integration with Boosted Network enables our team to heavily invest in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) too. We have already hired new team members to focus on generating growth through SEO and SEM—two extremely effective tools for driving sales.

Please note: From 10/13/2021, we decided to shift resources towards new initiatives that will help creators increase their sales while enhancing their unique brand. We’ll have more news around these new initiatives soon so watch this space.

Simplified profit structure

In the past, marketing on the platform has been comprised of 3 different elements: marketplace, email marketing, and paid promotion. Each element had its own CPO (cost per order), which creates a confusing experience for creators. This merger allows us to simplify payouts and analytics for Spring driven sales—now your sales will appear as either ‘Direct’ (driven by you through organic promotion, ads, etc.) or ‘Boosted Network’. Sales from the Boosted Network will be shown in the Analytics section of your dashboard.

You’ll receive the guaranteed profit amount per product based on the category it belongs to. There’s only one exception to this rule—if you set your profit too low. If your profit margin is lower than the guaranteed profit amount, then you’ll receive the profit margin you’ve set. Therefore, we recommend making your selling prices above the guaranteed profit amount—this means setting your selling price for small accessories to $2+ profit margin, tees and home decor to $4+ profit margin, and all-over print products and sweatshirts to $6+ profit margin.

Prioritizing SEO & SEM   

We’ve invested heavily in driving more sales using SEO and SEM. By having members of the team to support these efforts, we’re confident this will drive more sales. Creators who are concerned about reduced profit margins due to the new profit structure should come out on top with an increase in overall sales and higher profits on products like mugs, stickers, totes and phone cases.

teespring boosted network

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Everything you need to know about Boosted Network

Get your products in front of more fans with the Boosted Network. If you’ve opted in, we may feature your products in ads across Facebook, Instagram, and Google. 

What is the Boosted Network?

Over the years, the Boosted Network has evolved as we strive to become the no.1 destination for creator commerce. Recently, we’ve scaled back on featuring listings on marketplaces (such as Amazon, Wish and eBay) and focused on promoting listings through SEM and retargeting ads on Google, Facebook and Instagram. 

How can I add my products to the Boosted Network?

You can opt-in to feature your listings via your dashboard settings. The selection of Boosted Network content is based on an algorithm. In order to ensure your products are eligible, you should:

  1. Verify your payout settings 
  2. Get your first few sales.

Products with at least one sale are automatically prioritized for the Boosted Network.

How much profit can I make per sale?

It depends on the product. Please refer to the table below to see how much profit each item generates when sold through the Boosted Network. 

Please note: products with profit margin lower than the payout profit amount listed below will not be boosted. For example, a mug with a profit of $1 would not be eligible to be sold on the Boosted Network.

Can I sell digital products on the Boosted Network?

Yes, but please note only digital products with a selling price of $45 or higher are eligible to be sold through the Boosted Network. The profit for digital products sold through the Boosted Network is $40.

Can I opt out?

Yes, you can opt-out within your dashboard settings.

How do I see profits generated through Boosted Network?

Any products sold through the Boosted Network will be labeled as such. You can also see your total Boosted Network sales within the “Source of Units” section of your account analytics or within an individual listing’s analytics. 

Do Boosted Network sales count towards my monthly pricing discount?

Yes they do count towards your monthly sales count. Just keep in mind products sold through the Boosted Network will not receive the pricing discount.