At Amaze, we are redefining the future of creator commerce by providing creators with the tools they need to turn their passions into thriving businesses. With our Spring platform, creators across every industry can seamlessly monetize their content, sell products their fans love, and build meaningful connections with their audiences—all without the traditional barriers to entry.
Our platform makes it easy for creators to launch custom products, grow their personal brands, and unlock new revenue streams, allowing them to focus on what matters most: creating. From fitness enthusiasts building communities to bakers sharing their passion, Spring helps creators bring their ideas to life and turn their influence into income. Here are just a few stories of creators who have used Spring to transform their passions into profitable, purpose-driven businesses.
The Garage Gym Competition
Joe Gray’s journey began with a passion for lifting weights in the comfort of his own garage. That simple love evolved into the Garage Gym Competition, an online powerlifting event that has brought together over 5,000 athletes from around the world. But what sets this competition apart is not just the physical strength it celebrates—it’s the sense of community and impact it creates.
Through his competition, Joe has helped people stay consistent with their fitness goals, meet new friends in the lifting community, and live healthier lives. Beyond that, his initiative has raised more than $12,000 for nonprofits. Joe says, “I’ve been told over and over that my competition has helped people get into lifting, stay consistent, and live happier and healthier lives.”
Now with over 11,000 followers on Instagram, Joe continues to grow his community and influence in the world of powerlifting. Using Spring, Joe has also launched a store featuring products that celebrate the love of weightlifting, allowing his fans to connect even more deeply with the sport they love. His merchandise resonates with the lifting community and has become an extension of the passion that drives the competition.
See his entire lineup here.
Bake It Simple 
For the creator behind Bake It Simple, baking wasn’t just a hobby—it was a passion that had been simmering for years. However, living in a small town meant there were few avenues to pursue it professionally. “I’ve always had a passion for baking, but the town that I lived in had no opportunities for me to pursue it as a career,” she shares. That all changed on October 16, 2022, when she decided to take a leap of faith and start her YouTube channel.
Launching Bake It Simple started as a platform to share recipes and quickly evolved into something much bigger—a space for personal growth and self-discovery. “My content made a big difference in my own life. It helped me get over a lot of my insecurities—social anxiety, public speaking, and worrying about what others think of me,” she explains. Beyond that, creating content gave her a new set of skills that she could take into the professional world, opening doors she hadn’t imagined before.
Her journey hit a special milestone when she reached 500 subscribers, an achievement her family celebrated by crafting a homemade YouTube “plaque” from aluminum foil and a cereal box. That moment wasn’t just about numbers; it symbolized the pride and growth that came from turning a lifelong passion into something real. Since then, her YouTube channel has continued to grow and has reached almost 5,000 subscribers.
Thanks to Spring, she’s been able to seamlessly expand her brand by creating a free Bake It Simple store selling products that her fans love. One of the most convenient features she uses is Spring’s YouTube integration, which allows her merchandise to be displayed right beneath her videos. This integration not only makes it easy for her audience to shop directly from her channel, but also captures impulse purchases that she might have missed otherwise. By using Spring, she’s found an effortless way to monetize her content and turn her passion for baking into a growing business.
“I wanted my community to have something tangible that connects them to the joy of baking, just like my videos do,” she says. By combining her content with a carefully curated product line, she’s created a cohesive brand experience that keeps her fans engaged and inspired.
Empowering Creator Commerce with Amaze
These are just a couple of the many creators who have been able to add a new source of revenue to their lives, allowing them to continue pursuing their passions and creating impactful content. With the help of Amaze and Spring, creators are not only connecting deeper with their online communities, but they’re also expanding their brands in meaningful ways.
At Amaze, we’re committed to fueling the future of creator commerce. By providing seamless tools, integrations, and platforms, we empower creators to monetize their influence and earn income while doing what they love. For creators everywhere, the journey to financial independence and brand growth has never been easier.