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How to choose (and promote) your best-seller

Hey creators! 

Let’s talk about something we’ve learned from working with thousands of successful brands: the biggest wins often start with the smallest steps. 

You know that feeling when you look at other creators crushing it and wonder how they got there? Spoiler alert: they didn’t wake up like that. They got there by making tiny improvements, day after day, until suddenly – boom! – they’d built something amazing.

That’s why we’re dropping these weekly tips your way. Each one is designed to help you focus on one small but mighty aspect of your business. 

This week? We’re diving into your analytics to uncover your hidden gems (aka your best-sellers) and turn them into your secret weapon for growth.

How to use analytics to find your best sellers

We know, we know. Numbers might not be your thing (you’re more of a creative, right?). But trust us, these analytics are about to become your new best friend. They’re like having a direct line to what your fans are loving most. And the best part? Everything you need is right inside of your Spring dashboard. 

All you have to do to find your analytics, right inside of Spring is click on the Analytics tab to the left. From there, you’ll get taken to a screen that shows you your top sellers. 

As you go through your analytics, be sure to play around with dates and categories. We suggest looking at a few different slices of the data pie:

  • Get the big picture: Look at your historic data and see what your top sellers are of all-time. You might not realize that something you sold two years ago was a huge hit!
  • Look for patterns across each year: Take a look at your yearly overview, and see if you can spot any big spikes in sales. You might find that some of your products perform better in different seasons.
  • Analyze each campaign: If you’re running campaigns, look at each of them and see what the most popular products were. You’ll be able to find out if your audience preferred certain designs or products over others and can plan ahead for next year!

I know my best sellers. Now what?

Now that you know what your fans love, it’s time for the real fun to begin. Here are a few different ideas on how you can take this knowledge and turn it into sales. 

Build a flagship product: 

Found that one product your fans can’t get enough of? Make it your signature piece. Feature it in your content, tell its story, and let it become what you’re known for. Just look at how Howie the Crab’s shop drops new products for each year’s molt – genius!

Bring back old fan favorites

Got a product your audience loved, but which has been out of stock for a while? It’s time to bring it back. Give it a glow up with some new colors, an updated design, or a refreshed selection. 

Create spinoffs: 

If there’s one design that’s crushing it, try giving your fans options on how to sport it. Take a look at how Yogi Bryan uses the same design on three different products. 

Sell bundles: 

Increase the average order value and give your fans more at the same time. Group together complementary products (hello, yoga mats, tote bags, and hoodies) to create a totally-unique set. 

Build themed collections:

If one design is killing it, consider creating a whole themed collection around it. Your fans already love your vibe – give them more ways to show it off! Plus, collections make for killer social content and give you plenty to talk about in your marketing.

Don’t be amazing. Become amazing. 

Creating something incredible happens one small win at a time. You’ve got the vision of where you want to go – now it’s time to become the creator who makes it happen. Dreams tell you where to point your compass, but these small, intentional steps? They’re what actually get you there.

Digging into your analytics might feel like a tiny step, but it’s exactly these kinds of moves that add up to something huge. Trust us, we’ve seen it happen time and time again with creators just like you.

Ready to uncover your next best-seller? Dive into those analytics and let the numbers inspire your next creative move. When you’re done with this challenge, hop over to the Resource Hub – we’ve got plenty more small-but-mighty improvements waiting for you there.

Dig into your analytics

Click the button below to log into your dashboard. We can’t wait to see what you discover!

Go to Dashboard