Categories
Creators News

A letter from our CEO, Aaron Day: 2022 roundup

To Our Valued Creators and Fans, 

What an honor it’s been to see the hard work of our talented creators pay off. Our growing community has made 2022 Spring’s best year yet! 

Take a look at our five biggest highlights.

1) A truly Amaze-ing year!

Amaze acquired Spring with plans to accelerate its growth and make it easier than ever for creators to sustainably monetize their passion. 

2) We celebrated major milestones 🎉

Spring became one of the top 5 global commerce platforms focused on creator monetization with more stores now launched than Etsy! 

3) We rolled out new tools, integrations, and products

Creators saw the addition of over thirty new products and benefited from powerful integrations with OnlyFans and TikTok, as well as some incredible tools like The Hat Studio, SpringBoard, and Amaze.

4) Creators experienced unprecedented success

Not only did our creators rake in over 1 billion dollars in GMV this year, but we also got to see the LOTR cast wearing creator Don Marshall’s merch!

5) Three products brought in over $24 million in GMV!

Our top 3 products in 2022 helped thousands of creators live their passion and allowed their fans to rep them in style. 

As we wrap up 2022, I want to thank all our creators and fans who made these highlights possible. With new leadership in play, expect to see even bigger and better improvements next year. Let’s Spring into 2023!

Cheers, 

Aaron Day 

CEO, Amaze 

Categories
Creators

How To Best Promote Holiday Products

Here we are, deep in the heart of the busiest and most profitable season of the year for creators–the holidays! Now is the time to employ your two best weapons: holiday products and promo codes.

The good news is that Spring makes it incredibly easy to do both. 

We have tons of wonderful holiday products for you to choose from, customize, and sell to your fans. And after you’ve created some festive products, promo codes can easily be added to boost sales and inspire holiday shopping. 

Scroll down to check out our best selling holiday products along with some helpful tips on how to best promote your merch.

Top-selling holiday products

Interested to know what’s working for other creators? We got you! 

Below are the top five best selling holiday products. Throw on your branding and add them to your Spring store to start bringing in the holiday sales. 

Hoodies

T-Shirts

Mugs

Beanies

Die Cut Stickers 

The power of promo codes

It’s no secret that one of the best ways to promote your holiday products is with promo codes. 

Why?

Offering discounts with promo codes greatly increases traffic to your store, and it creates  major Fear Of Missing Out (FOMO). 

If you don’t believe us, then take a look at these five incredible facts found in a Blippr report:

  1. Online shoppers spend 24% more when using coupons
  2. 29% of online shoppers will purchase a product they didn’t intend to buy if it’s significantly discounted
  3. 36% of coupon lovers will not make a purchase if a discount is not offered
  4. 77% of online shoppers follow brands on social media to stay updated on sales and offers
  5. Brands that offer promos experience 26% higher average order values 

Clearly, promo codes are great for optimizing your marketing strategy. 

To make them even harder to pass up, make sure you’re offering limited time incentives. Discounts with a time limit incite action and help push reluctant buyers off the fence. It’s not only FOMO on the deal, but for the item itself (maybe a limited supply campaign works for you, too). 

If you need a refresher on how to create promo codes, check out this blog.

How to promote your holiday products

So, with your holiday products and promo codes in hand, what do you do next?

Share the good news!

You want to let your fans know that you have festive, limited-time products available and that they’re getting a sweet deal by using your promo code. 

Here are some of the best ways you can show off your holiday deals:

  1. Email blasts

According to the same Blippr report, 81% of online shoppers enjoy receiving emails announcing sales and discounts and 91% of brands use email to share promotions. 

Additionally, emails are a great way to let your fans know you’re offering holiday products in a fun and creative way. Even if you don’t include a promo code, visually appealing emails that showcase your holiday products will send many fans to your Spring store!

  1. Social media

As stated earlier, many shoppers follow their favorite brands on social media in order to be made aware of current and upcoming promotions and sales. 

Social media allows you to share your holiday products with all the creative flare you can muster up through images and videos. Even if you don’t have a large following, still post your holiday products! You may attract new fans from your posts and encourage existing followers to check out your holiday specials!

  1. Blogs

Most creators have blogs, and if that’s you, then spinning up a quick blog announcing your holiday products can be a great way to direct fans to your store. 

You can also use blogs to show the value of your products and why they need them.

Conclusion

As a creator, you’re probably already a rockstar at sharing your content with your fans. Use your skills and resources to share your holiday products and increase your traffic and sales through promo codes.

If you need help increasing product visibility and sales, check out this tips and tricks blog from Amaze. 

As always, hit us up with questions anytime at creatorhelp@spri.ng and Happy Holidays!

Categories
News

Sam Altman to Join Amaze Software’s Investor Group

SAN FRANCISCO, December 6, 2022 – Amaze Software, Inc. is excited to welcome Sam Altman, CEO of OpenAI and former president of Y Combinator, into its world-class investor team. As Amaze joins the ranks  of the fastest growing global creator commerce companies, the powerhouse team of investors will enable exciting partnerships and growth opportunities.

“Fast growing innovative companies like Amaze can certainly appreciate having a seasoned investor like Sam joining the team especially in uncertain times,” says Jerry Murdock, Co-Founder of Insight Partners. “We are now a stronger team moving forward and I am looking forward to seeing the future that Amaze will help create.”

Amaze Software has over 9M creator stores with more than 33M designed products actively in the market. Everyday, almost 4K new creators join the Spring platform where they are supported with an ever-expanding set of merchandising and marketing tools. 

“We anticipate that this partnership with Sam will bring forth new synergies that will allow us to further unlock potential for creators,” said Aaron Day, Amaze Software CEO. “Sam will play a vital role in helping us empower the Creative Entrepreneur to monetize in new ways and connect more efficiently with their fans.”

“I’m delighted to be an investor in Amaze Software,” says Altman. “The company is making tremendous strides forward in the creator space, and I’m excited to join the team.”

Within the last year, Amaze Software has partnered with companies like YouTube, TikTok, Discord, Twitch, OnlyFans, Sam’s Club and more. These powerful partnerships highlight the massive move eCommerce is making towards creator commerce and strengthens Amaze Software’s resolve to become the leading creator centric solution for all creators. 

About Amaze Software Inc.

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere.

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.

Press inquiries – info@amaze.co

Categories
Creators News

Make and sell CUSTOM HATS 🧢 in our new Hat Studio!

For those who gave feedback about challenges designing hats, we heard you loud and clear.

Without further adieu, we’d like to officially introduce THE HAT STUDIO – Where creators can create and sell hats in minutes.

Just in time, too, because hats are the most in demand item on Spring, especially this time of year. Spring’s Hat Studio offers high-quality embroidered hats for creators, and each hat is made to order.

What led to this?

We realize that designing hats on Spring was a complicated journey, one that required considerable resources, making it difficult for most creators to successfully launch. So we took a slow and complicated tool and improved it. The previous hat-creation process is now gone! *applause*

Here’s how The Hat Studio works:

  • Find hats in the Launcher
  • Select the hat style you’d like to customize
  • Upload your design (simple works best) or choose from the free design library 
  • Input other details (price, title, description)
  • Publish
  • Listing goes live

Voila! Hats are now in play and you are ready to promote.

What we improved

First off, there are no digitization fees, it’s mobile-friendly, and it’s available to all creators. There are new colorways and styles (with even more styles coming very soon). It’s an instant launch and it’s FREE! 

Basically, the Hat Studio is the ultimate tool to make more money with higher quality hats.

Why hats make the perfect merch choice

As we said, hats are a top choice of shoppers on our platform. Besides being popular, there are a myriad of reasons to use hats to build your fan base. Here are a few fun ideas:

  • Use hats to foster team spirit (“team” logos are fun)
  • Autograph hats for personalization or exclusive giveaways
  • Design Holiday-themed PomPom beanies (perfect for gifting)
  • Test different concepts in front of your fans so they can vote for their favorite

Check out some of our Hat styles

Popular existing styles but with new color palettes:

  • Dad Hat
  • Snapback
  • Beanie
  • Trucker

Get excited for new styles Coming Soon:

  • PomPom Beanie
  • Otto 5 Panel
  • Bucket Hat
  • Tie Dye Dad Hat

We’re thrilled to offer this power tool for our creators. For some useful Hat Studio tips, check out our Embroidery Style Guide blog and happy hat selling!

Categories
Creators News

Introducing SpringBoard, Our New Creator Ranking Tool

Spring has always been committed to empowering creators with actionable data to make informed decisions about their brand. Today, we have taken another stride in that direction with SpringBoard.

What is SpringBoard?

SpringBoard is a new feature, available in each creator’s Dashboard, that helps the creator see how they rank among their peers on Spring based on their activity and performance on the platform. 

How is it calculated?

Spring understands how complex it is to run a successful creator brand. Thus, a score is calculated for each creator based on a combination of multiple factors:

  • Activity: Does the creator stay current with the newest social media and eCommerce trends with regular product launches?
  • Quality: Has each new launch by the creator successfully found an engaged fan base?
  • Scale: With stories, posts, or tweets, how much store virality has the creator been able to drive to their store?

All the above factors are weighted and combined to create a score (between 0-100) for each creator. If a creator is in the “Top 10%” or 90th percentile, the creator has a higher cumulative score than 90% of creators on Spring.

How often is SpringBoard updated?

The score and percentile are computed daily based on the creator’s performance in the last 7 days on a rolling basis.

Eligibility, how do I participate i.e. see myself on the SpringBoard?

Creators who meet any of the criteria below are eligible to be a part of SpringBoard:

  • If you have signed up to the platform in the last 7 days
  • If you have launched a product in the last 7 days
  • If you have made a sale in a last 7 days
  • If you have purchased an Upgrade in the last 7 days
  • If you have purchased a Sample in the last 7 days

Note: If you satisfied any of the eligibility criteria today, you can expect to be present in the SpringBoard for a period of 7 days starting tomorrow.

Who can I contact if I have doubts or concerns about SpringBoard?

For any queries, please email us at creatorhelp@spri.ng.

Categories
Creators

Spring’s Holiday Contest Q&A

Since November is about giving thanks, we’re giving away cash prizes with our first annual HOLIDAY CONTEST to reward our hard-working creators! 

You read that right. We’re offering cash prizes to the Spring creators who make the most sales off of promo codes during Black Friday & Cyber Monday. 

We’ve crafted a quick Q&A primer about the contest below, but be sure to check out our official Contest Rules HERE for all the specifics.

Spring’s Holiday Contest Q&A

Can I Enter?

Yes. In fact, you’re already entered because all current Spring creators are automatically eligible to participate! That’s right, you don’t have to enroll, opt in, or attend any Zooms. If you are a current Spring creator, you’re in.*

*Must be a legal resident of the United States, the District of Columbia, Canada (excluding residents of Quebec), the United Kingdom, or Australia, and are at least 18 years old at the beginning of the contest period.

Who Do I Compete Against?

You’ll compete against other similarly ranged creators. We decided to even the field and split participants into groups as follows: 

  1. Those who sold over 85 units in Q3 (GROUP 1) 
  2. Those who sold under 85 units in Q3 (GROUP 2) 

When Does the Contest Take Place?

The contest is happening in 2 Rounds! That’s 2 chances to win! Please note that all times are Eastern Standard Time so you can take advantage of every minute.

  • ROUND 1 BLACK FRIDAY: Starts Midnight (EST) November 24, 2022 and ends 11:59 PM (EST) November 27, 2022 
  • ROUND 2 CYBER MONDAY: Starts Midnight (EST) and ends 11:59 PM (EST) November 28, 2022

Whats the Prize Again?

Cash, baby! Here’s the breakdown:

  • ROUND 1/Group 1 winner gets $10,000
  • ROUND 2/Group 1 winner gets $3,000!
  • ROUND 1/Group 2 winner gets $1,500!
  • ROUND 2/Group 2 winner gets $500!

How Does Spring Determine the Winner?

The creator who accumulates the most points within the Round will be the winner. So how do you get points? Each sale in your Spring store by a buyer off of a promo code = 1 POINT. The creator with the most points at the end wins.** 

**Winners will be notified by email and may be required to confirm their Eligibility within 3 business days of the date on the notification or an alternate winner may be selected.

So What’s the Fine Print?

Here’s a bunch of other stuff you should know:

  • You must currently be a Spring Creator to be eligible.
  • Only product purchases made (and paid for) using an authorized promo code during the contest window, from listings within your Spring account, will count as promoted sales under this Contest. 
  • Orders from buyers that are returned or canceled will not be counted for the purposes of this Contest.
  • You don’t need to buy anything yourself in order to enter or win. Your purchases will not increase your chances of winning. Winners are determined entirely by promoted sales to buyers, subject to the rules and conditions listed in the rules.
  • There is no limit to how many different promo codes you may implement. Keep in mind sales made under separate or multiple storefronts or user accounts will not be combined. 
  • Be sure to sell products at or above any applicable minimum sale price requirement (including the promo code discount). Units sold below the minimum sale price  (including discount) will not be counted for the purposes of this Contest.

For more specific rules and all the nitty-gritty click HERE.

GET THOSE PROMO CODES READY

Need a refresher on how to prepare promo codes and redeem them? You can instantly create different types of promo codes and offer discounts all within your Spring dashboard. Check out our How-To Video

And if you’d like some guidance on a solid Black Friday Weekend strategy, promotional imagery, top holiday promo hacks, creating a calendar, and preparing promo codes, read our Black Friday Road Map blog.

Best of luck! And as always, hit us up anytime with questions at creator.success@spri.ng 

Categories
Creators News

Amaze Partnership Allows Onlyfans Creators to Sell Merchandise to Fans for the First Time

Merchandise integration will provide OnlyFans Creators with an additional tool to build out their businesses and monetize to their fans.

London, UK (17 November 2022) – In keeping with its mission to empower creators from all genres to own their potential, OnlyFans has today announced that it has integrated Amaze Software, Inc’s Spring platform into its creator ecosystem, allowing creators to sell personalized merchandise to their fans on the platform for the first time. 

From today, OnlyFans Creators will be able to connect their Spring stores directly to their profile pages. This integration allows OnlyFans Creators to create and sell physical and digital merchandise, such as T-shirts, calendars, and puzzles, directly to their fans on OnlyFans. Creators who open a Spring store can seamlessly integrate it within their OnlyFans profile, making it easier to connect fans to their products and further grow their business. 

BKFC fighter and model Paige VanZant was one of the first OnlyFans creators to take advantage of the Spring store feature. Paige has designed a wide variety of custom merchandise–stickers, notebooks, backpacks, and apparel–which are now for sale direct to her fans through her OnlyFans profile. 

This new e-commerce integration is part of OnlyFans’ commitment to adding features – like the recent Statistics page, which helps creators make informed business decisions and monetise their creative output. 

OnlyFans CEO Ami Gan said, “Our creator community was looking for merchandise options to be able to share another side of their business with fans. As a creator-first organization, there are over 3 million creators on OnlyFans, meaning over 3 million small businesses now have access to a new monetisation tool.”

Aaron Day, CEO of Amaze, said: “Amaze cares about creator monetization, and by bringing new products and functionality, we put the power in the hands of the creator. This integration with OnlyFans enables a whole set of motivated creators with a new revenue stream and opportunity to connect with their fans in a new, innovative way.”

OnlyFans Chief Strategy & Operations Officer Keily Blair said, “Integrating a choice of e-commerce options for OnlyFans creators reflects the important role OnlyFans plays in the creator economy. By choosing to focus on integrations that support our creators’ businesses, we are ensuring a creator-first approach to strategic partnerships and platform growth.”

BKFC fighter and model Paige VanZant said, “I’m super excited to announce that I have a brand new Spring store merch collaboration coming out! I can’t wait to connect with you all through this amazing opportunity!”

CONTACT DETAILS 

Emma Wray, Lexington on behalf of OnlyFans: + 07771 101514 onlyfans@lexcomm.co.uk

Amaze Software, Inc – info@amaze.co

How It Works

It’s easy for OnlyFans creators to begin designing and selling their merchandise on their Spring store. To start, creators simply go to www.spri.ng to open an account, connect the OnlyFans integration, and upload their designs, which can be applied to over 120 available products–from apparel, to stickers and puzzles. Additionally, creators can use Spring to sell any other products they’ve produced outside of Spring’s print-to-order service.

Next, they can connect their Spring accounts to their OnlyFans profile using their unique Spring store URL. As a result, an embedded, scrollable storefront will automatically appear on their OnlyFans profiles. This way, fans won’t have to leave their favorite creator’s OnlyFans profile to peruse their merchandise. When they’re ready to make a purchase, fans will be directed to the creator’s storefront on Spring to complete the transaction. 

About OnlyFans

OnlyFans is the subscription social platform revolutionising creator and fan connections. Inclusive of creators from all genres, OnlyFans provides creators the opportunity to control and monetise their content as they develop authentic connections with their fanbase. Since being founded in 2016, OnlyFans has paid out over $10 billion (USD) in creator earnings and established itself as the go-to platform for 220 million users and over three million creators worldwide. 

About Amaze Software Inc. 

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere. 

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.Press inquiries – info@amaze.co

Categories
Creators News

Fast-growing Amaze acquires Spring in landmark deal to accelerate creator commerce

SAN FRANCISCO, November 8, 2022 – Amaze Software Inc. is excited to announce the acquisition of Spring’s best-in-class merchandising platform. 

We believe that anyone can be a creator and that creators play an important role in how we learn, connect, and find joy. We take our role to innovate on behalf of the creative economy seriously–enabling creators and creative entrepreneurs to unleash the potential of their content and connections with authentic, shoppable experiences that allow them to sell anything, anywhere.

Looking to the future, combined core capabilities will provide brands and creators with an expanded toolset that will help them drive success through unique opportunities to engage more authentically with customers, create products, and merchandise across social spheres.

Recent creator solutions launched include expansions of YouTube, TikTok, and Meta social commerce integrations, the Sam’s Club Photo and Customization platform, and SpringMark, which offers the ability to protect and manage creator’s designs. Launching soon is a simplified Amaze user experience streamlining page creation, access to expanded design services and the Spring Hat Studio, where creators can instantly create and merchandise embroidery. 

Spearheading the acquisition is Aaron Day, Chief Executive Officer of Amaze Software Inc. Aaron has extensive experience successfully leading large corporations, most recently as an executive at Canva. His in-depth knowledge of the creator economy has helped Amaze step out as an industry leader by building better and more comprehensive solutions for creator commerce.

“This acquisition will accelerate Amaze’s ability to enable creator success and monetize their passions. Pairing Spring’s 5.5M new creator stores with the leadership team’s vast social commerce, merchandising, and marketing experience–hailing from the likes of Adobe, Meta, Roblox, and Walmart–Amaze now has the ability to bring even more value to the creator economy,” said Aaron Day, CEO.

Joining Aaron on the leadership team is Spring’s former CEO, Chris Lamontagne, who will take on the role of President and lead the Creator Community and Commerce Group, and Annelies Jansen, who will become the Chief Business Officer. 

Continuing their leadership roles at Amaze are Laura Haines, Chief Product Officer, and Amelia Shepard, who will step into the Chief Marketing Officer role, managing marketing, eCommerce, and customer service teams. 

About Amaze Software Inc. 

Amaze Software, Inc. provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services, to help anyone sell anything, anywhere. 

We believe anyone can be a creator and everyone should be empowered to tell their unique story, cultivate deeper connections, and create authentic, shoppable experiences that allow them to monetize their passion.

Our mission is to unleash potential, making it easy to create, share, and sell products and services. Learn more and sign up for a free account at www.amaze.co and www.spri.ng.

Press inquiries – info@amaze.co

Categories
Insights

TIPS FOR WINNING HOLIDAY PRODUCTS

The Holidays are filled with excitement and anticipation. It’s also filled with lots of shopping. Having designs SPECIFICALLY for the Holidays is smart. Why?

1) It’s exciting and gets fans into the Holiday Spirit. 

2) It’s exclusive. Holiday designs are around for a limited time, creating that FOMO feeling. 

3) It’s different. People who shop this time of year are looking for something new. 

So there’s really no reason NOT to offer Holiday-inspired merch. Now, what to create? Spring has 3 Helpful Tips to ensure your Holiday products are poised for success. 

  1. Create Holiday-inspired clothing. Let’s get inspired by past winners. People love merch they can wear. So if you’re not selling clothing, now’s the time to start. Clothing items are consistently top sellers, especially when you feature fun and fanciful holiday designs. Here’s what sold well in 2021: 

Hoodies: The top seller is the Gildan 8 oz Heavy Blend Hoodie. This fabric is a mid-weight cotton and polyester blend. The hoodie is durable and soft to the touch. 

T-Shirts: A year-round favorite. Tees can be worn alone in warmer months and layered in cooler months. You’ll want something stylish, yet durable. Go for classics like Hanes Tagless Tee (people hate tags!), Next Level Tee (A premium quality T-Shirt that can be dressed up or dressed down), or for a high-quality T-Shirt that has a silky smooth feel, try the Premium Tee. 

Sweatshirts: Most people live in sweatshirts. We suggest a unisex style like the Hanes Unisex Crewneck Sweatshirt (Classic style that’s super comfy). 

  1. Use trendy color palettes. Here are some telling statistics:

93% of people believe that color/design is the #1 influencing factor in what they buy!

Within the first 90 seconds of seeing a product for the first time, we make a subconscious judgment. 90% of that judgment is made based on color alone! So how to apply color? 

Here are a couple color trends for this fall:

  1. Shades of Pink and PurpleRose (light pink) and Mauve (pale purple) are both named after flowers. These shades bring a lighthearted, youthful energy to designs, whether you go with a shade that’s bright or muted. Examples: 
  1. Neutrals – Earthtone shades work well on clothing and appeal to a broad consumer base. You can make designs stand out when including a bright pop of color (such as orange and yellow) or keep it chill. Examples:
  1. Shades of Blue – Blue consistently ranks as everyone’s favorite color, most likely due to its calming effect on the brain. But know what else is cool? Blue can work for a variety of Holiday designs, especially when tying in wintry themes. Examples:

Or if you want to push the boundaries, tie-dye is in right now:

  1. Offer stocking filler gifts! STOCKING STUFFERS are always popular and many shoppers buy more than one! Try out some of our new products, which are ideal stocking stuffers for holiday gifting:  
  1. Die-Cut Stickers – This means that the sticker is cut around the contour of your design. Unlike stickers in the standard shapes of a circle, square, or rectangle, die-cut stickers will be completely customized to the shape of your artwork. Any shape sticker you’re imagining is possible as a die cut. Example:
  1. Mugs – winter’s top accessory and a great canvas for your most popular designs.
  1. Tumblers – A tumbler is an insulated mug or cup you can take on the go. Another great way to keep your brand in their hands all day long!
  1. And of course, Phone Cases. Always in style, always needed.
  1. Nintendo Switch Case – perfect for young gamers
  1. Notebook – decorative organization tool for lifestyle & wellness buffs
  1. Must haves for your techie friends, like Apple watch strap 
  1. and iPhone mag case 

The earlier you get your designs done the earlier you can start promoting, especially for products that need to ship in time for the holidays…Capitalize on that Holiday excitement and start creating those holiday designs!

Have questions? Reach out to creatorhelp@spri.ng anytime!

Categories
Creators Insights

STEPS TO PREP FOR BLACK FRIDAY

The unofficial start to holiday shopping is the day after Thanksgiving, popularly known as Black Friday. But we like to think of it as Green Friday because some creators sell more during the holiday season than the entire year combined! Make this holiday season your most successful yet by planning your Black Friday promotions in advance so you can increase traffic and sales during this pivotal time.

From designing holiday products, to ordering samples and then setting up promo codes, the weeks leading up to Black Friday are vital. Don’t worry if it seems overwhelming—we’ve boiled it down to 3 Simple Steps to Prep for Black Friday!

Your first thought might be, “What is a content & sales calendar?” Seeing your different promotions outlined on a calendar will help you keep track of what you are offering and when. Especially as you might (and should) run multiple sales leading up to Black Friday. For example, you might do a huge sales push the week before, or offer several pre-sales in the weeks leading up—or both!

Here is a suggested timeline:

  • By November 1st – Create your promotions in your dashboard so that you can switch them on when the time comes.
  • Early November –  Include hints in your social content about upcoming sales and promos. 
  • Mid November – Build excitement & anticipation with pre-sale benefits (like giveaways). 
  • The week before – run mini sales leading up to Black Friday to catch the early bird shoppers.
    • TIP – Run different promo types leading up to Black Friday, such as free shipping in the days leading up and then switch to percentage discounts for your day-of sales.
  • Black Friday – Announce your sale on socials! Offer a percentage discount promo (i.e. 15% off) through Cyber Monday to maximize sales. See how other creators do it here. 
  • December 1st onwards – Start offering digital products as there are no logistics or  shipping deadlines to worry about.

Here’s a free content schedule template you can use for November through the holidays.

DID YOU KNOW THAT FANS WHO VISIT A STORE OFF A PROMO CODE LINK ARE 25% MORE LIKELY TO PURCHASE?

It’s an opportunity you can’t afford to pass up. When you choose to promote your products on social media, it’s good to have a promo code. As we said earlier, these can be planned in advance and switched on when you’re ready. Make sure to have different promo codes for different times – it helps with tracking, what is working, etc.

Don’t fret—making promo codes is super easy! You can create them within the Promotions section of your dashboard. Line up your promo codes in advance and follow your calendar as to when they will activate. Find out more about creating promotions here.

Promo codes can be applied to all of your products. Reminder: You’ll need to ensure there’s enough profit margin to support the promo—no matter what product is being purchased, so do that math ahead of time.

Why does your social content need to include your sales and promotions? It turns a fan into a shopper then into a customer. And there are a few proven tactics to maximize fans’ attention:

  • Create effective promotional content. Canva is a great tool for creating eye-catching images on social media. Choose from hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type. You can also sign up with 20% off using Spring’s partnership with Placeit to create sale announcements
  • Feature samples. Crazy Stat Time! Creators who show off samples in promotional content earn as much as 200% more profit from their products! That’s a no brainer. Tag @springforcreators and use the hashtag #CreateShareEarn for the chance to be featured on Spring’s socials. 
  • Use integrations. Make sure fans can easily find your store. Pair social content with a link straight to your listing. Use the YouTube Integration, which shows your products underneath the videos, or set up the Instagram Shopping Integration to tag your products in posts. For an easy start, Sprint’s Linktree Integration is available to all creators.

It’s time to stop reading and start promoting. Your Holiday Customers are waiting! As always, hit us up with any questions at creatorhelp@spri.ng. We’re here for you:-)