Spring

You’ve got first access to offer embroidered, official branded products; starting with Champion. So far, Spring creators who have created official Champion merch have made almost $690,000 in sales. Now it’s your turn.

Dropping limited edition products engages fans, big time. Plus, selling popular branded merch featuring your design is a testament to your success. Rely on Spring’s Custom Products team to handle everything from prototype design, sampling, logistics, listing creation, fulfillment, customer support, and more.

• Champion product catalog
• Design rules (read these to avoid your submission being rejected)
• How it works
• Guidelines for promotion 
• Language rules for branded products
• Top FAQs

To start creating Champion branded products, read through the process, rules and guidelines, and top FAQs before filling out the submission form with your specifications below.

Note: You can only drop one product at a time. Please make separate submissions if you would like to launch more than one Champion product featuring different designs or colors. Fulfillment will take place in the US, but global shipping is available.

Champion product catalog

Look through the Champion products catalog below by clicking on the image. Choose the product you would like to offer and start thinking about the embroidered design element you’d like to add.

Design rules

Please review the design rules carefully below before you submit your application. If you submit a design that does not follow the rules below, we’ll have to reject your submission. 

• Your design cannot feature the Champion logo or wordmark 
• If you would not like to use our design services and have your own design, you must submit designs in PNG format with a DPI of 150 or higher 
• Your design must not contain any offensive imagery or text including references to politics, alcohol, tobacco, nudity, swear words, etc.
• Designs must comply with Spring’s Intellectual Property and Acceptable Use policies.

How it works

1) Apply for branded products 

To get started, fill your details via the form linked at the top of the blog. We’ll review your application and ensure your profile matches with Champion’s requirements. 

Once you’re approved, we’ll send a link for you to pay a deposit of $200. After this is paid, we can begin the process.

2) Bring your ideas to life with Spring’s design team

After you’ve paid your deposit, you’ll be sent a form to let us know what you’re imagining for your embroidery design. Before completing the form, ensure you’ve read through and understand the guidelines below: 

Once you’ve submitted the form, our professional design team will create an embroidery design for your drop. This usually takes up to two weeks (dependent on revisions needed. 3 are included with your deposit, any further are $50 each).

3) Receive your first sample

Once you’ve approved the design prototype, we’ll embroider it onto your chosen Champion product. We’ll then photograph it and send it to you for your approval. The sampling process usually takes around a week. 

After you’ve approved, we’ll ship it to you and notify you once it’s on its way—delivery can take up to a week or anywhere from 1- 4 weeks for international shipping (outside of US).

4) Photograph your sample, prepare to go live

When your sample arrives, it’s a good idea to photograph yourself wearing it. Send finished imagery to unlockd@spri.ng for us to include them in your listing (this gets more sales).

In the meantime, we’ll check there’s enough inventory available to go live and get your listing ready. When you’re ready to go, head to the “Listings” tab in your Spring dashboard and change your campaign’s visibility settings to “public”. Edit the product price if you wish.

From the day you set your listing to public, the pre-sale campaign will be live for your fans to purchase for two weeks.

5) Meet your MOQ with these promo tips

As soon as you set your listing to “public”, you have 14 days to sell 50 units to meet the MOQ (minimum order quantity). Ensure you have promo content ready to post on social media

6) Merch gets shipped, you get paid

Once your 2 week pre-sale campaign is over and you’ve successfully reached 50 sales, we’ll remove your listing and end the campaign (If the MOQ is not met for any item, that campaign item will be canceled, and orders will be refunded). Here’s whats next:

• Typically, production and fulfillment takes up to 2 weeks. Shipping timelines will depend on the shipping method your fans choose at checkout and where they are in the world. 
• Collect your profits from the Payouts section of your account once your branded products have been shipped. We’ll notify you once they’re ready to be cashed out.

Promotional rules for branded products

We know you’ll be excited to share these products with fans and followers and we encourage you to promote these products through all promotional channels.

However, because you are accessing products through Spring’s Brand Partnership Program, and not directly through the brand, there are strict stipulations to acceptable promotional language and graphics that can be used. Any Spring creator who uses this language will have their listing suspended and lose access to Branded products as well as Spring’s Brand Partnership Program in general.

Branded product FAQs

Fans love plushies: proven fact. So far, we’ve enabled creators to launch hundreds of thousands of plushies, making over $5,600,000 in sales. It works time and time again, and now it’s your turn.

Spring’s Custom Product Team are exclusively offering you the chance to create and sell your very own plushie. Diversify your revenue stream and rely on us to handle everything from prototype design, sampling, logistics, listing creation, fulfillment, customer support, and more.

To start creating your plushie, read through the process and top FAQs before filling out the submission form with your specifications below.

The plushie creation process

1. Describe the plushie you’re imagining

To get started, fill your details via the form linked above and upload sketches and/or imagery for our design team to reference (please submit as many details as possible). Once you’ve completed the submission form, we’ll send a link for you to pay a deposit of $500.

Please note: This non-refundable deposit covers the cost of designing your original concept, creating your sample, and mailing it to you. Both design and sample stages include 3 revisions to get your finished plushie perfect and ready for fulfillment (once you have met the MOQ, see FAQs at the bottom). 

2. We design your plushie prototype

Next we’ll brief our plushie design team and they’ll bring it to life. It usually takes between 7-10 business days for us to get back to you with the first rendition of your design. You’ll then let us know if you approve or reject with feedback.

A useful way to offer feedback is sketching over the design provided so you can clearly indicate what you want to change. Please think carefully before submitting your feedback and try to submit it in one go. You’ll have a total of 3 design revisions. Anything beyond will cost $50 per revision. 

3. Creating your plushie prototype IRL

Here’s the exciting part. Once you’ve finished with the design team, we’ll send it over to the vendor to begin crafting your plushie prototype. This process takes up to 10-15 business days. Once it’s ready, we’ll do a thorough quality check and send you an image of the sample. Then there will be another opportunity for feedback (the 3 revision rule counts here, too). See the example below of Simon’s cat’s feedback.

4. Meet your plushie for the first time

Once you’ve approved, it’s time for you to give your plushie its first squeeze. We’ll notify you when we’ve shipped it to the address you provided when you first applied. 

5. Choose your profit

Next, let us know what price you would like to sell your plushie for and the profit you’ll earn per sale. Our recommended retail price is between $24.99 and $29.99. To calculate your payout, deduct your plushie cost (we’ll let you know) and fulfillment cost ($4 per unit) from your desired retail price.

6. Photograph your plushie

Time to get your camera out (or a smartphone works)—we’ll customize your listing with the photos you take of your prototype. These are the photos that fans will see on your store and listing page. Here’s our top tips for photographing your plushie:

• Ensure your lighting is right. We recommend using desk/standing lamps—make sure the plushie doesn’t cast any shadows and is clearly seen. Make sure your smartphone lens/ camera lens is clean and the pictures are clear and focussed.
• Get all the angles. Photograph it from the front, the back, and one angled view. 
• Correct formatting. All photos should have a 1:1 aspect ratio (square). Use photoshop, or there’s plenty of tools online you can use. 

See examples of @moriahelizabeth’s Pickle plushie listing imagery below.

7. Go live and promote your plushie

Next, we’ll get your listing ready for you to announce your plushie to fans. When you’re ready to go live, head to the “Listings” tab in your Spring dashboard and change your plushie visibility settings to “public”. 

Make sure you’re ready to promote before you set your plushie to public. After your first plushie sale, you have 30 days to sell 299 more to meet the MOQ (minimum order quantity). Make sure you are ready to promote before setting the listing “Public”. 

• Share the listing images you photographed on social media
• Take pictures with it, feature your plushie in video content, show it off live. See how Simons Cat did it.
• Make sure the link to your plushie listing is discoverable—we suggest using Linktree.
• Create FOMO. Let your fans know they only have 30 days to purchase your plushie before it’s too late. 

8. Plushies get shipped, you get paid

Once your campaign is over and you’ve successfully reached 300 sales, we’ll remove your listing and end the campaign. Then it’s time to start production for your plushie. Typically, production takes anywhere between 30-45 business days. Shipping often takes around 45 to 90 business days. You can collect your profits from the Payouts section of your account once your plushies have been shipped. We’ll notify you once they’re ready to be cashed out.

Plushie FAQs