Spring

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After you’ve signed up to Spring, follow these simple steps and you’ll have everything you need to start creating and selling products to your followers.

1. Set up your store

Head to the ‘Stores’ tab of your dashboard to get started.

2. Set up your store

A great looking store not only streamlines your fans’ shopping experience, it compliments the products inside it—making visitors more likely to purchase products. 

Before you start customizing your Spring store, grab your brand logo and think about the colors you use on your social profiles. Here’s some of the customization features available: 

• Logo and branding: Upload your logo and pick colors for your navigation bar, hero text and buttons.
• Branded shopping experience: the branding elements on your store will be reflected on listing pages and even the transactional emails your fans receive after purchase.
• Social media icons: clickable social icons to your store’s navigation bar and/or store footer.  
• Add a domain: Your store will have a unique URL generated based on its name, but you can also connect or purchase a domain. Learn more here.
• Hero banner: use “advanced settings” to add custom buttons, headings and text to your store. 

3. Fill your store with products

Once you’ve created products, start adding them to your store. Start in the Store Editor on the stores tab of your dashboard and click ‘Products’ on the left navigation. Star the products you’d like your fans to see first in the ‘Featured Products’ section.

Top tip: Check out your finished store within the editor to ensure everything looks perfect. Most fans will be on their mobile devices, so make sure you preview all your branding on both device views.

4. Fill your store with products

When you’re ready to start sharing your store live on Facebook Gaming, copy your store link from the Stores tab in your dashboard. 

Find out how to start creating and selling products below.

Pins are a fun way for fans to show their support and rep your brand. We’ll help you source and sell—see how easy it is to sell your own and get started.

Spring handles everything for you including inventory storage, listing creation, order fulfillment, delivery, and fan support. All you need to do is pay a $50 deposit, design your pin and begin your presale (you need to sell 100 pins in 30 days to reach minimum order quantity).

Please read through design requirements and instructions before submitting your pin project below.

Index

• 1) Designing your pin 
  • File formatting 
  • Choosing a size
  • Finishing your pin
• 2) How selling pins works
• 3) Promoting your pin 
• 4) Pricing advice
• 5) Top FAQs

1) Designing your pin

First, choose your pin type:

File formatting and design guidelines

This part is super important. Before you submit your design, you should check that it complies with the file formatting tips below.

• File types: JPEG, .JPG, .PNG, .AI, .EPS,.PSD, .TIFF and .PDF design files.
• File size: We recommend submitting high resolution files (300 DPI) with at least 2.5” x 2.5” (750 x 750 pixels) dimensions
• Design complexity: A simpler, less detailed design works best.
• Colors: Please use no more than 10 colors in your design. Submit designs only with block colors (no gradients or different transparencies).
• Shape: Your design will be rejected if your pin features cut-outs—it needs to be a solid shape with no holes in the middle.

Choosing a size

The 1 inch option is the most popular size selection, however if your design features text or lots of details we may recommend choosing a larger size. Keep in mind, the larger the pin size, the more the base cost increases (which means your pin will need to be more expensive if you want to make a larger profit). 

Finishing

We offer 16 different finishing options. You can choose from black, gold and silver. Your pin will feature a butterfly clutch backing. When your pins are fulfilled, they’ll be shipped in a clear polybag with an adhesive seal for protection.

2) How selling pins works

Pin pricing

Below is a price reference table. Please note these prices are not exact—they simply provide an indication of price range based on your pin size and quantity sold. Your pin’s base cost may be slightly lower or higher than the table based on how many you sell during your presale. The amount spent on the production of your pins (the base cost) will be deducted from your payout at the end of your campaign.

Here’s a breakdown of how the sourcing process works.

1) Submit request: Fill out the form with your pin characteristics and submit your request. We aim to process all requests within 24 – 48 business hours.

2) Receive your digital design file and pricing information—you’ll then be able to approve or reject.

3) Start selling: Pin production takes around 30-45 business days and inventory will be sent to our facility in the US. We’ll create product mockups for you and make sure to set the listing to ‘private’ so you can make it public and start selling when you’re ready. We can also send pins to you if you’d like to create promotional material or videos for the launch. 

3) Promoting your pin to reach 100 sales

Once you’ve set your pin listing to “public”, you’ll need to have plenty of promotional content prepared to ensure you reach 100 sales in 30 days. You can do that in a number of ways—

<siberian lizard promo examples> 

4) Pricing recommendations + fees

We’ll let you know what we think you should charge for your pin once your design is ready for you to approve. Spring charges a service fee which covers storing pin inventory (up to 60 days from last sale), creating product mockups, fulfilling orders, and handling customer service for you. Our service fee is 15% of the selling price (minimum $2). Normally pin retail prices range from $7 – $15. Pricing should depend on the a) base cost of your pins and b) how much you think fans will pay for this custom product.

For example, you source 1,000 pins with a base cost of $1.40 each. You pay $1,400 total. The selling price for each pin is $9.99 Spring’s fulfillment fee is $2. Therefore, your profit margin would be $9 (selling price) – $1.40 (base cost) – $2 (service fee) = $5.60 per pin. This means once you sell all your pins you keep $5,600 in profit.

Ready to go? Ensure you understand all of the design guidelines and begin submitting your pin project below.

5) Pin FAQs

You’ve got first access to offer embroidered, official branded products; starting with Champion. So far, Spring creators who have created official Champion merch have made almost $690,000 in sales. Now it’s your turn.

Dropping limited edition products engages fans, big time. Plus, selling popular branded merch featuring your design is a testament to your success. Rely on Spring’s Custom Products team to handle everything from prototype design, sampling, logistics, listing creation, fulfillment, customer support, and more.

• Champion product catalog
• Design rules (read these to avoid your submission being rejected)
• How it works
• Guidelines for promotion 
• Language rules for branded products
• Top FAQs

To start creating Champion branded products, read through the process, rules and guidelines, and top FAQs before filling out the submission form with your specifications below.

Note: You can only drop one product at a time. Please make separate submissions if you would like to launch more than one Champion product featuring different designs or colors. Fulfillment will take place in the US, but global shipping is available.

Champion product catalog

Look through the Champion products catalog below by clicking on the image. Choose the product you would like to offer and start thinking about the embroidered design element you’d like to add.

Design rules

Please review the design rules carefully below before you submit your application. If you submit a design that does not follow the rules below, we’ll have to reject your submission. 

• Your design cannot feature the Champion logo or wordmark 
• If you would not like to use our design services and have your own design, you must submit designs in PNG format with a DPI of 150 or higher 
• Your design must not contain any offensive imagery or text including references to politics, alcohol, tobacco, nudity, swear words, etc.
• Designs must comply with Spring’s Intellectual Property and Acceptable Use policies.

How it works

1) Apply for branded products 

To get started, fill your details via the form linked at the top of the blog. We’ll review your application and ensure your profile matches with Champion’s requirements. 

Once you’re approved, we’ll send a link for you to pay a deposit of $200. After this is paid, we can begin the process.

2) Bring your ideas to life with Spring’s design team

After you’ve paid your deposit, you’ll be sent a form to let us know what you’re imagining for your embroidery design. Before completing the form, ensure you’ve read through and understand the guidelines below: 

Once you’ve submitted the form, our professional design team will create an embroidery design for your drop. This usually takes up to two weeks (dependent on revisions needed. 3 are included with your deposit, any further are $50 each).

3) Receive your first sample

Once you’ve approved the design prototype, we’ll embroider it onto your chosen Champion product. We’ll then photograph it and send it to you for your approval. The sampling process usually takes around a week. 

After you’ve approved, we’ll ship it to you and notify you once it’s on its way—delivery can take up to a week or anywhere from 1- 4 weeks for international shipping (outside of US).

4) Photograph your sample, prepare to go live

When your sample arrives, it’s a good idea to photograph yourself wearing it. Send finished imagery to unlockd@spri.ng for us to include them in your listing (this gets more sales).

In the meantime, we’ll check there’s enough inventory available to go live and get your listing ready. When you’re ready to go, head to the “Listings” tab in your Spring dashboard and change your campaign’s visibility settings to “public”. Edit the product price if you wish.

From the day you set your listing to public, the pre-sale campaign will be live for your fans to purchase for two weeks.

5) Meet your MOQ with these promo tips

As soon as you set your listing to “public”, you have 14 days to sell 50 units to meet the MOQ (minimum order quantity). Ensure you have promo content ready to post on social media

6) Merch gets shipped, you get paid

Once your 2 week pre-sale campaign is over and you’ve successfully reached 50 sales, we’ll remove your listing and end the campaign (If the MOQ is not met for any item, that campaign item will be canceled, and orders will be refunded). Here’s whats next:

• Typically, production and fulfillment takes up to 2 weeks. Shipping timelines will depend on the shipping method your fans choose at checkout and where they are in the world. 
• Collect your profits from the Payouts section of your account once your branded products have been shipped. We’ll notify you once they’re ready to be cashed out.

Promotional rules for branded products

We know you’ll be excited to share these products with fans and followers and we encourage you to promote these products through all promotional channels.

However, because you are accessing products through Spring’s Brand Partnership Program, and not directly through the brand, there are strict stipulations to acceptable promotional language and graphics that can be used. Any Spring creator who uses this language will have their listing suspended and lose access to Branded products as well as Spring’s Brand Partnership Program in general.

Branded product FAQs