Harnessing the power of the Spring x Instagram integration, Matt Meagher sold close to 11,000 hoodies totaling $600,000 in sales. Here’s how he did it.
It all started with an accidental tweet. While adding his new, Spring hoodie to his Shop on Instagram, Matt mistakenly published a tweet linking to the product in his Spring store. He immediately deleted it, but within 24 hours had generated 187 orders. Energized by the reaction of his fans, he quickly added the product to his Shop on Instagram, tagged it in a post, and sold over 739 ($40,000 worth of hoodies) in just 24 hours.
Motivated by the success of his first launch, he decided to leverage the full suite of tools available through Shops on Instagram to supercharge his sales… generating a total of $600,000 and 10,855 purchases in just 2 drops.
Matt’s next launch featured the same product, but this time he offered two color options and came prepared with a solid content plan; using integration features like product tags, a scheduled launch, and promoted on Instagram live. These tools enabled him to smash his original sales record by more than 110%—his sales totaled $116,000 in the first 24 hours.
Clearly, leveraging the full power of the Spring x Instagram integration works.
Scheduling a product launch through his shop caused 8,000 fans to set reminders and catch the moment. Hyping up the hoodie on Instagram Live allowed Matt to connect directly with fans, show off the new hoodie, and pin a clickable product tag to his Live in real time. Live Shopping features meant fans got shouted out in-chat every time a hoodie was purchased.
Matt used all these features in perfect succession; product tagging, a scheduled live drop, and going Live on Instagram—see it in action below.
Fans dialed into both product drops by reposting his content, as well as showing off their new hoodies in their own posts. Matt reshared them all—encouraging more engagement, and even more sales coming through his Shop on Instagram.
This is an incredible example of just one creator harnessing the power of the Spring x Instagram Integration. Matt has set the highest record of Spring sales through selling on Instagram, but this is only the beginning. Get inspired by the full journey below and learn more about the integration.
Get fans back to your store in 2022 with digital products—here’s some ideas to get you going.
Use the popular digital products below to springboard your success in 2022, and take advantage of the free templates—you’ll be off to a flying start.
Get organized
All creators have one thing in common—the need to keep organized. Content creation and community engagement is demanding while balancing everyday life, so why not share your secrets to productivity with your fans? We’re talking 2022 planners, to-do lists, meal planners, daily organizers, etc. You could launch a complete pack of planning resources for fans to use.
Head to Canva to create your own collection. You can get access to 1000’s of free templates, just add your creative touch.
For creators who are niche content or are a pro in something special—this year, give your fans exclusive, inside knowledge. Think about your strengths, then create a digital product so fans can learn them too.
For example, @gozitv helps fans to stretch by presenting 4 different techniques to loosen up. New Barns Languages teaches their fans the basics of the Japanese language. Collect the content you have already and build a guide on Canva for free.
For bloggers, vloggers, or any creator who documents their experiences: Lots of fans will make up for lost time when it comes to exploring new places in 2022. @paddydoyleofficial has launched a series of e-books that follow his favorite places in Thailand as he discovers them. YouTubers Alex and Amy (KiteVanMan) have launched e-book guides on how to earn while travelling, as well as how to convert a van into a home on wheels.
Self care—an important topic for creators and fans alike. There’s a range of different digital products you can launch to aid your fan’s wellness journey; journals, e-book guides, audio files, and more. All Day I Eat Like a Shark (brilliant) is making Veganuary easier with Japanese plant based recipes, Emma Mcadam offers a Mental health check-in journal, and Sapien Medicine is offering meditation audio files.
Head to the free templates linked above to build a guide or e-book, or learn more about creating audio files below.
Time to generate some hype around your new product. How about creating an incentive? Offering a discount can increase sales by 60%. See your next steps below.
Create a promo code in the Promotions tab of your dashboard.
Create content with your product and promo code.
Be sure to include links to your store
Create urgency and run the sale for limited time only
Watch this video to see how to create promo codes instantly in your dashboard.
Seamlessly promote your products with Spring’s social integrations. Make your products discoverable and accessible in fun and engaging ways. Start with Linktree and set it up in minutes.
Our advice?
Activate Spring’s social integrations
Create engaging content
Use integrations to link your products
See how @workforyourbeer promotes products with Spring’s Social Integrations.
Creating a product is the first step. Now it’s time to share product newness with fans. Create engaging promotional content by featuring samples of your products. Show them off. Chat about them. Take photos. Create some hype.
Our advice?
Order samples of your product
Announce your launch on social media
Include links to your product
Share, and share again
Check out examples of @ashleyooacevedo’s promotional posts on Instagram.
By featuring samples in your content, you’ll be 6x more likely to get a sale compared to those who don’t. See how @workforyourbeer does it below.
It’s been a privilege to watch our exceptional creators and partners grow, evolve, and succeed in 2021. Let’s reflect on the best bits.
With over 8 million Spring creators, spread over 120 different countries, and a mindblowing 16+ billion fans—there’s a lot to celebrate this year. Thank you for your hustle, we’re glad to have supported and grown with you. Read on to see our top 10 moments of 2021 (and some 2022 sneak peaks).
The Spring brand
Teespring becomes Spring
The end of 2021 marks the end of our first chapter as Spring. Our evolution from Teespring to Spring in February 2021 solidified our pledge to supporting you, our creators. With 2,400 people joining our platform every day—this was an exciting time. Since then, together, Spring has been an unstoppable force in carving the way for future creator commerce.
8 million creators milestone
To finish 2021 on a celebratory note, we said a big thank you to you. Spring’s CEO, Chris Lamontagne, said:
“I am humbled to announce there are over 8,000,000 creators on the Spring platform. Together, we’ve created moments so magical, they go beyond followers and likes—thank you, for allowing us to share in the joy you bring fans all over the world”. Moving the party to Instagram stories, Spring creators shared their most memorable moments, using the “Add Yours” sticker.
Creator success
The Moriah x Rubik’s cube collab
Spring’s product offering continued to evolve in 2021. There’s one brand collaboration that specifically stands out: in March, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. It was the first-ever collaboration between a creator and Rubik’s, and generated an enormous response, becoming the most successful product Moriah has ever launched.
Matt Meagher—40K in a day
We saw unbelievable success over the holiday season when Instagram announced they would be giving creators 100% profits for all products sold through Instagram checkout. Matt Meagher: got the memo and gave it a try. After sharing one post on Instagram and tagging his new hoodie design, he made $40,000 in a single day—keeping every single cent.
Product feature updates
New creator tools
We brought you tools to help power your success and enhance your brand. As well as giving store customization a full revamp, we also added custom domains. Ever since, you’ve reaped the benefits. To name just a few; products featured in custom stores got 20% more views on average, conversion rates increased by up to 35%, and those with a custom domain sold 5x more.
This year, we focused our efforts on changing the look and feel of the Spring platform. Focusing on the overall design, we made the experience cleaner for you to navigate. You can now choose and order samples in one swoop, manage your payouts and subscriptions in one place, and continue to create products with ease. We also refreshed the checkout process, introduced brand new sample boxes, plus added Afterpay for fans at checkout. The best part: there’s much more to come in 2022, so keep an eye out.
Partnerships and integrations
The Instagram Integration
We’ve armed you with everything you need to engage your fans and promote your products natively within your creative content—but in June, we levelled up Instagram creators with long awaited Shops on Instagram. 13,000 creators now have access to the powerful product tagging features.
In June, we proudly partnered with Linktree, the leading link-in-bio platform. With this, you were able to give fans the ability to browse your products or head to your full Spring store—all from your Linktree in your social media bio. Seamless shopping for them, tons of new traffic for you. Since then, most Spring creators are still utilizing this powerful integration.
In August, Spring partnered with INFLCR to establish Spring stores for NCAA athletes. This was a huge moment: Empowering the next generation of sports stars to become creators in their own right, harnessing their direct relationship with fans and nurturing an entrepreneurial spirit. The innovative partnership gave athletes easy, compliant access to Spring’s platform, where they could build their own store and engage with fans.
Expanded products
Digital products take off
Spring is the #1 platform to sell digital products. With 600% sales growth since January, there’s now over 65,000 digital creators transforming their content into downloadable assets (88,000 digital products, to be specific). You’ve blown us away with your ingenuity; DIY creators have shown up with pop-up shed manuals, basketball champions have taught fans to jump higher with digital guides. We’ve seen meditation audios, 3D printing files, ferret feeding e-recipes and downloadable cheese making courses.
Alongside the unprecedented growth of digital products, in May, we added NFTs to the mix. Sapien Medicine became the most successful digital creator ever on Spring. In fact, they’ve seen a 38% increase in profits since expanding beyond just physical products. Sapien offered a range of digital art and audio file NFTs, and racked up $50,000 within two minutes of the exclusive drop, selling out. Keep posted for more—NFT’s will be available to more creators in 2022.
Tapping into accessories
This year, we aimed to give you a variety of trending new products, focusing on accessories. From bucket hats to wine tumblers, pint glasses to Airpod cases, and black mugs to backpacks—you’ve been busy creating all of them.
Along with the rebrand announcement in February, we came through with a product quality overhaul. Along came AS Colour, a roaring success with all Spring creators ever since. From material, feel, appearance, optimal surfaces for printing, and long lasting quality, AS Colour products have lived up to expectations.
There’s lots more to come. A few updates we’re looking forward to; rolling out a fresh new look for the platform, technology to protect your designs, expanding accessibility to NFT’s, and more. We’re excited to have a fully refreshed look next year. We’re excited to explore new ways to revolutionize creator commerce, our hope is that you will continue to grow alongside us in 2022.
Creators have revolutionized the nature of commerce, and we’re honored to share this journey with them, and our partners.
We are humbled to announce there are over 8,000,000 creators on the Spring platform. Together, we’ve created moments so powerful, they go beyond followers and likes.
As of today, Spring serves almost 20% of the creator commerce market. Our creators represent over 120 different countries, and a mind blowing 16+ billion fans. It’s been a privilege to watch our exceptional creators and partners grow, evolve, and succeed alongside us. To celebrate this milestone, we are looking back on our most pivotal moments.
The evolution of Spring
Although we were founded in 2012, our first step towards becoming the world’s leading creator commerce platform started with YouTube in 2018. Up until that point, we put the “tee” in “Teespring”…but we knew we had much more to offer.
In June 2018, our exclusive partnership with YouTube was announced; the Merch Shelf. This was a huge moment for both Spring and creators—the first integration of its kind. Creators immediately reaped the benefits of this partnership. In the same month, Joshua Slice launched a pre-order plushie of Lucas the Spider, a popular character from his YouTube channel. Joshua ended up selling over $2,000,000 worth of plushies in 39 days. Since then, a staggering 1,380 other creators have each earned over $100,000 by selling their Spring products through our YouTube merch integration.
After our YouTube integration, more partnerships followed. Now Spring offers powerful integrations with Linkree, Instagram, Twitch, Discord, Streamlabs, Facebook Gaming, and TikTok—we’ve armed you with everything you need to engage your fans and promote your products, natively within your creative content.
Spring’s product offering continued to evolve as well. We went from a simple apparel platform to offering bespoke products, facilitating brand collaborations for creators, and much more. Breaking into digital products was another monumental moment for us and our creators alike.
Combined with our social integrations, digital products are driving new creator success stories daily. We have been blown away; DIY creators have shown up with pop-up shed manuals, basketball champions have taught fans to jump higher with digital guides. We’ve seen meditation audios, 3D printing files, ferret feeding e-recipes, cheese making courses, and mind-blowing NFTs just to name a few.
Lastly, our evolution from Teespring to Spring in February 2021 solidified our pledge to supporting our creators. We’re approaching the end of year one in our new chapter as Spring, and with 2,400 people joining our platform every day—there’s no doubt we’ll work to become the best creator commerce platform out there.
Looking to the future
As we continue to explore new ways to revolutionize creator commerce, our hope is that our creators will continue to grow alongside us, fueling passions and reaching their full creative potential.
So today, as we pass 8 million creators on the Spring platform, we humbly share this one simple message to our partners and creators: thank you.
Over the coming weeks, take advantage of digital products. Don’t miss out on the chance to make bank right up to December 25th with instant delivery.
Tons of creators have already started. See 9 examples of best selling digital products we spotted this season. Also, try out the free templates we’ve provided.
Digital recipe e-books
There’s no better way for you and fans to share festivities than cooking together. Nutritional Sarah came through with her December recipes, The Cheese man got his fans craving dairy, and Alexandre Boulanger jotted down her favorite Cake marbré tarte. Delicious.
Collate your best home-made treats for the season and create a downloadable PDF using the Canva e-book builder below.
Gone are the days of nervously waiting for shipping. Perfect for last minute fans searching for the perfect gift—digital products are delivered instantly.
Great for all creators with camera-happy fans. After download, they can apply your photo enhancement settings to their own images with a simple download. See Ali Gujjar’s Alaska preset.
If you want to create your preset from scratch, you might lower the saturation, apply a retro grain effect, or play with the exposure. Checkout our Preset guide for more tips. Otherwise, we’ve got free presets you can download, customize, and sell below.
Join other creators in selling guides to keep fans busy over the holidays. Cooper Jason set the bar high. Ever wondered how to build a Christmas tree shaped shelving unit? Well now his fans do, with this PDF Christmas display plan. The Outsider walks you through how to create a pop-up-cabin.
Got anything up your sleeve? Head to Canva below to create one for free.
If you’re a music artist, producer (or just have a knack with sound), consider selling audio files. Sell limited edition albums for your fans to listen to while they enjoy the festivities. Take for example Miss Linky, who offered a Christmas Concert Song.
Buying your products just got easier. We’re announcing an exciting new payment method to help make this holiday season your most profitable yet. Give fans the freedom to buy now and pay later—while you get paid immediately.
Afterpay is the first step towards Spring’s evolution towards one-click, headless checkout for the creator economy. Watch this space for additional updates as Spring becomes the preferred destination for social commerce transactions across the web.
How it works
Afterpay makes it possible for you to buy something now, receive your goods, and pay them off later. It’s similar to a credit card, but with Afterpay, there is no interest or cost as long as fans pay off their balance on time. To use Afterpay, all you have to do is create an account and you can start using it as a payment method at checkout.
Why fans love it
Afterpay enables Spring to offer a ‘buy now, pay later’ option to your shoppers. So what does that mean? Your fans no longer have to spend time entering payment details at checkout—nor enter into traditional loans, pay upfront fees, or interest if they don’t have the money on hand. Afterpay is completely free for customers who pay on time, plus, there’s even the option to split payments over 4 installments.
Why creators love it
Afterpay can help increase the number of fans purchasing your products, the amount of money they spend, and the likelihood they’ll be back for more. 💰
Some creators have seen conversion rates (fans purchasing products) increase by as much as 22%.
Because Afterpay maximizes fans’ purchasing power, order values (the amount fans spend) has increased by as much as 40% in some cases.
Also, data shows fans who checkout using Afterpay are more likely to become repeat shoppers.
Afterpay in action
There’s nothing needed from you—Afterpay automatically appears as a payment option during checkout for all shoppers located in the U.S. See what the checkout experience looks like for fans below.
Now, it’s time to get fans to checkout… The most powerful way to do that over the holiday season: Create promo codes and announce your sales on socials. Head to your dashboard below to get started.
When Matt Meagher learned he could earn 100% profit on all Spring products sold through his Shop on Instagram, he got to work. Fast forward 24 hours—and now he’s $40,000 richer.
Creator Matt Meagher, otherwise known as MMG (Madden Mobile Gods), built a passionate community on YouTube around the popular sports video game ‘Madden Ultimate Team’.
On November 2nd, Spring announced creators would earn 100% profit for each sale made through their shop on Instagram. Matt saw the opportunity and grabbed it:
“100% Profit is honestly insane. Nobody can compete with that, and it makes me feel so much better about releasing a high quality product to my fans.”
After launching his ‘Dialed In’ merch on Spring, he ordered samples, took photos, and shared them with his community. Using Instagram’s powerful shop features, Matt tagged his products in stories and posts so fans could easily discover his products right within the app.
In just 24 hours, he sold 728 hoodies and earned over $40,000 in profit.
“The seamless integration makes the purchase incredibly easy for my fans. They don’t even have to leave the app. Easier for them, easier for me, it’s a win-win.”
Matt continued to promote his products on Instagram, bringing in over $75,666 in just five days. This is just the beginning, and we can’t wait to see what he does next.
It’s your turn now. Check your eligibility by heading straight to the app below and start winning over the holiday season. Plus, U.S. based fans will enjoy free shipping (up to $15) on all Spring products sold through your shop on Instagram until December 31, 2021. What are you waiting for?
