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Why your personal brand needs a custom domain

Add a custom domain to your store to level up your personal brand. Enhance your brand and increase conversions by over 35%. 

Why purchase a custom domain?

Since launching this new feature, over 10,000 custom domains are hosted through Spring. Custom domains enable you to claim your space and create a custom place your brand can flourish and grow.  

Plus, you can take advantage of the following benefits when you purchase a domain through Spring.

  • No technical knowledge needed
  • No domain verification required
  • Competitive pricing
  • Dedicated support
  • Simplified Meta (Facebook) pixel verification

Enhance your brand identity

A custom domain provides your community with a seamless, fully branded experience. Your brand is already ‘legit’, but a custom store URL allows you tostart “owning” your custom store. Connecting a custom domain  means fans won’t need to leave your website to visit your store. Above all, the aim is for you, your content, and your brand to take center stage.

Purchase a domain

Put yourself on the map

Connecting a custom domain bumps up your rankings on search engines, making it easy for your community to discover your store, as well as revisit it. Plus, your unique domain encourages trust. Fans are more likely to click on your promotional campaigns if they’re able to see a clear connection between your social media handle and store—in fact, we’re seeing a 35% increase in sales for products featured in custom stores.

Choosing a domain for your store

Choosing a domain name is easy. There’s just one rule—consistency is key. Make sure your domain reflects your brand presence across all your other social media platforms. Think about the name you go by online. It’s important to use wording fans will recognize right away. 

For example, if your Instagram social handle is @TheCreator and your YouTube URL is https://www.youtube.com/thecreator, your domain name should be https://www.thecreator.com or www.thecreatorshop.com/ 

Learn more about connecting a custom domain here or head to the store editor to browse available domains now. 

  

Choose a domain

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Uncategorized

Selling photo filters with Spring

What is a photo filter/preset?

Great for photographers and popular with lifestyle, beauty, and fashion creators, photo filters (such as Lightroom presets) are ready-made photo enhancement settings that fans can apply straight to their images to emulate your signature style.

Why should I sell presets?

Apart from the fact that digital products and services represent 74% of all online sales, there are a number of additional benefits you will love.

  • High profit margins
  • Immediate launch
  • Suitable for all types of creators  
  • No inventory limits
  • Instant delivery to customers

Selling presets IRL

Sadie Aldis, a lifestyle and fashion creator, sold over 4,000 Lightroom presets in less than 6 months to her fans using Spring. The presets enable Sadie to connect and engage with her followers in a new way through their shared love of photography and creating beautiful Instagram feeds.  

Check out Sadie’s video below for the lowdown on how photo-filters work and how fans can use them after purchase.  

Ready to start?

Choose your favorite preset from our exclusive, unique preset catalog. Tell your Strategic Partner Manager which one you like and they will help you get set up.

Spring Summer Presets Catalog
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Creators Insights

Moriah x Rubik’s: A master class in creator and brand collaboration

On March 19, creator Moriah Elizabeth announced a surprise, never-been-done-before product launch: a fully customized Rubik’s cube. 

Now this is important for two reasons: First, it was the first-ever collaboration between a Spring creator and Rubik’s. And second, it generated an enormous response, becoming the most successful product Moriah has ever launched.

Let’s bring this back a bit. For those who don’t know, Moriah is a crafting genius with a YouTube channel of over 6 million followers. Late last year, a fan commented that Moriah should customize a Rubik’s cube. The comment blew up, eventually getting over 10,000 likes. 

It came at the perfect time. Funny enough, we were already in early talks with Rubik’s about partnering for creator collaborations. So with Moriah in mind, we locked in a licensing agreement. The terms were set, Moriah was in, and we went to work. 

First, we worked with Moriah to replicate her customized cube design. We then helped create an eye-catching promo video to amplify the launch, which got over 5 million views and over 80,000 comments. We created paid ads targeting her audience across YouTube, Instagram, and Facebook, as well as a drip email campaign geared toward her fans on Spring. 

As for the result? Moriah sold 10,000 units within the first 72 hours of launch. 

The folks at Rubik’s were pleased, too. “When we saw the overwhelming reaction from Moriah’s fanbase, it was a no brainer to join forces with her and Spring,” says xxx, Rubik’s. “We’ve worked with the biggest designers and household names in the world, so we’re thrilled to step into the booming creator economy for the very first time with Moriah.”

Brand collaborations bring tremendous potential for creators, and this is just the start. As we think of it—partnerships like these go beyond the new normal; rather, we call it “the new possible.”

Moriah’s custom Rubik’s cube

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News

Spring. For creators.

What does it mean to be a creator?

Watch below to find out what we think.

That’s right. You don’t need a million views to be a creator. You don’t need brand sponsorships. You don’t need fancy equipment. 

If you have an idea and an audience, then you are a creator—and the world needs more of you. As we strive to be the link between you—the creators and commerce, our job is to help you create, share, and earn what you deserve.

Creators come in many forms

Some draw cartoons. Others build robots. Some cook meat, some make beats. Some sit and talk about their favorite football team. But every creator has one thing in common: A passion for what they do and the hustle to make it happen. 

Where does Spring come in?

Spring is the place to be as social commerce takes off, with everything you need to elevate your creator brand even further. Just upload your design to Spring, launch your store, and you can start selling immediately. Use powerful platform integrations to spread the message far and wide on social media. We’ll take care of inventory, shipping, customer service, and all the backend stuff. 

Essentially: You bring the hustle, we’ll provide everything else. 

There’s no single way to be a creator. If you bring ideas into the world, if you build what you believe in, then you’re a creator—and we’re here to help. 

So let’s make it happen.

Start creating


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News

Spring’s quality overhaul: Introducing AS COLOUR.

Enhancing your freedom and ability to create, share, and earn with ease—product quality is our top priority. Create AS Colour products now.

The flawless basics collection

AS Colour’s success is powered by their dedication to the sustainability and quality of their supply. From material, feel, appearance and optimal surfaces for printing, AS Colour products stand the test of time. They have 3 key principles; quality is key, respect the details, and keep it simple. 

AS Colour look closely at the elements required to make the perfect blank garment— technology, skill, location, price, and efficiency. 

  • All AS Colour products are reviewed to achieve optimal quality, making sure garments fit correctly and are true to size.
  • All products are sourced from top grade materials—an essential requirement for the garment to hold its shape, making it built to last. All AS Colour products available within the launcher contain between 80-100% cotton.
  • The premium finish is everything. These products make the best surface for printing your designs.

Create AS Colour products

Click the link above to view AS Colour products available in the launcher now. Premium tees and hoodies characteristics include: 

  • All products are pre-shrunk so garments stay true to size after wash.
  • All products contain 80-100% cotton. 
  • All tees feature a crew neck and ribbing, double needle hems and side seams.
  • Multiple color options available
  • Sizes range from S-2XL

Environmental performance

If AS Colour can reduce environmental impact without sacrificing quality, they will certainly do so. By removing single use plastic throughout supply such as bags (retail and courier), product tags, and warehouse storage such as palettes, they’re aiming to improve all the time.

AS Colour have partnered with Cotton Australia, an organization with the goal of becoming the most socially and environmentally responsible production group in the global cotton industry.  Together, they’re looking for new ways to increase water productivity and reduce the use of pesticides during the cultivation and harvesting process. Learn more about the efforts AS Colour are making to ensure their production stays ethical here.

Social duty

Not only can you feel confident about the outstanding quality of these products, but also feel comfortable knowing they are sourced responsibly. AS Colour undergo a thorough review process before selecting partners throughout their supply chain.

AS Colour hold themselves responsible for the safety and treatment of every worker involved. Check out more about their Code of Conduct. Another element that makes us proud to partner with AS Colour is their ‘Better Cotton’ initiative. Other steps ethical steps AS Colour take: 

  • Improving livelihoods and economic development in cotton producing areas
  • Reduction of the environmental impact of cotton production
  • Commitment to the Better Cotton initiative throughout supply chain

Head to the launcher below to start applying your designs to AS Colour products or order samples.

Pricing structure

Note: The AS Colour collection is part of the Pricing Discount scheme, helping creators to earn more on each product sold. The amount of items you sold in the previous month can help to reduce the base cost for your AS Colour products the following month. See pricing discount tiers below.

Create and sell AS Colour products

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News

How iOS 14 will impact advertising your products on Facebook

Apple’s iOS update will significantly impact the way creators track advertisements on Facebook. Continue reading to find out how connecting a custom domain will allow you to continue using your Meta pixel (Facebook pixel).

Apple’s upcoming iOS 14 update will moderate the amount of data iPhone apps can collect, restricting advertising on all social media platforms. If you’re a creator that advertises using the Meta pixel, you will be affected by this update. iOS 14 is expected to roll out in early Spring. For that reason, we’re encouraging you to start preparing.

Facebook receives and processes conversion events and other optimization goals from tools like the Meta pixel. Creators who have set up the pixel previously within the Spring dashboard will need to take note of the following changes.

Visit your dashboard now to connect or purchase a custom domain. Then follow the steps outlined below to verify it on Facebook.

Please note: you must connect or purchase a custom domain for your Spring store in order to sell products through Facebook ads.

My store

One pixel per domain

The biggest change this update is bringing is the fact that Facebook will only allow one tracking pixel per domain. If your store has not been connected with a custom domain, it will stop collecting valuable sales conversion data. Now you’ve been upgraded to a custom store, you’ll be able to purchase or connect a custom domain. 

Again, you must add a custom domain to your store and verify it with Facebook in order to continue using your tracking pixel.

Custom domains

Verifying your domain with Facebook

You need to verify your Meta pixel for it to fire on your Spring store(s). Please see the options below for verifying your pixel.

Spring hosted domains

You are able to verify Spring hosted domains with Facebook directly within your Spring dashboard. Follow these steps:

  1. Navigate to the stores section of your account.
  2. Click the 3 dots next to your custom domain and select “Facebook domain verification”.
  3. Enter your TXT record found within your Facebook business manager and click “Update”.
  4. After a few hours, navigate back to the Facebook business manager page where you found your TXT record and click “Verify”. 

Once verified you can select your 8 conversion tracking events for the pixel, see the Aggregated Event Measurement section here to learn more on how to do this.  

3rd party domains

To verify a domain purchased through a 3rd party site (like GoDaddy) you’ll need to verify your domain on Facebook through your custom domain’s DNS settings. Please refer to your hosting site for more information on how to do this. Once verified you can select your 8 conversion tracking events for the pixel, see Aggregated Event Measurement section here to learn more.  

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Uncategorized

TeespringGo: How to sell anything

Find the solution to your fulfillment needs with TeespringGo—an initiative that unlocks the ability for you to sell anything and everything. You’ll still get all the perks of selling with Spring like order fulfillment and fan support.

Our services

TeespringGo offers two core services: the first is fulfillment and the second is sourcing + fulfillment.

1) Fulfillment service

Spring can help creators fulfill orders for products you’ve already sourced. Send your products to our facility in the US and we’ll work with you to add the product to a listing on your Spring store (and Merch Shelf) so you can start selling.

  • What’s included: Send us your inventory and we’ll store it for you at our warehouse, create product mockups, launch your listing, fulfill orders, take care of your customers, and send you the profits.
  • What it costs: Our service fee is 15% of the product’s selling price (minimum $2). You’ll keep all the remaining profit.
  • What to keep in mind: Ensure you are sourcing products from a reputable vendor—we may require things like safety certifications in order to fulfill your products. Also please note that inventory storage is limited to 60 days from the launch date of the listing or from the last sales date. 

2) Sourcing + fulfillment service

Want to sell something new but don’t know how where to start? We’re here to help. Tell us what you want to sell, and we’ll help you find a trusted vendor to source the product from.

  • What’s included: We’ll help you source a custom product from a reputable vendor, store your inventory, launch your listing, fulfill orders, take care of your customers, and send you the profits.
  • What it costs: Our service fee is 15% of the product’s selling price (minimum $2).

Option 1: Fan fueled listings are a popular choice for TeespringGo products. Not just because they help creators to avoid the risks of paying for inventory up-front, but they enable creators to create anticipation while connecting with their community. When the product is finalized, a pre-sale landing page will be built where fans can pre-order ahead of time. After the fan fueled listing ends, Spring uses the funds generated from pre-sales to pay for inventory. Remember, the listing has to reach the minimum order quantity, otherwise the funds will not cover production and orders will be cancelled.

Option 2: TeespringGo products are not produced on demand, and you may choose to purchase inventory before you can start selling. If this is the option you pick, due to the time and resources it takes to source completely custom products you’ll be asked to provide a deposit upfront before the research process begins. This deposit will go towards the overall cost of your inventory once you place your order. Lastly, remember that inventory storage is limited to 60 days from the launch date of the listing or from the last sale date.

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News

Creator services you deserve

You spoke. We listened. Your needs as creators will change as your community and engagement grows, so we’re working to provide additional support.

Enhancing support channels

We’ve created brand new social media channels solely for assisting you and your fans. The addition of these profiles aim to streamline support for your community, and also be there for you too—whenever you need it, whatever your query. Learn more about our new profiles below:

Twitter: @spring4fans

Your community can find dedicated support with orders, shipping timelines and more here.

Twitter: @spring_help

Find specialized creator support here. Whether you have a question about the platform, your Spring account, or something else, our team is ready to assist.

Premium services

Strategic partner managers

Our creator management team is here to help you achieve your goals by providing 1-on-1 support for planning, executing, and monitoring all product launches. This way, you’ll have a direct point of contact for all things Spring.

World class design support 

The creative process is crucial to us at Spring. Our kick-ass design team is here to provide you with exceptional support. From concept to design, our team will help bring your ideas to life through a seamless collaborative process.

Custom fulfillment

We’re welcoming any product ideas beyond what we currently offer. We are able to turn those ideas into reality through our custom sourcing and fulfillment services. To do this, we have a network of production partners allowing us to bring almost any product concept into fruition.

To apply for any of these services and check your eligibility, submit your info here.

premium creator services

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News

Spring brings creators fully branded custom stores

Introducing fully customizable creator branded stores and custom domains. We’re working to get every creator on the platform set up with a custom store to host all their products, seamlessly connecting their social channels. 

Connect or purchase a custom domain 

Custom domains are another way to give your community a flawless experience while browsing products. This new feature bumps up your rankings on search engines, making it easy for fans to find your store, as well as revisit it. Plus, having a unique domain encourages trust. 

Consistency is key—your brand is already ‘legit’, but a custom store URL allows you to really start owning an online space you can be proud of. Making a lasting impression for every single fan that lands on your store is crucial, creating pathways from your social platforms. 

Connect a custom domain

Your sleek, customizable social store 

Custom stores give you the ability to make your store personal to you and recognizably ‘yours’. With the innovative new store editor, you’re now able to edit the appearance and update branded elements of your store simply. Edit your banner, logo, text, buttons, navigation bar, and footer, as well as add social media icons. Learn more below.

Customizing your store

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News

Spring is here

The world is changing fast, and so are we. Our move to Spring represents our purpose—to be the link between creators and commerce. Create and sell products with industry leading social platform integrations. Simply, Create with Spring. Sell on Social. 

Moving from Teespring to Spring focuses on supporting, elevating and propelling creators forward. Design products and create a custom store, connect your social accounts, promote your launch, and share your products with your community. Get the profit you deserve while we handle production, shipping, and customer support for you. 

How we’re evolving

You’ll be noticing a few changes, including a host of new services. From print upgrades and partnering with 99designs, to improving our customer service experience for fans and scaling up support.

Our dedication to you and the 2,400 creators signing up to the platform daily is the driving force behind our evolution. The team, driven by new marketing VP Les Green spoke with creators directly to understand improvements needed. Starting with quality, service, and the digital platform itself, we’re creating the new home of 360 degree social commerce innovation. See some of the features we’ve implemented so far:

Sell downloadable, digital products:

Spring recently launched the ability to upload and sell digital content on the same platform as selling physical products. Creators can now offer any digital product imaginable to fans globally; from e-books to photo filters and audio files to wallpapers. 

Custom stores: 

Creators now have access to what we call custom stores. Now is your chance to make your space fully creator branded, including the ability to connect a custom domain.

Product Quality:

As we evolve to Spring, we are improving our overall product quality. Every creator deserves to sell products they can be proud of. We’re partnering with premium apparel supplier AS COLOUR to ensure we’re sourcing responsibly and using top grade materials—providing the perfect canvas for your designs, rolling out to creators over the next 90 days.

World class design support:

Spring has partnered with 99designs to offer design services to all creators on the platform through a referral program connecting you with a 99designs expert designer helping you to bring your ideas to life.

Creator Service updates:

Our evolution as Spring means we’ll be rolling out improvements to our day-to-day support services including a host of new social support channels for creators and their communities. On top of this, other premium services are being introduced, such as strategic partner managers, design support, and custom fulfilment opportunities. Learn more here.

A significant moment

Spring’s CEO, Chris Lamontagne, says “our shift to become Spring is a significant moment for our company. We have been on this journey for the past couple of years,  learning from our early ecommerce experience to putting a flag in the ground for creators. We see amazing creators starting meaningful businesses on Spring every day and our new identity allows us to become a place where they can create, build and scale with us.


Redefining the brand has been a 6+ month process that was centered on a core thesis of the simplification of value proposition. Moving from Teespring to Spring with a focus on supporting, elevating and propelling creators forward.”

To get the full brand experience, explore the new site below or experience the rebrand in color here.

have a look around