Categories
Creators

Halocene: music, merch and more with UNLOCKD

Joseph, Brad and Addie are a three piece band from Phoenix, known as Halocene. With 4 original albums, over 300 covers on YouTube, and live concerts streamed on Twitch 3 times a week, they have built a loyal fan base that continues to grow.  

Merch inspired by a deeper message 

In conjunction with the release of Halocene’s new single “Devil Inside Me”, the band decided to create a new line of merchandise. Both the music and the merch raises awareness of an issue that affects so many lives in different ways—the never ending loop symbol speaks of struggling with addiction.

“In our music video, mine and Brad’s stories are constantly interlocked. What’s unique about this song is that it’s our first duet, and we play with the concept of having two voices speaking to each other throughout the song.”

Halocene x UNLOCKD

Halocene’s exclusive design is screen-printed on Champion’s premium garment range, as a part of Teespring’s UNLOCKD program. Fans will be able to purchase the design on both Champion’s double dry eco hoodie and unisex t-shirt. The signature Champion ‘C’ is also embroidered on each garment for authenticity.

“As independent artists, we’ve spent years making this band the best that it can be. The fact that we’re able to launch merch printed on Champion branded products is something we never even imagined would be possible.”

UNLOCKD is Teespring’s brand partnership program—recognizing talented creators like Halocene, giving them the opportunity to drop customized products from iconic and recognizable brands. Allowing the band to create unique merch in partnership with Champion allows not only an elevated commerce experience for their followers, but means they finish up with merch their community won’t want to miss out on.

Generating hype with merch drops 

Using branded merchandise as a tool for music promotion has a long-standing history in the industry. Selling customized products to fans allows artists to create conversations, spread the word, and encourage excitement. This Champion branded merch gives Halocene’s fans the perfect opportunity to show their support and loyalty by wearing the band’s designs.

We’d like to thank Halocene for sharing their experience with us and wish them the best of luck with their newest awesome single “Devil inside me”. 

Be sure to check out Halocene’s merch, Instagram and YouTube channel.  

Categories
News

Create versatile neck gaiters right away for *all* your fans ‼ 💡

Neck gaiters are now fully integrated and available for anyone to create and sell in the Launcher. The perfect addition to your product offering, this accessory is the a great way to boost your sales going into fall. The fully customizable printable area makes for stand-out designs. Continue reading for product details, design inspiration, and ways to style this versatile product.

create neck gaiters

Product details

All-over printed unisex neck gaiters are double layered for warmth going into fall and feature a vibrant, sublimated print. Made with high-quality, custom workmanship, this product is made using cut and sew assembly in the U.S.

  • 11” high by 10” wide 
  • Double layered with 96% polyester and 4% spandex-brushed jersey
  • One size fits all 
  • Print file dimensions are 25″w by 27″h @300 ppi

Multiple styling options 

There are plenty of ways to style and wear neck gaiters, throughout all seasons and weather. This accessory is designed to protect against nature’s elements; the hot sun, the intensity of high winds or for harsh, cold conditions going into fall. Covering the entirety of the face effectively (nose, mouth, chin, and neck) whilst looking awesome with your designs.

With its stretchy and soft material, consider also styling this accessory as a bandana, a wide headband, scarf, or a face covering for intense weather conditions. For design inspiration, check out our Pinterest board.

More area to create trippy textures 

As an accessory with more surface area to cover with sublimation print, your design will run all the way round the neck gaiter. Trippy textures and tie-dye effects are a popular choice for accessories so check out our inspiration board and blog to get your creative cogs turning. Be sure to try out our free all-over print design patterns too. Also, see our top tips for coming up with a design concept here.

Ready to start creating neck gaiters? Visit the Teespring Launcher below.

create neck gaiters
Categories
Uncategorized

Benefit from Facebook and Instagram ad campaigns

To help creators grow, increase brand awareness, and increase sales, Spring is introducing Facebook and Instagram ads to help promote and connect our creators with targeted audiences. 

Features 

  • We manage your custom ads from start to finish. You don’t need to lift a finger.
  • We create image assets, write advertisement copy, and manage their performance. (Of course, your input at any step of the process is welcome)
  • On average, creators set up with Facebook ads see a staggering 30% increase in sales. 

Each sale generated from a Facebook ad is a boosted sale and follows the boosted payout. Keep in mind, these will not interfere with your organic sales. For example, if both Spring and the creator send the same customer to a listing during a seven day period, the sale will automatically be counted as an organic sale and you will receive the higher payout. See how it works by checking out the table below. 

  • Your guaranteed profit is estimated based on past performance of your ads and costs. The price of an advertisement is measured by cost per action (CPA). CPA is calculated by dividing the total spent on an add by the number of sales produced by that ad.  
  • The CPA varies based on many factors, for example, we might look at your audience size and ad auction prices. However, Spring’s growth team optimizes the CPA for each individual listing. 
  • If the CPA is low, we’ll work on increasing your audience so we can achieve more sales. If high, then we’ll redesign the ad campaign to equate lower costs.  
  • No Facebook ad campaign is the same, but creators are guaranteed the same boosted payout. Fluctuations in the cost of advertising will not affect this.

Get started

  1. Reach out to your account manager or apply below to let us know you’re interested.
  2. Spring will select which of your products to promote, based on new releases and best sellers. 
  3. Our design and growth team will build your campaign with images and written content. 
  4. We’ll send you a request to link our Facebook business account with yours. This easy step allows us to run ads that appear as if they are coming from your account—linking accounts does not give us access to edit your page or view sensitive information. 
  5. Due to IOS 14 and Facebook’s new advertising restrictions, all creators that sign up for this program must have a custom domain connected to their Spring account. Once this step is complete, we can help you verify your domain with Facebook.

Spring will handle the rest. Now watch the sales roll in! 😉

apply here

Categories
Insights

Turn heads by creating cutting edge, trippy designs

Brighten up your store this season by creating products in line with trending ‘trippy’ vibes. Sublimated tie-dye patterns are getting high volumes of sales, so be sure to try it out.

This month we’re all for encouraging creators to create unconventional stand-out designs. Creators like Joshua&Star, Candy Ken, Montana & Ryan and J Clark the jumper are ahead of the game, while pushing boundaries with unique and bold merch collections. Jump on the trippy texture movement too and check out our Pinterest board for further inspo. Check out our collection of free all over print patterns below.

free design patterns

Create a co-ord listing

Discover ‘co-ords’–a longstanding, consistent trend that is still persisting this season. Short for the word ‘coordinates’, it means matching apparel products head to toe. This could be designing a set of matching loungewear such as joggers and sweatshirt or leggings and a t-shirt.

Combining pairs of products with co-ordinating designs by adding products to existing listings will encourage buyers to purchase several pieces in one go, increasing profits and the volume of products added to shopping carts. 

Ready to go? Head to the Spring Launcher. 

launcher
Categories
Insights

Mugs: the essential drinkware addition to your merch offering

This classic product is recognized worldwide–it’s a must when it comes to your product offering. Mugs are trending right now, especially as buyers globally are finding ways to enhance their day-to-day routine working from home. Last season, we saw a 240% increase in mugs being sold compared with last year. Throughout recent months, sales are still growing exponentially. 

create mugs

Product details

If you’re not featuring mugs in your campaigns, you could be missing out on extra sales. Here’s a rundown of the product specs: 

  • 11 oz ceramic mug
  • Dishwasher friendly, microwave safe
  • The front and back print area dimensions measure 2.943” x 2.553” 
  • White base color 
  • Poly-coated for sublimation print, ensuring vibrant print quality 
  • The mug base cost is $8, we recommend you sell them for $14.99

The perfect complimentary item

Not only do conversion rates on campaigns that include mugs as additional items stay consistently high, we’ve seen the amount of items added to baskets at checkout increase as well when they’re involved. Consider applying your current merch designs to a mug and add it to your current listings. 

Mugs are an affordable option to add to listings in addition to other types of products. Be sure to enable cross-selling in your store settings, so mugs can be suggested when previous fans are viewing your listings. Also consider creating a promo code to entice your first group of fans to purchase your newly dropped products with a reduced price mug included. 

Ready to design and sell custom mugs and supercharge sales? Visit the Launcher.

create mugs
Categories
News

Unisex zip-up hoodies are here just in time for fall

We’re kicking off August with the arrival of unisex zip hoodies. They’re super wearable, comfy, on-trend, and have arrived just in time for fall. Visit the launcher now to customize and create this product instantly. 

create zip-up hoodies

Product details

Unisex zip hoodies are the perfect staple item for any wardrobe and a great addition to your merch offering. 

  • Available in 6 different color options
  • Soft 50/50 cotton + polyester blend fabric
  • Triple-needle top coverstitching along cuffs, a waistband and pockets. 
  • A full-zip front 
  • Single-ply hood, tag-free neck label and a dyed-to-match drawcord
  • Available in sizes S-3XL

File formatting

Zip hoodies can be customized in two areas; the front left chest area and the back. The front design area is  4” height x 4” width (1200 x 1200 px). The back printable area is  16.5” height x 12.4” width (4,950 x 3,720 px). When creating designs for this product keep these printable dimensions in mind—you’ll want to create high resolution design files that are 300 DPI at the scale of print for the best print quality possible.

Design inspiration

Coordinate your designs with top trending products like face masks, fanny packs, and more to increase shoppers’ cart size and increase sales. Simple, understated designs are currently on trend for this product and can create a “premium” aesthetic for your merch collection. Check out our Pinterest inspiration board for design ideas and examples of what’s trending now.

Head to the launcher now to create your own zip hoodies.

create zip-up hoodies
Categories
News

PRESS RELEASE: ‘Creator commerce’ drives Teespring to hyper-growth

Teespring has released new statistics demonstrating the power of creators monetizing their audiences through creating and selling their own merch. Powered by a category dubbed as ‘creator commerce’, the platform has reported four quarters of compounding growth with 97% growth in Q2 2020 alone.

Teespring pivoted in 2018 to focus on building a creator-first platform and forged deep partnerships with YouTube, Twitch and Instagram that has resulted in explosive growth of 300,000+ creators signing up to the platform to build their socially integrated ecommerce stores. Teespring revealed it has on average 2400 global creators signing up to its platform every day, and has paid out over $80M in creator profits over the past 2 years. Average revenue per successful creator has grown by 31% since lockdown, showcasing the power of creator commerce during COVID.

In response to ongoing monetization challenges for creators, Teespring has focused on building a platform-wide approach, making many, if not all of its features available to creators of all sizes. Whilst the platform hosts some large creators eg. Phil DeFranco [6mil YT subscribers], Liza Koshy [17mil], Faze Clan [8mil], Will Smith [8mil] and Mr Bean [21mil], it also supports more niche creators—the likes of Team Kentucky, Mauna Built, and the Fitness Marshall. The effects of COVID-19 on online shopping have been monumental – retail websites generated 14.34 billion visits in March 2020, up from 12.81 billion global visits [Statista.com] in January 2020.

Teespring stats show that its growth in successful selling creators on the platform has been monumental with 213% growth since 2018. One key catalyst of success for the business has been moving away from its roots of tees and apparel. In mid 2019, Teespring rebuilt its technology to allow creators to design their own bespoke products. Bespoke and non-apparel products have driven $49M in sales since launching and are currently growing 109% YoY. As they continue to accelerate, it is expected that non apparel categories will be the majority of all sales by the end of 2021. 

CEO, Chris Lamontagne comments “For us, tees and apparel should be like what books were to Amazon—it was only the beginning. It will always be core to our business, but the future is deep diversification of product range, allowing our creators to sell anything to their communities. Teespring is leading the way in bringing an unrivaled offering to creators which can only be achieved through our deep-rooted relationships with the creators we work with.”

The company’s return to ‘hyper-growth’ follows a dramatic and well documented turnaround led by Lamontagne. The business has pegged its next phase of growth as potentially its most transformative, as it undergoes a radical facelift [due in early September] as well as a product redesign that will help carve the way for selling digital goods and a new set of deep social partnerships soon to be announced.

Teespring, CEO, Chris Lamontagne comments “It’s our continued objective to make ecommerce social. We continue to strive to create a platform that will act as a utility for our creators in helping them build their businesses. By removing all of the difficult parts of selling online – eg, design, social selling, customer service and fulfillment, we are in essence, creating a Shopify designed specifically for creators. We have a lot of work to do, but it’s great to be back on our growth track”.       

                                                           

For all media and press enquiries please contact Teespring at teespring@rebeccaabigailpr.com 

Teespring is the leading social commerce platform which empowers creators with an end-to-end solution to design, promote and sell customized on-demand products without cost, risk or hassle. Integrations with YouTube, Instagram, Twitch, Discord and Streamlabs have helped Teespring to become the go-to company for over 300,000 creators to monetize their content creation and create and sell authentic products to their fans. Teespring has most recently announced its Brand Partnership Program, connecting creators with enhanced merchandise options from top-level brands like Champion, changing the face of e-commerce for creators. In 2019, Teespring became the fourth top visited apparel website in the United States and announced its profitability.

Categories
News

Create merch for the *entire* family with new pet hoodies 🐾

*UPDATE* We strive to ensure all the products you create and sell are of the highest quality for your community. We make meaningful relationships with our vendors to do so. Unfortunately, our Pet Hoodie vendors have been unable to make the products adhere to the highest standard that we hold. Therefore, we have made the decision to discontinue pet apparel as part of our product offering. We are very sorry for any inconvenience and would like to thank you for your patience. 

As of today you can create merch for *all* members of the family including dogs, cats, bunnies, pigs, and more! Create pet hoodies instantly in the Teespring Launcher and offer a variety of size and color options to fit all your customers’ furry friends. 

Product details

Not only do pet hoodies look adorable, they’re also designed for comfort and durability.

  • Features quality poly/cotton blend material with a soft interior 
  • Available sizes range from S – 6XL 
  • Double stitched for durability 
  • Features an opening on the back so leashes can be clipped onto collars
  • The printable area dimensions are 7.5″ width x 9.5″ height (720 x 912px) For sizes S-M, art work will be scaled down to fit.
  • The recommended retail price is $25.99 for this product

We’ve also provided a sizing chart on listing pages so shoppers can see the correct size based on their pet’s measurements and weight. There are even size suggestions based on breed. 😏 

Design inspiration

We’ve collected popular pet apparel design trends to help inspire you! Check out our Pinterest design board below and think about your top-selling designs; would they look good on pet hoodies too? Pet hoodie inspiration

Try offering product combos to increase cart size (image source)

Increase shopper’s cart size by offering matching human + pet design combos (like in the image above). You can also add different designs to different products within your listings to create funny product combinations like “fur mom” and “fur baby” (learn how).

If you don’t have a design handy, you can use the text tool in the Teespring Launcher and add playful slogans or phrases like “sleep, eat, bark, repeat” to your pet hoodies too.

Feeling inspired? Head to the launcher now to create pet hoodies.

launcher
Categories
Creators

How Sanne Vander built a successful merch brand on YouTube from her bedroom

Lifestyle YouTuber Sanne Vander is passionate about creating health and fitness content for her community. Sanne’s wellness–focused channel educates and inspires viewers with beauty tips, healthy living and fitness plans.

Continue reading to discover how Sanne built her brand (VNDR), created a dedicated community of fans (a.k.a. her “Vander family”), finds design inspiration, promotes her products, and more.

Building a relatable brand

“I fell in love with the concept of being able to create video content, upload it from your bedroom and share it with the world. Whether you are making videos or merch, all creative processes start with a story. What message do you want to get out to the world? Don’t be afraid to change your direction along the way.“

Sanne’s brand VNDR official has rocketed since growing her following across YouTube and Instagram. The secret behind her success is being able to engage with fans on a personal level. On Sanne’s YouTube channel you’ll find the “girl chat” playlist, discussing her personal struggles—covering everything from mental health to periods and shaving. Opening up in such a genuine way helps her connect with viewers, building trust around her brand. Fans are able to join Sanne on her fitness journey too, following her work–out experiments and transformation challenges. Her engaging, relatable video content has enabled Sanne to establish a large, loyal following of people who are proud to wear the products she creates.  

Designing products fit for ‘Vanders’

“Creating merch with Spring is super easy and efficient. I use the launcher to create designs directly without using other software like Photoshop or Illustrator.”

By creating her own sleek storefront, VNDR official merch, Sanne joined a network of thousands of influential, young entrepreneurial women using Spring to grow their personal brand.

As well as making design concepts personal to her story and identity, a lot of Sanne’s merch inspiration comes from her fans directly. Sanne’s products include not only variations of her branding, but uplifting messages on her clothing and accessories. For example, her Let’s Glow hoodie features two dragons on the back, encouraging Vanders to “become the strongest, most powerful” versions of themselves. 

Selling a range of products from athletic wear to hoodies, Sanne motivates followers to get #vanderfit and wear them while following her workouts. Take note–she’s successfully integrated top trending loungewear and is seeing promising sales from new products like fanny packs, sports bras, socks, and beanies. 

‘Glowing up’ social media to promote merch

Sanne excels at promoting on social media. She’s got Instagram totally figured out, taking full advantage of the platform’s full range of useful tools and features. Sanne follows promotional techniques on Instagram like highlighting her store link within her account bio, using Instagram stories to feature fans wearing VNDR products, as well as posting photos and videos wearing her own products too.

“My Vanders share a lot of photos of themselves wearing VNDR official merch on social media. It makes me happy seeing how amazing the designs look on them.”

Sanne also effectively promotes her products on YouTube. She’s set up the Teespring x YouTube merch shelf integration to showcase products and increase sales. She’s also optimized her channel banner to feature merch images and most importantly, wears her products in her video content too. As viewers watch her content they’re able to preview and purchase the same product from her merch shelf below the video.    

Thank you to Sanne for sharing her story! You can check out Sanne’s merch on her VNDR storefront, join the #Vanderfit club by subscribing Sanne’s Youtube Channel or check out her VNDR official instagram.

Get started on building your brand and designing your merch below.

Launcher
Categories
Creators

How conservationists are combatting COVID-19 setbacks with merchandise

Deon Appelcryn, the director of Untamed Brewing Company, has one mission—to save Africa’s wildlife, one beer at a time. Centering their work around conservation and inspired by the African wild dog, they collaborate with non-profit organizations. Using income from sales, they support the ongoing struggle to preserve endangered animals and their habitats. Untamed Brewing embraces their passion for beer, Africa and wildlife to fuel their business, vision and product collection. 

Diversifying income with their social store

Unfortunately, like many other small businesses worldwide, COVID-19 has severely impacted Untamed Brewing. Being locked down for several weeks has forced the company to close its doors, unable to sell alcohol or even distribute merchandise to their international customer base. Despite their recent hardships, the team is finding new ways to keep themselves afloat and stay active with conservation efforts through merchandise. 

“COVID-19 has already caused a huge impact on our business, so if it’s extended further, we don’t know how we will recover. However, we have plans in place and are positive we will see this through. In the meantime we can continue to sell our merchandise globally through Teespring to fund our business and raise awareness.”

Finding ‘wild’ inspiration 

Untamed Brewing’s products are created around the face of the business—the African wild dog, making their most popular design the ‘Logo Dog Range’. Deon’s volunteer work with the species is the inspiration and story behind Untamed Brewing’s merch designs. Apart from their popular t-shirts, they offer sweatshirts, hoodies, athletic wear, and kids clothing too. Based on recent sales trends they’ve also expanded their collection to include a range of homeware and accessories like mugs, pillows, wall art, phone cases, bags and socks.

Selling on social media  

As a passionate, global group of supporters on social media, Facebook is their primary platform for promoting merch. By following our Facebook promo guide, they are able to generate high engagement and click through rates on the content they share. Notably, the team also wears samples of their products regularly to raise awareness for their brand, conservation efforts, and drive sales.  

 

“We use Facebook adverts as well as selling merchandise at events. All staff are always wearing branded clothing. We get people stopping us on the street asking for shirts! Our adverts on Facebook cause spikes in sales on Teespring, so we’re pushing those more and more.”

Building a conservation community

From connecting with locals at events to spreading awareness of their work (and beer) on social media, Untamed Brewing’s story demonstrates how you can turn a passion (or two) into a successful business that makes a real, positive impact in real life. Their merch enhances brand building by creating opportunities for followers to support their business, contribute to a worthy cause, and raise international awareness. 

“Creating a custom store on Teespring provided the best option–from fast products to customer service. It enables us to build our brand and sell products at scale without having to worry about fulfillment logistics and customer support.”

Despite the challenges posed by the global pandemic the Untamed Brewing team maintains a positive mindset and looks to the future. We’d like to thank them for sharing their story and wish them the best of luck in the future!

Want to support Untamed Brewing Company and their ‘pack’?

Check out their store, follow @untamed_brewing_company and visit their facebook page Untamed Brewing.