Why create digital products? It’s a valid question many creators have.
Let this sink in: JPMorgan recently conducted a study revealing that over $54 billion is annually spent on digital goods, and that number is expected to increase to $74 billion by 2025!
Yeah, that’s a huge number, but money is not the only reason to create digital products. Digital designs are cheap to make, you have more flexibility on the profit margin, and there is no upfront cost! Win!
Key benefits of digital products:
Easy for fans to purchase.
After your fans make a purchase, the digital product is in their inbox within minutes. No wait times. No shipping.
Easy for creators to sell.
Digital products allow creators to drive a heap of traffic through our integrations like Linktree, YouTube, and more.
Enjoy Spring’s support services.
We’ve got fan and creator support teams to offer help whenever you need it, even for digital products.
Lots of free digital product templates.
Not a designer? No problem. Use these free, customizable templates to create your high-quality digital products.
Easy to promote.
No need to wait for a sample to arrive. You can start promoting your digital products instantly. Once your product’s ready, use these tools and templates to help promote them.
Not sure what to create? Check out these cool digital products from Spring creators.
Canva is a great tool to help you create your digital designs. They offer amazing assistance with images, videos, audio files, other media, text, illustrations, background features and editing techniques, to make a “new” creative work. Truly an invaluable resource.
Simple is best.
Pick designs that are easy to create and not too intricate. Why? It’ll be quicker to create multiple designs. The more designs you offer—the more ways you have to make a sale! And that’s always good!
Offer Freebies.
Weigh the pros and cons of giving out promos. In the long run, it’s really worth it because of the dividends you receive from future sales. One method is to offer digital products as freebies or as part of a promotion for your other products. Another go-to tactic, and one of the more popular methods, is offering a bundle.
Cut off dates? Nope.
Keep selling after shipping cut off dates, right up to the holiday. A good portion of your sales will come from last minute shoppers.
Ready to rock those digital products? Before you go, here are some of the most popular ones trending this year:
‘Tis the season for holiday shopping. Are your digital products ready? Don’t wait for your Christmas Elf to do it—creating digital products is easy! We’ve got the most popular digital products that are trending this season, as well as information on shipping for physical products, so let’s get started!
First, why are digital products a must?
Here’s a mind-blowing stat: 91% of people admit that they have made holiday purchases at the last minute. Even more eye-opening: 30% say those last-minute grabs typically happened less than a week before and 7% say they’ve actually done shopping ON THE HOLIDAY.
Also, the shipping cutoff for physical products (Domestic U.S.) is December 5th.🫨
That’s just around the corner! These last minute shoppers will miss the window to get physical products before Christmas, but you can still grab their business by offering digital products since there’s nothing to ship! How great is that?!
What are the most popular digital products this year?
E-Book. Pass along your expertise from gaming tips to travel guides and everything in-between.
Color Book. Digital coloring books are a fun way to escape the chaos of the holiday season. Bonus when they’re coloring (and posting on socials) your original designs.
Digital Art. Release limited edition designs unique to your brand. Don’t limit yourself to the holidays; offer designs that fans can display all year round.
Digital Wallpaper. One of the most popular items we offer! Fans love having a unique background for their smartphones and desktops, so ingrain your brand in their minds every time they look at their device.
Music. Albums provide a musical backdrop to your fans’ holiday activities through the new year. Offer a limited edition album to create FOMO to drive sales.
Other digital products to consider
Why stop at the top products when you can launch an array of products? Fans will be enticed to buy more than one! Here are other digital products in your Spring store just waiting for your creative magic:
E-Card. Help fans send their love (instantly) without worrying about stamps and delivery dates. Design for a variety of activities: Christmas parties, tree lighting ceremonies, ugly sweater competitions, New Years parties, etc.
Photo Filter. Help your fans create social media magic by offering custom photo filters. If you ask fans to tag you, you’ll gain visibility and (potentially) more sales.
Recipe. Got a special dish or treat you like to make this time of year? Share it with your fans! Add a special twist only available on your digital recipe to create FOMO.
Course. Creating an online course allows you to share your skills so others can learn. Plus, courses help build credibility for you in your field.
Templates. Help your fans grow their online presence by offering branded templates that they can easily customize and launch.
Image & Video Files. Turn fans into customers when you create exclusive content only available in your Spring store. Make sure to tease the content on your socials so fans are excited to check ‘em out.
Emotes & overlays. Spread your brand by creating custom emotes and overlays for your fans to use when they post & stream. It helps build community and will spread awareness to new fans.
What about physical products?
While it’s a great perk that digital products can be sold all the way up to and through Christmas day, you may be wondering about your physical products. In order for them to arrive to your customers by Christmas, your shipping cutoff date is Tuesday, December 5th for standard shipping (U.S. based orders only). Start promoting those products ASAP and get those digital products ready for the late bloomers! Happy selling!
Black Friday stole the show in 2022, with over 50% of American shoppers on the lookout for unbeatable deals.
Now, as the excitement builds for another epic shopping spree, we’re adding to the fun with our Black Friday Sales Challenge. Read the deets below!
What is the Black Friday Sales Competition?
The Black Friday Sales Challenge is your chance to win $50. Every Spring creator who makes $250 or more in qualifying sales between Black Friday and Tuesday, November 28, will win!
What’s the Prize?
You’ll win a $50 credit to Tremendous, where you can choose your preferred payment option from a list of over 1000 choices, including Venmo, PayPal, Visa, and various gift cards. View the complete list here.
What Are Qualifying Sales?
Only products with a base price of $15 or more will count towards your $250 goal. Additionally, all digital products are excluded from this competition. So promote your shirts, jackets, and other items, while avoiding stickers, digital products, and other low-cost products.
Getting your hands on that sweet reward is easy-peasy. We’ll slide into your inbox with a link to your Tremendous credit, where you get to pick from over 1000 payment options. It’s a surprise party for your wallet, delivered straight to your email within a week after the competition wraps!
How to Jump In:
No rocket science here! Just rack up $250 or more in qualifying sales between Nov 24-28, and bam, you’re automatically crowned the $50 champ!
How to Make That Moolah:
Sure, making $250 in sales might sound like a mountain to climb. But guess what? Last year, Black Friday unleashed a sales frenzy like never before—it was the sales jackpot of the entire year!
So if you want to make $250 in sales, this is YOUR moment.
Step 1: Craft Your Black Friday Promo Code
Did you know peeps using promo codes are 25% more likely to hit the ‘buy now’ button? This is especially true during Black Friday and Cyber Monday!
So whip up your own promo code in the Promotions section of your dashboard. Plan ahead, set ’em up, and get ready to watch the magic unfold!
Turn up the volume on your sale by making powerful social posts announcing your sale!
Create effective promotional content. Picsart is a great tool for creating eye-catching images on social media and has tons of powerful AI capabilities that make creating social images fast and easy. You can also get 30% off Kittl using Spring’s partnership to create sale announcements when you use the code: SPRING23 at checkout. There are hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type.
Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you’re doing it too!
Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to tag your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, which is available to all creators right now.
For more hacks on rocking your merch this Black Friday and Cyber Monday, take a look at our Black Friday blog.
In the ever-evolving landscape of commerce, two days stand out as monumental opportunities for creators to boost their sales and connect with their fans: Black Friday and Cyber Monday (plus the Saturday & Sunday in-between). These shopping extravaganzas have become global phenomena, with consumers eagerly awaiting the chance to snag exclusive deals and discounts from their favorite brands and creators.
But don’t just take our word for it! Here are some staggering stats:
According to the National Retail Federation (NRF), Black Friday and Cyber Monday consistently rank among the top shopping days of the year, with billions of dollars spent collectively.
Statista reports that in 2022, global online sales on Black Friday amounted to over $8 billion!
So enough with the reasons. Let’s roll with the reality that you’re ready to prep your store with products you’d like to promote for these two shopping sprees. Want to know how to cut through the noise and let shoppers know you have deals they should snag? Don’t worry, we’ll cover how you can set up Black Friday & Cyber Monday promotions in your Spring store and some best practices for creating content to promote on your socials. Let’s go!
How to create a Promo code on Spring
How to Create Content for Black Friday & Cyber Monday
When we talk about creating content, what we’re asking is: What content will you create that announces you are participating in the sales frenzy of Black Friday and Cyber Monday? The easiest way to do this is to announce that you are running a promotion (a discount) on products in your Spring store through the shopping weekend. Promotions are what your fans are expecting, so this will be the linchpin of your content.
Here’s what you should consider when creating promotions on Spring:
Pick a dollar amount or percentage discount to offer your fans. Note that this will apply to all items in your store, so do the math on what makes the most sense. For example, if you have a die cut sticker, instead of offering a discount dollar amount, choose a percentage because you may be taking a loss on the item. On the flip side, offering 15% off on a $50 item will cost you more money than giving a promo code for $5 off. Do the math. See which one favors you.
Consider free shipping. Be aware that Spring’s shipping is only free in the U.S. so make sure you’re within your profit margin if you’re shipping internationally.
Set a time limit on your promo codes. Keep in mind that Spring’s platform is on UTC time. So if you set your sale to end on Friday at midnight, it will end at 3:59 p.m. Friday PST.
Timing is everything. Set your promotion to go live at a specific date, and make sure you announce the promo either right before or on that date. More on announcing promos on your socials below.
Tips for Promoting on Your Socials
Promoting your discount on social media is the main avenue for getting word about your promotion to your fans. However, there are some key things to keep in mind when it comes to posting your sale on social media:
Tease your promo. Announce that you’ll have an upcoming Black Friday and/or Cyber Monday sale. Build excitement. Do count-down posts. Make sure you clearly state the date it starts AND the date it ends (Note: All Spring promo codes are in UTC time zone).
Use short videos & graphics. Canva has many free templates you can use to create stunning graphics, and they also have social media sales templates that can easily be customized to match your brand. You can also use CapCut for free to make short form videos announcing your sale (check out their sale templates that are easy to use).
Use samples! Photos and/or videos of you or others wearing your merch can increase sales by 300%. But if you don’t have samples to use, you can always use platforms like Placeit to drop your designs on models and use them in your content.
Post A LOT once your promo is live. Social is all about timing. Keep posting teasers and reminders about your promo and include a countdown to when it ends. FOMO is strong and if fans know time is running out, they’ll be incentivized to buy now.
Thank your fans when the sale is over. This is important. Once your promotion is over, be sure to thank your fans for participating. You don’t have to give numbers. But gratitude will go a long way, especially as you are asking fans to spend money on you. Give the love back.
Black Friday and Cyber Monday represent more than just days of frenzied shopping. For creators, these events are an opportunity to boost sales, connect with your fans, and position you and your brand as a player in a highly competitive market.
You only get one chance to prepare for the biggest SELLING weekend of the year—Black Friday and Cyber Monday!
Here are some stats to get you motivated:
During the 2022 holiday season in the US, Cyber Monday was the day with the highest e-commerce conversion rate for online shopping.
Black Friday came in second place, with a desktop conversion rate of approximately 5.6% and a mobile conversion rate of 3.3%.
Busiest holiday sales days research by Statista shows that Black Friday was the most popular sales day in 2022, with over 50% of American shoppers planning to buy gifts!
That’s A LOT of shoppers! Let’s review the checklist so you can have the best-selling season you’ve ever had!
STEP 1: Go to the Holiday Resource Hub.
The amount of resources you’ll find in the Holiday Resource Hub are plentiful, not just for this topic but for maximizing your sales throughout the holiday season. The hub is also where you will find another crucial tool, the Countdown Calendar, but we will cover that in detail below.
STEP 2: Prepare Promo Codes and Promote.
Did you know that fans who visit a store off a promo code like are 25% more likely to purchase?
It’s an opportunity you can’t afford to pass up. When you choose to promote your products on social media, it’s good to have a promo code. These can be planned in advance and switched on when you’re ready. Make sure to have different promo codes for different times – it helps with tracking, what is working, etc.
Don’t fret—making promo codes is super easy! You can create them within the Promotions section of your dashboard. Line up your promo codes in advance and follow your calendar as to when they will activate. Find out more about creating promotions and promo codes here.
Promo codes can be applied to all of your products.
Reminder: You’ll need to ensure there’s enough profit margin to support the promo—no matter what product is being purchased, so do that math ahead of time.
More promo hacks:
Create effective promotional content. Canva is a great tool for creating eye-catching images on social media. You can also get 40% off Kittl using Spring’s partnership to create sale announcements when you use the code: SPRING23 at checkout. There are hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type.
Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you’re doing it too!
Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to begin tagging your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, available to all creators right now.
STEP 3: Go to the Countdown Calendar.
The Countdown Calendar will give you key dates through the Holiday Season, including cutoff dates, shipping deadlines, and some key dates we’ll mention below.
First, create your own “content & sales” calendar.
Calendars are super helpful, especially since you might run multiple sales leading up to Black Friday (for example, you might do your sales in one burst the week before, or several pre-sales in the weeks leading up—or both!). Plus, it’s not only sales you’ll be planning, but also promo codes you’re offering, when you choose to promote them on socials, and so forth. We recommend having your promos ready by November 1st.
Second, mark these key dates on your calendar:
OCTOBER 10: Get your holiday products designed and sample orders in by October 10th so you can start promoting.
NOVEMBER 1: Have all your promotional materials and promo codes ready by November 1st – Create your promotions in your dashboard so that you can switch them on when the time comes.
EARLY NOVEMBER: Include hints in your social content about upcoming sales and promos.
Build anticipation early with pre-sale benefits (like giveaways).
Run mini sales.
Run different promo types to the ones you plan to run during Black Friday/ Cyber weekend. Example: offer free shipping early in the month, then switch to percentage discounts as you get closer.
NOVEMBER 11 thru THANKSGIVING DAY: Offer discounts for early birds. Continue excitement & anticipation with pre-sale benefits.
BLACK FRIDAY thru CYBER MONDAY (CYBER WEEKEND):
Black Friday: Make the biggest impact on socials. Share promo codes in your content and be sure to feature sample imagery. See how other creators do it here.
Offer a percentage discount promo (ex. 15% off). Run it through Cyber Monday to maximize orders.
Cyber Monday: Highlight your newest digital products. You might add a bonus gift as part of your listing. Example: a free bonus wallpaper.
Giving Tuesday (day after Cyber Monday): Thank fans for their support. Offer a giveaway, or an extra discount for the rest of the week.
DECEMBER 1 – 18: Thank fans with more promotions
Use the beginning of December to continue running other mini sales leading up to the shipping cut-off dates for Christmas.
Mid-December onwards is the prime time to start offering digital products. With instant delivery and no shipping or logistics to worry about, there’s every reason to create a variety of digital content. In fact, you can sell digital products up to and through Christmas Day!
We’ve armed you with everything you need to blow your previous holiday sales records away. Stay on course in the Countdown Calendar and utilize the Holiday Resource Hub as your Creator Bible. Get your designs, samples, and promo codes out there, Happy Holidays, and Happy Prospering!
COSTA MESA, C.A., Oct. 31, 2023 — Amaze, an all-in-one, end-to-end creator commerce solution, and Cameo, the celebrity marketplace connecting talent with fans and brands, are thrilled to announce a partnership where Cameo creators will have access to an even broader and more powerful set of tools and store capabilities in order to provide unique merchandise to their fans on the Spring by Amaze platform.
In the initial phase of the partnership, Cameo talent will have the opportunity to leverage Amaze’s managed creator services that will enable their success in launching branded premium product offerings to fans all around the world. Referred creators will have full access to an expansive product catalog, streamlined fulfillment services, merchandising support, customer support, and more, providing creators with an effortless and scalable avenue to monetize their audience sustainably.
In the future, both Amaze and Cameo are committed to exploring additional opportunities that may arise from the complementary nature of their platforms. This ongoing collaboration will ensure that creators have broad monetization opportunities and will continue to find new and exciting ways to connect with their audience, strengthening the bond between creators and their fans.
”We’re incredibly excited about this partnership with Cameo,” says Aaron Day, CEO of Amaze. “This dynamic partnership will further enhance the creator’s journey and provide them with a platform that caters to their diverse merchandise needs. Our mission is to empower creators. This collaboration with Cameo is a significant step towards that goal. Together, we’re creating opportunities for creators and fans to engage in new and meaningful ways.”
“The breadth of the Amaze merch platform will provide flexibility and opportunity for many of Cameo’s existing and future talent,” says Steven Galanis, co-founder and CEO of Cameo. “We are excited to empower the continued success of our creators and explore additional partnership opportunities that will enhance the experiences for our talent and their fans.”
In light of this partnership, it’s important to note that Cameo will retain its Represent brand and technology. Certain talent will continue to leverage the Represent platform.
About Amaze Software Inc.
Amaze Software, Inc. is an all-in-one, end-to-end commerce solution for any creator looking to generate sustainable monetization and depth of community connection. Our creator success solutions include a merchandising platform, advanced commerce design application, and scalable managed services that help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion.
We’re on a mission to unleash potential and make it easy to create, share, and sell products and services. Build a no-code web page at www.amaze.co or launch a free store at www.springforcreators.com. For press inquiries, please email amaze@ragency.com
About Cameo
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and events partnerships. Founded in March 2017, Cameo’s mission is to create the most personalized and authentic fan experiences on Earth. In just over six years, Cameo has fulfilled more than 5 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct fan interactions on every continent in the world. The platform has also raised more than $1.5 million for a wide range of charities through its Cameo Cares program. For more information, visit https://www.cameo.com/
Creating content with your merch is a game changer for boosting sales.
Compared to just posting about your merch on social media, adding an image of you with your products can crank up your engagement by 650%.
And if you go all out and drop videos of your merch, you can experience an impressive 1200% increase in shares.
Plus, your fans are eager to see what you’re all about. Sharing your merch adventures not only shows off their quality but also sparks major envy, making them want a piece of the action.
So order your samples now and then keep reading to learn the best ways to use them in content.
Why order samples?
Spring creators who order samples and use them to create content experience a 300% increase in sales vs the products they did not order samples of.
Thousands of creators are using merch samples to generate engagement and hype around their personal brands. Sharing photos and videos with your merch is extremely engaging and one of the most effective ways to increase your sales.
How To Order Samples:
Log into your Spring account and head to the Listings section of your Dashboard.
Click Order a sample next to the listing and choose products and colors to order.
Proceed to checkout.
For a more detailed step-by-step list, CLICK HERE.
How to use your samples in content
Now that you are ready to order samples to start promoting your new holiday merch, here are some tips on how to best use those samples and some key dates you’ll need to add to your calendar. Be sure to sync with our Holiday Countdown Calendar so you don’t miss important shipping cut off dates (plus, you can win fun prizes along the way!).
Create a NEW design. This probably goes without saying, but the key word is “new.” Even if you don’t want to do a holiday-themed design, shoppers will be attracted to a newly launched product.
Order samples by October 10th. This is a rough date, but you’ll want your samples ordered by mid-October so you have time to produce your content, launch, and promote so your fans can buy in time for the holidays.
Show off a variety. Did you create a great-looking tee in a few different colors and styles? Maybe order a few. This not only shows you have variety, but it gives you more content to post and promote throughout the season.
Tease the new design in artwork. Waiting for your sample to arrive? Don’t delay your promo plans. Tease your new design in artwork you can post to socials and start driving traffic. Canva is a great design tool, with a robust free template library, that will help you design an eye-catching social post featuring your designs.
Do an unboxing video. Once you get your sample, don’t open it in silence. Film your reaction to receiving your product. Unboxing videos are not just for kids toys, they create anticipation and will give your fans a glimpse into how their product will arrive after they purchase.
Show how you wear/use your merch. When looking to buy products, it’s helpful to see how they will integrate into our lives. Designed a hoodie? Wear it out and about while you film your content. Designed a mug? Drink from it in your next Stories. Not only will you demonstrate how your product fits into everyday life, it might encourage buyers to post their own content using or wearing your product.
Run a promo code. As we’ve stated before, promo codes are the easiest way to create FOMO and entice people to buy NOW. Online shoppers are looking for deals. Be sure to offer one or several. They are easy to create in your Dashboard and you can turn them on or off depending on your deadlines.
Ask fans to post their merch. Maybe don’t wait for fans to post using your merch, encourage them to do so! Maybe run a contest on who can post the best video with your merch. Offer an incentive, maybe another discount. UGC (user generated content) is free advertising and re-posting fans with your merch will create FOMO and demonstrate that your merch is worth buying.
Be sure to visit our Holiday Resource Hub where we have lots of comprehensive guides for designing merch and maximizing your holiday sales. And as always, Happy Selling!
There is no better time than the holiday season to drive more traffic to your store. And there is no better tool to help you do so than Spring’s Holiday Resource Hub and Countdown Calendar.
Sure, you probably know the holidays are a great time to increase sales but did you know that creators are clocking in a staggering 121% more revenue this holiday season and on average make 35% more revenue during the season than the rest of the year?!?
Even if you don’t make a lot of sales in general, the lessons you’ll learn here can be applied not just to this holiday season but all year long. So are you ready to drive more traffic to make more sales? Here are 4 awesome tips on getting it done!
Tip 1: Launch New Merch
Create a holiday product collection
Take note of the Christmas delivery cutoff dates (again, that Countdown Calendar at the Holiday Resource Hub is your best friend), so no one misses out. Add new products to your collection just in time, and add “limited edition” holiday designs to entice people to buy now.
Certain products sell especially well during the holidays. Here are some of the best sellers (based on current trends and recent years):
We’ve got three quick ways to optimize your store for the season:
Choose Featured Products: these will show up first, and get 20% more views on average.
Add branding to your store, and if you already have branding, add holiday branding: stores with custom branding see 35% increase in conversion rates.
Customize your domain: creators with custom domains can sell up to 5x more on average than those who don’t. If you want a quick tutorial on how to connect or purchase a domain, click here.
We recommend doing all of this ASAP but if you’re running behind, try to get set by November 1st. Again, check the Countdown Calendar and the Holiday Resource Hub! Yes, we will keep harping on it because they’re great tools for success.
Keep profits rolling until Christmas with digital products
Okay, we just threw a bunch of dates at you on the Countdown Calendar. One thing with a bit of flexibility is digital products. Since these don’t have to actually ship anywhere (fans download immediately), you have up until the holiday itself to sell these products. Ensure your digital products are added to your store at the start of the season, so you can start promoting right away. Go extra hard on promotions after Cyber Weekend.
Get fans excited with special promotions on holiday themed digital products. Include bonus products (e.g. a free wallpaper background) with their digital product purchase—this is a great way to boost your sales even more.
Find inspo for digital products to create for the holidays, and don’t forget, we’ve got free digital product templates you can download and customize here.
Tip 2: Promote
Once you’ve finished creating, it’s time to promote.
The power of promo codes
It’s no secret that one of the best ways to promote holiday products is with promo codes. Why?
Offering discounts with promo codes greatly increases traffic to your store, and it creates major Fear Of Missing Out (FOMO). If you don’t believe us, then take a look at these five incredible facts found in a Blippr report:
Online shoppers spend 24% more when using coupons
29% of online shoppers will purchase a product they didn’t intend to buy if it’s significantly discounted
36% of coupon lovers will not make a purchase if a discount is not offered
77% of online shoppers follow brands on social media to stay updated on sales and offers
Brands that offer promos experience 26% higher average order values
Clearly, promo codes are great for optimizing your marketing strategy. To make them even harder to pass up, make sure you’re offering limited time incentives. Discounts with a time limit incite action and help push reluctant buyers off the fence. It’s not only FOMO on the deal, but for the item itself (maybe a limited supply campaign works for you, too).
If you need a refresher on how to create promo codes, check out this blog.
So, with your holiday products and promo codes in hand, what do you do next? Share the good news! You want to let your fans know that you have festive, limited-time products available and that they’re getting a sweet deal by using your promo code.
Prepare for Black Friday weekend
Black Friday and Cyber Monday are the biggest online shopping days of the year. Creators who offer discounts during this weekend can double their sales. We suggest running sales during those days so you can double your sales, too! Again, consult the Countdown Calendar at the Holiday Resource Hub so you’re ready to switch your promotions on your dashboard when the time comes.
Here are some of the best ways you can show off your holiday deals:
Email blasts
According to the same Blippr report, 81% of online shoppers enjoy receiving emails announcing sales and discounts and 91% of brands use email to share promotions.
Additionally, emails are a great way to let your fans know you’re offering holiday products in a fun and creative way. Even if you don’t include a promo code, visually appealing emails that showcase your holiday products will send many fans to your Spring store!
Social media
As stated earlier, many shoppers follow their favorite brands on social media in order to be made aware of current and upcoming promotions and sales.
Social media allows you to share your holiday products with all the creative flare you can muster up through images and videos. Even if you don’t have a large following, still post your holiday products! You may attract new fans from your posts and encourage existing followers to check out your holiday specials!
Videos
Many creators make videos and if you don’t consider doing at least one to annonce your holiday products & promotions. It’s an effective and engaging way to show off you and your products, and entice followers to visit your store.
You can also use videos to show the value of your products and why they need them (by ordering samples of course. That’s next).
Tip 3: Order Samples and Use in Socials
Creators who do so sell 3x more than those who don’t.
We recommend ordering your product samples by October 10th. This gives you enough time for shipping, and for you to create your promo content.
Tip 4: Contests
At the end of the day, people just love to win stuff. It’s amazing what they will do at the thought of something for free. Tap into that natural human instinct by offering that possibility and most importantly, deliver on the promise. Plus this is a fantastic way to not only gain insight, but if set up correctly, can drive more traffic to your store. Here are some easy tips on how to best run social media contests:
Ask your followers to pick a product to promote
The more you listen to what someone wants, the more loyal they become. For example, use your socials to ask your followers to sound off in the comments about which of your products they would like you to offer a promo code for. This, of course, will require them to visit your store to pick a product. Pick a few winners and run the promo for everyone. This method helps with your own decisions on which product to push, drives more traffic to your store, and shows your followers that you care about what they want.
Run a “Name a Holiday Product” contest
The name of a product can make or break it. Why not let your community weigh in on the name of your next holiday-themed product? There are ingenious suggestions everywhere. When you hear the perfect name, you’ll know it. It also makes followers feel they’re involved with your brand because, well…they are! Offer a discount to the winner(s) and ask them to post about it so you can tag it.
Ask your followers to submit new ideas
Engage your followers by requesting them to submit ideas for new products. What this does is empower your community while also getting them to visit your store so they don’t suggest a product you already carry. They might stick around and buy something.
As a creator, you’re probably already a rockstar at sharing your content with your fans. Use your skills and resources to share your holiday products and increase your traffic and sales through promo codes.If you need help increasing product visibility and sales, check out this tips and tricks blog. Happy Selling!
When fans visit your Spring store, the way it looks can determine whether or not you close a sale.
In fact, 82% of consumers are less likely to make a purchase if a store appears dated. Additionally, the average person has abandoned 24 online purchases this year because an online store looked unprofessional.
So with the holidays around the corner, you need to prepare your store for increased traffic.
Since you only have one chance to make a first impression, follow our 5 simple steps below to maximize your holiday success this season!
1. Customize your logo, navigation bar, and footer
To add a logo to your store, click on Stores, Edit Store. On the left-hand side, click on the Navigation bar.
Adding a personalized logo to your navigation bar sets your store apart.A logo is an important way to brand your store because it helps your buyers identify and remember you.
If you already have a logo, and want to add a festive flare, you could tweak it to feature a Christmas font or add some snowflakes, for example. If you don’t have a logo, this is the perfect time to create one! Read how here!
Beyond dropping in a logo, you can also change your navigation bar’s background and text color.
Switching them to holiday colors might be fun and exactly what your store needs to look trendy, but keep in mind that you have a brand image to uphold. So whatever changes you make to the navigation bar and footer should be consistent with your brand.
You’ll also want to re-brand your footer to match. Use a consistent design with what you’ve used elsewhere. Staying on brand in your footer and nav bar is a huge plus to the aesthetic of your store.
2. Update your hero banner
Your store’s hero banner is the first thing that pops out at a visitor. It’s one of your most important visual aspects of your store. And first impressions happen quick. It only takes 50 milliseconds to form an opinion of a website and 75% of consumers judge a store’s credibility based on it’s design.
So having an eye-catching, well designed banner can have a huge impact on your sales.
To update your banner, click on Hero banner in your store editor. There you can drop in your image.
For a trendy seasonal banner that stays true to your brand, try giving it a winter color palette.
Adding a holiday touch to your banner signals that your store is up-to-date with the season, but it’s not mandatory, especially if it doesn’t align with your brand. A well-designed banner alone can boost your credibility with shoppers and increase sales.
Consider spicing it up by incorporating festive photos of yourself or your customers. If you’re short on time or resources for photoshoots, no worries! Tools like PlaceIt make it easy to create eye-catching lifestyle mockups. Just upload your design file, and you’re good to go.
Products featured within storefronts get 58% more views and sell 20% more on average. So you want to place your best sellers and holiday favorites upfront and center.
So how do you reorganize your products? Follow these steps:
Go to your Store editor
Click on Products
Click on the star icon to feature products
Featured products will appear at the top of your store and there’s no limit to how many you can feature.
Another way you can reorder your products is by removing your products from your store (clicking on the circled x) and then re-adding them based on the order you want them to appear.
New products get added to the bottom of your store, so add the ones you want at the top of your store first!
4. Connect or purchase a domain
A rock-solid domain is key to the success of your store.
What is a domain, why does it matter, and how do you connect or purchase one?
Simply put, a domain is the name of a site. A good domain name helps visitors find your site easily and allows search engines like Google to know what your site or brand is about. A REALLY good domain name is short, easy to remember, and describes your brand.
Choosing a great domain name is vital because it can attract more visitors to your site, which of course increases your chances of selling more merch.
50% of consumers are disappointed when a brand they want to shop with has no social media presence. So it’s important to show off your socials on your store!
To do this, just go to Stores and scroll down to Social Profiles. There you’ll be able to connect all of your social media accounts.
Once connected, you can enable “Display Links” in your store editor under the navigation bar and footer.
If both are enabled, your social icons will then appear on the right-hand side of your navigation bar, as well as in the center of your footer.
And that’s it!
When your store is branded for the holiday season, you’re setting yourself up for maximum success! Happy Holidays and Happy merch sales!
Our new TikTok integration will allow you to turn your TikTok videos into a profitable storefront.
Soon, you’ll be able to have your Spring merch on full display in your TikTok storefront, videos, and live streams. This integration is your golden ticket to transform your TikTok content and audience into a revenue powerhouse.
The best part? It’s completely free!
Click here to join the waitlist for exclusive early access to integrate your store, or keep reading to learn more about what’s to come!
Why TikTok is your perfect sales playground
TikTok users are 1.5 times more likely to make an impulse purchase when they spot something they like on the platform. So, if you toss your Spring products into the mix and make the shopping experience smooth as butter, you’re set to make it rain! ☔💰
And guess what? Sales are all but guaranteed.
According to TikTok, 35% of users have snapped up items they’ve discovered on the app – meaning there’s a sea of potential customers just waiting to hit that ‘buy’ button!
These facts are just the tip of the iceberg, underlining why TikTok is the go-to platform for creators aiming to create an additional revenue stream. With our TikTok integration, you’re perfectly positioned to turn your content into a money-making machine like never before!
So, without further ado, let’s get into the nitty-gritty of what our integration has in store.
The lowdown on our TikTok integration
Spring’s TikTok integration will allow you to transform your TikTok videos into a profitable storefront, making selling products on the popular app easier than ever.
Once the integration goes live, you’ll be in for these key highlights:
💵 A New Way to Make $$
Spring’s TikTok integration opens up the door for effortless, in-app product sales.
No more sending fans to your bio link – now you can directly showcase and sell your merchandise in your videos, profile storefront, and live streams. This will make it easier for fans to shop and increase their chances of hitting that ‘buy’ button, sending more money to your pocket.
🛍️ Turn Fans into Shoppers
If you’ve got a TikTok fanbase, it’s your secret weapon for selling. You’ve already nurtured a bond with your followers through your amazing content, and that connection can translate into sales!
Now, with our integration, it’s easier than ever for your fans to spot your products and make a quick, in-app purchase. 💥🤑📲
💰 No Upfront Costs
Create and sell your own branded products without spending a dime upfront. If a product doesn’t hit the mark, your pockets stay unscathed.
🛒 Create a Seamless Shopping Experience
Treat your fans to an ultra-smooth shopping experience. With our TikTok integration, your fans will stay right within the app, seamlessly transitioning from discovering your products to hitting that buy button. It’s shopping made easy, right from their mobile screens!
🛠️ We Handle the Boring Stuff
Leave the tech wizardry to us. We’ve got your back from TikTok setup to payments, shipping, and inventory management. You keep creating content, and we’ll take care of the rest.
Where you can sell
With Spring’s TikTok integration, you’ll have the power to sell your Spring products in three exciting spaces: your storefront, videos, and live streams.
Let’s dive into the deets for each!
#1 Your profile storefront
With the Spring TikTok integration, fans can snag your Spring products right from your profile. It’s like having your own shop right on TikTok.
This view makes it easy for your fans to browse your curated products and grab what they love in just a few taps.
It’s a smooth and seamless shopping journey, from discovering the products to hitting that ‘buy’ button.
#2 In-feed videos
Make shopping part of your epic content. Just tag any products you have featured in your vids to grab those sales and make it easy for fans to shop.
Fans can click on your product link, view more product info, and checkout without leaving TikTok.
#3 Live streams
Showcase your Spring products in your live streams to ignite your audience’s curiosity and excitement.
Your fans can actively participate in the shopping experience by using the chat to ask questions or share comments about your products.
Going live offers a fantastic chance to interact with your fans in real time, creating meaningful connections between your audience and your branded merchandise. It’s the perfect recipe for building a stronger, more engaged community around your products.
Join the waitlist now to be one of the first to reel in those TikTok sales
We’re encouraging all creators 18 years or older residing in the US to join our waitlist! Those on the waitlist will be first in line to transform their TikTok videos into a profitable storefront. 💃🕺
