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Spring. For creators.

What does it mean to be a creator?

Watch below to find out what we think.

That’s right. You don’t need a million views to be a creator. You don’t need brand sponsorships. You don’t need fancy equipment. 

If you have an idea and an audience, then you are a creator—and the world needs more of you. As we strive to be the link between you—the creators and commerce, our job is to help you create, share, and earn what you deserve.

Creators come in many forms

Some draw cartoons. Others build robots. Some cook meat, some make beats. Some sit and talk about their favorite football team. But every creator has one thing in common: A passion for what they do and the hustle to make it happen. 

Where does Spring come in?

Spring is the place to be as social commerce takes off, with everything you need to elevate your creator brand even further. Just upload your design to Spring, launch your store, and you can start selling immediately. Use powerful platform integrations to spread the message far and wide on social media. We’ll take care of inventory, shipping, customer service, and all the backend stuff. 

Essentially: You bring the hustle, we’ll provide everything else. 

There’s no single way to be a creator. If you bring ideas into the world, if you build what you believe in, then you’re a creator—and we’re here to help. 

So let’s make it happen.


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News

PRESS RELEASE: ‘Creator commerce’ drives Teespring to hyper-growth

Teespring has released new statistics demonstrating the power of creators monetizing their audiences through creating and selling their own merch. Powered by a category dubbed as ‘creator commerce’, the platform has reported four quarters of compounding growth with 97% growth in Q2 2020 alone.

Teespring pivoted in 2018 to focus on building a creator-first platform and forged deep partnerships with YouTube, Twitch and Instagram that has resulted in explosive growth of 300,000+ creators signing up to the platform to build their socially integrated ecommerce stores. Teespring revealed it has on average 2400 global creators signing up to its platform every day, and has paid out over $80M in creator profits over the past 2 years. Average revenue per successful creator has grown by 31% since lockdown, showcasing the power of creator commerce during COVID.

In response to ongoing monetization challenges for creators, Teespring has focused on building a platform-wide approach, making many, if not all of its features available to creators of all sizes. Whilst the platform hosts some large creators eg. Phil DeFranco [6mil YT subscribers], Liza Koshy [17mil], Faze Clan [8mil], Will Smith [8mil] and Mr Bean [21mil], it also supports more niche creators—the likes of Team Kentucky, Mauna Built, and the Fitness Marshall. The effects of COVID-19 on online shopping have been monumental – retail websites generated 14.34 billion visits in March 2020, up from 12.81 billion global visits [Statista.com] in January 2020.

Teespring stats show that its growth in successful selling creators on the platform has been monumental with 213% growth since 2018. One key catalyst of success for the business has been moving away from its roots of tees and apparel. In mid 2019, Teespring rebuilt its technology to allow creators to design their own bespoke products. Bespoke and non-apparel products have driven $49M in sales since launching and are currently growing 109% YoY. As they continue to accelerate, it is expected that non apparel categories will be the majority of all sales by the end of 2021. 

CEO, Chris Lamontagne comments “For us, tees and apparel should be like what books were to Amazon—it was only the beginning. It will always be core to our business, but the future is deep diversification of product range, allowing our creators to sell anything to their communities. Teespring is leading the way in bringing an unrivaled offering to creators which can only be achieved through our deep-rooted relationships with the creators we work with.”

The company’s return to ‘hyper-growth’ follows a dramatic and well documented turnaround led by Lamontagne. The business has pegged its next phase of growth as potentially its most transformative, as it undergoes a radical facelift [due in early September] as well as a product redesign that will help carve the way for selling digital goods and a new set of deep social partnerships soon to be announced.

Teespring, CEO, Chris Lamontagne comments “It’s our continued objective to make ecommerce social. We continue to strive to create a platform that will act as a utility for our creators in helping them build their businesses. By removing all of the difficult parts of selling online – eg, design, social selling, customer service and fulfillment, we are in essence, creating a Shopify designed specifically for creators. We have a lot of work to do, but it’s great to be back on our growth track”.       

                                                           

For all media and press enquiries please contact Teespring at teespring@rebeccaabigailpr.com 

Teespring is the leading social commerce platform which empowers creators with an end-to-end solution to design, promote and sell customized on-demand products without cost, risk or hassle. Integrations with YouTube, Instagram, Twitch, Discord and Streamlabs have helped Teespring to become the go-to company for over 300,000 creators to monetize their content creation and create and sell authentic products to their fans. Teespring has most recently announced its Brand Partnership Program, connecting creators with enhanced merchandise options from top-level brands like Champion, changing the face of e-commerce for creators. In 2019, Teespring became the fourth top visited apparel website in the United States and announced its profitability.

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Creators

Margaux’s tips for turning political passion into a successful brand

Margaux Pepper is a Chitown-based, Southern spitfire with a penchant for good food and bad puns. By day, she’s a brand strategist at a PR firm, and by night she’s a feminist lettering artist and clothing designer. For her, International Women’s Day is not only a moment to celebrate the progress made toward equality, but also a reminder of the work that’s yet to be realized.

Continue reading to learn more about Margaux and her personal brand, where she finds design inspiration, promotional tips and more.  

Building a brand

Margaux is one example of the hundreds of thousands of fabulous females building their own personal brands and businesses on Teespring. Following her role as a contributing artist for a feminist clothing collection, Margaux decided to go independent create her own personal brand, Pepper vs. Patriarchy. Teespring’s on-demand business model meant Margaux could create 50+ products instantly without any upfront costs or risk—she was able to combine her love of feminism and art, and turn her ideas into a full range of products to sell online. 

“I love the wide range of styles, colors, products, and extended sizing. It was important to me to offer my designs with the most options possible so that customers felt included and like they could find something they love!”

Finding inspiration

Margaux says design inspiration comes from friends and family sharing their ideas or making requests on what they’d like to see or wear. For example, her Women 2020 design was an idea her mom came up with, to support female candidates at all levels! This same technique can be used by other Teespring users who are designing for an existing audience—some of the most successful designs sold on are inspired by a creator’s fanbase.

Promoting products

Keep in mind using real samples in promotional content can increase sales by 50%, so it’s no surprise featuring product samples are Margaux’s preferred promotional method. She incorporates images of herself, friends and customers wearing products into her Instagram feed, stories, and highlights. These images not only create tons of engagement, they’re also examples of social proof which can influence other followers to purchase too. 

“It’s great to be able to order samples and take photos of myself in the products, but it means so much to me to see other people wearing and enjoying my designs in their everyday lives…One of my friends from college wore my Good Bi design as part of her coming out journey, which basically made my heart explode. It means so much to me that something I created could be part of a moment like that.” 

Margaux’s fans repping her products 

The future is female

When Margaux isn’t growing her brand on Instagram, she works as a brand strategist at the second largest Public Relations firm in the world. One of the main reasons she chose to explore a career in PR was because of the opportunities she saw for women at all levels of leadership within the agency, both in Chicago and globally. 

“When women are given a fair shot and a chance to succeed, the work they make, the teams they lead, and the culture they create ultimately benefits everyone.” 

This is the core message of Margaux’s personal beliefs and brand…and it’s the perfect mantra to celebrate International Women’s Day 2020. With that in mind, we’d like to take a moment to recognize all of the inspiring female and female identifying users on the platform—we’ve selected a range below for you to discover and get inspired by! Of course, we couldn’t include everyone, but don’t forget to check out our InstagramTwitter, and Facebook where we are always featuring our amazing users.

Top row (from left to right): Moriah Elizabeth / Quiet Cool Kid / Shawna Lynn / Allison Bickerstaff

Bottom Row (From left to right): Ava Pearl / Jessica Kellgren-Fozard / Lehua Superfina / Sanne Vander

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Insights

10 YouTube features all creators should know

Whether you’re an established creator who’s looking to expand their online presence, or someone who’s just starting out, YouTube is a powerful platform to promote your products. Video content is being watched more now than ever before with 85%+ of all internet users in the US watching video content every month. Taking this and YouTube’s incredible 2 billion monthly active users into account means you’ve got a huge potential audience at your fingertips. 

Check out our newest promo guide below, covering 10 features and tools you can us to drive even more sales on YouTube. The the video and complete guide linked below are full of examples of how other creators are using these features successfully—get inspired and try them out for yourself!

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Insights

Spreading Christmas cheer through merch this year

RowanOak, Remington, and Idgie Ruth aren’t your average golden retrievers! These three golden girls (along with their humans–known to their social media family as Oz and Bean) have brought joy to thousands of people around the globe by sharing uplifting and adorable videos on social media. This Christmas the family was able to create an extra special moment through merch…continue reading to learn how!

How it all began

After being involved in a car accident in 2012 and sustaining life changing health issues, Oz and Bean’s lives were completely turned upside down. They spent a lot of time at home with their dogs–who brought them immense comfort and joy through the difficult times. It was after this that they decided to start their page.

“They are so attuned to our needs and emotions. All they want in this life is to give love and to receive love. Because of the joy they give to us on a daily basis, we decided it was only fair to share that same joy with the rest of the world. And that’s how we became, ‘The Mississippi Golden Gurls’”- Oz

When the couple first decided to share their family on social media, they had no idea how much positive impact the page would cause. They’ve been able to connect with people from all around the world and create lifelong friendships in the process.

“While we thought we were the ones who were going to be blessing others with our page’s content, it’s been our Mississippi Golden Gurls Family who has blessed us the most.” – Oz

The Mississippi Golden Gurls page originally began as an electronic scrapbook of their three dogs. Since 2015, the Mississippi Golden Gurls community has grown to over 500K across Instagram and Facebook. Oz, Bean and the girls’ aim is to bring a smile to everyone who comes across their content online: 

“Our Mississippi Golden Gurls’ Facebook and Instagram pages have never been about achieving a gaudy follower count, garnering “Instagram or Facebook fame,” or chasing whatever it is so many people measure social media success upon. It’s always been about sharing the love we have for our dogs, and the love our dogs have for us. Our priority and our mission is for our Mississippi Golden Gurls Family to always know they have a safe place to come where they will feel loved, accepted, and regardless of what they are going through, we will deliver the joy they need to help them get through the day.” – Oz

Merch that makes a difference

As their community of followers continued to grow, Oz and Bean got countless requests from their fans to create merchandise. After much contemplation and research the couple decided to create their store with Teespring. The main reasons they chose Teespring was due to the ability to donate sales profit to charities near to their heart, as well as offer international shipping for their global fan base. 

In 2015 Oz and Bean devastatingly lost their 5 year old golden retriever, Rush, to Osteosarcoma (bone cancer). Because of this heart-wrenching situation their charity of choice to benefit from merch sales is the Morris Animal Foundation, which benefits canine cancer research. 

A special Christmas surprise

One of the most special friendships the Mississippi Golden Gurls have developed is with a 3rd grade class and their teacher, Mrs. Dina Christman–from an inner city school in Pennsylvania. In October 2019, Oz received an email from Mrs. Christman explaining how her class had fallen in love with the girls, and the highlight of her students’ day was when she’d allow them to watch the Mississippi Golden Gurls’ videos in her classroom.

“When I read how much joy RowanOak, Remington, and Idgie Ruth had been able to bring these children, I was truly overwhelmed with emotion, because this is precisely why we do what we do. This is the reason we share our pets and this intimate part of our lives with the world: to bring joy to those who need it the most.” – Oz

As part of a school assignment, the children had to write a letter to someone who has made their heart happy. Without hesitation, Mrs. Christman said her students excitedly and unanimously chose, “The Mississippi Golden Gurls!”

Receiving these letters was a special moment for Oz and Bean—seeing and reading first-hand how their page has impacted these children’s lives in a positive way.

As the conversations between Oz and Mrs. Christman increased she learned about some of the hardships the students faced. Oz and Bean were both inspired and moved by the students and how despite the life obstacles, they make a conscious effort to choose joy everyday. It was then that Oz and Bean decided to send each child a Mississippi Golden Gurls t-shirt as a Christmas gift. As the children live over 1,000 miles away in Pennsylvania, this idea was the perfect way to give them a real piece of the Mississippi Golden Gurls love. 

Working with Teespring, Oz and Bean were able to get their bulk order of T shirts shipped to the school before Christmas. When the shirts arrived, Oz FaceTimed the class to see their excited responses whilst they opened the box, which she says was overwhelming! The children were overjoyed to receive these gifts from their favorite golden girls. 

“These children have brought us far more joy than I believe we could ever possibly repay. Being able to give back to them this way, is just a small token of our love, support, and appreciation for the impact they’ve had on our lives.” – Oz

“Both the Golden Gurls along with Ms. Oz and Mr. Bean have shown my students unconditional love and kindness. Their laughter, smiles and oohs and ahhs could light up a room when they watch the videos. What seemed to them a simple assignment of writing cards to those they admire was responded to with such selflessness; a human characteristic most of us have witnessed little in our lives. The joy at hearing their names gave them such a sense of purpose and importance. The gleeful screams at actually receiving their shirts was just priceless. The spirit of giving with kindness and love was truly realized this season, an experience they will never forget.” – Mrs. Christman, class teacher.

Mrs Christman and her class wearing their T shirts

We love seeing how products bring creators and fans closer together—and how it can make a difference in the real world. Thank you to the Mississippi Golden Gurls family and to Mrs. Christman’s class for sharing this incredible story.

Categories
Insights

Why samples are essential for promo content

Did you know featuring your products in promotional content can increase your sales by 50%? Whether you’re a creator, gamer, or internet marketer—showing off the quality of your products to followers and fans can significantly help increase your sales.

You can order samples of your products at base cost within the “Listings” section of your account at any time. Get inspired by the creators in this post and check out all the ways they’re featuring merch samples in video + photo content to increase their sales. 

Featuring your products in promotional content is a key step in selling. Thousands of creators are using samples to generate engagement and hype around their personal brands. Sharing photos and videos of your products is one of the most effective ways to increase your sales. 

Merch photo inspiration

Check out examples of how Teespring creators use merch samples to promote their products in an engaging way.

@unfollowcarter (254K subs)

@moriahelizabethofficial (3.77M subs)

@quietcoolkid (184K subs)

@xfor3v3rfaithfulx (621K subs)

Merch video inspiration

Our team has compiled several of our favorite promotional merch videos. Some creators go full-on to produce top quality branded content, others explain the story behind their designs to connect with fans, and some simply wear their merch and remind viewers where they can purchase it. As long as you’re wearing your products and reminding fans where they can get their own there’s no way to go wrong! Check out the list of merch-promoting videos and get inspired.

@Simplicissimuss (329k subs)

An engaging video-essay channel, Simplicissimus used Teespring to create a totally custom apparel brand called CultureCulture. They used a range of products from their line to create a stunning video segment and photoshoot using models to showcase the product range. They also created a dedicated Instagram account to promote the collection.

@MaxDiamond (1.3K subs)

Max is an amateur magic creator whose channel features trick tutorials, product demos, and commentary content. In addition to creating a standalone merch promo video he also hosted a giveaway (see section above) and wears his merch in videos to promote sales.

@PetrolHeadGarage (71.3K subs)

This channel is run by a group of mechanics (and friends) based in Spain. We love this video because it calls out the quality of their new Teespring merch line and focuses on how important their community is to the channel.

@Wintergartan (1.5M subs)

Wintergarten takes his merch promo to a whole new level by turning blueprints of his amazing music machine into custom posters. In this video this Sweden based creator explains the design process and showcases all the product available in custom poster collection

@ItsYeBoi (2.33M subs)

ItsYeBoi showcases his new merch collection in the beginning of his video. Apart from wearing his merch, showing new products available, and calling out where to buy them—he also reminds followers to tag him in photos once they receive their order and hints at an upcoming giveaway.

Using merch for giveaways & events

Apart from featuring merch in promotional content many creators also order their merch for giveaways and events.

Giveaways

Consider hosting a contest or giveaway to increase channel subscribers, newsletter subscriptions, social media followers, increase purchases, etc. When it’s time to reward the winner order your merch from your dashboard and once it arrives, mail it to your winner and add a personal touch like a note or photo in the package.

Max Diamond celebrated reaching 1k subscribers on his channel by launching his new merch line with a giveaway. The first 10 people to order a tee or sweatshirt also received a deck of cards. Followers could also win freebies by subscribing to his channel too.

Events

Planning to attend an event? Order your merch ahead of time to give away or sell. The team from Holding Space Films ordered poster merch samples in preparation of their film tour—they’ll give away items as prizes and also hang posters at screenings to promote their film + drive online merch sales in their Teespring store.

Make ordering samples an integral part of building your brand with Teespring. Once you’ve created your products, order a sample, promote it and start selling–check out the video below to see how easy it is!

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News

Teespring becomes the first extension to offer sub-exclusive merch on Twitch

The Teespring Merch Store extension empowers Twitchcasters to reward loyal channel subscribers like never before. Utilize this feature to engage current subscribers as well as recruit new ones by offering access to exclusive merch. 

 

Teespring currently offers the only Twitch extension where users can create and sell subscriber-exclusive merch in combination with integrated checkout and built in OBS and chat alerts.

Teespring Merch Store benefits:

  • Real-time animated OBS and chat alerts 
  • Subscriber-exclusive merch (NEW)
  • Integrated checkout on Twitch
  • Guaranteed best in industry profit margins 
  • 50+ print-on-demand products that ship to 180 countries worldwide 
  • Storefront customization
  • Hassle-free selling—Teespring handles order processing, delivery, and customer support
  • Additional features (coming soon) include customizable celebrations and special discounts for subscribers. 

 

How to create subscriber-exclusive merch

Sub-exclusive merch is intended to not only engage and reward your loyal subs, but also encourage more people to subscribe to your channel. Learn how to create sub-exclusive merch and how it can increase your subscriber count in the video below.

[button href=https://community.teespring.com/answers/twitch-extension-faqs// target=_blank]Extension FAQ’s[/button]

 

Check out the two ways shoppers are encouraged to subscribe to your channel.

Shoppers on Teespring:

  • Everyone can see your sub-exclusive merch on Teespring. However, once they click on the listing page a shopper must select “Unlock as Twitch Subscriber” to purchase any sub-exclusive merch. 
  • Once the shopper verifies they’re a subscriber to your channel they’ll be shown the “Add to cart” option and can complete the purchase. 
  • If the shopper is not a subscriber they’ll be prompted to become one and redirected to your channel subscription page. 

Shoppers on Twitch: 

  • Viewers on your Twitch Channel are able to browse your sub-exclusive products. 
  • When they click ‘Subscribe to buy’ they’ll be asked to verify their subscriber status on your channel. 
  • Once verified they’ll have the option to ‘Buy now’ and complete purchase.
  • If they’re not subscribed to your channel they’ll be directed to your channel subscription page.

 

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Creators

We’re hosting a Sponsored Session at Vidcon 2019!

Just announced: we’re going to Vidcon! Vidcon will run through Wednesday, July 10th – Saturday, July 13th in Anaheim, California. Join your favorite creators and thousands of other attendees enjoying live panels, Q+A’s, live performances, and major brand announcements. As an official sponsor of Vidcon 2019, we’ll be hosting our own “sponsored session” discussing our top recommendations for selling merch while staying true to your audience.

“The secrets of selling merch, without selling out”

How do you create and sell merch without looking like a self-absorbed “influencer”? Learn from industry experts and creators who are crushing merch sales by creating custom products their communities love. Getting started with merch on Teespring is totally free, so whether you have 10 or 100,000 followers, you will leave the session with the know-how to create and sell awesome merch in minutes.

Panel Guests

Chris Lamontagne, Teespring CEO.

Draw with Jazza, YouTube creator.

David Berg, production manager for Aphmau (Twitch + YouTube streamer)

Samery Moras, rising creator and 6-time US National Champion in Taekwondo and Team USA Competitor.

Jack Farina, Creator Partnerships for Teespring.

Jared Fowler, Design Lead for Teespring.

Be sure to visit Teespring’s Sponsored Session for all of your merch questions. We’re excited to see you there!

[button href=http://vidcon.com/register// target=_blank]Get tickets[/button]