Tag: cyber weekend

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Insights

The Black Friday weekend road map

The secret to a monumental Black Friday weekend: plan a solid strategy. It’s not as overwhelming as it sounds—here, we’ll break it down for you. 

Black Friday and Cyber Monday are the biggest selling days of the year, and Spring is no different. Creators who offer discounts during this weekend can double their sales. 

Make sure you’re prepared for the Cyber weekend. So what does that mean?

First things first, get your holiday products designed and sample orders in by October 10th, so you can start promoting ASAP. Take note of the shipping cutoff dates too, so you can make sure fans receive their orders by Christmas. There’s three key tasks to remember:

  1. Fill out a content and sales calendar 
  2. Prepare promo codes
  3. Create promotional imagery

Create a calendar 

Content and sales calendars can be super helpful, as you might run multiple sales leading up to Black Friday (for example, you might do your sales in one burst the week before, or several pre-sales in the weeks leading up—or both!). Plus, it’s not only sales you’ll be planning, but also promo codes you’re offering, when you choose to promote them on social, and so forth.

We recommend having yours ready by November 1st. Here’s a free template:

Free content schedule template

Important dates 

NOVEMBER 11 – 25TH: Discounts for early birds
  • Build anticipation early with pre-sale benefits (like giveaways). 
  • Include hints about what is coming up, as well as run mini sales leading up to the Cyber weekend.
  • Run different promo types to the ones you plan to run during the Cyber weekend. E.g.  offer free shipping in the days leading up, then percentage discounts for your Cyber weekend sale.

NOVEMBER 26TH – NOVEMBER 30TH: Cyber Weekend
  • Black Friday (11/26): Make the biggest impact on socials. Share promo codes in your content and be sure to feature sample imagery. See how other creators do it here. 
  • Offer a percentage discount promo (ex. 15% off). Run it through Cyber Monday to maximize orders.
  • Cyber Monday (11/29): Highlight your newest digital products. You might add a bonus gift as part of your listing. I.e. a free bonus wallpaper.
  • Giving Tuesday (11/30): Thank fans for their support. Think giveaways, an extra special discount until the rest of the week, and more.

DECEMBER 1ST – 18TH: Thank fans with more promotions
  • Use the beginning of December to continue running other mini sales leading up to the shipping cut-off dates. 
  • From December 1st onwards is the prime time to start offering digital products. With instant delivery and no shipping or logistics to worry about, there’s every reason to create a variety of digital content. 

Preparing promo codes

Prepare your promo codes within the ‘Promotions’ section of your dashboard. Line up your promo codes in advance, and simply switch them on when you’re ready. Find out more about creating promotions here.

Promo codes can be applied to all of your products. You’ll need to ensure there’s enough profit margin to support the promo—no matter what product is being purchased. 

Create a promo code

Top holiday promo hacks

1) Create effective promotional content. Click the image below to see how creators are announcing their sales on socials. 

2) Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you’re doing it too—find inspo here. Don’t forget to tag @springforcreators and use the hashtag #CreateShareEarn for the chance to be featured on Spring’s socials. 

3) Use free tools to create promos. Sign up with 20% off using Spring’s partnership with Placeit to create sale announcements. Canva is a great tool for creating eye-catching images to share on social media. There are hundreds of templates—just don’t forget to include the promo code, the dates your sale will run, and the discount type.

4) Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to begin tagging your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, available to all creators right now.

Categories
Digital Insights

Your go-to guide for the holidays

Some creators sell more during the holiday season than the entire year combined. Make this holiday season your most successful yet. 

It may seem a little overwhelming at first—but we’ve got you. Below, we’ve laid out key dates you can follow to put yourself in the best position possible. Here’s how.

1) Create a holiday product collection

We’ve found certain products sell especially well during the holidays. Here’s what’s been proven to sell the best (based on current trends and recent years):

  • Hoodies (and matching kids hoodies)
  • Premium Tees
  • Mugs
  • Stickers
  • All-Over Print Sweatshirts
  • Leggings
  • All-Over Print Unisex Joggers
  • Stainless Tumblers
  • Tote Bags 
  • Long Sleeve Tees
  • Bucket hats

Design your holiday collection

Spring’s Instagram grid is packed with design inspo, so head over to check it out. Also, don’t forget about all the free design resources available to you.

Aim to create your holiday product collection by October 1st. This will give you enough time to order samples, prepare your content schedule, and maximize sales over the next 3 months. Take note of the Christmas delivery cutoff dates for fans too, so no one misses out. Add new products to your collection just in time for the holidays, and add limited edition holiday designs.  

2) Order samples and x3 your sales 

Once you’ve finished creating, it’s time to promote. Best way: Ordering product samples. Creators who do so sell 3x more than those who don’t. 

That said, we’d recommend ordering your product samples by October 10. This gives you enough time for shipping, then for you to create your promo content. Flick through the samples guide to find out the best ways to use samples to promote your products.

Tag us (@springforcreators)in social content featuring your samples, and don’t forget to use the hashtag #createshareearn for the chance to be featured in our 2021 holiday campaign on Instagram and get more eyes on your brand ✨

Order samples

3) Prepare for Black Friday weekend

Black Friday and Cyber Monday are the biggest online shopping days of the year. Creators who offer discounts during this weekend can double their sales. We suggest running sales during those days—creators who’ve done so in the past have doubled their sales. In that, you’ll want to schedule your sales by November 1st, so you’re ready to switch your promotions on in your dashboard when the time comes.

Ready to get started? Check out these tried and true tips for the Cyber weekend. Plus, check out our guide to running a successful sale.   

Prepare promo codes

4) Prepare your store for peak seasonal selling

We’ve got three quick ways to optimize your store for the season: 

  • Feature products in your store: these can get 20% more views on average.
  • Add your branding to your store: stores with custom branding see 35% increase in conversion rates. 
  • Customize your domain: creators with custom domains can sell up to 5x more on average than those who don’t. Also, when you set up a domain with us, you’ll automatically receive an SSL certification, making your store more search friendlier as well as more secure or fans.

We recommend doing all of this by November 1. If you need a good example, see @ashleyooacevedo’s top tips. 

Browse custom domains

5) Keep profits rolling until Christmas with digital products

Okay, we just threw a bunch of dates at you. One thing with a bit of flexibility is digital products. Since these don’t have to actually ship anywhere (fans download immediately), you have up until the holiday itself to sell these products. Ensure your digital products are added to your store ASAP, so you can start promoting right away. Go extra hard on promotions after Cyber Weekend.

Get fans excited with special promotions on holiday themed digital products. Include bonus products (e.g. a free wallpaper background) with their digital product purchase—this is a great way to boost your sales even more.

Find inspo for digital products to create for the holidays, and don’t forget, we’ve got free digital product templates you can download and customize here. 

Create holiday digital products
Categories
News

Don’t miss the YouTube X Teespring livestream event kicking off on Cyber Weekend

On Cyber Weekend next week, Teespring is teaming up with YouTube to offer you livestream shopping for your fans. Between the 27th-30th November, this interactive event gives creators the perfect opportunity to maximize their reach and connect with communities globally. As we move even further into the virtual world and with the arrival of digital products, Cyber Weekend is set to be HUGE this year. 

An event you won’t want to miss…

Take this moment to really push promotion of your new, groundbreaking digital products. Shout about the fact your fans can download instantly without leaving the stream, and triggered alerts in-chat for every purchase allow you to give shout-outs 😏 

  • Live merch alerts give you the chance to connect with your fans in real time. That said, 74% of followers online say they’re more likely to purchase and download a digital product by watching a video.
  • With global lockdowns still prevalent, your community will have time to support, watch live, and shop.
  • Livestreaming virtually replicates the real-life shopping experience fans would get walking around shops.
  • Grow your community—creators that plan to host livestreams with the shopping feature over Cyber Weekend are Marble Runs (1M subscribers) and TagBackTV (800K) among many other huge creators.
Free assets to announce sales on socials

Your livestreaming Cyber Weekend timeline

To take part in this event and use live merch alerts, you’ll need to set up the Teespring x YouTube merch shelf integration first. Find out how and apply if you’re eligible here. Not to worry if you haven’t got access yet, you can still kill it with sales and promotions via your livestream using the strategies below. 

  • Black Friday—while your fans are excited and raring to go, plan a physical merch drop on Black Friday and announce a discount code especially for those who tune into your stream to use on their purchases over the weekend. Remind fans about your shipping cut-off dates if they’d like to receive their products by Christmas. NOW really is their time to get their orders in! 
  • Cyber Monday—the clue is in the ‘cyber’. It’s digital product time. Keep your sales going and introduce another exclusive discount code for livestream followers and get them hyped over your brand new digital content. No shipping cut off dates to worry about here, or waiting at all for that matter. Fans can download and start using. 
  • Giving Tuesday—because you should also use peak sales period to give back. Set up a charitable donation through your merch sales on Giving Tuesday. Pick your favourite charity, making sure your fans know that a proportion of each sale will be going to a good cause.

Head to your dashboard to set up your Cyber Weekend promo-codes or check out the blog with more guidance on how to get the most out of your sales this year.

create promo codes for cyber weekend