Facebook Ads Archives

Apple’s iOS update will significantly impact the way creators track advertisements on Facebook. Continue reading to find out how connecting a custom domain will allow you to continue using your Meta pixel (Facebook pixel).

Apple’s upcoming iOS 14 update will moderate the amount of data iPhone apps can collect, restricting advertising on all social media platforms. If you’re a creator that advertises using the Meta pixel, you will be affected by this update. iOS 14 is expected to roll out in early Spring. For that reason, we’re encouraging you to start preparing.

Facebook receives and processes conversion events and other optimization goals from tools like the Meta pixel. Creators who have set up the pixel previously within the Spring dashboard will need to take note of the following changes.

Visit your dashboard now to connect or purchase a custom domain. Then follow the steps outlined below to verify it on Facebook.

Please note: you must connect or purchase a custom domain for your Spring store in order to sell products through Facebook ads.

My store

One pixel per domain

The biggest change this update is bringing is the fact that Facebook will only allow one tracking pixel per domain. If your store has not been connected with a custom domain, it will stop collecting valuable sales conversion data. Now you’ve been upgraded to a custom store, you’ll be able to purchase or connect a custom domain.

Again, you must add a custom domain to your store and verify it with Facebook in order to continue using your tracking pixel.

Custom domains

Verifying your domain with Facebook

You need to verify your Meta pixel for it to fire on your Spring store(s). Please see the options below for verifying your pixel.

Spring hosted domains

You are able to verify Spring hosted domains with Facebook directly within your Spring dashboard. Follow these steps:

Navigate to the stores section of your account.
Click the 3 dots next to your custom domain and select “Facebook domain verification”.
Enter your TXT record found within your Facebook business manager and click “Update”.
After a few hours, navigate back to the Facebook business manager page where you found your TXT record and click “Verify”.

Once verified you can select your 8 conversion tracking events for the pixel, see the Aggregated Event Measurement section here to learn more on how to do this.

3rd party domains

To verify a domain purchased through a 3rd party site (like GoDaddy) you’ll need to verify your domain on Facebook through your custom domain’s DNS settings. Please refer to your hosting site for more information on how to do this. Once verified you can select your 8 conversion tracking events for the pixel, see Aggregated Event Measurement section here to learn more.

Deon Appelcryn, the director of Untamed Brewing Company, has one mission—to save Africa’s wildlife, one beer at a time. Centering their work around conservation and inspired by the African wild dog, they collaborate with non-profit organizations. Using income from sales, they support the ongoing struggle to preserve endangered animals and their habitats. Untamed Brewing embraces their passion for beer, Africa and wildlife to fuel their business, vision and product collection.

Diversifying income with their social store

Unfortunately, like many other small businesses worldwide, COVID-19 has severely impacted Untamed Brewing. Being locked down for several weeks has forced the company to close its doors, unable to sell alcohol or even distribute merchandise to their international customer base. Despite their recent hardships, the team is finding new ways to keep themselves afloat and stay active with conservation efforts through merchandise.

“COVID-19 has already caused a huge impact on our business, so if it’s extended further, we don’t know how we will recover. However, we have plans in place and are positive we will see this through. In the meantime we can continue to sell our merchandise globally through Teespring to fund our business and raise awareness.”

Finding ‘wild’ inspiration

Untamed Brewing’s products are created around the face of the business—the African wild dog, making their most popular design the ‘Logo Dog Range’. Deon’s volunteer work with the species is the inspiration and story behind Untamed Brewing’s merch designs. Apart from their popular t-shirts, they offer sweatshirts, hoodies, athletic wear, and kids clothing too. Based on recent sales trends they’ve also expanded their collection to include a range of homeware and accessories like mugs, pillows, wall art, phone cases, bags and socks.

Selling on social media

As a passionate, global group of supporters on social media, Facebook is their primary platform for promoting merch. By following our Facebook promo guide, they are able to generate high engagement and click through rates on the content they share. Notably, the team also wears samples of their products regularly to raise awareness for their brand, conservation efforts, and drive sales.

“We use Facebook adverts as well as selling merchandise at events. All staff are always wearing branded clothing. We get people stopping us on the street asking for shirts! Our adverts on Facebook cause spikes in sales on Teespring, so we’re pushing those more and more.”

Building a conservation community

From connecting with locals at events to spreading awareness of their work (and beer) on social media, Untamed Brewing’s story demonstrates how you can turn a passion (or two) into a successful business that makes a real, positive impact in real life. Their merch enhances brand building by creating opportunities for followers to support their business, contribute to a worthy cause, and raise international awareness.

“Creating a custom store on Teespring provided the best option–from fast products to customer service. It enables us to build our brand and sell products at scale without having to worry about fulfillment logistics and customer support.”

Despite the challenges posed by the global pandemic the Untamed Brewing team maintains a positive mindset and looks to the future. We’d like to thank them for sharing their story and wish them the best of luck in the future!

Want to support Untamed Brewing Company and their ‘pack’?

Check out their store, follow @untamed_brewing_company and visit their facebook page Untamed Brewing.