Tag: holiday selling

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Creators Insights

$40k in one day: How Matt Meagher sold 700+ Spring hoodies with Shops on Instagram

When Matt Meagher learned he could earn 100% profit on all Spring products sold through his Shop on Instagram, he got to work. Fast forward 24 hours—and now he’s $40,000 richer.

Creator Matt Meagher, otherwise known as MMG (Madden Mobile Gods), built a passionate  community on YouTube around the popular sports video game ‘Madden Ultimate Team’. 

On November 2nd, Spring announced creators would earn 100% profit for each sale made through their shop on Instagram. Matt saw the opportunity and grabbed it:

“100% Profit is honestly insane. Nobody can compete with that, and it makes me feel so much better about releasing a high quality product to my fans.”

After launching his ‘Dialed In’ merch on Spring, he ordered samples, took photos, and shared them with his community. Using Instagram’s powerful shop features, Matt tagged his products in stories and posts so fans could easily discover his products right within the app. 

In just 24 hours, he sold 728 hoodies and earned over $40,000 in profit.

“The seamless integration makes the purchase incredibly easy for my fans. They don’t even have to leave the app. Easier for them, easier for me, it’s a win-win.”

Matt continued to promote his products on Instagram, bringing in over $75,666 in just five days. This is just the beginning, and we can’t wait to see what he does next. 

It’s your turn now. Check your eligibility by heading straight to the app below and start winning over the holiday season. Plus, U.S. based fans will enjoy free shipping (up to $15) on all Spring products sold through your shop on Instagram until December 31, 2021. What are you waiting for?

Check your eligibility

Categories
News

Creators are earning 100% profit with Shops on Instagram

Instagram is rolling out access to Shops on Instagram to 350,000+ creators just in time for the holiday season. Creators can earn 100% profit on all sales driven through the shop integration from now through December 31, 2021. 

Eligible creators can earn up to a total $50,000 in bonus profit—sell a hoodie for $40, and keep all $40. Need we say more? It’s time to ramp up sales and make bank. Once you’ve set up your shop, you can use powerful promotional tools like tagging your products in posts, stories, reels, and more.

You can check your eligibility for this integration at any time. Head to the Integrations section of your Spring account to learn more.

Check eligibility

How will creators earn 100% profit for shop sales with Spring? 

This initiative is spearheaded by Spring x Instagram and is intended to further accelerate the creator economy for both aspiring and established creators. During the 2021 holiday season, creators will earn 100% profit through their shop on Instagram from November 1st until December 31st. Every creator can earn up to a total value of $50,000 in bonus profit during this time. 

When do creators receive their bonus profit?

Bonus profits from shop sales will be paid within the first 10 business days of the following month. For example, a shirt has a base cost of $10 and is sold for $25; the creator will immediately receive $15 in their Spring account, and the remaining $10 will be paid as the bonus profit at the start of the following month.

Where can creators see their bonus profit amount? 

Bonus profit will be visible within the Payouts section of your Spring account. Bonuses will appear as a credited amount titled “2021 Instagram Creator Commerce Incentive Program Bonus.”  

If you’re not eligible yet, no worries. There’s plenty of ways you can make this holiday season your most profitable. See some tried and true tips for you below. 

Instagram promo tips
Categories
Digital

Keep sales rolling until Christmas with digital products

Add digital products to your store now and sell them all the way up to December 25th thanks to instant delivery. Sales needn’t stop.

Smash your sales records by offering digital products this holiday season. We’ve put together a bunch of ideas for you below (along with free tools linked in each section to help you get started). Don’t forget, you don’t need to be a design wizard. You have a ton of free templates here too.

Repurpose existing digital products

Think of a successful digital product you launched this past year. Then, make it holiday-ready. Here’s a few examples: 

  • Digital coloring book. Create festive themed pictures to color in-app or print out. Just remove the color from one of your designs using Photoshop, or there are plenty of tools online.
  • Lightroom preset. Consider creating a winter photo filter. Bring down the saturation and add a frosty tint, or apply a grainy texture and warm up the colors for a vintage disposable film vibe.
  • Digital art. Fans go crazy for your artwork? Offer limited edition printable artwork for fans to download and print out, only available during December.

Prepare digital products

Holiday theme e-card designs 

Digital e-card designs encourage sustainable shopping and save paper. Offer a set of digital e-card designs for fans to forward to family and friends. Get started via the button below.

  • Go the extra mile—consider animating your e-card or adding sounds. 
  • Psst—use Canva’s e-card builder. They have a ton of templates you customize and animate. 
  • Alternatively, provide design templates (editable photoshop, indesign, or illustrator files), so your fans can customize and make their own. 
Free e-card templates

Audio files 

Got a popular line or catch phrase your fans loved in one of your livestreams this year? Try your hand at selling the moment in the form of an audio file. Your community can download and use it as ringtones, notification tones, and more. 

Further, if you’re a music artist, producer (or just a bit of a whiz with sound), consider selling audio files. Sell limited edition albums for your fans to listen to while they enjoy festivities. 

Upload audio files

Create guides and e-books

Inspire your fans with your digital products this holiday season. Take your ideas to Canva and make a guide. You might create recipes for festive bakes, crafty ideas for DIY gifts, a wreath making step-by-step, or a festive knitting pattern for fans to knit their dog a Christmas jumper—we could go on.

Head to Canva below to use the e-book builder. Pick a design, add your content, then add pages via the button at the bottom of the editor.

Free digital guide templates

Prep for 2022—planners and calendars

In the run up to the holiday, you should think about releasing digital products for the new year. Focus on helping your community to get themselves organized and become the best version of themself. Examples of products you might create, we’ve also linked free templates to help:

Create listing images easily using Placeit mock-up templates via the button below.

Mock-up templates

Categories
Digital

Holidays from home: keeping cosy and digital

As we near the end of an unusual year, creators aim to wrap up 2020 on a positive, united note with their communities—what’s more, it’s all happening from home. With thousands supporting their favorite creators throughout unpredictable times, product sales have kept many afloat throughout the year.

Now, we’re coming through with the top trending products (both physical and digital). Check out our HOLIDAYS FROM HOME inspo collection. We’re turning everything traditional about the holidays on its head, celebrating one message: Merry Weirdmass ✨

Trend to get ‘all over’—Comfort is key. 

We’re forecasting cosiness and comfort this year for fans worldwide over the holiday season. Spotted our brand new drinkware products in the video? Keep your eyes peeled, they’re coming soon for all creators to create and sell. 

Go for head-to-toe all-over-prints (AOP) and create something a little different for fans. Bundle coordinating products together in your listings and jump on AOP sweatshirts and *new* AOP joggers. Imagine Christmas jumpers with a twist—get trippy with your patterns using loosely themed Christmas symbols in your designs and color palettes. Tie in accessories such as cool socks, fanny packs, and face masks. 

Trending products to launch this holiday season

  • AOP Joggers 
  • AOP sweatshirts
  • Socks 
  • AOP leggings
  • Fanny packs 
  • Face masks

Promote your new “out there” pieces by planning content to post on social platforms, celebrating a sense of individuality and weirdness your entire community can wear together. You’ll need to keep shipping cut off dates in mind, however, the beauty of your unique all-over print designs is they can be worn all year round. Continue pushing them into the New Year!

design and sell cosy products

Downloadable, digital entertainment

Digital products can be created and offered to your community beyond shipping cut off dates for instant delivery right up until Christmas. Communities will jump straight onto festive themed products, helping them enjoy the holiday season with family and friends within the comfort of their homes. Allow followers get into the holiday spirit on their social media feed by offering photo filters to apply to their images. Launch audio digital products like ‘Christmassy’ ringtones or limited edition holiday themed downloadable music tracks to play in the background during festivities. Upload festive wallpapers applicable to all devices too for fans to enjoy daily.

Head to the Digital Launcher to start uploading your content to sell now.

upload content to the digital launcher