Instagram is rolling out access to Shops on Instagram to 350,000+ creators just in time for the holiday season. Creators can earn 100% profit on all sales driven through the shop integration from now through December 31, 2021.
Eligible creators can earn up to a total $50,000 in bonus profit—sell a hoodie for $40, and keep all $40. Need we say more? It’s time to ramp up sales and make bank. Once you’ve set up your shop, you can use powerful promotional tools like tagging your products in posts, stories, reels, and more.
You can check your eligibility for this integration at any time. Head to the Integrations section of your Spring account to learn more.
How will creators earn 100% profit for shop sales with Spring?
This initiative is spearheaded by Spring x Instagram and is intended to further accelerate the creator economy for both aspiring and established creators. During the 2021 holiday season, creators will earn 100% profit through their shop on Instagram from November 1st until December 31st.Every creator can earn up to a total value of $50,000 in bonus profit during this time.
When do creators receive their bonus profit?
Bonus profits from shop sales will be paid within the first 10 business days of the following month. For example, a shirt has a base cost of $10 and is sold for $25; the creator will immediately receive $15 in their Spring account, and the remaining $10 will be paid as the bonus profit at the start of the following month.
Where can creators see their bonus profit amount?
Bonus profit will be visible within the Payouts section of your Spring account. Bonuses will appear as a credited amount titled “2021 Instagram Creator Commerce Incentive Program Bonus.”
If you’re not eligible yet, no worries. There’s plenty of ways you can make this holiday season your most profitable. See some tried and true tips for you below.
Lifestyle YouTuber Sanne Vander is passionate about creating health and fitness content for her community. Sanne’s wellness–focused channel educates and inspires viewers with beauty tips, healthy living and fitness plans.
Continue reading to discover how Sanne built her brand (VNDR), created a dedicated community of fans (a.k.a. her “Vander family”), finds design inspiration, promotes her products, and more.
Building a relatable brand
“I fell in love with the concept of being able to create video content, upload it from your bedroom and share it with the world. Whether you are making videos or merch, all creative processes start with a story. What message do you want to get out to the world? Don’t be afraid to change your direction along the way.“
Sanne’s brand VNDR official has rocketed since growing her following across YouTube and Instagram. The secret behind her success is being able to engage with fans on a personal level. On Sanne’s YouTube channel you’ll find the “girl chat” playlist, discussing her personal struggles—covering everything from mental health to periods and shaving. Opening up in such a genuine way helps her connect with viewers, building trust around her brand. Fans are able to join Sanne on her fitness journey too, following her work–out experiments and transformation challenges. Her engaging, relatable video content has enabled Sanne to establish a large, loyal following of people who are proud to wear the products she creates.
Designing products fit for ‘Vanders’
“Creating merch with Spring is super easy and efficient. I use the launcher to create designs directly without using other software like Photoshop or Illustrator.”
By creating her own sleek storefront, VNDR official merch, Sanne joined a network of thousands of influential, young entrepreneurial women using Spring to grow their personal brand.
As well as making design concepts personal to her story and identity, a lot of Sanne’s merch inspiration comes from her fans directly. Sanne’s products include not only variations of her branding, but uplifting messages on her clothing and accessories. For example, her Let’s Glow hoodie features two dragons on the back, encouraging Vanders to “become the strongest, most powerful” versions of themselves.
Selling a range of products from athletic wear to hoodies, Sanne motivates followers to get #vanderfit and wear them while following her workouts. Take note–she’s successfully integrated top trending loungewear and is seeing promising sales from new products like fanny packs, sports bras, socks, and beanies.
‘Glowing up’ social media to promote merch
Sanne excels at promoting on social media. She’s got Instagram totally figured out, taking full advantage of the platform’s full range of useful tools and features. Sanne follows promotional techniques on Instagram like highlighting her store link within her account bio, using Instagram stories to feature fans wearing VNDR products, as well as posting photos and videos wearing her own products too.
“My Vanders share a lot of photos of themselves wearing VNDR official merch on social media. It makes me happy seeing how amazing the designs look on them.”
Sanne also effectively promotes her products on YouTube. She’s set up the Teespring x YouTube merch shelf integration to showcase products and increase sales. She’s also optimized her channel banner to feature merch images and most importantly, wears her products in her video content too. As viewers watch her content they’re able to preview and purchase the same product from her merch shelf below the video.
