Tag: integration

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Creators News

The record breaking Instagram drop: How MMG hit $600k in 60 days

Harnessing the power of the Spring x Instagram integration, Matt Meagher sold close to 11,000 hoodies totaling $600,000 in sales. Here’s how he did it.  

It all started with an accidental tweet. While adding his new, Spring hoodie to his Shop on Instagram, Matt mistakenly published a tweet linking to the product in his Spring store. He immediately deleted it, but within 24 hours had generated 187 orders. Energized by the reaction of his fans, he quickly added the product to his Shop on Instagram, tagged it in a post, and sold over 739 ($40,000 worth of hoodies) in just 24 hours.  

Motivated by the success of his first launch, he decided to leverage the full suite of tools available through Shops on Instagram to supercharge his sales… generating a total of $600,000 and 10,855 purchases in just 2 drops. 

Matt’s next launch featured the same product, but this time he offered two color options and came prepared with a solid content plan; using integration features like product tags, a scheduled launch, and promoted on Instagram live. These tools enabled him to smash his original sales record by more than 110%—his sales totaled $116,000 in the first 24 hours.

Clearly, leveraging the full power of the Spring x Instagram integration works.

Scheduling a product launch through his shop caused 8,000 fans to set reminders and catch the moment. Hyping up the hoodie on Instagram Live allowed Matt to connect directly with fans, show off the new hoodie, and pin a clickable product tag to his Live in real time. Live Shopping features meant fans got shouted out in-chat every time a hoodie was purchased.

Matt used all these features in perfect succession; product tagging, a scheduled live drop, and going Live on Instagram—see it in action below.

Fans dialed into both product drops by reposting his content, as well as showing off their new hoodies in their own posts. Matt reshared them all—encouraging more engagement, and even more sales coming through his Shop on Instagram.

This is an incredible example of just one creator harnessing the power of the Spring x Instagram Integration. Matt has set the highest record of Spring sales through selling on Instagram, but this is only the beginning. Get inspired by the full journey below and learn more about the integration.

Instagram Integration

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News

Don’t miss the YouTube X Teespring livestream event kicking off on Cyber Weekend

On Cyber Weekend next week, Teespring is teaming up with YouTube to offer you livestream shopping for your fans. Between the 27th-30th November, this interactive event gives creators the perfect opportunity to maximize their reach and connect with communities globally. As we move even further into the virtual world and with the arrival of digital products, Cyber Weekend is set to be HUGE this year. 

An event you won’t want to miss…

Take this moment to really push promotion of your new, groundbreaking digital products. Shout about the fact your fans can download instantly without leaving the stream, and triggered alerts in-chat for every purchase allow you to give shout-outs 😏 

  • Live merch alerts give you the chance to connect with your fans in real time. That said, 74% of followers online say they’re more likely to purchase and download a digital product by watching a video.
  • With global lockdowns still prevalent, your community will have time to support, watch live, and shop.
  • Livestreaming virtually replicates the real-life shopping experience fans would get walking around shops.
  • Grow your community—creators that plan to host livestreams with the shopping feature over Cyber Weekend are Marble Runs (1M subscribers) and TagBackTV (800K) among many other huge creators.
Free assets to announce sales on socials

Your livestreaming Cyber Weekend timeline

To take part in this event and use live merch alerts, you’ll need to set up the Teespring x YouTube merch shelf integration first. Find out how and apply if you’re eligible here. Not to worry if you haven’t got access yet, you can still kill it with sales and promotions via your livestream using the strategies below. 

  • Black Friday—while your fans are excited and raring to go, plan a physical merch drop on Black Friday and announce a discount code especially for those who tune into your stream to use on their purchases over the weekend. Remind fans about your shipping cut-off dates if they’d like to receive their products by Christmas. NOW really is their time to get their orders in! 
  • Cyber Monday—the clue is in the ‘cyber’. It’s digital product time. Keep your sales going and introduce another exclusive discount code for livestream followers and get them hyped over your brand new digital content. No shipping cut off dates to worry about here, or waiting at all for that matter. Fans can download and start using. 
  • Giving Tuesday—because you should also use peak sales period to give back. Set up a charitable donation through your merch sales on Giving Tuesday. Pick your favourite charity, making sure your fans know that a proportion of each sale will be going to a good cause.

Head to your dashboard to set up your Cyber Weekend promo-codes or check out the blog with more guidance on how to get the most out of your sales this year.

create promo codes for cyber weekend

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News

TikTok x Teespring: The game changing integration for Sadie Aldis

Imagine being able to sell your merch directly through your TikTok account! If you hadn’t heard already, creators will soon be able to do exactly that. 😉 The TikTok x Teespring partnership everyone’s talking about is set to level up the commerce experience for content creators and their communities.

We’re currently testing the integration with selected creators, however the full release will be rolling out very soon. Be sure to register your interest below, and we’ll let you know when the integration is officially live. In the meantime, get prepared by creating your own TikTok account (if you haven’t already) and get clued up on the top merch promo techniques for this powerful platform.

Be the first to know

TikTok: a platform to be yourself and sell merch 

Lifestyle, fashion and wellbeing influencer Sadie Aldis is just one of our talented creators sharing content on the platform. TikTok allows Sadie to share more of her personality to fans in fun and engaging videos. For creators like Sadie, the TikTok x Teespring integration will revolutionize the social commerce experience for all. 

“My followers will be able to shop my merch without even having to leave the TikTok app” 

Sadie started creating and selling merch on Teespring as a way to give back to her fans who are always supporting her and the content she shares. Recently launching her Your Mind is a Magnet hoodie, she’s already begun making noise on TikTok. Using the platform to post promo content, Sadie’s community are already racing to purchase both her digital and physical merch. 

Thanks to Sadie for sharing her thoughts on the integration—we hope you’re now just as excited as we are! Discover more about Sadie via her official TikTok and YouTube channel and be sure check out her product collection. Don’t forget to follow @teespring on TikTok to be the first to know when the integration has launched! 

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Insights

12 ways to increase sales on Twitch

Twitch’s 15 million+ daily active viewers and massively engaged audience makes it the perfect place for streamers to promote their products. Plus you’ll get even more out of the platform using our powerful integrations; the Twitch Merch Store Panel Extension provides customers with a fully-integrated shopping experience and our Streamlabs integration enables buyers to create personalized merch alerts post-purchase that are visible to you and all viewers on stream. 

Don’t forget Teespring is one of the only platforms that enables you to create subscriber-exclusive merch for Twitch too. Whether shoppers access your products through the panel extension or your merch store, they’ll have to verify their subscriber status to purchase these exclusive products. This can be a good tactic for increasing subscriber count while driving sales through limited edition products.

Learn about the top 12 ways streamers are promoting and selling merch on Twitch in the video below. Pick and choose your favorite tactics or use them all to supercharge your sales. Don’t forget to check out Teespring’s complete promo guide for in-depth details and real-world examples of these tips in action. Complete Twitch promo guide.