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Spreading Christmas cheer through merch this year

RowanOak, Remington, and Idgie Ruth aren’t your average golden retrievers! These three golden girls (along with their humans–known to their social media family as Oz and Bean) have brought joy to thousands of people around the globe by sharing uplifting and adorable videos on social media. This Christmas the family was able to create an extra special moment through merch…continue reading to learn how!

How it all began

After being involved in a car accident in 2012 and sustaining life changing health issues, Oz and Bean’s lives were completely turned upside down. They spent a lot of time at home with their dogs–who brought them immense comfort and joy through the difficult times. It was after this that they decided to start their page.

“They are so attuned to our needs and emotions. All they want in this life is to give love and to receive love. Because of the joy they give to us on a daily basis, we decided it was only fair to share that same joy with the rest of the world. And that’s how we became, ‘The Mississippi Golden Gurls’”- Oz

When the couple first decided to share their family on social media, they had no idea how much positive impact the page would cause. They’ve been able to connect with people from all around the world and create lifelong friendships in the process.

“While we thought we were the ones who were going to be blessing others with our page’s content, it’s been our Mississippi Golden Gurls Family who has blessed us the most.” – Oz

The Mississippi Golden Gurls page originally began as an electronic scrapbook of their three dogs. Since 2015, the Mississippi Golden Gurls community has grown to over 500K across Instagram and Facebook. Oz, Bean and the girls’ aim is to bring a smile to everyone who comes across their content online: 

“Our Mississippi Golden Gurls’ Facebook and Instagram pages have never been about achieving a gaudy follower count, garnering “Instagram or Facebook fame,” or chasing whatever it is so many people measure social media success upon. It’s always been about sharing the love we have for our dogs, and the love our dogs have for us. Our priority and our mission is for our Mississippi Golden Gurls Family to always know they have a safe place to come where they will feel loved, accepted, and regardless of what they are going through, we will deliver the joy they need to help them get through the day.” – Oz

Merch that makes a difference

As their community of followers continued to grow, Oz and Bean got countless requests from their fans to create merchandise. After much contemplation and research the couple decided to create their store with Teespring. The main reasons they chose Teespring was due to the ability to donate sales profit to charities near to their heart, as well as offer international shipping for their global fan base. 

In 2015 Oz and Bean devastatingly lost their 5 year old golden retriever, Rush, to Osteosarcoma (bone cancer). Because of this heart-wrenching situation their charity of choice to benefit from merch sales is the Morris Animal Foundation, which benefits canine cancer research. 

A special Christmas surprise

One of the most special friendships the Mississippi Golden Gurls have developed is with a 3rd grade class and their teacher, Mrs. Dina Christman–from an inner city school in Pennsylvania. In October 2019, Oz received an email from Mrs. Christman explaining how her class had fallen in love with the girls, and the highlight of her students’ day was when she’d allow them to watch the Mississippi Golden Gurls’ videos in her classroom.

“When I read how much joy RowanOak, Remington, and Idgie Ruth had been able to bring these children, I was truly overwhelmed with emotion, because this is precisely why we do what we do. This is the reason we share our pets and this intimate part of our lives with the world: to bring joy to those who need it the most.” – Oz

As part of a school assignment, the children had to write a letter to someone who has made their heart happy. Without hesitation, Mrs. Christman said her students excitedly and unanimously chose, “The Mississippi Golden Gurls!”

Receiving these letters was a special moment for Oz and Bean—seeing and reading first-hand how their page has impacted these children’s lives in a positive way.

As the conversations between Oz and Mrs. Christman increased she learned about some of the hardships the students faced. Oz and Bean were both inspired and moved by the students and how despite the life obstacles, they make a conscious effort to choose joy everyday. It was then that Oz and Bean decided to send each child a Mississippi Golden Gurls t-shirt as a Christmas gift. As the children live over 1,000 miles away in Pennsylvania, this idea was the perfect way to give them a real piece of the Mississippi Golden Gurls love. 

Working with Teespring, Oz and Bean were able to get their bulk order of T shirts shipped to the school before Christmas. When the shirts arrived, Oz FaceTimed the class to see their excited responses whilst they opened the box, which she says was overwhelming! The children were overjoyed to receive these gifts from their favorite golden girls. 

“These children have brought us far more joy than I believe we could ever possibly repay. Being able to give back to them this way, is just a small token of our love, support, and appreciation for the impact they’ve had on our lives.” – Oz

“Both the Golden Gurls along with Ms. Oz and Mr. Bean have shown my students unconditional love and kindness. Their laughter, smiles and oohs and ahhs could light up a room when they watch the videos. What seemed to them a simple assignment of writing cards to those they admire was responded to with such selflessness; a human characteristic most of us have witnessed little in our lives. The joy at hearing their names gave them such a sense of purpose and importance. The gleeful screams at actually receiving their shirts was just priceless. The spirit of giving with kindness and love was truly realized this season, an experience they will never forget.” – Mrs. Christman, class teacher.

Mrs Christman and her class wearing their T shirts

We love seeing how products bring creators and fans closer together—and how it can make a difference in the real world. Thank you to the Mississippi Golden Gurls family and to Mrs. Christman’s class for sharing this incredible story.

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Insights

Why samples are essential for promo content

Did you know featuring your products in promotional content can increase your sales by 50%? Whether you’re a creator, gamer, or internet marketer—showing off the quality of your products to followers and fans can significantly help increase your sales.

You can order samples of your products at base cost within the “Listings” section of your account at any time. Get inspired by the creators in this post and check out all the ways they’re featuring merch samples in video + photo content to increase their sales. 

Featuring your products in promotional content is a key step in selling. Thousands of creators are using samples to generate engagement and hype around their personal brands. Sharing photos and videos of your products is one of the most effective ways to increase your sales. 

Merch photo inspiration

Check out examples of how Teespring creators use merch samples to promote their products in an engaging way.

@unfollowcarter (254K subs)

@moriahelizabethofficial (3.77M subs)

@quietcoolkid (184K subs)

@xfor3v3rfaithfulx (621K subs)

Merch video inspiration

Our team has compiled several of our favorite promotional merch videos. Some creators go full-on to produce top quality branded content, others explain the story behind their designs to connect with fans, and some simply wear their merch and remind viewers where they can purchase it. As long as you’re wearing your products and reminding fans where they can get their own there’s no way to go wrong! Check out the list of merch-promoting videos and get inspired.

@Simplicissimuss (329k subs)

An engaging video-essay channel, Simplicissimus used Teespring to create a totally custom apparel brand called CultureCulture. They used a range of products from their line to create a stunning video segment and photoshoot using models to showcase the product range. They also created a dedicated Instagram account to promote the collection.

@MaxDiamond (1.3K subs)

Max is an amateur magic creator whose channel features trick tutorials, product demos, and commentary content. In addition to creating a standalone merch promo video he also hosted a giveaway (see section above) and wears his merch in videos to promote sales.

@PetrolHeadGarage (71.3K subs)

This channel is run by a group of mechanics (and friends) based in Spain. We love this video because it calls out the quality of their new Teespring merch line and focuses on how important their community is to the channel.

@Wintergartan (1.5M subs)

Wintergarten takes his merch promo to a whole new level by turning blueprints of his amazing music machine into custom posters. In this video this Sweden based creator explains the design process and showcases all the product available in custom poster collection

@ItsYeBoi (2.33M subs)

ItsYeBoi showcases his new merch collection in the beginning of his video. Apart from wearing his merch, showing new products available, and calling out where to buy them—he also reminds followers to tag him in photos once they receive their order and hints at an upcoming giveaway.

Using merch for giveaways & events

Apart from featuring merch in promotional content many creators also order their merch for giveaways and events.

Giveaways

Consider hosting a contest or giveaway to increase channel subscribers, newsletter subscriptions, social media followers, increase purchases, etc. When it’s time to reward the winner order your merch from your dashboard and once it arrives, mail it to your winner and add a personal touch like a note or photo in the package.

Max Diamond celebrated reaching 1k subscribers on his channel by launching his new merch line with a giveaway. The first 10 people to order a tee or sweatshirt also received a deck of cards. Followers could also win freebies by subscribing to his channel too.

Events

Planning to attend an event? Order your merch ahead of time to give away or sell. The team from Holding Space Films ordered poster merch samples in preparation of their film tour—they’ll give away items as prizes and also hang posters at screenings to promote their film + drive online merch sales in their Teespring store.

Make ordering samples an integral part of building your brand with Teespring. Once you’ve created your products, order a sample, promote it and start selling–check out the video below to see how easy it is!

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Creators

How @DogDads turned his passion into a business with Teespring

Daniel O. created his @dogdads Instagram account as a way to connect with other pet-minded individuals. In just 9 months, Daniel’s account grew from a passion project to a full-scale operation—complete with user submissions, a merch line, and 46,000 followers. Now, Daniel is sharing his story to give others insight on his design process and explain how you can stay true to your brand when creating merch.

Birth of the ‘Pawpas’

Daniel’s internet fame happened by accident, beginning by posting on Instagram in September 2018. The content he shared focused on his relationship and adventures with his dog, Indiana. Daniel noticed a steady increase in the amount of likes and engagements on his posts almost instantly. His personal Instagram quickly transformed into a forum where fellow “dog dads” could submit and share their own photos.

Daniel and Indiana

Selling merch without “selling out”

At this point Daniel began to consider the possibility of connecting his community of “Proud Pawpas’ with custom merch. His main concern was providing followers with custom, quality products they would truly love.

A couple dog brands reached out to me asking [for] help promoting their apparel products. I honestly didn’t like what they were selling, and due to the right circumstances, I figured I could try and create my own designs. I see it like this; any company, brand or even just a Instagram account has a debt to their audience, and I feel my audience deserves an option of premium goods and creative designs, and I owe that to them.”

By staying true to his roots, Daniel continue to build trust with his audience and work on products they’ll actually enjoy. After discovering Teespring through work, Daniel began working on his merchandise.

A fan wearing a piece of Daniel’s merch.

Teespring’s ease of use is what first attracted Daniel to our platform, but he’s stayed for the quality of our products and the fun he gets from designing. Of Teespring, Daniel explains,

“Once I discovered your site, I understood the potential, and I thought to myself, this site is pure genius. The flow from the designed UI makes the creative process a joy to experience, bringing back the importance of imagination, inspiration, and enlightening focus on artwork.”

Currently, he is working with multiple designers to release new merch in line with the dog dads brand. His favorite thing about Dog Dads is the community he’s built, so much so that some fans use it as a dating platform.

Feeling inspired?

[button href=https://teespring.com/design-launcher/ target=_blank]Create a design[/button]

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Creators

We’re hosting a Sponsored Session at Vidcon 2019!

Just announced: we’re going to Vidcon! Vidcon will run through Wednesday, July 10th – Saturday, July 13th in Anaheim, California. Join your favorite creators and thousands of other attendees enjoying live panels, Q+A’s, live performances, and major brand announcements. As an official sponsor of Vidcon 2019, we’ll be hosting our own “sponsored session” discussing our top recommendations for selling merch while staying true to your audience.

“The secrets of selling merch, without selling out”

How do you create and sell merch without looking like a self-absorbed “influencer”? Learn from industry experts and creators who are crushing merch sales by creating custom products their communities love. Getting started with merch on Teespring is totally free, so whether you have 10 or 100,000 followers, you will leave the session with the know-how to create and sell awesome merch in minutes.

Panel Guests

Chris Lamontagne, Teespring CEO.

Draw with Jazza, YouTube creator.

David Berg, production manager for Aphmau (Twitch + YouTube streamer)

Samery Moras, rising creator and 6-time US National Champion in Taekwondo and Team USA Competitor.

Jack Farina, Creator Partnerships for Teespring.

Jared Fowler, Design Lead for Teespring.

Be sure to visit Teespring’s Sponsored Session for all of your merch questions. We’re excited to see you there!

[button href=http://vidcon.com/register// target=_blank]Get tickets[/button]

Categories
Creators

Teespring partners with Famebit for global Merch Shelf rollout!

After a successful launch and $1M investment  in the UK creator space, we’re setting our sights on further global growth. We want to bring the power of YouTube’s Merch Shelf to creators worldwide!

In 2019 Teespring will strengthen its presence in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Portugal, Ireland, and Belgium in tandem with the expansion of YouTube’s Merch Shelf. We’ve teamed up with Famebit to create quality video content and spread the word about the Merch Shelf going global!

Are you on Famebit?

We’re calling all creators to check out our campaign and apply. We’d love to feature your video content in our marketing campaigns and help raise awareness that this tool is available to creators worldwide.

[button href=https://famebit.com/app/sponsorships/public/126059/viewCampaign target=_blank]Apply now[/button]

If you’re not on Famebit and/or already have video about your merch let us know. We’re looking to feature your video on Teespring’s social media and advertising channels.

Merch Shelf in action

See how other creators are using the Merch Shelf to monetize their channels and connect with fans in the videos below. Learn how you can partner with Teespring and access this powerful tool today—visit the official Merch Shelf website now.