Tag: merch shelf

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News

Don’t miss the YouTube X Teespring livestream event kicking off on Cyber Weekend

On Cyber Weekend next week, Teespring is teaming up with YouTube to offer you livestream shopping for your fans. Between the 27th-30th November, this interactive event gives creators the perfect opportunity to maximize their reach and connect with communities globally. As we move even further into the virtual world and with the arrival of digital products, Cyber Weekend is set to be HUGE this year. 

An event you won’t want to miss…

Take this moment to really push promotion of your new, groundbreaking digital products. Shout about the fact your fans can download instantly without leaving the stream, and triggered alerts in-chat for every purchase allow you to give shout-outs 😏 

  • Live merch alerts give you the chance to connect with your fans in real time. That said, 74% of followers online say they’re more likely to purchase and download a digital product by watching a video.
  • With global lockdowns still prevalent, your community will have time to support, watch live, and shop.
  • Livestreaming virtually replicates the real-life shopping experience fans would get walking around shops.
  • Grow your community—creators that plan to host livestreams with the shopping feature over Cyber Weekend are Marble Runs (1M subscribers) and TagBackTV (800K) among many other huge creators.
Free assets to announce sales on socials

Your livestreaming Cyber Weekend timeline

To take part in this event and use live merch alerts, you’ll need to set up the Teespring x YouTube merch shelf integration first. Find out how and apply if you’re eligible here. Not to worry if you haven’t got access yet, you can still kill it with sales and promotions via your livestream using the strategies below. 

  • Black Friday—while your fans are excited and raring to go, plan a physical merch drop on Black Friday and announce a discount code especially for those who tune into your stream to use on their purchases over the weekend. Remind fans about your shipping cut-off dates if they’d like to receive their products by Christmas. NOW really is their time to get their orders in! 
  • Cyber Monday—the clue is in the ‘cyber’. It’s digital product time. Keep your sales going and introduce another exclusive discount code for livestream followers and get them hyped over your brand new digital content. No shipping cut off dates to worry about here, or waiting at all for that matter. Fans can download and start using. 
  • Giving Tuesday—because you should also use peak sales period to give back. Set up a charitable donation through your merch sales on Giving Tuesday. Pick your favourite charity, making sure your fans know that a proportion of each sale will be going to a good cause.

Head to your dashboard to set up your Cyber Weekend promo-codes or check out the blog with more guidance on how to get the most out of your sales this year.

create promo codes for cyber weekend

Categories
News

How to sell more merch using YouTube’s new livestream update

Now you can ‘pin’ your merch to the top of chat while live streaming! This feature enables you to drop merch in an engaging way by highlighting your products for all viewers on stream. It’s also extremely effective for driving sales when combined with samples, promo codes, and limited edition merch drops. Keep in mind you need to have access to the YouTube merch shelf in order to pin merch when using YouTube Live. 

my studio

Don’t forget, Teespring’s integration with Streamlabs empowers YouTube streamers to reward and engage fans with live OBS alerts for every merch purchase. Alerts have proven effective for encouraging other viewers on the stream to follow suit and purchase as well

3 way to increase sales while streaming + pinning merch

There are lots of ways you can take advantage of this feature to drive more sales (especially during Black Friday and over the holidays). Check out the most popular methods below.

  1. Samples: Currently creators are using samples to increase sales by up to 50% and when combined with YouTube Live this can be an extremely effective promotional technique.  Order samples of your merch ahead of time and wear them while streaming to get viewers excited about your products. 
  2. Limited time promo codes: Another great way to drive sales and engagement while streaming is to offer promo codes that expire in a short amount of time (like after the stream ends). You can create promo codes instantly in your Teespring account to share on stream.
  3. Limited edition merch: Announcing limited edition merch during live stream is also very effective. Make the product available for a very limited amount of time to create a sense of urgency and make the purchasing experience both special and memorable. If you’re planning a merch drop make sure to update the listing’s visibility setting to ‘public’ ahead of time so your products will be added to your Merch Shelf product catalog.

 

How to pin your merch during live streams

Follow the steps below to create your own live stream merch drops now. 

  1. In YouTube’s Live Control Room, create a new live stream or navigate to one you have already created
  2. Click on the Merchandise tab below the live stream preview
  3. Select the merchandise item you would like to promote by searching through your list of items, and click it or drag it to the Merchandise preview panel
  4. Click on “Pin merchandise” to pin the item on top of chat and promote it to your viewers
  5. To end the promotion, click on “Unpin merchandise”

Ready set up YouTube Mech Shelf?

pin my merch

 

FAQ’s 

For more information on YouTube Live merch, visit YouTube’s help center article.

Can you pin multiple products throughout the course of a stream?

Yes, you can pin one item at a time, but you can unpin and pin any other item among those approved.

Can you pin multiple products at the same time?

Users can pin one item at a time, this maximizes the effectiveness of the feature.  

How long does a product say ‘pinned’?

The product stays pinned until the stream ends. Fans can also dismiss the card if they prefer not to see it.

Is there a way to tell the difference between live sales from video sales in the YouTube dashboard?

Not yet, all sales will be reflected in the merchandise section of your YouTube Studio.

Categories
Creators

Teespring partners with Famebit for global Merch Shelf rollout!

After a successful launch and $1M investment  in the UK creator space, we’re setting our sights on further global growth. We want to bring the power of YouTube’s Merch Shelf to creators worldwide!

In 2019 Teespring will strengthen its presence in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Portugal, Ireland, and Belgium in tandem with the expansion of YouTube’s Merch Shelf. We’ve teamed up with Famebit to create quality video content and spread the word about the Merch Shelf going global!

Are you on Famebit?

We’re calling all creators to check out our campaign and apply. We’d love to feature your video content in our marketing campaigns and help raise awareness that this tool is available to creators worldwide.

[button href=https://famebit.com/app/sponsorships/public/126059/viewCampaign target=_blank]Apply now[/button]

If you’re not on Famebit and/or already have video about your merch let us know. We’re looking to feature your video on Teespring’s social media and advertising channels.

Merch Shelf in action

See how other creators are using the Merch Shelf to monetize their channels and connect with fans in the videos below. Learn how you can partner with Teespring and access this powerful tool today—visit the official Merch Shelf website now.