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When Jason Corey dropped his first NFT project, he sold out within 72 hours. The secret behind getting fans to join him on his journey into Web3 was simple, but smart: come up with an idea fans really care about. Read the full story to learn more.

Sell NFTs on YouTube Jason Corey's first NFT project

Index

Create content your fans cares about
Make your NFT idea community driven
Limited edition NFTs work
Promote organically
Launch your own NFT

Step 1: find a topic you care about, others will too.

Jason Corey creates content on YouTube about his relationship with his beloved dog, Bruce Wayne. He’s passionate about sharing how incredible the Cane Corso breed can be (despite the fact they’re often seen in a negative light). Turns out there’s thousands of others who want to learn from Jason’s dog training methods:

“Within 6 months I hit over 100k subscribers. Since then, I’ve gained 250k total subscribers and changed the way people think of dog ownership along the way.”

Step 2: come up with a community driven NFT idea

Jason priced his ‘Bruce Wayne the Defender’ NFTs at $100 each—best of all, he pledged to donate 100% of the proceeds to a local animal shelter. His goal is to scale up, support larger charities, and make a widespread impact.

“Bruce Wayne has not only changed the entire Cane Corso world but just in general the dog world for the better. The community was strongly invested as it aligned with the well-being and protection of canines everywhere. I received quite a few messages after we sold out asking if we will be doing more charitable actions, which I am 100% going to do.”

The key to Jason’s first NFT project success was coming up with a community driven idea. His NFT drop gave fans a way to support him as a creator, and a cause they care about. Mint-On-Demand allowed him to upload his digital artwork and start selling in minutes.

Step 3: limited edition NFTs all the way

The decision to only launch 10 NFTs for his first drop was a smart one. The limited availability strategy creates urgency and increases the value—meaning Jason could sell them at $100 each. So what was the value for the NFT holders? Each of the buyers were officially the first to get behind the Bruce Wayne project. As the NFT project grows, they’ll be the original supporters.

Step 4: promote on social media organically

When it came to announcing his NFT drop, Jason found organic promotion worked best. Fitting it into his current content schedule and continuing to talk about the Bruce Project daily worked wonders.

“The best part was I didn’t even have to do heavy promotion to sell all 10. I mentioned it the start of a YouTube video, did 1 IG post and posted a couple stories each day. I have one of the best communities on YouTube. Everyone is so kind and generous and they were all quick to hop on board and show full support”

So, key takeaways. Think of a cause your community cares about. Come up a community driven idea, release limited NFTs, and increase value by communicating with fans about what’s coming up. We can’t wait to see what Jason does next.

Learn from Connor DeWolfe, Shayne, Sapien Medicine, and Super Dacob too and get uploading below—it’s so easy.

Sell NFts

Sapien Medicine is the most successful Mint-On-Demand™ creator on Spring. With an impressive 69 drops and a community of 2,400 NFT holders—read on to learn how do they do it.

@SapienMedicine is a YouTube creator who connects with their community of 242,000 subscribers through digital artwork, spiritual wellness, and guided meditation. There’s huge demand and value around their NFTs: find out how to engage your fans with NFTs too.

Sapien Medicine—the youtube creator selling NFTs

Ready to start your journey into web3 with your fans? Take note of the ways Sapien Medicine does it and give it a go. Check to see if you’ve got access (If not, you will soon—register your interest here).

Sell NFTs

Creating hype and demand

Before Mint-On-Demand, Sapien Medicine started with digital products—selling 4,000+ of them in just over a year. Through only announcing new products via gated forums, the exclusivity around them grew. Sapien’s digital product success meant NFTs were the obvious next step.

Building value and introducing co-creation

Sapien continued to use their forums to exclusively announce new NFTs and discuss their value; an important community building tactic. They explained:

“Eventually, the process evolved into our community building what they would like in an NFT…then submitting it to me to create. The unique thing about having community project NFTs is that members are pre-invested in the idea, knowing they had a hand in creating it”.

Gated forums give fans the governance to vote on what content comes next, get benefits, and have a say in brand decisions. Becoming an NFT holder became much more than proving ownership—it made them part of the community.

Introducing utility for fans

Corpus Spiritus Tarot Deck NFT

Sapien Medicine then decided to take their NFT game to the next level; introducing the Corpus Spiritus Tarot Deck NFT. Each NFT holder received a bonus physical tarot card deck. Adding extra perks made for the perfect way to reward NFT holders for their support and mark the moment physically.

Members of the community went crazy for it. There’s now 205 NFT holders digitally flexing their NFT Tarot Decks. Sapien said:

“We try to add a real world value to it, so there is an actual worth. For examlpe, the Tarot Card Deck is a physical, and the NFT is used as a certifier of the purchase.”

See the full story below.

Now you’ve got tips from one of the best, start thinking about ways you can start co-creating with your community. Create and sell and NFTs for your fans below.

Sell NFTs