Tag: promoting on social media

Categories
Creators Insights

How to sell smarter this summer: run a sale using top tips + free templates

Find out how to run a summer sale and start the season on a high 💰 Follow our steps below and use free, editable social media templates to announce your discount.

Running a sale is easier than you think. The key: create top tier promotional content to announce your summer sale on socials and ensure fans can find your products easily. Follow these simple steps and you’ll be set for the summer, starting with Memorial day weekend.

  1. Plan a sales game plan
  2. Create promo codes
  3. Prepare promo content (FREE templates)

Step 1) figure out your game plan

Determine your content schedule and fit in your run summer sale announcements on social media. There’s tons of ways you can engage fans and keep them shopping your products with promo codes.

Open for sale inspo:

  • Align your sale with an event: Announce a sale to celebrate a special calendar event or a milestone you can share with your community. E.g. You just hit 100K followers, summer just started, Memorial day weekend.
  • New products: Use a promo code to celebrate a new product release (Slides are a great place to start this summer). 
  • End of season sale: Offering discounts on ‘older’ spring designs before your summer product launch is a good way to encourage purchases on existing items while generating hype for what is to come.
  • First come first serve: Encourage purchases early-on by offering a limited number of discounted orders. For example, you say: “the first 50 people to buy my new design will get 10% off with the code FIRST50”. Turn the promo code’s active status to ‘off’ in your dashboard when you hit 50 orders.

Step 2) create promo codes

Head to your dashboard and turn their active status to ‘off’ until it’s time to run your sale. You can create three different types of promotions; free shipping (US delivery only), a discount amount (like $3), or a discount percent (like 10% off). Learn how in the video below. 

Create your promo code

Step 3) Prepare promo content (free templates)

Now, create the social media content you’ll use to promote your sale. Promotional images and videos of you wearing your products work best.

Spring’s design team mocked some up for you to edit and share on your socials for memorial day weekend. Tap a template below to open them in Canva and start editing.

run a summer sale: Promote summer products on social using this Canva story template
Open story template 1
run a summer sale: Promote summer products on social using this Canva story template
Open story template 2
run a summer sale: Promote summer products on social using this editable Canva feed post template
Open post template 1
run a summer sale: Promote summer products on social using this editable Canva feed post template
Open post template 2

Here’s what you need to include in your promo images and/or captions: 

  • Image of your product 
  • Your promo code 
  • The date your sale starts and ends 
  • The discount type – e.g. “Get 20% off”

Ready to get going? Tag @springforcreators in your promotional imagery for the chance to be featured on our Instagram to inspire our community of creators.

Categories
Creators Insights

How to Announce a Sale on Your Socials

So you’ve got your promo code, what’s next? One of the highest priority items on your to-do list: plan effective promotional content to get your community flocking to your store and filling up carts.

The key: use sample imagery

Creators who feature samples in their promotional content earn as much as 200% more profit on their products. @loudmouthpod (below) and her photoshoot collages—genius as always. Head to Canva and you’ll have access to hundreds of free social media post templates.

Make your promo code stand out

For fans to apply your discount, they’ll need to know which code to apply at checkout. Ensure you either include it in your promotional imagery or within your caption. @hellomynameiswednesday (above) draws attention to theirs by including it in their graphic.

Thank fans for their support

Running a sale is a great way to thank your community for their support. Check out this video content too, featuring samples (of course). Absolute promo goals from @explorerffectgear, who has thanked their followers in their caption.

Include details of your sale in your caption

Don’t want to come across too ‘salesy’ or disrupt the theme of your content? Include the details of your sale within your caption instead. Also provide a link directly to your product (important one). @ms.christinacosta is making great use of the Instagram integration below. If you don’t see the “Add Shop” button, be sure to embed your store within your Linktree. 

Your discount amount should be the boldest part of your promo content. You need to give your community a reason to purchase your products in this limited amount of time‑ state the percentage or amount of money they will be saving.

Last minute sale? No worries. Use typography.

We’ve used an example from our grid here. A promo post can be text based and still catch the eye of your fans. Plus, it looks great (and unmissable) on your grid. Create Instagram stories to go with it, and you’ll watch the sales roll in.

Categories
Insights

Let’s talk samples

Congratulations on receiving your sample. Now, head out with friends, style them in your products, get snapping—the best way to send fans into a frenzy over your new collection (and increase sales).

So your sample has just arrived—this is the fun part. Paired with your expert content creation skills, they’re sure to increase sales. Like a lot.

Unboxing your sample

Get your community excited by capturing your sample unboxing moment. Once your box arrives, take pictures of yourself opening your package, or share a short video like @exploreeffectgear or @liannefrankel. Sharing teasers gets fans excited that something new is coming. Consider creating a countdown or giving fans a release date to build anticipation for your product launch.

Don’t forget to tag @springforcreators or use the hashtag #createshareearn for the chance to get featured on our Instagram grid. Click below to get started.

Share

Promote on social media

Creators who feature samples in promotional content can increase sales by up to 6x compared to those who don’t. Posting sample imagery on socials is an engaging way to create excitement around your collections. See how other creators are using their samples on our Instagram grid below.

Sample content inspo

Pair social content with a link straight to your listing. Present products underneath your videos using the YouTube Integration, or set up the Instagram Shopping Integration to begin tagging your products in posts (and more). Don’t have access yet? Start using the Linktree Integration, available to all creators right now.

Check out inspo from our top creators killing it on socials below.

6 ways to create content using samples

There’s no one way to create genius, eye-catching content. Our advice? Head to a beautiful spot (like the beach), and unleash some creative genius. You’ll have a blast, and sell some products. Win win. 

Once you’re done, tag us with the hashtag #CreateShareEarn. We’ll feature our favorite promo images on our Spring Instagram feed.

Try your hand at product photography

You don’t always need to be wearing or holding your products to show off the quality of your designs. Sometimes the beauty is in the details. @aestheticallyrica definitely has the right idea.

Show how fans can enjoy your products IRL

Feature your samples in a way that feels natural to you and the style of content your community loves seeing on your feed. Take for example @weretherussos, who put their die cut sticker on the back of their 4×4.

Create video content using your products

For YouTubers, it’s a no brainer. Wear your samples in videos. Instagram creators: videos get more engagement—It’s a known fact. @delta_of_phoenix is a shining example. Featuring samples in TikTok content is always a great way to inspire fans to purchase your products too. Don’t forget to have your Spring store accessible within your Linktree.

Get creative with your imagery

@ashleyooacevedo includes samples in almost all of her Instagram content. Check out how she has photographed her hoodie design and jazzed up her Instagram post with her own illustrative touches. Super cool!

Combine samples and online design templates to promote sales  

Just like @loudmouthpod has below. Hands down, the best way to shout about a promotion on your social media. Choose from hundreds of completely free post templates on Canva, including sample imagery.

Organize a giveaway contest

Samples make it easy for you to run giveaway contests on your social platforms. All you need to do is mail them to the lucky winner. Giveaways are a great way to thank your community for their support and boost engagement on your content.

We created an example using sample imagery below. Head to Canva to get started with yours.

Create a giveaway post

Categories
Creators

How Sanne Vander built a successful merch brand on YouTube from her bedroom

Lifestyle YouTuber Sanne Vander is passionate about creating health and fitness content for her community. Sanne’s wellness–focused channel educates and inspires viewers with beauty tips, healthy living and fitness plans.

Continue reading to discover how Sanne built her brand (VNDR), created a dedicated community of fans (a.k.a. her “Vander family”), finds design inspiration, promotes her products, and more.

Building a relatable brand

“I fell in love with the concept of being able to create video content, upload it from your bedroom and share it with the world. Whether you are making videos or merch, all creative processes start with a story. What message do you want to get out to the world? Don’t be afraid to change your direction along the way.“

Sanne’s brand VNDR official has rocketed since growing her following across YouTube and Instagram. The secret behind her success is being able to engage with fans on a personal level. On Sanne’s YouTube channel you’ll find the “girl chat” playlist, discussing her personal struggles—covering everything from mental health to periods and shaving. Opening up in such a genuine way helps her connect with viewers, building trust around her brand. Fans are able to join Sanne on her fitness journey too, following her work–out experiments and transformation challenges. Her engaging, relatable video content has enabled Sanne to establish a large, loyal following of people who are proud to wear the products she creates.  

Designing products fit for ‘Vanders’

“Creating merch with Spring is super easy and efficient. I use the launcher to create designs directly without using other software like Photoshop or Illustrator.”

By creating her own sleek storefront, VNDR official merch, Sanne joined a network of thousands of influential, young entrepreneurial women using Spring to grow their personal brand.

As well as making design concepts personal to her story and identity, a lot of Sanne’s merch inspiration comes from her fans directly. Sanne’s products include not only variations of her branding, but uplifting messages on her clothing and accessories. For example, her Let’s Glow hoodie features two dragons on the back, encouraging Vanders to “become the strongest, most powerful” versions of themselves. 

Selling a range of products from athletic wear to hoodies, Sanne motivates followers to get #vanderfit and wear them while following her workouts. Take note–she’s successfully integrated top trending loungewear and is seeing promising sales from new products like fanny packs, sports bras, socks, and beanies. 

‘Glowing up’ social media to promote merch

Sanne excels at promoting on social media. She’s got Instagram totally figured out, taking full advantage of the platform’s full range of useful tools and features. Sanne follows promotional techniques on Instagram like highlighting her store link within her account bio, using Instagram stories to feature fans wearing VNDR products, as well as posting photos and videos wearing her own products too.

“My Vanders share a lot of photos of themselves wearing VNDR official merch on social media. It makes me happy seeing how amazing the designs look on them.”

Sanne also effectively promotes her products on YouTube. She’s set up the Teespring x YouTube merch shelf integration to showcase products and increase sales. She’s also optimized her channel banner to feature merch images and most importantly, wears her products in her video content too. As viewers watch her content they’re able to preview and purchase the same product from her merch shelf below the video.    

Thank you to Sanne for sharing her story! You can check out Sanne’s merch on her VNDR storefront, join the #Vanderfit club by subscribing Sanne’s Youtube Channel or check out her VNDR official instagram.

Get started on building your brand and designing your merch below.

Launcher
Categories
Creators

How conservationists are combatting COVID-19 setbacks with merchandise

Deon Appelcryn, the director of Untamed Brewing Company, has one mission—to save Africa’s wildlife, one beer at a time. Centering their work around conservation and inspired by the African wild dog, they collaborate with non-profit organizations. Using income from sales, they support the ongoing struggle to preserve endangered animals and their habitats. Untamed Brewing embraces their passion for beer, Africa and wildlife to fuel their business, vision and product collection. 

Diversifying income with their social store

Unfortunately, like many other small businesses worldwide, COVID-19 has severely impacted Untamed Brewing. Being locked down for several weeks has forced the company to close its doors, unable to sell alcohol or even distribute merchandise to their international customer base. Despite their recent hardships, the team is finding new ways to keep themselves afloat and stay active with conservation efforts through merchandise. 

“COVID-19 has already caused a huge impact on our business, so if it’s extended further, we don’t know how we will recover. However, we have plans in place and are positive we will see this through. In the meantime we can continue to sell our merchandise globally through Teespring to fund our business and raise awareness.”

Finding ‘wild’ inspiration 

Untamed Brewing’s products are created around the face of the business—the African wild dog, making their most popular design the ‘Logo Dog Range’. Deon’s volunteer work with the species is the inspiration and story behind Untamed Brewing’s merch designs. Apart from their popular t-shirts, they offer sweatshirts, hoodies, athletic wear, and kids clothing too. Based on recent sales trends they’ve also expanded their collection to include a range of homeware and accessories like mugs, pillows, wall art, phone cases, bags and socks.

Selling on social media  

As a passionate, global group of supporters on social media, Facebook is their primary platform for promoting merch. By following our Facebook promo guide, they are able to generate high engagement and click through rates on the content they share. Notably, the team also wears samples of their products regularly to raise awareness for their brand, conservation efforts, and drive sales.  

 

“We use Facebook adverts as well as selling merchandise at events. All staff are always wearing branded clothing. We get people stopping us on the street asking for shirts! Our adverts on Facebook cause spikes in sales on Teespring, so we’re pushing those more and more.”

Building a conservation community

From connecting with locals at events to spreading awareness of their work (and beer) on social media, Untamed Brewing’s story demonstrates how you can turn a passion (or two) into a successful business that makes a real, positive impact in real life. Their merch enhances brand building by creating opportunities for followers to support their business, contribute to a worthy cause, and raise international awareness. 

“Creating a custom store on Teespring provided the best option–from fast products to customer service. It enables us to build our brand and sell products at scale without having to worry about fulfillment logistics and customer support.”

Despite the challenges posed by the global pandemic the Untamed Brewing team maintains a positive mindset and looks to the future. We’d like to thank them for sharing their story and wish them the best of luck in the future!

Want to support Untamed Brewing Company and their ‘pack’?

Check out their store, follow @untamed_brewing_company and visit their facebook page Untamed Brewing.

Categories
Insights

12 ways to increase sales on Twitch

Twitch’s 15 million+ daily active viewers and massively engaged audience makes it the perfect place for streamers to promote their products. Plus you’ll get even more out of the platform using our powerful integrations; the Twitch Merch Store Panel Extension provides customers with a fully-integrated shopping experience and our Streamlabs integration enables buyers to create personalized merch alerts post-purchase that are visible to you and all viewers on stream. 

Don’t forget Teespring is one of the only platforms that enables you to create subscriber-exclusive merch for Twitch too. Whether shoppers access your products through the panel extension or your merch store, they’ll have to verify their subscriber status to purchase these exclusive products. This can be a good tactic for increasing subscriber count while driving sales through limited edition products.

Learn about the top 12 ways streamers are promoting and selling merch on Twitch in the video below. Pick and choose your favorite tactics or use them all to supercharge your sales. Don’t forget to check out Teespring’s complete promo guide for in-depth details and real-world examples of these tips in action. Complete Twitch promo guide.

Categories
Insights

The top Twitter features for promoting products to fans

Twitter has an average of over 300 million monthly active users and it’s the 7th most visited website in the world! Also, over a third of Twitter users buy from a brand they follow—making it a great platform to promote and share your Teespring products. Most brands and organizations have Facebook accounts already, but if you’re new to Twitter you can learn about getting started here.

Using Twitter to promote your products is very easy…but there are a few things you should keep in mind to get the most out of your tweets. The video and complete guide linked below, which are full of examples of how creators are using Twitter’s features successfully—get inspired and try them out for yourself!