Tag: promotion

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Creators Insights

How to Announce a Sale on Your Socials

So you’ve got your promo code, what’s next? One of the highest priority items on your to-do list: plan effective promotional content to get your community flocking to your store and filling up carts.

The key: use sample imagery

Creators who feature samples in their promotional content earn as much as 200% more profit on their products. @loudmouthpod (below) and her photoshoot collages—genius as always. Head to Canva and you’ll have access to hundreds of free social media post templates.

Make your promo code stand out

For fans to apply your discount, they’ll need to know which code to apply at checkout. Ensure you either include it in your promotional imagery or within your caption. @hellomynameiswednesday (above) draws attention to theirs by including it in their graphic.

Thank fans for their support

Running a sale is a great way to thank your community for their support. Check out this video content too, featuring samples (of course). Absolute promo goals from @explorerffectgear, who has thanked their followers in their caption.

Include details of your sale in your caption

Don’t want to come across too ‘salesy’ or disrupt the theme of your content? Include the details of your sale within your caption instead. Also provide a link directly to your product (important one). @ms.christinacosta is making great use of the Instagram integration below. If you don’t see the “Add Shop” button, be sure to embed your store within your Linktree. 

Your discount amount should be the boldest part of your promo content. You need to give your community a reason to purchase your products in this limited amount of time‑ state the percentage or amount of money they will be saving.

Last minute sale? No worries. Use typography.

We’ve used an example from our grid here. A promo post can be text based and still catch the eye of your fans. Plus, it looks great (and unmissable) on your grid. Create Instagram stories to go with it, and you’ll watch the sales roll in.

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Insights

Promotional practices *really* working right now

Start glowing-up your social media platforms and get on top of your promo game ready for the holiday season. Keep reading to discover our round up of techniques and content creation hacks to use across your social media platforms.

Plan merch photoshoots

Posting content that shows yourself sporting or using your own merch is key. For all types of creators, showing off the quality of your products to your audience helps to increase sales as well as establish your personal brand. Set up your own DIY photoshoot and style your products in a way that engages your community. You can order samples of your products at base cost within the “Listings” section of your account.

Creating video content is an effective way to capture the interest of your community of fans on social media. Use platforms such as TikTok, YouTube and Instagram IGTV, Reels, and Stories to upload dynamic videos featuring your merch samples–this can increase sales by 50%. Wear your merch while filming, mention your products within your content and even consider filming a dedicated editorial style video to announce the launch of your products. Always make sure to provide links and reference to your products by using #linkinbio on Instagram posts and including URL links in your captions and descriptions. Check out this super cool video by Miles Carter generating hype around his Made to feel products.

There are a tons of tools online you can utilize to help you to create effective video content featuring your products. For example, experiment with Placeit’s video section of mock ups and insert your merch designs for Instagram stories, video posts and product demo’s. Don’t forget, Instagram and TikTok both have free built in video editing functions, and they’re super simple to use—add text, filters, cuts, music and more!

Collect and share social proof

Successful creators incorporate social proof into their promotional efforts by collecting and sharing customer photos. Fan’s selfies act as positive reviews of your products and sharing them is an engaging way of generating trust in your brand. 

Whatever way you decide to promote your product, encourage fans to share photos wearing your products. Double up this kind of content for your own social channels and promote the popularity of your products. Sharing your fan’s content helps you interact on a more personal level with your community while building relationships with your followers, encouraging loyalty and building trust.

Brand consistency

It’s important to create brand consistency across all of your social platforms so followers can easily recognize you—we recommend using the same branding elements between your store and socials. If you need help creating design assets, check out these design resources to help you get started.

The last, yet perhaps one of the most important promotional practices is making sure you’re frequently sharing good quality imagery with your followers. Consider creating a Later.com account to plan your content across all social media platforms. Try to post at least 3-5 times a week with a variety of content. Come up with a strategy and experiment with posting at certain times of the day to see which posts get more engagement.

Kick off your promotional strategy by ordering samples of your physical products at base cost price. Head to the dashboard to get started.

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