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How to sell smarter this summer: run a sale using top tips + free templates

Find out how to run a summer sale and start the season on a high 💰 Follow our steps below and use free, editable social media templates to announce your discount.

Running a sale is easier than you think. The key: create top tier promotional content to announce your summer sale on socials and ensure fans can find your products easily. Follow these simple steps and you’ll be set for the summer, starting with Memorial day weekend.

  1. Plan a sales game plan
  2. Create promo codes
  3. Prepare promo content (FREE templates)

Step 1) figure out your game plan

Determine your content schedule and fit in your run summer sale announcements on social media. There’s tons of ways you can engage fans and keep them shopping your products with promo codes.

Open for sale inspo:

  • Align your sale with an event: Announce a sale to celebrate a special calendar event or a milestone you can share with your community. E.g. You just hit 100K followers, summer just started, Memorial day weekend.
  • New products: Use a promo code to celebrate a new product release (Slides are a great place to start this summer). 
  • End of season sale: Offering discounts on ‘older’ spring designs before your summer product launch is a good way to encourage purchases on existing items while generating hype for what is to come.
  • First come first serve: Encourage purchases early-on by offering a limited number of discounted orders. For example, you say: “the first 50 people to buy my new design will get 10% off with the code FIRST50”. Turn the promo code’s active status to ‘off’ in your dashboard when you hit 50 orders.

Step 2) create promo codes

Head to your dashboard and turn their active status to ‘off’ until it’s time to run your sale. You can create three different types of promotions; free shipping (US delivery only), a discount amount (like $3), or a discount percent (like 10% off). Learn how in the video below. 

Create your promo code

Step 3) Prepare promo content (free templates)

Now, create the social media content you’ll use to promote your sale. Promotional images and videos of you wearing your products work best.

Spring’s design team mocked some up for you to edit and share on your socials for memorial day weekend. Tap a template below to open them in Canva and start editing.

run a summer sale: Promote summer products on social using this Canva story template
Open story template 1
run a summer sale: Promote summer products on social using this Canva story template
Open story template 2
run a summer sale: Promote summer products on social using this editable Canva feed post template
Open post template 1
run a summer sale: Promote summer products on social using this editable Canva feed post template
Open post template 2

Here’s what you need to include in your promo images and/or captions: 

  • Image of your product 
  • Your promo code 
  • The date your sale starts and ends 
  • The discount type – e.g. “Get 20% off”

Ready to get going? Tag @springforcreators in your promotional imagery for the chance to be featured on our Instagram to inspire our community of creators.