Tag: social media

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Creators Insights

How to Announce a Sale on Your Socials

So you’ve got your promo code, what’s next? One of the highest priority items on your to-do list: plan effective promotional content to get your community flocking to your store and filling up carts.

The key: use sample imagery

Creators who feature samples in their promotional content earn as much as 200% more profit on their products. @loudmouthpod (below) and her photoshoot collages—genius as always. Head to Canva and you’ll have access to hundreds of free social media post templates.

Make your promo code stand out

For fans to apply your discount, they’ll need to know which code to apply at checkout. Ensure you either include it in your promotional imagery or within your caption. @hellomynameiswednesday (above) draws attention to theirs by including it in their graphic.

Thank fans for their support

Running a sale is a great way to thank your community for their support. Check out this video content too, featuring samples (of course). Absolute promo goals from @explorerffectgear, who has thanked their followers in their caption.

Include details of your sale in your caption

Don’t want to come across too ‘salesy’ or disrupt the theme of your content? Include the details of your sale within your caption instead. Also provide a link directly to your product (important one). @ms.christinacosta is making great use of the Instagram integration below. If you don’t see the “Add Shop” button, be sure to embed your store within your Linktree. 

Your discount amount should be the boldest part of your promo content. You need to give your community a reason to purchase your products in this limited amount of time‑ state the percentage or amount of money they will be saving.

Last minute sale? No worries. Use typography.

We’ve used an example from our grid here. A promo post can be text based and still catch the eye of your fans. Plus, it looks great (and unmissable) on your grid. Create Instagram stories to go with it, and you’ll watch the sales roll in.

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Insights

How utilizing fan’s selfies can increase sales

Social proof is an important marketing tool, especially when it comes to online shopping. Social proof normally includes user-generated content like customer testimonials, case studies, online reviews, etc.  Considering 84% of millennials are likely to be influenced into making a purchase based on user-generated content (social proof) it’s clear just how powerful social proof can be! 

Lots of creators incorporate social proof into their promotional efforts by collecting and sharing their community’s photos. Photos of fans wearing and using your products generate hype, as well as affirm the value and quality of the products you’re selling. This content also functions as positive reviews of your products. Sharing them is an engaging way of generating trust in your brand. Not only this, but it also brings your community together, leading to more sales in the future.

Check out our video and complete guide below for examples of how creators are using social proof to leverage more merch sales—get inspired and try them out for yourself.

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12 ways to increase sales on Twitch

Twitch’s 15 million+ daily active viewers and massively engaged audience makes it the perfect place for streamers to promote their products. Plus you’ll get even more out of the platform using our powerful integrations; the Twitch Merch Store Panel Extension provides customers with a fully-integrated shopping experience and our Streamlabs integration enables buyers to create personalized merch alerts post-purchase that are visible to you and all viewers on stream. 

Don’t forget Teespring is one of the only platforms that enables you to create subscriber-exclusive merch for Twitch too. Whether shoppers access your products through the panel extension or your merch store, they’ll have to verify their subscriber status to purchase these exclusive products. This can be a good tactic for increasing subscriber count while driving sales through limited edition products.

Learn about the top 12 ways streamers are promoting and selling merch on Twitch in the video below. Pick and choose your favorite tactics or use them all to supercharge your sales. Don’t forget to check out Teespring’s complete promo guide for in-depth details and real-world examples of these tips in action. Complete Twitch promo guide.

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The top Twitter features for promoting products to fans

Twitter has an average of over 300 million monthly active users and it’s the 7th most visited website in the world! Also, over a third of Twitter users buy from a brand they follow—making it a great platform to promote and share your Teespring products. Most brands and organizations have Facebook accounts already, but if you’re new to Twitter you can learn about getting started here.

Using Twitter to promote your products is very easy…but there are a few things you should keep in mind to get the most out of your tweets. The video and complete guide linked below, which are full of examples of how creators are using Twitter’s features successfully—get inspired and try them out for yourself!

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Creators

How @DogDads turned his passion into a business with Teespring

Daniel O. created his @dogdads Instagram account as a way to connect with other pet-minded individuals. In just 9 months, Daniel’s account grew from a passion project to a full-scale operation—complete with user submissions, a merch line, and 46,000 followers. Now, Daniel is sharing his story to give others insight on his design process and explain how you can stay true to your brand when creating merch.

Birth of the ‘Pawpas’

Daniel’s internet fame happened by accident, beginning by posting on Instagram in September 2018. The content he shared focused on his relationship and adventures with his dog, Indiana. Daniel noticed a steady increase in the amount of likes and engagements on his posts almost instantly. His personal Instagram quickly transformed into a forum where fellow “dog dads” could submit and share their own photos.

Daniel and Indiana

Selling merch without “selling out”

At this point Daniel began to consider the possibility of connecting his community of “Proud Pawpas’ with custom merch. His main concern was providing followers with custom, quality products they would truly love.

“A couple dog brands reached out to me asking [for] help promoting their apparel products. I honestly didn’t like what they were selling, and due to the right circumstances, I figured I could try and create my own designs. I see it like this; any company, brand or even just a Instagram account has a debt to their audience, and I feel my audience deserves an option of premium goods and creative designs, and I owe that to them.”

By staying true to his roots, Daniel continue to build trust with his audience and work on products they’ll actually enjoy. After discovering Teespring through work, Daniel began working on his merchandise.

A fan wearing a piece of Daniel’s merch.

Teespring’s ease of use is what first attracted Daniel to our platform, but he’s stayed for the quality of our products and the fun he gets from designing. Of Teespring, Daniel explains,

“Once I discovered your site, I understood the potential, and I thought to myself, this site is pure genius. The flow from the designed UI makes the creative process a joy to experience, bringing back the importance of imagination, inspiration, and enlightening focus on artwork.”

Currently, he is working with multiple designers to release new merch in line with the dog dads brand. His favorite thing about Dog Dads is the community he’s built, so much so that some fans use it as a dating platform.

Feeling inspired?

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