Whether you’re an established creator who’s looking to expand their online presence, or someone who’s just starting out, YouTube is a powerful platform to promote your products. Video content is being watched more now than ever before with 85%+ of all internet users in the US watching video content every month. Taking this and YouTube’s incredible 2 billion monthly active users into account means you’ve got a huge potential audience at your fingertips.
Check out our newest promo guide below, covering 10 features and tools you can us to drive even more sales on YouTube. The the video and complete guide linked below are full of examples of how other creators are using these features successfully—get inspired and try them out for yourself!
Now you can ‘pin’ your merch to the top of chat while live streaming! This feature enables you to drop merch in an engaging way by highlighting your products for all viewers on stream. It’s also extremely effective for driving sales when combined with samples, promo codes, and limited edition merch drops. Keep in mind you need to have access to the YouTube merch shelf in order to pin merch when using YouTube Live.
Don’t forget, Teespring’s integration with Streamlabs empowers YouTube streamers to reward and engage fans with live OBS alerts for every merch purchase. Alerts have proven effective for encouraging other viewers on the stream to follow suit and purchase as well
3 way to increase sales while streaming + pinning merch
There are lots of ways you can take advantage of this feature to drive more sales (especially during Black Friday and over the holidays). Check out the most popular methods below.
Samples: Currently creators are using samples to increase sales by up to 50% and when combined with YouTube Live this can be an extremely effective promotional technique. Order samples of your merch ahead of time and wear them while streaming to get viewers excited about your products.
Limited time promo codes: Another great way to drive sales and engagement while streaming is to offer promo codes that expire in a short amount of time (like after the stream ends). You can create promo codes instantly in your Teespring account to share on stream.
Limited edition merch: Announcing limited edition merch during live stream is also very effective. Make the product available for a very limited amount of time to create a sense of urgency and make the purchasing experience both special and memorable. If you’re planning a merch drop make sure to update the listing’s visibility setting to ‘public’ ahead of time so your products will be added to your Merch Shelf product catalog.
How to pin your merch during live streams
Follow the steps below to create your own live stream merch drops now.
In YouTube’s Live Control Room, create a new live stream or navigate to one you have already created
Click on the Merchandise tab below the live stream preview
Select the merchandise item you would like to promote by searching through your list of items, and click it or drag it to the Merchandise preview panel
Click on “Pin merchandise” to pin the item on top of chat and promote it to your viewers
To end the promotion, click on “Unpin merchandise”
We’re taking your merch sales to the next level by rolling out customizable, live merch alerts! Starting today, buyers can create personalized messages post-purchase that are visible to you and all viewers on-stream. Streamers who activate merch alerts are increasing their merch sales by an average of 32%. Teespring’s live merch alerts are available on every streaming platform integrated with Streamlabs—including YouTube, Twitch, Mixer, Facebook Gaming, and more.
Merch alert perks
Previously, fans were paying upwards of $5 just to have their message read on-stream. Now, they can pay $5, get a sticker (or other product), and customize a live merch alert!
Grow your channel & brand presence via merch sales and notifications.
Activating merch alerts can increase sales by an average of 32%.
Encourage fan engagement and increase awareness of merch offering.
Viewers can purchase merch to send you custom messages that can be read on-stream.
Activating Teespring’s live merch alerts is easy—you just need to set up Streamlabs OBS alerts within the ‘Integrations‘ section of your Teespring account. Once you’ve completed setup buyers can create custom messages that appear on-stream whenever they purchase one of your merch products.
After a successful launch and $1M investment in the UK creator space, we’re setting our sights on further global growth. We want to bring the power of YouTube’s Merch Shelf to creators worldwide!
In 2019 Teespring will strengthen its presence in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Portugal, Ireland, and Belgium in tandem with the expansion of YouTube’s Merch Shelf. We’ve teamed up with Famebit to create quality video content and spread the word about the Merch Shelf going global!
Are you on Famebit?
We’re calling all creators to check out our campaign and apply. We’d love to feature your video content in our marketing campaigns and help raise awareness that this tool is available to creators worldwide.
If you’re not on Famebit and/or already have video about your merch let us know. We’re looking to feature your video on Teespring’s social media and advertising channels.
Merch Shelf in action
See how other creators are using the Merch Shelf to monetize their channels and connect with fans in the videos below. Learn how you can partner with Teespring and access this powerful tool today—visit the official Merch Shelf website now.
